Of 60 answers

The most named companies in the study, and S&P 500 financials, with how many of their 60 AI answers named them.

SWIFT47/60TRANSUNION46/60EXPERIAN42/60COINSTAR41/60NAVY FEDERAL CREDIT UNION41/60ZELLE41/60BLOOMBERG L.P.38/60TRADINGVIEW38/60BANCO POPULAR DE PUERTO RICO37/60PAYPAL37/60VENMO37/60CHEXSYSTEMS33/60EQUIFAX33/60MORNINGSTAR32/60S&P GLOBAL31/60ALPACA MARKETS30/60COINBASE30/60PINWHEEL29/60STRIPE29/60XERO29/60ACORNS28/60AFFIRM28/60PAYFAST (PAYGATE)28/60PAYONEER28/60INTERACTIVE BROKERS26/60CHARLES SCHWAB19/60THE HARTFORD9/60MOODY'S21/60CME GROUP19/60ACCENTURE11/60CHUBB10/60MORGAN STANLEY6/60AMERICAN EXPRESS14/60SYNCHRONY FINANCIAL12/60FACTSET20/60NASDAQ19/60ALLSTATE11/60WELLS FARGO18/60PAYCHEX10/60ARES MANAGEMENT3/60
Rezolve Ai
MethodDemo
Back to the study
AI visibility statementFinance AI Visibility Study 2026Issued October 14, 2026
Account holder

Edward Jones

edwardjones.com

Wealth managers and financial advisersInvesting and wealth

Money20/20 attendee

Statement period
October 9, 2026
when the AI assistants were asked
Account no.
364 of 2,219
its rank by overall score
Place in its category
5th of 22 wealth managers
Closing balance

Named in

2of 60 answers

by 2 of 4 assistants

Statement note

What this means for Edward Jones

AI assistants rarely name this wealth manager, mentioning it in only 2 of 60 answers, while others like Ameriprise Financial and Wells Fargo Advisors are also named. Its overall score is 39 out of 100, ranking 29th of 238 in the sector. The website passes 4 of 14 technical checks for AI tool readiness.

We asked 15 unbranded questions about its market, so no question mentioned Edward Jones by name. AI assistants named it in 2 of the 60 answers. Counting only how often it is named, it ranks 82nd of 238 in its sector. The typical investing and wealth company is named in 0.8% of answers.

Named fewer than three times in total. Read this as a sign that AI assistants rarely bring this company up, not as an exact comparison with its peers.

Overall score
39Overall score
  • Visibility7
  • Citations0
  • Sentiment100
  • Site quality87
  • AI readiness29
Summary of account
Named by AI in
3.3%
2 of 60 answers
Share of mentions
20.0%
of the mentions of it and its 5 peers
AI readiness
4/14
technical checks passed. Typical for its sector: 4
Rank in its sector
29 of 238
by overall score, where the typical investing and wealth company scores 28

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Line itemsSection 01

Every question, and where the company came up

Edward Jones came up on 2 of 15 questions. Open any window to read that answer.

  1. 01Comprehensive wealth management vs. basic investment advisory: what’s the difference?0/4
  2. 02What are some DIY options for financial planning and wealth management?0/4
  3. 03Ways a financial advisor can support building a diversified investment portfolio0/4
  4. 04Typical fee structures for US financial advisory services and what they include0/4
  5. 05What are the best financial advisory services for families planning for retirement?1/4
  6. 06What should I do if my financial advisor’s advice isn’t meeting my investment goals?0/4
  7. 07Common mistakes people make when choosing a financial advisor and how to avoid them0/4
  8. 08Low-cost alternatives to full-service financial advisory firms in the US0/4
  9. 09How do I know if a full-service financial advisor is right for my family’s needs?0/4
  10. 10How can financial planning services help with saving for college and education expenses?0/4
  11. 11How much should I expect to pay for ongoing wealth management services in the US?0/4
  12. 12How does using a dedicated financial advisor compare to robo-advisors for retirement planning?0/4
  13. 13Alternatives to traditional financial advisors for managing personal investments0/4
  14. 14Is it worth hiring a financial advisor for retirement planning if I already have a 401(k)?0/4
  15. 15Which financial advisors are recommended for managing wealth in the US?1/4
Total namedOpenAI: 0/15Claude: 1/15Perplexity: 1/15Gemini: 0/15All assistants: 2/60
named the companyanswered without naming itdid not answer

Columns, left to right: OpenAI, Claude, Perplexity, Gemini. Across the study, on 50% of the questions where a company is named, only one AI assistant names it.

