Of 60 answers

The most named companies in the study, and S&P 500 financials, with how many of their 60 AI answers named them.

SWIFT47/60TRANSUNION46/60EXPERIAN42/60COINSTAR41/60NAVY FEDERAL CREDIT UNION41/60ZELLE41/60BLOOMBERG L.P.38/60TRADINGVIEW38/60BANCO POPULAR DE PUERTO RICO37/60PAYPAL37/60VENMO37/60CHEXSYSTEMS33/60EQUIFAX33/60MORNINGSTAR32/60S&P GLOBAL31/60ALPACA MARKETS30/60COINBASE30/60PINWHEEL29/60STRIPE29/60XERO29/60ACORNS28/60AFFIRM28/60PAYFAST (PAYGATE)28/60PAYONEER28/60INTERACTIVE BROKERS26/60CHARLES SCHWAB19/60THE HARTFORD9/60MOODY'S21/60CME GROUP19/60ACCENTURE11/60CHUBB10/60MORGAN STANLEY6/60AMERICAN EXPRESS14/60SYNCHRONY FINANCIAL12/60FACTSET20/60NASDAQ19/60ALLSTATE11/60WELLS FARGO18/60PAYCHEX10/60ARES MANAGEMENT3/60
Rezolve Ai
MethodDemo
Back to the study
AI visibility statementFinance AI Visibility Study 2026Issued October 14, 2026
Account holder

dentsu

dentsu.com

Marketing, communications and recruitment agenciesAdvisers and services

Money20/20 attendee

Statement period
October 9 to 14, 2026
when the AI assistants were asked
Account no.
919 of 2,219
its rank by overall score
Place in its category
22nd of 64 agencies
Closing balance

Named in

3of 60 answers

by 3 of 4 assistants

Statement note

What this means for dentsu

AI assistants name dentsu in 5% of answers to market questions, while the typical company in its sector is not named at all. Its overall score is 29 out of 100, ranking 919th of 2,219 in the study. Dentsu's website passes 4 out of 14 technical checks for AI tool readiness.

We asked 15 unbranded questions about its market, so no question mentioned dentsu by name. AI assistants named it in 3 of the 60 answers. Counting only how often it is named, it ranks 77th of 346 in its sector. The typical advisory or services firm is named in 0.0% of answers.

Overall score
29Overall score
  • Visibility9
  • Citations0
  • Sentiment50
  • Site quality80
  • AI readiness29
Summary of account
Named by AI in
5.0%
3 of 60 answers
Share of mentions
20.0%
of the mentions of it and its 5 peers
AI readiness
4/14
technical checks passed. Typical for its sector: 4
Rank in its sector
123 of 346
by overall score, where the typical advisory or services firm scores 27

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Line itemsSection 01

Every question, and where the company came up

dentsu came up on 2 of 15 questions. Open any window to read that answer.

  1. 01How do I know if an integrated marketing and transformation agency is worth the investment for my business?0/4
  2. 02Alternatives to hiring a full-service marketing and transformation agency for enterprise organizations0/4
  3. 03Top full-service marketing partners for organizational growth in the United States0/4
  4. 04Common challenges when working with global agency networks for marketing transformation0/4
  5. 05What independent consultants or boutique firms offer services similar to integrated agency networks?0/4
  6. 06What are the best integrated marketing agencies for large enterprises seeking digital transformation?2/4
  7. 07What is the difference between a growth marketing agency and a transformation consultancy?0/4
  8. 08What is the typical cost structure for integrated marketing and transformation agency services in the US?0/4
  9. 09How can an integrated agency network help with omnichannel marketing for enterprise brands?0/4
  10. 10Integrated marketing agency vs. specialist digital agency: which is better for large-scale transformation projects?0/4
  11. 11Is it better to hire one agency for marketing, growth, and transformation, or assemble a network of smaller partners?0/4
  12. 12Ways large organizations use agency partners for digital innovation and customer engagement1/4
  13. 13Leading agencies for enterprise-level innovation and brand transformation in the US0/4
  14. 14Why isn’t my company seeing ROI from our integrated marketing and transformation initiatives?0/4
  15. 15Are there pricing tiers or packages for growth-focused agency solutions aimed at large enterprises?0/4
Total namedOpenAI: 1/15Claude: 1/15Perplexity: 0/15Gemini: 1/15All assistants: 3/60
named the companyanswered without naming itdid not answer

Columns, left to right: OpenAI, Claude, Perplexity, Gemini. Across the study, on 50% of the questions where a company is named, only one AI assistant names it.

