Of 60 answers

The most named companies in the study, and S&P 500 financials, with how many of their 60 AI answers named them.

Back to the study
AI visibility statementFinance AI Visibility Study 2026Issued October 14, 2026
Account holder
Statement period
October 9 to 14, 2026
when the AI assistants were asked
Account no.
144 of 2,219
its rank by overall score
Place in its category
4th of 64 agencies
Closing balance

Named in

10of 60 answers

by 4 of 4 assistants

Statement note

What this means for Edelman

AI assistants name Edelman in 16.7% of their answers, while the typical company in its sector is almost never named. Edelman has an overall score of 42 out of 100, ranking 144th of 2,219 companies. Its website passes 4 out of 14 technical checks for readiness with AI tools.

We asked 15 unbranded questions about its market, so no question mentioned Edelman by name. AI assistants named it in 10 of the 60 answers. Counting only how often it is named, it ranks 23rd of 346 in its sector. The typical advisory or services firm is named in 0.0% of answers.

Overall score
42Overall score
  • Visibility21
  • Citations2
  • Sentiment100
  • Site quality80
  • AI readiness29
Summary of account
Named by AI in
16.7%
10 of 60 answers
Share of mentions
33.3%
of the mentions of it and its 5 peers
AI readiness
4/14
technical checks passed. Typical for its sector: 4
Rank in its sector
12 of 346
by overall score, where the typical advisory or services firm scores 27

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Line itemsSection 01

Every question, and where the company came up

Edelman came up on 4 of 15 questions. Open any window to read that answer.

  1. 01What lower-cost options exist for companies seeking reputation management without a major PR consultancy?0/4
  2. 02What steps can companies take if their public relations strategy is not producing expected results?0/4
  3. 03How do corporate communications consultancies compare to boutique PR agencies for global brand campaigns?1/4
  4. 04What role do PR consultancies play in managing trust and transparency during a merger or acquisition?0/4
  5. 05How can a communications consultancy support a business during sensitive organizational changes?0/4
  6. 06How do pricing models differ between full-service communications firms and specialist PR agencies?0/4
  7. 07Is hiring a large communications consultancy worth it for ongoing reputation protection?0/4
  8. 08Which communications agencies are recommended for crisis management at the enterprise level?4/4
  9. 09What should organizations consider before investing in a PR consultancy for brand promotion?0/4
  10. 10What are the best public relations consultancies for managing corporate reputation in the US?4/4
  11. 11What is the typical fee structure for top-tier communications and PR consultancies serving large organizations in the US?1/4
  12. 12What’s the difference between full-service reputation management firms and specialized crisis communication consultancies?0/4
  13. 13What are some alternatives to traditional public relations consultancies for reputation management?0/4
  14. 14Which in-house strategies can organizations use if they don’t want to hire an external communications firm?0/4
  15. 15How can an enterprise organization address a sudden brand reputation crisis using communications consultants?0/4
Total namedOpenAI: 2/15Claude: 2/15Perplexity: 2/15Gemini: 4/15All assistants: 10/60
named the companyanswered without naming itdid not answer

Columns, left to right: OpenAI, Claude, Perplexity, Gemini. Across the study, on 50% of the questions where a company is named, only one AI assistant names it.

Transaction detailSection 02

What Perplexity actually said

An answer that names the company

Perplexitynamed the company

“Which communications agencies are recommended for crisis management at the enterprise level?”

For enterprise-level crisis management, the strongest shortlist is Edelman, FleishmanHillard, Weber Shandwick, Brunswick Group, FGS Global, and APCO Worldwide. These firms are suited to multinational incidents requiring executive counsel, media response, employee communications, regulatory coordination, and stakeholder management. Current industry roundups particularly identify Edelman for global enterprise response and FleishmanHillard for complex, repeatable crisis-response programs.

Edelman — Best for multinational scale, global coordination, and integrated reputation m …

The AI’s answer as we received it, shortened and not checked for accuracy.

PayeesSection 03

Where the mentions went

The companies these answers named, and how the mentions were split between this company and its peers.

