Of 60 answers

The most named companies in the study, and S&P 500 financials, with how many of their 60 AI answers named them.

Back to the study
AI visibility statementFinance AI Visibility Study 2026Issued October 14, 2026
Account holder
Statement period
October 9 to 14, 2026
when the AI assistants were asked
Account no.
876 of 2,219
its rank by overall score
Closing balance

Named in

2of 60 answers

by 2 of 4 assistants

Statement note

What this means for Domestic & General

AI assistants rarely name this auto and home insurer, mentioning it in 2 of 60 answers. In the same answers, they also mention American Home Shield and Asurion Home+. Its overall score is 30 out of 100, ranking 876th of 2,219 companies. The website passes 3 of 14 technical checks for AI tool readiness.

We asked 15 unbranded questions about its market, so no question mentioned Domestic & General by name. AI assistants named it in 2 of the 60 answers. Counting only how often it is named, it ranks 28th of 97 in its sector. The typical insurer is named in 1.7% of answers.

Named fewer than three times in total. Read this as a sign that AI assistants rarely bring this company up, not as an exact comparison with its peers.

Overall score
30Overall score
  • Visibility4
  • Citations2
  • Sentiment75
  • Site quality67
  • AI readiness29
Summary of account
Named by AI in
3.3%
2 of 60 answers
Share of mentions
6.7%
of the mentions of it and its 5 peers
AI readiness
3/14
technical checks passed. Typical for its sector: 3
Rank in its sector
35 of 97
by overall score, where the typical insurer scores 28

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Line itemsSection 01

Every question, and where the company came up

Domestic & General came up on 1 of 15 questions. Open any window to read that answer.

  1. 01Can I get coverage for both major and small kitchen appliances under one plan?0/4
  2. 02What alternatives exist to traditional appliance service contracts for homeowners?0/4
  3. 03Is appliance insurance worth it for older kitchen equipment?0/4
  4. 04What should I do if my refrigerator stops working and I have a protection plan?0/4
  5. 05How much does home appliance repair insurance typically cost per month in the US?0/4
  6. 06Can homeowners use pay-per-repair services instead of annual appliance coverage?0/4
  7. 07Where can I find plans that cover unlimited repairs for household appliances?2/4
  8. 08Appliance warranty vs home warranty: what's the difference?0/4
  9. 09What are the best options for kitchen appliance protection plans in the US?0/4
  10. 10Is it better to get individual appliance repair plans or a full home coverage policy?0/4
  11. 11How can renters find reliable repair coverage for appliances?0/4
  12. 12Are there affordable options for multi-appliance protection in rental homes?0/4
  13. 13Are maintenance plans for laundry appliances valuable for families?0/4
  14. 14What types of home electronics are often included in appliance repair coverage?0/4
  15. 15How do appliance repair services handle urgent breakdowns?0/4
Total namedOpenAI: 0/15Claude: 1/15Perplexity: 1/15Gemini: 0/15All assistants: 2/60
named the companyanswered without naming itdid not answer

Columns, left to right: OpenAI, Claude, Perplexity, Gemini. Across the study, on 50% of the questions where a company is named, only one AI assistant names it.

Transaction detailSection 02

What Perplexity actually said

An answer that names the company

Perplexitynamed the company

“Where can I find plans that cover unlimited repairs for household appliances?”

In the U.S., the clearest options are:

Domestic & General: Appliance protection plans advertise unlimited repairs, coverage for breakdowns and accidental damage, no deductibles on listed plans, and replacement if the appliance cannot be repaired.

American Home Shield: Does not limit the number of service requests, but applies per-appliance coverage caps—typically $2,000 under ShieldGold and $4,000 under ShieldPlatinum.

Liberty Home Guard Appliance Guard: Allows unlimited repair requests during the contract, though cost caps and other coverage restrictions m …

The AI’s answer as we received it, shortened and not checked for accuracy.

PayeesSection 03

Where the mentions went

The companies these answers named, and how the mentions were split between this company and its peers.

