Of 60 answers

The most named companies in the study, and S&P 500 financials, with how many of their 60 AI answers named them.

SWIFT47/60TRANSUNION46/60EXPERIAN42/60COINSTAR41/60NAVY FEDERAL CREDIT UNION41/60ZELLE41/60BLOOMBERG L.P.38/60TRADINGVIEW38/60BANCO POPULAR DE PUERTO RICO37/60PAYPAL37/60VENMO37/60CHEXSYSTEMS33/60EQUIFAX33/60MORNINGSTAR32/60S&P GLOBAL31/60ALPACA MARKETS30/60COINBASE30/60PINWHEEL29/60STRIPE29/60XERO29/60ACORNS28/60AFFIRM28/60PAYFAST (PAYGATE)28/60PAYONEER28/60INTERACTIVE BROKERS26/60CHARLES SCHWAB19/60THE HARTFORD9/60MOODY'S21/60CME GROUP19/60ACCENTURE11/60CHUBB10/60MORGAN STANLEY6/60AMERICAN EXPRESS14/60SYNCHRONY FINANCIAL12/60FACTSET20/60NASDAQ19/60ALLSTATE11/60WELLS FARGO18/60PAYCHEX10/60ARES MANAGEMENT3/60
Rezolve Ai
MethodDemo
Back to the study
AI visibility statementFinance AI Visibility Study 2026Issued October 14, 2026
Account holder

Burson

bursonglobal.com

Marketing, communications and recruitment agenciesAdvisers and services

Money20/20 attendee

Statement period
October 9 to 14, 2026
when the AI assistants were asked
Account no.
247 of 2,219
its rank by overall score
Place in its category
6th of 64 agencies
Closing balance

Named in

6of 60 answers

by 4 of 4 assistants

Statement note

What this means for Burson

AI assistants name the agency in 10% of answers, much more often than the typical company in its sector, which is named in 0%. Its overall score is 40 out of 100, ranking it 247th of 2,219. The website passes 4 of 14 technical checks for AI tool readiness.

We asked 15 unbranded questions about its market, so no question mentioned Burson by name. AI assistants named it in 6 of the 60 answers. Counting only how often it is named, it ranks 43rd of 346 in its sector. The typical advisory or services firm is named in 0.0% of answers.

Overall score
40Overall score
  • Visibility12
  • Citations0
  • Sentiment100
  • Site quality87
  • AI readiness29
Summary of account
Named by AI in
10.0%
6 of 60 answers
Share of mentions
17.6%
of the mentions of it and its 5 peers
AI readiness
4/14
technical checks passed. Typical for its sector: 4
Rank in its sector
21 of 346
by overall score, where the typical advisory or services firm scores 27

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Line itemsSection 01

Every question, and where the company came up

Burson came up on 2 of 15 questions. Open any window to read that answer.

  1. 01How can a corporate communications agency help navigate public policy changes?0/4
  2. 02Best global communications agencies for reputation management strategies4/4
  3. 03Is investing in a global strategic communications partner worth it for a Fortune 500 company?0/4
  4. 04Alternatives to full-service global communications agencies for brand reputation support0/4
  5. 05What should large organizations look for in a reputation management partner?0/4
  6. 06Differences between reputation management agencies and traditional PR firms0/4
  7. 07Corporate communications vs public affairs services—how do they compare for crisis management?0/4
  8. 08How to address declining brand reputation using external communications experts0/4
  9. 09Best strategies for large organizations to boost reputation through external advisory services0/4
  10. 10Top-rated public affairs consultancies for large enterprises in the US2/4
  11. 11Examples of enterprise-wide transformations supported by strategic communications counsel0/4
  12. 12Other ways to manage public affairs without a dedicated communications partner0/4
  13. 13Typical fee structures for US-based reputation management agencies serving large corporations0/4
  14. 14Common challenges when working with international reputation management consultancies0/4
  15. 15How much do global communications firms charge for crisis communications services in the US?0/4
Total namedOpenAI: 1/15Claude: 1/15Perplexity: 2/15Gemini: 2/15All assistants: 6/60
named the companyanswered without naming itdid not answer

Columns, left to right: OpenAI, Claude, Perplexity, Gemini. Across the study, on 50% of the questions where a company is named, only one AI assistant names it.

Transaction detailSection 02

What Perplexity actually said

An answer that names the company

Perplexitynamed the company

“Best global communications agencies for reputation management strategies”

For a global reputation-management strategy, the strongest shortlist is Edelman, Burson, Weber Shandwick, MSL, FleishmanHillard, Brunswick Group, FGS Global, and Hill & Knowlton. The best choice depends on whether the priority is crisis response, corporate affairs, executive positioning, public policy, or digital reputation.