Also named

CompanyTimes named
  1. 01
    Weber Shandwick
    5
  2. 02
    FleishmanHillard
    4
  3. 03
    Burson
    1
  4. 04
    Hill+Knowlton Strategies
    1

Share of mentions

CompanyShare
  1. Edelman
    33.3%
  2. Weber Shandwick
    26.7%
  3. FleishmanHillard
    20.0%
  4. Burson
    13.3%
  5. Ketchum
    3.3%
  6. Hill+Knowlton Strategies
    3.3%
ReferrersSection 04

Websites the AI used as sources

How many times each website was listed as a source in these answers

  1. 01
    amworldgroup.com
    20
  2. 02
    clutch.co
    11
  3. 03
    everything-pr.com
    11
  4. 04
    designrush.com
    10
  5. 05
    linkedin.com
    6
  6. 06
    percepture.com
    5
  7. 07
    50pros.com
    5
  8. 08
    zipdo.co
    4
  9. 09
    edelman.com (its own website)
    4
  10. 10
    worldmetrics.org
    3

Edelman is in the study as an agency.

By assistantSection 05

Which AI assistants named the company

Answers naming it, out of answers received

Gemini
4/15
Claude
2/15
OpenAI
2/15
Perplexity
2/15
Market comparisonSection 06

How Edelman compares with all 2,219 companies

Every tower is a company in the study, taller for a higher overall score and lit where AI assistants named it. Its own group stays lit. Hover a tower to see it, and click to open it.

What makes up the score

Each part is scored out of 100.

Visibility
21

How often AI assistants name the company, and how that compares with its peers

Citations
2

How often AI uses the company's own website as a source

Sentiment
100

How positively AI describes the company

Site quality
80

How well built the website's own pages are

AI readiness
29

How easily AI tools can read and use the website

Visibility is calculated from the answers on this page. How the score is built.

Against its sectorSection 07

Compared with advisory and services firms

346 companies in this sector. The gold tick on each bar is the typical company.

Overall score
42
Ranks 12 of 346. Typical company: 27
Named in answers
16.7%
Ranks 23 of 346. Typical company: 0.0%
AI readiness
29
Ranks 96 of 346. Typical company: 29
Against its categorySection 08

Compared with agencies

64 companies in this category. The gold tick on each bar is the typical company.

Overall score
42
Ranks 4 of 64. Typical company: 27
Named in answers
16.7%
Ranks 4 of 64. Typical company: 0.0%
AI readiness
29
Ranks 24 of 64. Typical company: 29
AI agentsSection 09

Ready for AI agents

What this website publishes for an AI agent to read, use and pay through, on a scale of six levels.

  1. 0
  2. 1
  3. 2
  4. 3
  5. 4
  6. 5

Level 1: Basic web presence. Two of robots.txt, a sitemap and Link headers are in place.

To reach level 2:
  • Content Signals

The website turns away requests that do not come from a browser. AI agents that say what they are meet the same refusal.

Can an AI agent check out here?

Not by itself. Edelman publishes none of the agent payment protocols we look for. An agent would have to click through the website like a person.

Agent payment protocols
  • x402Not present
  • MPPNot present
  • AP2Not present
  • ACPNot present
  • UCPNot present
Interfaces for AI agents
  • MCP Server CardNot present
  • A2A Agent CardNot present
  • Agent SkillsNot present
  • API CatalogNot present
  • llms.txtPublished
  • WebMCPCould not check
Show every check, for your technical team
Discoverability
72 of 100
  • robots.txtPassed

    A valid robots.txt with crawl rules at the site root.

    study: 86.1%
  • SitemapPartly met

    Serve an XML sitemap and reference it from robots.txt.

    study: 87.9%
  • Link headersNot met

    Send Link headers such as rel="api-catalog" or rel="describedby" on the homepage.

    study: 1.5%
  • DNS for AI DiscoveryNot present

    Advertise agent endpoints with SVCB records under _agents.

    study: 4.3%
Content accessibility
25 of 100
  • Markdown negotiationNot met

    Return a markdown version when asked with Accept: text/markdown, for example at the CDN.

    study: 6.2%
  • llms.txtPartly met

    Publish an llms.txt with a short summary and the key links.

