Of 60 answers

The most named companies in the study, and S&P 500 financials, with how many of their 60 AI answers named them.

SWIFT47/60TRANSUNION46/60EXPERIAN42/60COINSTAR41/60NAVY FEDERAL CREDIT UNION41/60ZELLE41/60BLOOMBERG L.P.38/60TRADINGVIEW38/60BANCO POPULAR DE PUERTO RICO37/60PAYPAL37/60VENMO37/60CHEXSYSTEMS33/60EQUIFAX33/60MORNINGSTAR32/60S&P GLOBAL31/60ALPACA MARKETS30/60COINBASE30/60PINWHEEL29/60STRIPE29/60XERO29/60ACORNS28/60AFFIRM28/60PAYFAST (PAYGATE)28/60PAYONEER28/60INTERACTIVE BROKERS26/60CHARLES SCHWAB19/60THE HARTFORD9/60MOODY'S21/60CME GROUP19/60ACCENTURE11/60CHUBB10/60MORGAN STANLEY6/60AMERICAN EXPRESS14/60SYNCHRONY FINANCIAL12/60FACTSET20/60NASDAQ19/60ALLSTATE11/60WELLS FARGO18/60PAYCHEX10/60ARES MANAGEMENT3/60
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MethodDemo
Back to the study
AI visibility statementFinance AI Visibility Study 2026Issued October 14, 2026
Account holder

Blackstone

blackstone.comBX

Private equity and alternative investmentsInvesting and wealth

S&P 500

Also in the US AI Visibility Study

Statement period
September 23, 2026
when the AI assistants were asked
Account no.
1,455 of 2,219
its rank by overall score
Place in its category
42nd of 74 private equity firms
Closing balance

Named in

1of 60 answers

by 1 of 4 assistants

Statement note

What this means for Blackstone

AI assistants rarely name this private equity firm in their answers, naming it in just 1 of 60 answers, sometimes alongside KKR. Its overall score is 26 out of 100, ranking 1,455th of 2,219 companies and 149th of 238 in its sector. The company's website passes 1 of 14 technical checks for AI tool readiness.

We asked 15 unbranded questions about its market, so no question mentioned Blackstone by name. AI assistants named it in 1 of the 60 answers. Counting only how often it is named, it ranks 98th of 238 in its sector. The typical investing and wealth company is named in 0.8% of answers.

Named fewer than three times in total. Read this as a sign that AI assistants rarely bring this company up, not as an exact comparison with its peers.

Overall score
26Overall score
  • Visibility5
  • Citations1
  • Sentiment50
  • Site quality80
  • AI readiness7
Summary of account
Named by AI in
1.7%
1 of 60 answers
Share of mentions
25.0%
of the mentions of it and its 5 peers
AI readiness
1/14
technical checks passed. Typical for its sector: 4
Rank in its sector
149 of 238
by overall score, where the typical investing and wealth company scores 28

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Line itemsSection 01

Every question, and where the company came up

Blackstone came up on 1 of 15 questions. Open any window to read that answer.

  1. 01What are conservative alternatives to direct infrastructure investments?0/4
  2. 02Typical management fees for private market investment vehicles in the US?0/4
  3. 03Why are some alternative investment funds gated or have limited liquidity?0/4
  4. 04How can individual investors access private market investments in the US?1/4
  5. 05Alternatives to private equity for yield-seeking institutionals0/4
  6. 06Is investing in multi-asset alternative funds a good move for first-time alternative investors?0/4
  7. 07Are private market funds worth considering for retirement portfolios?0/4
  8. 08What are the best alternative asset strategies for institutional investors seeking portfolio diversification?0/4
  9. 09Private debt vs infrastructure funds: which offers better risk-adjusted returns?0/4
  10. 10Best ways to gain exposure to credit and insurance alternatives in the United States?0/4
  11. 11How do private equity investments compare to real estate alternatives for long-term growth?0/4
  12. 12How can alternative asset allocations help hedge against inflation?0/4
  13. 13What role do alternative asset managers play in impact investing portfolios?0/4
  14. 14What causes delays in private equity fund distributions?0/4
  15. 15How do performance fees work in alternative asset management?0/4
Total namedOpenAI: 0/15Claude: 0/15Perplexity: 0/15Gemini: 1/15All assistants: 1/60
named the companyanswered without naming itdid not answer

Columns, left to right: OpenAI, Claude, Perplexity, Gemini. Across the study, on 50% of the questions where a company is named, only one AI assistant names it.

