Of 60 answers

The most named companies in the study, and S&P 500 financials, with how many of their 60 AI answers named them.

SWIFT47/60TRANSUNION46/60EXPERIAN42/60COINSTAR41/60NAVY FEDERAL CREDIT UNION41/60ZELLE41/60BLOOMBERG L.P.38/60TRADINGVIEW38/60BANCO POPULAR DE PUERTO RICO37/60PAYPAL37/60VENMO37/60CHEXSYSTEMS33/60EQUIFAX33/60MORNINGSTAR32/60S&P GLOBAL31/60ALPACA MARKETS30/60COINBASE30/60PINWHEEL29/60STRIPE29/60XERO29/60ACORNS28/60AFFIRM28/60PAYFAST (PAYGATE)28/60PAYONEER28/60INTERACTIVE BROKERS26/60CHARLES SCHWAB19/60THE HARTFORD9/60MOODY'S21/60CME GROUP19/60ACCENTURE11/60CHUBB10/60MORGAN STANLEY6/60AMERICAN EXPRESS14/60SYNCHRONY FINANCIAL12/60FACTSET20/60NASDAQ19/60ALLSTATE11/60WELLS FARGO18/60PAYCHEX10/60ARES MANAGEMENT3/60
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Back to the study
AI visibility statementFinance AI Visibility Study 2026Issued October 14, 2026
Account holder

Brighthouse Financial

brighthousefinancial.comBHF

Life insurance and annuitiesInsurance

Also in the US AI Visibility Study

Statement period
September 23 to 30, 2026
when the AI assistants were asked
Account no.
1,053 of 2,219
its rank by overall score
Place in its category
6th of 17 life insurers
Closing balance

Named in

1of 60 answers

by 1 of 4 assistants

Statement note

What this means for Brighthouse Financial

AI assistants rarely name this life insurer, mentioning it in just 1 of 60 answers. Its overall score is 28 out of 100, ranking 1,053rd of 2,219, which matches the typical company in its sector. The company's website passes 3 out of 14 technical checks for AI tool readiness.

We asked 15 unbranded questions about its market, so no question mentioned Brighthouse Financial by name. AI assistants named it in 1 of the 60 answers. Counting only how often it is named, it ranks 41st of 97 in its sector. The typical insurer is named in 1.7% of answers.

Named fewer than three times in total. Read this as a sign that AI assistants rarely bring this company up, not as an exact comparison with its peers.

Overall score
28Overall score
  • Visibility7
  • Citations1
  • Sentiment50
  • Site quality80
  • AI readiness21
Summary of account
Named by AI in
1.7%
1 of 60 answers
Share of mentions
50.0%
of the mentions of it and its 5 peers
AI readiness
3/14
technical checks passed. Typical for its sector: 3
Rank in its sector
45 of 97
by overall score, where the typical insurer scores 28

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Line itemsSection 01

Every question, and where the company came up

Brighthouse Financial came up on 1 of 15 questions. Open any window to read that answer.

  1. 01Other options besides life insurance for protecting your financial legacy?0/4
  2. 02What are alternatives to annuities for generating steady retirement income?0/4
  3. 03What should I do if my annuity isn’t generating the expected returns?0/4
  4. 04Difference between variable annuities and fixed indexed annuities for income protection?0/4
  5. 05What affects the cost of term life insurance policies for retirees?0/4
  6. 06How do index-linked annuities compare to fixed rate annuities for long-term retirement planning?0/4
  7. 07How can I resolve issues with delayed annuity payments?0/4
  8. 08Which types of life insurance are most suited for supplementing retirement income?0/4
  9. 09What are the best options for guaranteed income in retirement?0/4
  10. 10Best ways to ensure financial security against market fluctuations during retirement?0/4
  11. 11Who should consider adding life insurance to their retirement income strategy?0/4
  12. 12Is purchasing an income annuity worth it for someone close to retirement?0/4
  13. 13How are retirement annuity fees and charges typically structured in the US?0/4
  14. 14What’s the most flexible annuity product for adapting to changing retirement needs?1/4
  15. 15What should I consider before buying hybrid life and long-term care insurance?0/4
Total namedOpenAI: 0/15Claude: 0/15Perplexity: 1/15Gemini: 0/15All assistants: 1/60
named the companyanswered without naming itdid not answer

Columns, left to right: OpenAI, Claude, Perplexity, Gemini. Across the study, on 50% of the questions where a company is named, only one AI assistant names it.

