Of 60 answers

The most named companies in the study, and S&P 500 financials, with how many of their 60 AI answers named them.

SWIFT47/60TRANSUNION46/60EXPERIAN42/60COINSTAR41/60NAVY FEDERAL CREDIT UNION41/60ZELLE41/60BLOOMBERG L.P.38/60TRADINGVIEW38/60BANCO POPULAR DE PUERTO RICO37/60PAYPAL37/60VENMO37/60CHEXSYSTEMS33/60EQUIFAX33/60MORNINGSTAR32/60S&P GLOBAL31/60ALPACA MARKETS30/60COINBASE30/60PINWHEEL29/60STRIPE29/60XERO29/60ACORNS28/60AFFIRM28/60PAYFAST (PAYGATE)28/60PAYONEER28/60INTERACTIVE BROKERS26/60CHARLES SCHWAB19/60THE HARTFORD9/60MOODY'S21/60CME GROUP19/60ACCENTURE11/60CHUBB10/60MORGAN STANLEY6/60AMERICAN EXPRESS14/60SYNCHRONY FINANCIAL12/60FACTSET20/60NASDAQ19/60ALLSTATE11/60WELLS FARGO18/60PAYCHEX10/60ARES MANAGEMENT3/60
Rezolve Ai
MethodDemo
Back to the study
AI visibility statementFinance AI Visibility Study 2026Issued October 14, 2026
Account holder

Bain & Company

bain.com

Consultancies and professional servicesAdvisers and services

Money20/20 attendee

Also in the US AI Visibility Study

Statement period
September 23 and 24, 2026
when the AI assistants were asked
Account no.
759 of 2,219
its rank by overall score
Place in its category
45th of 177 consultancies
Closing balance

Named in

13of 60 answers

by 4 of 4 assistants

Statement note

What this means for Bain & Company

AI assistants name Bain & Company in 21.7% of answers, which is much more often than the typical company in its sector. Its overall score is 32 out of 100, ranking 759th of 2,219 companies. The website passes 1 of 14 technical checks for AI tool readiness.

We asked 15 unbranded questions about its market, so no question mentioned Bain & Company by name. AI assistants named it in 13 of the 60 answers. Counting only how often it is named, it ranks 15th of 346 in its sector. The typical advisory or services firm is named in 0.0% of answers.

Overall score
32Overall score
  • Visibility20
  • Citations2
  • Sentiment50
  • Site quality87
  • AI readiness7
Summary of account
Named by AI in
21.7%
13 of 60 answers
Share of mentions
17.8%
of the mentions of it and its 5 peers
AI readiness
1/14
technical checks passed. Typical for its sector: 4
Rank in its sector
108 of 346
by overall score, where the typical advisory or services firm scores 27

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Line itemsSection 01

Every question, and where the company came up

Bain & Company came up on 7 of 15 questions. Open any window to read that answer.

  1. 01Differences between boutique and large management consulting firms for M&A advisory1/4
  2. 02How to address lackluster results from a management consulting engagement0/4
  3. 03Best management consulting options for digital transformation projects3/4
  4. 04How can management consultants assist with post-merger integration challenges?0/4
  5. 05Most reputable consulting approaches for enterprise digital innovation1/4
  6. 06What are the top management consulting firms for corporate strategy in the US?4/4
  7. 07How do management consulting project costs vary by industry focus?1/4
  8. 08What are some in-house options instead of hiring an external management consulting firm?1/4
  9. 09Is it worth hiring a management consulting firm for sustainable growth planning?0/4
  10. 10Common reasons why management consulting recommendations fail to deliver impact0/4
  11. 11Alternatives to traditional management consulting for strategy development0/4
  12. 12What is the typical fee structure for management consulting firms in the US?2/4
  13. 13Are management consulting services valuable for technology integration initiatives?0/4
  14. 14When should a business use management consulting services for market entry strategy?0/4
  15. 15Organizational effectiveness consulting vs. operational efficiency consulting—how do they compare?0/4
Total namedOpenAI: 2/15Claude: 2/15Perplexity: 4/15Gemini: 5/15All assistants: 13/60
named the companyanswered without naming itdid not answer

Columns, left to right: OpenAI, Claude, Perplexity, Gemini. Across the study, on 50% of the questions where a company is named, only one AI assistant names it.