Agency · Best suited for · Key strengths

Edelman · Enterprise-wide reputation and trust programs · Corporate reputation, stakeholder engagement, digital communications, research, and global scale. It is identified as having a dedicated corporat …

The AI’s answer as we received it, shortened and not checked for accuracy.

PayeesSection 03

Where the mentions went

The companies these answers named, and how the mentions were split between this company and its peers.

Also named

CompanyTimes named
  1. 01
    Edelman
    7
  2. 02
    FleishmanHillard
    6
  3. 03
    Weber Shandwick
    5
  4. 04
    Ketchum
    2
  5. 05
    Hill & Knowlton
    1

Share of mentions

CompanyShare
  1. Edelman
    26.5%
  2. FleishmanHillard
    23.5%
  3. Burson
    17.6%
  4. Weber Shandwick
    17.6%
  5. Ketchum
    8.8%
  6. Hill & Knowlton
    5.9%
ReferrersSection 04

Websites the AI used as sources

How many times each website was listed as a source in these answers

  1. 01
    everything-pr.com
    7
  2. 02
    amworldgroup.com
    6
  3. 03
    designrush.com
    6
  4. 04
    percepture.com
    6
  5. 05
    clutch.co
    6
  6. 06
    groupcaliber.com
    5
  7. 07
    wifitalents.com
    5
  8. 08
    rfp.wiki
    5
  9. 09
    provokemedia.com
    5
  10. 10
    builtin.com
    4

Burson is in the study as an agency.

By assistantSection 05

Which AI assistants named the company

Answers naming it, out of answers received

Gemini
2/15
Perplexity
2/15
Claude
1/15
OpenAI
1/15
Market comparisonSection 06

How Burson compares with all 2,219 companies

Every tower is a company in the study, taller for a higher overall score and lit where AI assistants named it. Its own group stays lit. Hover a tower to see it, and click to open it.

What makes up the score

Each part is scored out of 100.

Visibility
12

How often AI assistants name the company, and how that compares with its peers

Citations
0

How often AI uses the company's own website as a source

Sentiment
100

How positively AI describes the company

Site quality
87

How well built the website's own pages are

AI readiness
29

How easily AI tools can read and use the website

Visibility is calculated from the answers on this page. How the score is built.

Against its sectorSection 07

Compared with advisory and services firms

346 companies in this sector. The gold tick on each bar is the typical company.

Overall score
40
Ranks 21 of 346. Typical company: 27
Named in answers
10.0%
Ranks 43 of 346. Typical company: 0.0%
AI readiness
29
Ranks 96 of 346. Typical company: 29
Against its categorySection 08

Compared with agencies

64 companies in this category. The gold tick on each bar is the typical company.

Overall score
40
Ranks 6 of 64. Typical company: 27
Named in answers
10.0%
Ranks 5 of 64. Typical company: 0.0%
AI readiness
29
Ranks 24 of 64. Typical company: 29
AI agentsSection 09

Ready for AI agents

What this website publishes for an AI agent to read, use and pay through, on a scale of six levels.

  1. 0
  2. 1
  3. 2
  4. 3
  5. 4
  6. 5

Level 1: Basic web presence. Two of robots.txt, a sitemap and Link headers are in place.

To reach level 2:
  • Content Signals
Can an AI agent check out here?

Not by itself. Burson publishes none of the agent payment protocols we look for. An agent would have to click through the website like a person.

Agent payment protocols
  • x402Not present
  • MPPNot present
  • AP2Not present
  • ACPNot present
  • UCPNot present
Interfaces for AI agents
  • MCP Server CardNot present
  • A2A Agent CardNot present
  • Agent SkillsNot present
  • API CatalogNot present
  • llms.txtPublished
  • WebMCPCould not check
Show every check, for your technical team
Discoverability
77 of 100
  • robots.txtPassed

    A valid robots.txt with crawl rules at the site root.

    study: 86.1%
  • SitemapPassed

    An XML sitemap listing the pages, ideally referenced from robots.txt.

    study: 87.9%
  • Link headersNot met

    Send Link headers such as rel="api-catalog" or rel="describedby" on the homepage.

    study: 1.5%
  • DNS for AI DiscoveryNot present

    Advertise agent endpoints with SVCB records under _agents.

    study: 4.3%
Content accessibility
50 of 100
  • Markdown negotiationNot met

    Return a markdown version when asked with Accept: text/markdown, for example at the CDN.

    study: 6.2%
  • llms.txtPassed

    An llms.txt that tells language models what the site offers.