Transaction detailSection 02

What Gemini actually said

An answer that names the company

Gemininamed the company

“How can individual investors access private market investments in the US?”

… Financial Professionals and Platforms Working with a financial professional can help investors determine how private market strategies align with their objectives, liquidity needs, and overall portfolio. Firms like Fidelity, Morgan Stanley, Blackstone, Invesco, and KKR offer various private market alternative asset classes and strategies for eligible individual investors.

Types of Private Market Investments Available:

Individual investors can access a variety of private market asset classes:

Private Equity: Investing in the equity of private, non-traded companies, seeki …

The AI’s answer as we received it, shortened and not checked for accuracy.

PayeesSection 03

Where the mentions went

The companies these answers named, and how the mentions were split between this company and its peers.

Also named

CompanyTimes named
  1. 01
    KKR
    1

Share of mentions

CompanyShare
  1. Brookfield Asset Management
    50.0%
  2. Blackstone
    25.0%
  3. KKR
    25.0%
  4. The Carlyle Group
    0.0%
  5. Apollo Global Management
    0.0%
  6. Ares Management
    0.0%
ReferrersSection 04

Websites the AI used as sources

How many times each website was listed as a source in these answers

  1. 01
    am.jpmorgan.com
    23
  2. 02
    blackrock.com
    21
  3. 03
    morningstar.com
    13
  4. 04
    morganstanley.com
    11
  5. 05
    invesco.com
    11
  6. 06
    kkr.com
    11
  7. 07
    cfainstitute.org
    10
  8. 08
    institutional.fidelity.com
    9
  9. 09
    moonfare.com
    8
  10. 10
    cambridgeassociates.com
    7

Blackstone is in the study as a private equity firm.

By assistantSection 05

Which AI assistants named the company

Answers naming it, out of answers received

Gemini
1/15
Perplexity
0/15
Claude
0/15
OpenAI
0/15
Market comparisonSection 06

How Blackstone compares with all 2,219 companies

Every tower is a company in the study, taller for a higher overall score and lit where AI assistants named it. Its own group stays lit. Hover a tower to see it, and click to open it.

What makes up the score

Each part is scored out of 100.

Visibility
5

How often AI assistants name the company, and how that compares with its peers

Citations
1

How often AI uses the company's own website as a source

Sentiment
50

How positively AI describes the company

Site quality
80

How well built the website's own pages are

AI readiness
7

How easily AI tools can read and use the website

Visibility is calculated from the answers on this page. How the score is built.

Against its sectorSection 07

Compared with investing and wealth companies

238 companies in this sector. The gold tick on each bar is the typical company.

Overall score
26
Ranks 149 of 238. Typical company: 28
Named in answers
1.7%
Ranks 98 of 238. Typical company: 0.8%
AI readiness
7
Ranks 219 of 238. Typical company: 29
Against its categorySection 08

Compared with private equity firms

74 companies in this category. The gold tick on each bar is the typical company.

Overall score
26
Ranks 42 of 74. Typical company: 27
Named in answers
1.7%
Ranks 22 of 74. Typical company: 0.0%
AI readiness
7
Ranks 71 of 74. Typical company: 29
AI agentsSection 09

Ready for AI agents

What this website publishes for an AI agent to read, use and pay through, on a scale of six levels.

  1. 0
  2. 1
  3. 2
  4. 3
  5. 4
  6. 5

Level 1: Basic web presence. Two of robots.txt, a sitemap and Link headers are in place.

To reach level 2:
  • Content Signals

The website turns away requests that do not come from a browser. AI agents that say what they are meet the same refusal.

Can an AI agent check out here?

Not by itself. Blackstone publishes none of the agent payment protocols we look for. An agent would have to click through the website like a person.