Also named

CompanyTimes named
  1. 01
    American Home Shield
    8
  2. 02
    Asurion Home+
    1
  3. 03
    First American Home Warranty
    1

Share of mentions

CompanyShare
  1. American Home Shield
    43.3%
  2. Asurion Home+
    23.3%
  3. First American Home Warranty
    16.7%
  4. SquareTrade (an Allstate company)
    10.0%
  5. Domestic & General
    6.7%
  6. CPS Central (Consumer Priority Service)
    0.0%
ReferrersSection 04

Websites the AI used as sources

How many times each website was listed as a source in these answers

  1. 01
    consumeraffairs.com
    21
  2. 02
    forbes.com
    19
  3. 03
    thisoldhouse.com
    18
  4. 04
    nerdwallet.com
    13
  5. 05
    ahs.com
    9
  6. 06
    marketwatch.com
    8
  7. 07
    geico.com
    5
  8. 08
    precisionapplianceleasing.com
    4
  9. 09
    expertapplianceinc.com
    4
  10. 10
    domesticandgeneral.com (its own website)
    4

Domestic & General is in the study as an auto and home insurer.

By assistantSection 05

Which AI assistants named the company

Answers naming it, out of answers received

Claude
1/15
Perplexity
1/15
Gemini
0/15
OpenAI
0/15
Market comparisonSection 06

How Domestic & General compares with all 2,219 companies

Every tower is a company in the study, taller for a higher overall score and lit where AI assistants named it. Its own group stays lit. Hover a tower to see it, and click to open it.

What makes up the score

Each part is scored out of 100.

Visibility
4

How often AI assistants name the company, and how that compares with its peers

Citations
2

How often AI uses the company's own website as a source

Sentiment
75

How positively AI describes the company

Site quality
67

How well built the website's own pages are

AI readiness
29

How easily AI tools can read and use the website

Visibility is calculated from the answers on this page. How the score is built.

Against its sectorSection 07

Compared with insurers

97 companies in this sector. The gold tick on each bar is the typical company.

Overall score
30
Ranks 35 of 97. Typical company: 28
Named in answers
3.3%
Ranks 28 of 97. Typical company: 1.7%
AI readiness
29
Ranks 22 of 97. Typical company: 29
Against its categorySection 08

Compared with auto and home insurers

22 companies in this category. The gold tick on each bar is the typical company.

Overall score
30
Ranks 8 of 22. Typical company: 29
Named in answers
3.3%
Ranks 9 of 22. Typical company: 1.7%
AI readiness
29
Ranks 8 of 22. Typical company: 29
AI agentsSection 09

Ready for AI agents

What this website publishes for an AI agent to read, use and pay through, on a scale of six levels.

  1. 0
  2. 1
  3. 2
  4. 3
  5. 4
  6. 5

Level 1: Basic web presence. Two of robots.txt, a sitemap and Link headers are in place.

To reach level 2:
  • Content Signals
Can an AI agent check out here?

We could not tell. The website turned away our requests for the files an agent would read. An agent arriving by itself is turned away the same way.

Agent payment protocols
  • x402Not present
  • MPPCould not check
  • AP2Not present
  • ACPCould not check
  • UCPNot present
Interfaces for AI agents
  • MCP Server CardCould not check
  • A2A Agent CardCould not check
  • Agent SkillsCould not check
  • API CatalogNot present
  • llms.txtCould not check
  • WebMCPCould not check
Show every check, for your technical team
Discoverability
77 of 100
  • robots.txtPassed

    A valid robots.txt with crawl rules at the site root.

    study: 86.1%
  • SitemapPassed

    An XML sitemap listing the pages, ideally referenced from robots.txt.

    study: 87.9%
  • Link headersNot met

    Send Link headers such as rel="api-catalog" or rel="describedby" on the homepage.

    study: 1.5%
  • DNS for AI DiscoveryNot present

    Advertise agent endpoints with SVCB records under _agents.

    study: 4.3%
Content accessibility
0 of 100
  • Markdown negotiationNot met

    Return a markdown version when asked with Accept: text/markdown, for example at the CDN.

    study: 6.2%
  • llms.txtCould not check

    Publish an llms.txt with a short summary and the key links.