Transaction detailSection 02

What Perplexity actually said

An answer that names the company

Perplexitynamed the company

“What’s the most flexible annuity product for adapting to changing retirement needs?”

… Brighthouse FlexChoice Access: marketed for different retirement strategies and flexibility.

Fidelity annuity offerings: note flexibility to change the income start date or increase future income, and the ability to access some accumulated value if needed.

If you mean the most flexible overall retirement income approach, not just an annuity product, drawdown is generally more flexible than annuities because you can choose when and how much to withdraw. But if you want an annuity specifically, variable annuities with flexible income riders are the best fit b …

The AI’s answer as we received it, shortened and not checked for accuracy.

PayeesSection 03

Where the mentions went

The companies these answers named, and how the mentions were split between this company and its peers.

Share of mentions

CompanyShare
  1. Brighthouse Financial
    50.0%
  2. Prudential Financial
    50.0%
  3. Lincoln Financial Group
    0.0%
  4. Jackson National Life Insurance Company
    0.0%
  5. Allianz Life
    0.0%
  6. Protective Life Insurance Company
    0.0%
ReferrersSection 04

Websites the AI used as sources

How many times each website was listed as a source in these answers

  1. 01
    fidelity.com
    47
  2. 02
    annuity.org
    41
  3. 03
    guardianlife.com
    21
  4. 04
    schwab.com
    18
  5. 05
    smartasset.com
    14
  6. 06
    newyorklife.com
    14
  7. 07
    investopedia.com
    12
  8. 08
    investor.gov
    11
  9. 09
    thrivent.com
    10
  10. 10
    aarp.org
    10

Brighthouse Financial is in the study as a life insurer.

By assistantSection 05

Which AI assistants named the company

Answers naming it, out of answers received

Perplexity
1/15
Claude
0/15
Gemini
0/15
OpenAI
0/15
Market comparisonSection 06

How Brighthouse Financial compares with all 2,219 companies

Every tower is a company in the study, taller for a higher overall score and lit where AI assistants named it. Its own group stays lit. Hover a tower to see it, and click to open it.

What makes up the score

Each part is scored out of 100.

Visibility
7

How often AI assistants name the company, and how that compares with its peers

Citations
1

How often AI uses the company's own website as a source

Sentiment
50

How positively AI describes the company

Site quality
80

How well built the website's own pages are

AI readiness
21

How easily AI tools can read and use the website

Visibility is calculated from the answers on this page. How the score is built.

Against its sectorSection 07

Compared with insurers

97 companies in this sector. The gold tick on each bar is the typical company.

Overall score
28
Ranks 45 of 97. Typical company: 28
Named in answers
1.7%
Ranks 41 of 97. Typical company: 1.7%
AI readiness
21
Ranks 51 of 97. Typical company: 29
Against its categorySection 08

Compared with life insurers

17 companies in this category. The gold tick on each bar is the typical company.

Overall score
28
Ranks 6 of 17. Typical company: 27
Named in answers
1.7%
Ranks 4 of 17. Typical company: 0.0%
AI readiness
21
Ranks 7 of 17. Typical company: 21
AI agentsSection 09

Ready for AI agents

What this website publishes for an AI agent to read, use and pay through, on a scale of six levels.

  1. 0
  2. 1
  3. 2
  4. 3
  5. 4
  6. 5

Level 1: Basic web presence. Two of robots.txt, a sitemap and Link headers are in place.

To reach level 2:
  • Content Signals
Can an AI agent check out here?

We could not tell. The website turned away our requests for the files an agent would read. An agent arriving by itself is turned away the same way.

Agent payment protocols
  • x402Not present
  • MPPNot present
  • AP2Not present
  • ACPCould not check
  • UCPCould not check
Interfaces for AI agents
  • MCP Server CardCould not check
  • A2A Agent CardCould not check
  • Agent SkillsCould not check
  • API CatalogCould not check
  • llms.txtNot present
  • WebMCPCould not check
Show every check, for your technical team
Discoverability
77 of 100
  • robots.txtPassed

    A valid robots.txt with crawl rules at the site root.

    study: 86.1%
  • SitemapPassed

    An XML sitemap listing the pages, ideally referenced from robots.txt.

    study: 87.9%
  • Link headersNot met

    Send Link headers such as rel="api-catalog" or rel="describedby" on the homepage.

    study: 1.5%
  • DNS for AI DiscoveryNot present

    Advertise agent endpoints with SVCB records under _agents.