    study: 31.0%
Bot access control
32 of 100
  • AI bot rulesPartly met

    Add explicit robots.txt groups for the main AI crawlers.

    study: 92.7%
  • Content SignalsNot met

    Add a Content-Signal line for search, ai-input and ai-train to robots.txt.

    study: 2.3%
  • Web Bot AuthNot present

    Only relevant if you run your own agents or crawlers: publish a signing key directory.

    study: 0.3%
APIs, auth and MCP
0 of 100
  • API CatalogNot met

    List public APIs in a linkset at /.well-known/api-catalog.

    study: 1.3%
  • OAuth discoveryNot met

    Publish OpenID Connect or OAuth server metadata under /.well-known.

    study: 6.3%
  • OAuth Protected ResourceNot met

    Serve protected resource metadata at /.well-known/oauth-protected-resource.

    study: 5.3%
  • auth.mdNot met

    Publish an auth.md describing how agents sign in.

    study: 0.2%
  • MCP Server CardNot met

    Offer an MCP server and publish its server card under /.well-known.

    study: 0.8%
  • A2A Agent CardNot met

    Publish an agent card at /.well-known/agent-card.json.

    study: 0.2%
  • Agent SkillsNot met

    Publish a skills index with the main tasks agents can do.

    study: 1.0%
  • WebMCPCould not check

    Register key actions such as search or cart as WebMCP tools.

    study: 0.0%
  • ARD manifestNot met

    Publish an ai-catalog.json listing every agent interface.

    study: 0.2%

Score 36 of 100 · 97% of checks could run · checked on October 9, 2026 · www.bursonglobal.com · 2,200 companies scanned

See how every company did, and how this was measured.

AI readinessSection 10

The checks behind the AI readiness score

4 of 14 passed. This list is for your technical team. The percentage is how many companies in the study pass each check.

These 14 checks ran during the audit and are what the AI readiness part of the overall score counts. The scan above ran later and is stricter on Link headers and Markdown, so a check can pass here and not there.

Show the 14 checks

Discoverability

  • Passedrobots.txt publishedstudy: 85.1%
  • PassedXML sitemapstudy: 79.4%
  • Not metHTTP Link headers (RFC 8288)study: 42.5%

Content Accessibility

  • Not metMarkdown content negotiationstudy: 7.4%
  • Passedllms.txt publishedstudy: 28.1%
  • PassedToken budget (page weight)study: 97.3%

Bot Access Control

  • Not metExplicit AI bot rulesstudy: 11.5%

API / Auth / MCP

  • Not metAPI Catalog (.well-known/api-catalog)study: 1.1%
  • Not metOAuth Authorization Server discoverystudy: 5.2%
  • Not metOAuth Protected Resource discoverystudy: 4.6%
  • Not metMCP Server Cardstudy: 0.2%
  • Not metA2A Agent Cardstudy: 0.0%
  • Not metWebMCP toolsstudy: 0.3%
  • Not metAgent Skills declaredstudy: 0.1%
AI crawlersSection 11

What AI crawlers may read (robots.txt)

This website sets no rules for any AI crawler by name, like 86% of the websites whose rules we could read. Every AI crawler follows its general rules.

Training AI

  • GPTBotpartly
  • ClaudeBotpartly
  • Anthropic-AIpartly
  • Google-Extendedpartly
  • Applebot-Extendedpartly
  • Meta-ExternalAgentpartly
  • FacebookBotpartly
  • Bytespiderpartly
  • CCBotpartly
  • Diffbotpartly
  • Omgilibotpartly

AI search

  • OAI-SearchBotpartly
  • Claude-SearchBotpartly
  • PerplexityBotpartly
  • Applebotpartly
  • Amazonbotpartly
  • YouBotpartly

Answering questions

  • ChatGPT-Userpartly
  • Claude-Userpartly
  • Perplexity-Userpartly
  • DuckAssistBotpartly
  • MistralAI-Userpartly

Read from the website’s own rules file (robots.txt). An asterisk marks a crawler the file names. The rest follow its general rules. “Partly” means only some pages are blocked.

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ShareSection 12

Share this result

Overall score 40 of 100 badge for Burson

A badge of this result that you can show on your own website. Copy the code below.

<a href="https://aeo-audit.rezolve.com/us/finance/bursonglobal.com"><img src="https://aeo-audit.rezolve.com/finance/badges/bursonglobal.com.svg" alt="Overall score 40 of 100, Finance AI Visibility Study 2026" width="280" height="64"></a>
End of statement
All 2,219 companiesHow we measured this
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