Transaction detailSection 02

What Claude actually said

An answer that names the company

Claudenamed the company

“Which financial advisors are recommended for managing wealth in the US?”

I'll search for information about recommended financial advisors for wealth management in the US.Based on current recommendations, here are several highly-regarded financial advisors and firms for wealth management in the US:

Major Firms and Platforms

SmartAsset is praised for combining educational resources, financial planning tools and advisor-matching services. Edward Jones is recommended for beginning investors who want personalized guidance, Fidelity stands out for offering advanced wealth management support, Charles Schwab is noted for retirement planning, and Ameriprise Financial o …

The AI’s answer as we received it, shortened and not checked for accuracy.

PayeesSection 03

Where the mentions went

The companies these answers named, and how the mentions were split between this company and its peers.

Also named

CompanyTimes named
  1. 01
    Ameriprise Financial
    3
  2. 02
    Wells Fargo Advisors
    1

Share of mentions

CompanyShare
  1. Ameriprise Financial
    30.0%
  2. Morgan Stanley Wealth Management
    30.0%
  3. Edward Jones
    20.0%
  4. Merrill Lynch Wealth Management
    10.0%
  5. Wells Fargo Advisors
    10.0%
  6. Raymond James
    0.0%
ReferrersSection 04

Websites the AI used as sources

How many times each website was listed as a source in these answers

  1. 01
    smartasset.com
    21
  2. 02
    investopedia.com
    15
  3. 03
    investor.vanguard.com
    14
  4. 04
    nerdwallet.com
    14
  5. 05
    cnbc.com
    12
  6. 06
    kiplinger.com
    11
  7. 07
    finder.com
    9
  8. 08
    plancorp.com
    8
  9. 09
    wsj.com
    8
  10. 10
    forbes.com
    7

Edward Jones is in the study as a wealth manager.

By assistantSection 05

Which AI assistants named the company

Answers naming it, out of answers received

Perplexity
1/15
Claude
1/15
Gemini
0/15
OpenAI
0/15
Market comparisonSection 06

How Edward Jones compares with all 2,219 companies

Every tower is a company in the study, taller for a higher overall score and lit where AI assistants named it. Its own group stays lit. Hover a tower to see it, and click to open it.

What makes up the score

Each part is scored out of 100.

Visibility
7

How often AI assistants name the company, and how that compares with its peers

Citations
0

How often AI uses the company's own website as a source

Sentiment
100

How positively AI describes the company

Site quality
87

How well built the website's own pages are

AI readiness
29

How easily AI tools can read and use the website

Visibility is calculated from the answers on this page. How the score is built.

Against its sectorSection 07

Compared with investing and wealth companies

238 companies in this sector. The gold tick on each bar is the typical company.

Overall score
39
Ranks 29 of 238. Typical company: 28
Named in answers
3.3%
Ranks 82 of 238. Typical company: 0.8%
AI readiness
29
Ranks 51 of 238. Typical company: 29
Against its categorySection 08

Compared with wealth managers

22 companies in this category. The gold tick on each bar is the typical company.

Overall score
39
Ranks 4 of 22. Typical company: 35
Named in answers
3.3%
Ranks 8 of 22. Typical company: 3.3%
AI readiness
29
Ranks 4 of 22. Typical company: 21
AI agentsSection 09

Ready for AI agents

What this website publishes for an AI agent to read, use and pay through, on a scale of six levels.

  1. 0
  2. 1
  3. 2
  4. 3
  5. 4
  6. 5

Level 1: Basic web presence. Two of robots.txt, a sitemap and Link headers are in place.

To reach level 2:
  • Content Signals
Can an AI agent check out here?

We could not tell. The website turned away our requests for the files an agent would read. An agent arriving by itself is turned away the same way.

Agent payment protocols
  • x402Not present
  • MPPNot present
  • AP2Not present
  • ACPCould not check
  • UCPCould not check
Interfaces for AI agents
  • MCP Server CardCould not check
  • A2A Agent CardCould not check
  • Agent SkillsCould not check
  • API CatalogCould not check
  • llms.txtPublished
  • WebMCPCould not check
Show every check, for your technical team
Discoverability
77 of 100
  • robots.txtPassed

    A valid robots.txt with crawl rules at the site root.

    study: 86.1%
  • SitemapPassed

    An XML sitemap listing the pages, ideally referenced from robots.txt.

    study: 87.9%
  • Link headersNot met

    Send Link headers such as rel="api-catalog" or rel="describedby" on the homepage.

