Of 60 answers

The most named companies in the study, and S&P 500 financials, with how many of their 60 AI answers named them.

Back to the study
AI visibility statementFinance AI Visibility Study 2026Issued October 14, 2026
Account holder
Statement period
October 9 and 10, 2026
when the AI assistants were asked
Account no.
544 of 2,219
its rank by overall score
Closing balance

Named in

10of 60 answers

by 4 of 4 assistants

Statement note

What this means for Deluxe

AI assistants name this fintech infrastructure company in 16.7% of answers, which is much more often than the typical company in its sector at 1.7%. It has an overall score of 36 out of 100, ranking 544th of 2,219 companies in the study. Its website currently passes 4 of 14 technical checks for AI tool readiness.

We asked 15 unbranded questions about its market, so no question mentioned Deluxe by name. AI assistants named it in 10 of the 60 answers. Counting only how often it is named, it ranks 63rd of 574 in its sector. The typical financial technology and data company is named in 1.7% of answers.

Overall score
36Overall score
  • Visibility23
  • Citations1
  • Sentiment50
  • Site quality93
  • AI readiness29
Summary of account
Named by AI in
16.7%
10 of 60 answers
Share of mentions
40.0%
of the mentions of it and its 5 peers
AI readiness
4/14
technical checks passed. Typical for its sector: 4
Rank in its sector
181 of 574
by overall score, where the typical financial technology and data company scores 29

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Line itemsSection 01

Every question, and where the company came up

Deluxe came up on 4 of 15 questions. Open any window to read that answer.

  1. 01Which platforms offer both digital marketing and check printing services for financial institutions?4/4
  2. 02What options exist for small businesses looking for digital marketing combined with payment solutions?0/4
  3. 03Are there low-cost alternatives to bundled business service platforms for payments and marketing?0/4
  4. 04Business checks vs eChecks: what’s the difference for small business payments?0/4
  5. 05What are some alternatives to ordering business checks directly from a bank?3/4
  6. 06What types of companies benefit most from platforms offering both data solutions and digital marketing?0/4
  7. 07Are online payment and business service platforms worth it for startups?0/4
  8. 08What is the average price for ordering business checks online for small businesses?2/4
  9. 09How can a financial institution resolve issues with promotional product orders from a business services provider?0/4
  10. 10How can small businesses streamline payables and receivables using embedded payment solutions?0/4
  11. 11What should I do if my business check order is delayed from an online service?0/4
  12. 12What are the best payment and business service platforms for small businesses in the US?0/4
  13. 13How do data-driven payments platforms compare to traditional business service providers?0/4
  14. 14How do service fees for check printing and promotional products compare across business service platforms?1/4
  15. 15Is it cost-effective for a small business to use a bundled solution for payments and data management?0/4
Total namedOpenAI: 3/15Claude: 2/15Perplexity: 2/15Gemini: 3/15All assistants: 10/60
named the companyanswered without naming itdid not answer

Columns, left to right: OpenAI, Claude, Perplexity, Gemini. Across the study, on 50% of the questions where a company is named, only one AI assistant names it.

Transaction detailSection 02

What Perplexity actually said

An answer that names the company

Perplexitynamed the company

“What are some alternatives to ordering business checks directly from a bank?”

You have several alternatives to ordering business checks directly from your bank:

Online check printers: Companies such as Deluxe, Checks in the Mail, Vistaprint, Costco Checks, and other established vendors often offer lower prices and more customization than banks.

Accounting-software check printing: Platforms connected to QuickBooks or similar accounting systems can print checks using compatible blank check stock and may simplify bookkeeping.

On-demand check-printing services: Services such as OnlineCheckWriter let you print checks as needed, send eChecks, or ha …

The AI’s answer as we received it, shortened and not checked for accuracy.

PayeesSection 03

Where the mentions went

The companies these answers named, and how the mentions were split between this company and its peers.

Also named

CompanyTimes named
  1. 01
    Harland Clarke
    5
  2. 02
    Vistaprint
    4
  3. 03
    Checks Unlimited
    3

Share of mentions

CompanyShare
  1. Deluxe
    40.0%
  2. Vistaprint
    24.0%
  3. Harland Clarke
    20.0%
  4. Checks Unlimited
    12.0%
  5. Staples Print & Marketing Services
    4.0%
  6. SmartPay
    0.0%
ReferrersSection 04

Websites the AI used as sources

How many times each website was listed as a source in these answers

  1. 01
    checkomatic.com
    17
  2. 02
    mainstreetinc.com
    9
  3. 03
    finix.com
    8
  4. 04
    deluxe.com (its own website)
    6
  5. 05
    topconsumerreviews.com
    6
  6. 06
    airwallex.com
    6
  7. 07
    wise.com
    6
  8. 08
    nerdwallet.com
    6
  9. 09
    checksforless.com
    5
  10. 10
    onlinecheckwriter.com
    5

Deluxe is in the study as a fintech infrastructure company.