Agent payment protocols
  • x402Not present
  • MPPNot present
  • AP2Not present
  • ACPNot present
  • UCPNot present
Interfaces for AI agents
  • MCP Server CardNot present
  • A2A Agent CardNot present
  • Agent SkillsNot present
  • API CatalogNot present
  • llms.txtPublished
  • WebMCPNot present
Show every check, for your technical team
Discoverability
77 of 100
  • robots.txtPassed

    A valid robots.txt with crawl rules at the site root.

    study: 86.1%
  • SitemapPassed

    An XML sitemap listing the pages, ideally referenced from robots.txt.

    study: 87.9%
  • Link headersNot met

    Send Link headers such as rel="api-catalog" or rel="describedby" on the homepage.

    study: 1.5%
  • DNS for AI DiscoveryNot present

    Advertise agent endpoints with SVCB records under _agents.

    study: 4.3%
Content accessibility
50 of 100
  • Markdown negotiationNot met

    Return a markdown version when asked with Accept: text/markdown, for example at the CDN.

    study: 6.2%
  • llms.txtPassed

    An llms.txt that tells language models what the site offers.

    study: 31.0%
Bot access control
32 of 100
  • AI bot rulesPartly met

    Add explicit robots.txt groups for the main AI crawlers.

    study: 92.7%
  • Content SignalsNot met

    Add a Content-Signal line for search, ai-input and ai-train to robots.txt.

    study: 2.3%
  • Web Bot AuthNot present

    Only relevant if you run your own agents or crawlers: publish a signing key directory.

    study: 0.3%
APIs, auth and MCP
0 of 100
  • API CatalogNot met

    List public APIs in a linkset at /.well-known/api-catalog.

    study: 1.3%
  • OAuth discoveryNot met

    Publish OpenID Connect or OAuth server metadata under /.well-known.

    study: 6.3%
  • OAuth Protected ResourceNot met

    Serve protected resource metadata at /.well-known/oauth-protected-resource.

    study: 5.3%
  • auth.mdNot met

    Publish an auth.md describing how agents sign in.

    study: 0.2%
  • MCP Server CardNot met

    Offer an MCP server and publish its server card under /.well-known.

    study: 0.8%
  • A2A Agent CardNot met

    Publish an agent card at /.well-known/agent-card.json.

    study: 0.2%
  • Agent SkillsNot met

    Publish a skills index with the main tasks agents can do.

    study: 1.0%
  • WebMCPNot met

    Register key actions such as search or cart as WebMCP tools.

    study: 0.0%
  • ARD manifestNot met

    Publish an ai-catalog.json listing every agent interface.

    study: 0.2%

Score 35 of 100 · 100% of checks could run · checked on October 4, 2026 · www.blackstone.com · 2,200 companies scanned

See how every company did, and how this was measured.

AI readinessSection 10

The checks behind the AI readiness score

1 of 14 passed. This list is for your technical team. The percentage is how many companies in the study pass each check.

These 14 checks ran during the audit and are what the AI readiness part of the overall score counts. The scan above ran later and is stricter on Link headers and Markdown, so a check can pass here and not there.

Show the 14 checks

Discoverability

  • Not metrobots.txt publishedstudy: 85.1%
  • Not metXML sitemapstudy: 79.4%
  • Not metHTTP Link headers (RFC 8288)study: 42.5%

Content Accessibility

  • Not metMarkdown content negotiationstudy: 7.4%
  • Not metllms.txt publishedstudy: 28.1%
  • PassedToken budget (page weight)study: 97.3%

Bot Access Control

  • Not metExplicit AI bot rulesstudy: 11.5%

API / Auth / MCP

  • Not metAPI Catalog (.well-known/api-catalog)study: 1.1%
  • Not metOAuth Authorization Server discoverystudy: 5.2%
  • Not metOAuth Protected Resource discoverystudy: 4.6%
  • Not metMCP Server Cardstudy: 0.2%
  • Not metA2A Agent Cardstudy: 0.0%
  • Not metWebMCP toolsstudy: 0.3%
  • Not metAgent Skills declaredstudy: 0.1%
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End of statement
All 2,219 companiesHow we measured this
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