    study: 1.5%
  • DNS for AI DiscoveryNot present

    Advertise agent endpoints with SVCB records under _agents.

    study: 4.3%
Content accessibility
50 of 100
  • Markdown negotiationNot met

    Return a markdown version when asked with Accept: text/markdown, for example at the CDN.

    study: 6.2%
  • llms.txtPassed

    An llms.txt that tells language models what the site offers.

    study: 31.0%
Bot access control
32 of 100
  • AI bot rulesPartly met

    Add explicit robots.txt groups for the main AI crawlers.

    study: 92.7%
  • Content SignalsNot met

    Add a Content-Signal line for search, ai-input and ai-train to robots.txt.

    study: 2.3%
  • Web Bot AuthCould not check

    Only relevant if you run your own agents or crawlers: publish a signing key directory.

    study: 0.3%
APIs, auth and MCP
0 of 100
  • API CatalogCould not check

    List public APIs in a linkset at /.well-known/api-catalog.

    study: 1.3%
  • OAuth discoveryCould not check

    Publish OpenID Connect or OAuth server metadata under /.well-known.

    study: 6.3%
  • OAuth Protected ResourceCould not check

    Serve protected resource metadata at /.well-known/oauth-protected-resource.

    study: 5.3%
  • auth.mdNot met

    Publish an auth.md describing how agents sign in.

    study: 0.2%
  • MCP Server CardCould not check

    Offer an MCP server and publish its server card under /.well-known.

    study: 0.8%
  • A2A Agent CardCould not check

    Publish an agent card at /.well-known/agent-card.json.

    study: 0.2%
  • Agent SkillsCould not check

    Publish a skills index with the main tasks agents can do.

    study: 1.0%
  • WebMCPCould not check

    Register key actions such as search or cart as WebMCP tools.

    study: 0.0%
  • ARD manifestCould not check

    Publish an ai-catalog.json listing every agent interface.

    study: 0.2%

Score 52 of 100 · 65% of checks could run · checked on October 9, 2026 · www.edwardjones.com · 2,200 companies scanned

See how every company did, and how this was measured.

AI readinessSection 10

The checks behind the AI readiness score

4 of 14 passed. This list is for your technical team. The percentage is how many companies in the study pass each check.

These 14 checks ran during the audit and are what the AI readiness part of the overall score counts. The scan above ran later and is stricter on Link headers and Markdown, so a check can pass here and not there.

Show the 14 checks

Discoverability

  • Passedrobots.txt publishedstudy: 85.1%
  • PassedXML sitemapstudy: 79.4%
  • Not metHTTP Link headers (RFC 8288)study: 42.5%

Content Accessibility

  • Not metMarkdown content negotiationstudy: 7.4%
  • Passedllms.txt publishedstudy: 28.1%
  • PassedToken budget (page weight)study: 97.3%

Bot Access Control

  • Not metExplicit AI bot rulesstudy: 11.5%

API / Auth / MCP

  • Not metAPI Catalog (.well-known/api-catalog)study: 1.1%
  • Not metOAuth Authorization Server discoverystudy: 5.2%
  • Not metOAuth Protected Resource discoverystudy: 4.6%
  • Not metMCP Server Cardstudy: 0.2%
  • Not metA2A Agent Cardstudy: 0.0%
  • Not metWebMCP toolsstudy: 0.3%
  • Not metAgent Skills declaredstudy: 0.1%
AI crawlersSection 11

What AI crawlers may read (robots.txt)

This website sets no rules for any AI crawler by name, like 86% of the websites whose rules we could read. Every AI crawler follows its general rules.

Training AI

  • GPTBotpartly
  • ClaudeBotpartly
  • Anthropic-AIpartly
  • Google-Extendedpartly
  • Applebot-Extendedpartly
  • Meta-ExternalAgentpartly
  • FacebookBotpartly
  • Bytespiderpartly
  • CCBotpartly
  • Diffbotpartly
  • Omgilibotpartly

AI search

  • OAI-SearchBotpartly
  • Claude-SearchBotpartly
  • PerplexityBotpartly
  • Applebotpartly
  • Amazonbotpartly
  • YouBotpartly

Answering questions

  • ChatGPT-Userpartly
  • Claude-Userpartly
  • Perplexity-Userpartly
  • DuckAssistBotpartly
  • MistralAI-Userpartly

Read from the website’s own rules file (robots.txt). An asterisk marks a crawler the file names. The rest follow its general rules. “Partly” means only some pages are blocked.

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End of statement
All 2,219 companiesHow we measured this
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