By assistantSection 05

Which AI assistants named the company

Answers naming it, out of answers received

Gemini
3/15
OpenAI
3/15
Perplexity
2/15
Claude
2/15
Market comparisonSection 06

How Deluxe compares with all 2,219 companies

Every tower is a company in the study, taller for a higher overall score and lit where AI assistants named it. Its own group stays lit. Hover a tower to see it, and click to open it.

What makes up the score

Each part is scored out of 100.

Visibility
23

How often AI assistants name the company, and how that compares with its peers

Citations
1

How often AI uses the company's own website as a source

Sentiment
50

How positively AI describes the company

Site quality
93

How well built the website's own pages are

AI readiness
29

How easily AI tools can read and use the website

Visibility is calculated from the answers on this page. How the score is built.

Against its sectorSection 07

Compared with financial technology and data companies

574 companies in this sector. The gold tick on each bar is the typical company.

Overall score
36
Ranks 181 of 574. Typical company: 29
Named in answers
16.7%
Ranks 63 of 574. Typical company: 1.7%
AI readiness
29
Ranks 224 of 574. Typical company: 29
Against its categorySection 08

Compared with fintech infrastructure companies

315 companies in this category. The gold tick on each bar is the typical company.

Overall score
36
Ranks 78 of 315. Typical company: 28
Named in answers
16.7%
Ranks 24 of 315. Typical company: 1.7%
AI readiness
29
Ranks 117 of 315. Typical company: 29
AI readinessSection 09

The checks behind the AI readiness score

4 of 14 passed. This list is for your technical team. The percentage is how many companies in the study pass each check.

Discoverability

  • Passedrobots.txt publishedstudy: 85.1%
  • PassedXML sitemapstudy: 79.4%
  • Not metHTTP Link headers (RFC 8288)study: 42.5%

Content Accessibility

  • Not metMarkdown content negotiationstudy: 7.4%
  • Not metllms.txt publishedstudy: 28.1%
  • PassedToken budget (page weight)study: 97.3%

Bot Access Control

  • PassedExplicit AI bot rulesstudy: 11.5%

API / Auth / MCP

  • Not metAPI Catalog (.well-known/api-catalog)study: 1.1%
  • Not metOAuth Authorization Server discoverystudy: 5.2%
  • Not metOAuth Protected Resource discoverystudy: 4.6%
  • Not metMCP Server Cardstudy: 0.2%
  • Not metA2A Agent Cardstudy: 0.0%
  • Not metWebMCP toolsstudy: 0.3%
  • Not metAgent Skills declaredstudy: 0.1%
AI crawlersSection 10

What AI crawlers may read (robots.txt)

This website sets rules for 1 AI crawler by name. All others follow its general rules.

Training AI

  • GPTBotpartly
  • ClaudeBotpartly
  • Anthropic-AIpartly
  • Google-Extendedpartly
  • Applebot-Extendedpartly
  • Meta-ExternalAgentpartly
  • FacebookBotpartly
  • Bytespiderpartly
  • CCBotpartly
  • Diffbotpartly
  • Omgilibotpartly

AI search

  • OAI-SearchBotpartly
  • Claude-SearchBotpartly
  • PerplexityBotpartly
  • Applebotpartly
  • Amazonbot*partly
  • YouBotpartly

Answering questions

  • ChatGPT-Userpartly
  • Claude-Userpartly
  • Perplexity-Userpartly
  • DuckAssistBotpartly
  • MistralAI-Userpartly

Read from the website’s own rules file (robots.txt). An asterisk marks a crawler the file names. The rest follow its general rules. “Partly” means only some pages are blocked.

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ShareSection 11

Share this result

Overall score 36 of 100 badge for Deluxe

A badge of this result that you can show on your own website. Copy the code below.

<a href="https://aeo-audit.rezolve.com/us/finance/deluxe.com"><img src="https://aeo-audit.rezolve.com/finance/badges/deluxe.com.svg" alt="Overall score 36 of 100, Finance AI Visibility Study 2026" width="280" height="64"></a>
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