Transaction detailSection 02

What OpenAI actually said

An answer that names the company

OpenAInamed the company

“What are the best integrated marketing agencies for large enterprises seeking digital transformation?”

… Dentsu / Merkle and WPP/Ogilvy/Razorfish (holding‑company agency groups) — strength: integrated creative + media + data/identity for global brand and performance campaigns (good when you need media-buying and brand advertising tightly integrated with data/commerce). (cxtoday.com)

Cognizant, Capgemini, Infosys and other global system integrators with creative studios (e.g., Cognizant Moment, Capgemini Invent, Infosys + WongDoody) — strength: strong combined digital engineering + experience design for enterprise …

The AI’s answer as we received it, shortened and not checked for accuracy.

PayeesSection 03

Where the mentions went

The companies these answers named, and how the mentions were split between this company and its peers.

Also named

CompanyTimes named
  1. 01
    WPP
    3
  2. 02
    Publicis Groupe
    1

Share of mentions

CompanyShare
  1. WPP
    26.7%
  2. dentsu
    20.0%
  3. Omnicom Group
    20.0%
  4. IPG (Interpublic Group)
    20.0%
  5. Publicis Groupe
    13.3%
  6. Havas Group
    0.0%
ReferrersSection 04

Websites the AI used as sources

How many times each website was listed as a source in these answers

  1. 01
    webtonic.io
    8
  2. 02
    sortlist.com
    6
  3. 03
    martal.ca
    5
  4. 04
    en.wikipedia.org
    5
  5. 05
    fieldtrip.agency
    4
  6. 06
    designrush.com
    4
  7. 07
    marketerhire.com
    4
  8. 08
    directiveconsulting.com
    3
  9. 09
    walkersands.com
    3
  10. 10
    superside.com
    3

dentsu is in the study as an agency.

By assistantSection 05

Which AI assistants named the company

Answers naming it, out of answers received

Claude
1/15
Gemini
1/15
OpenAI
1/15
Perplexity
0/15
Market comparisonSection 06

How dentsu compares with all 2,219 companies

Every tower is a company in the study, taller for a higher overall score and lit where AI assistants named it. Its own group stays lit. Hover a tower to see it, and click to open it.

What makes up the score

Each part is scored out of 100.

Visibility
9

How often AI assistants name the company, and how that compares with its peers

Citations
0

How often AI uses the company's own website as a source

Sentiment
50

How positively AI describes the company

Site quality
80

How well built the website's own pages are

AI readiness
29

How easily AI tools can read and use the website

Visibility is calculated from the answers on this page. How the score is built.

Against its sectorSection 07

Compared with advisory and services firms

346 companies in this sector. The gold tick on each bar is the typical company.

Overall score
29
Ranks 123 of 346. Typical company: 27
Named in answers
5.0%
Ranks 77 of 346. Typical company: 0.0%
AI readiness
29
Ranks 96 of 346. Typical company: 29
Against its categorySection 08

Compared with agencies

64 companies in this category. The gold tick on each bar is the typical company.

Overall score
29
Ranks 22 of 64. Typical company: 27
Named in answers
5.0%
Ranks 10 of 64. Typical company: 0.0%
AI readiness
29
Ranks 24 of 64. Typical company: 29
AI agentsSection 09

Ready for AI agents

What this website publishes for an AI agent to read, use and pay through, on a scale of six levels.

  1. 0
  2. 1
  3. 2
  4. 3
  5. 4
  6. 5

Level 1: Basic web presence. Two of robots.txt, a sitemap and Link headers are in place.

To reach level 2:
  • Content Signals
Can an AI agent check out here?

Not by itself. dentsu publishes none of the agent payment protocols we look for. An agent would have to click through the website like a person.

Agent payment protocols
  • x402Not present
  • MPPNot present
  • AP2Not present
  • ACPNot present
  • UCPNot present
Interfaces for AI agents
  • MCP Server CardNot present
  • A2A Agent CardNot present
  • Agent SkillsNot present
  • API CatalogNot present
  • llms.txtNot present
  • WebMCPCould not check
Show every check, for your technical team
Discoverability
77 of 100
  • robots.txtPassed

    A valid robots.txt with crawl rules at the site root.

    study: 86.1%
  • SitemapPassed

    An XML sitemap listing the pages, ideally referenced from robots.txt.

    study: 87.9%
  • Link headersNot met

    Send Link headers such as rel="api-catalog" or rel="describedby" on the homepage.

    study: 1.5%
  • DNS for AI DiscoveryNot present

    Advertise agent endpoints with SVCB records under _agents.

    study: 4.3%
Content accessibility
0 of 100
  • Markdown negotiationNot met

    Return a markdown version when asked with Accept: text/markdown, for example at the CDN.