    study: 4.3%
Content accessibility
0 of 100
  • Markdown negotiationNot met

    Return a markdown version when asked with Accept: text/markdown, for example at the CDN.

    study: 6.2%
  • llms.txtNot met

    Publish an llms.txt with a short summary and the key links.

    study: 31.0%
Bot access control
32 of 100
  • AI bot rulesPartly met

    Add explicit robots.txt groups for the main AI crawlers.

    study: 92.7%
  • Content SignalsNot met

    Add a Content-Signal line for search, ai-input and ai-train to robots.txt.

    study: 2.3%
  • Web Bot AuthCould not check

    Only relevant if you run your own agents or crawlers: publish a signing key directory.

    study: 0.3%
APIs, auth and MCP
0 of 100
  • API CatalogCould not check

    List public APIs in a linkset at /.well-known/api-catalog.

    study: 1.3%
  • OAuth discoveryCould not check

    Publish OpenID Connect or OAuth server metadata under /.well-known.

    study: 6.3%
  • OAuth Protected ResourceCould not check

    Serve protected resource metadata at /.well-known/oauth-protected-resource.

    study: 5.3%
  • auth.mdNot met

    Publish an auth.md describing how agents sign in.

    study: 0.2%
  • MCP Server CardCould not check

    Offer an MCP server and publish its server card under /.well-known.

    study: 0.8%
  • A2A Agent CardCould not check

    Publish an agent card at /.well-known/agent-card.json.

    study: 0.2%
  • Agent SkillsCould not check

    Publish a skills index with the main tasks agents can do.

    study: 1.0%
  • WebMCPCould not check

    Register key actions such as search or cart as WebMCP tools.

    study: 0.0%
  • ARD manifestCould not check

    Publish an ai-catalog.json listing every agent interface.

    study: 0.2%

Score 37 of 100 · 65% of checks could run · checked on October 5, 2026 · www.brighthousefinancial.com · 2,200 companies scanned

See how every company did, and how this was measured.

AI readinessSection 10

The checks behind the AI readiness score

3 of 14 passed. This list is for your technical team. The percentage is how many companies in the study pass each check.

These 14 checks ran during the audit and are what the AI readiness part of the overall score counts. The scan above ran later and is stricter on Link headers and Markdown, so a check can pass here and not there.

Show the 14 checks

Discoverability

  • Passedrobots.txt publishedstudy: 85.1%
  • PassedXML sitemapstudy: 79.4%
  • Not metHTTP Link headers (RFC 8288)study: 42.5%

Content Accessibility

  • Not metMarkdown content negotiationstudy: 7.4%
  • Not metllms.txt publishedstudy: 28.1%
  • PassedToken budget (page weight)study: 97.3%

Bot Access Control

  • Not metExplicit AI bot rulesstudy: 11.5%

API / Auth / MCP

  • Not metAPI Catalog (.well-known/api-catalog)study: 1.1%
  • Not metOAuth Authorization Server discoverystudy: 5.2%
  • Not metOAuth Protected Resource discoverystudy: 4.6%
  • Not metMCP Server Cardstudy: 0.2%
  • Not metA2A Agent Cardstudy: 0.0%
  • Not metWebMCP toolsstudy: 0.3%
  • Not metAgent Skills declaredstudy: 0.1%
AI crawlersSection 11

What AI crawlers may read (robots.txt)

This website sets no rules for any AI crawler by name, like 86% of the websites whose rules we could read. Every AI crawler follows its general rules.

Training AI

  • GPTBotpartly
  • ClaudeBotpartly
  • Anthropic-AIpartly
  • Google-Extendedpartly
  • Applebot-Extendedpartly
  • Meta-ExternalAgentpartly
  • FacebookBotpartly
  • Bytespiderpartly
  • CCBotpartly
  • Diffbotpartly
  • Omgilibotpartly

AI search

  • OAI-SearchBotpartly
  • Claude-SearchBotpartly
  • PerplexityBotpartly
  • Applebotpartly
  • Amazonbotpartly
  • YouBotpartly

Answering questions

  • ChatGPT-Userpartly
  • Claude-Userpartly
  • Perplexity-Userpartly
  • DuckAssistBotpartly
  • MistralAI-Userpartly

Read from the website’s own rules file (robots.txt). An asterisk marks a crawler the file names. The rest follow its general rules. “Partly” means only some pages are blocked.

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End of statement
All 2,219 companiesHow we measured this
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