    study: 31.0%
Bot access control
32 of 100
  • AI bot rulesPartly met

    Add explicit robots.txt groups for the main AI crawlers.

    study: 92.7%
  • Content SignalsNot met

    Add a Content-Signal line for search, ai-input and ai-train to robots.txt.

    study: 2.3%
  • Web Bot AuthNot present

    Only relevant if you run your own agents or crawlers: publish a signing key directory.

    study: 0.3%
APIs, auth and MCP
0 of 100
  • API CatalogNot met

    List public APIs in a linkset at /.well-known/api-catalog.

    study: 1.3%
  • OAuth discoveryNot met

    Publish OpenID Connect or OAuth server metadata under /.well-known.

    study: 6.3%
  • OAuth Protected ResourceNot met

    Serve protected resource metadata at /.well-known/oauth-protected-resource.

    study: 5.3%
  • auth.mdCould not check

    Publish an auth.md describing how agents sign in.

    study: 0.2%
  • MCP Server CardCould not check

    Offer an MCP server and publish its server card under /.well-known.

    study: 0.8%
  • A2A Agent CardCould not check

    Publish an agent card at /.well-known/agent-card.json.

    study: 0.2%
  • Agent SkillsCould not check

    Publish a skills index with the main tasks agents can do.

    study: 1.0%
  • WebMCPCould not check

    Register key actions such as search or cart as WebMCP tools.

    study: 0.0%
  • ARD manifestCould not check

    Publish an ai-catalog.json listing every agent interface.

    study: 0.2%

Score 37 of 100 · 66% of checks could run · checked on October 9, 2026 · www.domesticandgeneral.com · 2,200 companies scanned

See how every company did, and how this was measured.

AI readinessSection 10

The checks behind the AI readiness score

3 of 14 passed. This list is for your technical team. The percentage is how many companies in the study pass each check.

These 14 checks ran during the audit and are what the AI readiness part of the overall score counts. The scan above ran later and is stricter on Link headers and Markdown, so a check can pass here and not there.

Show the 14 checks

Discoverability

  • Passedrobots.txt publishedstudy: 85.1%
  • PassedXML sitemapstudy: 79.4%
  • Not metHTTP Link headers (RFC 8288)study: 42.5%

Content Accessibility

  • Not metMarkdown content negotiationstudy: 7.4%
  • Not metllms.txt publishedstudy: 28.1%
  • PassedToken budget (page weight)study: 97.3%

Bot Access Control

  • Not metExplicit AI bot rulesstudy: 11.5%

API / Auth / MCP

  • Not metAPI Catalog (.well-known/api-catalog)study: 1.1%
  • Not metOAuth Authorization Server discoverystudy: 5.2%
  • Not metOAuth Protected Resource discoverystudy: 4.6%
  • Not metMCP Server Cardstudy: 0.2%
  • Not metA2A Agent Cardstudy: 0.0%
  • Not metWebMCP toolsstudy: 0.3%
  • Not metAgent Skills declaredstudy: 0.1%
AI crawlersSection 11

What AI crawlers may read (robots.txt)

This website sets no rules for any AI crawler by name, like 86% of the websites whose rules we could read. Every AI crawler follows its general rules.

Training AI

  • GPTBotpartly
  • ClaudeBotpartly
  • Anthropic-AIpartly
  • Google-Extendedpartly
  • Applebot-Extendedpartly
  • Meta-ExternalAgentpartly
  • FacebookBotpartly
  • Bytespiderpartly
  • CCBotpartly
  • Diffbotpartly
  • Omgilibotpartly

AI search

  • OAI-SearchBotpartly
  • Claude-SearchBotpartly
  • PerplexityBotpartly
  • Applebotpartly
  • Amazonbotpartly
  • YouBotpartly

Answering questions

  • ChatGPT-Userpartly
  • Claude-Userpartly
  • Perplexity-Userpartly
  • DuckAssistBotpartly
  • MistralAI-Userpartly

Read from the website’s own rules file (robots.txt). An asterisk marks a crawler the file names. The rest follow its general rules. “Partly” means only some pages are blocked.

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