    study: 31.0%
Bot access control
32 of 100
  • AI bot rulesPartly met

    Add explicit robots.txt groups for the main AI crawlers.

    study: 92.7%
  • Content SignalsNot met

    Add a Content-Signal line for search, ai-input and ai-train to robots.txt.

    study: 2.3%
  • Web Bot AuthNot present

    Only relevant if you run your own agents or crawlers: publish a signing key directory.

    study: 0.3%
APIs, auth and MCP
0 of 100
  • API CatalogNot met

    List public APIs in a linkset at /.well-known/api-catalog.

    study: 1.3%
  • OAuth discoveryNot met

    Publish OpenID Connect or OAuth server metadata under /.well-known.

    study: 6.3%
  • OAuth Protected ResourceNot met

    Serve protected resource metadata at /.well-known/oauth-protected-resource.

    study: 5.3%
  • auth.mdNot met

    Publish an auth.md describing how agents sign in.

    study: 0.2%
  • MCP Server CardNot met

    Offer an MCP server and publish its server card under /.well-known.

    study: 0.8%
  • A2A Agent CardNot met

    Publish an agent card at /.well-known/agent-card.json.

    study: 0.2%
  • Agent SkillsNot met

    Publish a skills index with the main tasks agents can do.

    study: 1.0%
  • WebMCPCould not check

    Register key actions such as search or cart as WebMCP tools.

    study: 0.0%
  • ARD manifestNot met

    Publish an ai-catalog.json listing every agent interface.

    study: 0.2%

Score 29 of 100 · 97% of checks could run · checked on October 9, 2026 · www.edelman.com · 2,200 companies scanned

See how every company did, and how this was measured.

AI readinessSection 10

The checks behind the AI readiness score

4 of 14 passed. This list is for your technical team. The percentage is how many companies in the study pass each check.

These 14 checks ran during the audit and are what the AI readiness part of the overall score counts. The scan above ran later and is stricter on Link headers and Markdown, so a check can pass here and not there.

Show the 14 checks

Discoverability

  • Passedrobots.txt publishedstudy: 85.1%
  • PassedXML sitemapstudy: 79.4%
  • Not metHTTP Link headers (RFC 8288)study: 42.5%

Content Accessibility

  • Not metMarkdown content negotiationstudy: 7.4%
  • Passedllms.txt publishedstudy: 28.1%
  • PassedToken budget (page weight)study: 97.3%

Bot Access Control

  • Not metExplicit AI bot rulesstudy: 11.5%

API / Auth / MCP

  • Not metAPI Catalog (.well-known/api-catalog)study: 1.1%
  • Not metOAuth Authorization Server discoverystudy: 5.2%
  • Not metOAuth Protected Resource discoverystudy: 4.6%
  • Not metMCP Server Cardstudy: 0.2%
  • Not metA2A Agent Cardstudy: 0.0%
  • Not metWebMCP toolsstudy: 0.3%
  • Not metAgent Skills declaredstudy: 0.1%
AI crawlersSection 11

What AI crawlers may read (robots.txt)

This website sets no rules for any AI crawler by name, like 86% of the websites whose rules we could read. Every AI crawler follows its general rules.

Training AI

  • GPTBotpartly
  • ClaudeBotpartly
  • Anthropic-AIpartly
  • Google-Extendedpartly
  • Applebot-Extendedpartly
  • Meta-ExternalAgentpartly
  • FacebookBotpartly
  • Bytespiderpartly
  • CCBotpartly
  • Diffbotpartly
  • Omgilibotpartly

AI search

  • OAI-SearchBotpartly
  • Claude-SearchBotpartly
  • PerplexityBotpartly
  • Applebotpartly
  • Amazonbotpartly
  • YouBotpartly

Answering questions

  • ChatGPT-Userpartly
  • Claude-Userpartly
  • Perplexity-Userpartly
  • DuckAssistBotpartly
  • MistralAI-Userpartly

Read from the website’s own rules file (robots.txt). An asterisk marks a crawler the file names. The rest follow its general rules. “Partly” means only some pages are blocked.

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ShareSection 12

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Overall score 42 of 100 badge for Edelman

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