    study: 6.2%
  • llms.txtNot met

    Publish an llms.txt with a short summary and the key links.

    study: 31.0%
Bot access control
32 of 100
  • AI bot rulesPartly met

    Add explicit robots.txt groups for the main AI crawlers.

    study: 92.7%
  • Content SignalsNot met

    Add a Content-Signal line for search, ai-input and ai-train to robots.txt.

    study: 2.3%
  • Web Bot AuthCould not check

    Only relevant if you run your own agents or crawlers: publish a signing key directory.

    study: 0.3%
APIs, auth and MCP
0 of 100
  • API CatalogNot met

    List public APIs in a linkset at /.well-known/api-catalog.

    study: 1.3%
  • OAuth discoveryNot met

    Publish OpenID Connect or OAuth server metadata under /.well-known.

    study: 6.3%
  • OAuth Protected ResourceNot met

    Serve protected resource metadata at /.well-known/oauth-protected-resource.

    study: 5.3%
  • auth.mdNot met

    Publish an auth.md describing how agents sign in.

    study: 0.2%
  • MCP Server CardNot met

    Offer an MCP server and publish its server card under /.well-known.

    study: 0.8%
  • A2A Agent CardNot met

    Publish an agent card at /.well-known/agent-card.json.

    study: 0.2%
  • Agent SkillsNot met

    Publish a skills index with the main tasks agents can do.

    study: 1.0%
  • WebMCPCould not check

    Register key actions such as search or cart as WebMCP tools.

    study: 0.0%
  • ARD manifestNot met

    Publish an ai-catalog.json listing every agent interface.

    study: 0.2%

Score 25 of 100 · 94% of checks could run · checked on October 9, 2026 · www.dentsu.com · 2,200 companies scanned

See how every company did, and how this was measured.

AI readinessSection 10

The checks behind the AI readiness score

4 of 14 passed. This list is for your technical team. The percentage is how many companies in the study pass each check.

These 14 checks ran during the audit and are what the AI readiness part of the overall score counts. The scan above ran later and is stricter on Link headers and Markdown, so a check can pass here and not there.

Show the 14 checks

Discoverability

  • Passedrobots.txt publishedstudy: 85.1%
  • PassedXML sitemapstudy: 79.4%
  • Not metHTTP Link headers (RFC 8288)study: 42.5%

Content Accessibility

  • Not metMarkdown content negotiationstudy: 7.4%
  • Not metllms.txt publishedstudy: 28.1%
  • PassedToken budget (page weight)study: 97.3%

Bot Access Control

  • PassedExplicit AI bot rulesstudy: 11.5%

API / Auth / MCP

  • Not metAPI Catalog (.well-known/api-catalog)study: 1.1%
  • Not metOAuth Authorization Server discoverystudy: 5.2%
  • Not metOAuth Protected Resource discoverystudy: 4.6%
  • Not metMCP Server Cardstudy: 0.2%
  • Not metA2A Agent Cardstudy: 0.0%
  • Not metWebMCP toolsstudy: 0.3%
  • Not metAgent Skills declaredstudy: 0.1%
AI crawlersSection 11

What AI crawlers may read (robots.txt)

This website sets rules for 11 AI crawlers by name. All others follow its general rules.

Training AI

  • GPTBot*partly
  • ClaudeBot*partly
  • Anthropic-AIblocked
  • Google-Extended*partly
  • Applebot-Extended*partly
  • Meta-ExternalAgentblocked
  • FacebookBotblocked
  • Bytespiderblocked
  • CCBotblocked
  • Diffbotblocked
  • Omgilibotblocked

AI search

  • OAI-SearchBot*partly
  • Claude-SearchBotblocked
  • PerplexityBot*partly
  • Applebot*partly
  • Amazonbotblocked
  • YouBotblocked

Answering questions

  • ChatGPT-User*partly
  • Claude-User*partly
  • Perplexity-User*partly
  • DuckAssistBot*partly
  • MistralAI-Userblocked

Read from the website’s own rules file (robots.txt). An asterisk marks a crawler the file names. The rest follow its general rules. “Partly” means only some pages are blocked.

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ShareSection 12

Share this result

Overall score 29 of 100 badge for dentsu

A badge of this result that you can show on your own website. Copy the code below.

<a href="https://aeo-audit.rezolve.com/us/finance/dentsu.com"><img src="https://aeo-audit.rezolve.com/finance/badges/dentsu.com.svg" alt="Overall score 29 of 100, Finance AI Visibility Study 2026" width="280" height="64"></a>
End of statement
All 2,219 companiesHow we measured this
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