Transaction detailSection 02

What Perplexity actually said

An answer that names the company

Perplexitynamed the company

“What are the top management consulting firms for corporate strategy in the US?”

The top management consulting firms for corporate strategy in the US are generally the “MBB” firms—McKinsey, BCG, and Bain—with Deloitte, Strategy& (PwC), Accenture, Kearney, Oliver Wyman, and EY-Parthenon also commonly ranked among leading strategy players.

A practical shortlist looks like this:

McKinsey & Company — consistently ranked at or near the top for strategy and management consulting in North America.

Boston Consulting Group (BCG) — one of the core strategy firms, regularly appearing alongside McKinsey and Bai …

The AI’s answer as we received it, shortened and not checked for accuracy.

PayeesSection 03

Where the mentions went

The companies these answers named, and how the mentions were split between this company and its peers.

Also named

CompanyTimes named
  1. 01
    Boston Consulting Group (BCG)
    2

Share of mentions

CompanyShare
  1. McKinsey & Company
    23.3%
  2. Boston Consulting Group (BCG)
    23.3%
  3. Deloitte Consulting
    19.2%
  4. Bain & Company
    17.8%
  5. Accenture Strategy
    16.4%
  6. PwC Strategy&
    0.0%
ReferrersSection 04

Websites the AI used as sources

How many times each website was listed as a source in these answers

  1. 01
    nmsconsulting.com
    16
  2. 02
    casebasix.com
    13
  3. 03
    consultport.com
    10
  4. 04
    bain.com (its own website)
    9
  5. 05
    consulting.us
    8
  6. 06
    bcg.com
    8
  7. 07
    linkedin.com
    6
  8. 08
    alphaapexgroup.com
    6
  9. 09
    consultingdemand.com
    6
  10. 10
    preplounge.com
    6

Bain & Company is in the study as a consultancy.

By assistantSection 05

Which AI assistants named the company

Answers naming it, out of answers received

Gemini
5/15
Perplexity
4/15
Claude
2/15
OpenAI
2/15
Market comparisonSection 06

How Bain & Company compares with all 2,219 companies

Every tower is a company in the study, taller for a higher overall score and lit where AI assistants named it. Its own group stays lit. Hover a tower to see it, and click to open it.

What makes up the score

Each part is scored out of 100.

Visibility
20

How often AI assistants name the company, and how that compares with its peers

Citations
2

How often AI uses the company's own website as a source

Sentiment
50

How positively AI describes the company

Site quality
87

How well built the website's own pages are

AI readiness
7

How easily AI tools can read and use the website

Visibility is calculated from the answers on this page. How the score is built.

Against its sectorSection 07

Compared with advisory and services firms

346 companies in this sector. The gold tick on each bar is the typical company.

Overall score
32
Ranks 108 of 346. Typical company: 27
Named in answers
21.7%
Ranks 15 of 346. Typical company: 0.0%
AI readiness
7
Ranks 323 of 346. Typical company: 29
Against its categorySection 08

Compared with consultancies

177 companies in this category. The gold tick on each bar is the typical company.

Overall score
32
Ranks 44 of 177. Typical company: 27
Named in answers
21.7%
Ranks 6 of 177. Typical company: 0.0%
AI readiness
7
Ranks 165 of 177. Typical company: 29
AI agentsSection 09

Ready for AI agents

What this website publishes for an AI agent to read, use and pay through, on a scale of six levels.

  1. 0
  2. 1
  3. 2
  4. 3
  5. 4
  6. 5

Level 1: Basic web presence. Two of robots.txt, a sitemap and Link headers are in place.

To reach level 2:
  • Content Signals
Can an AI agent check out here?

Not by itself. Bain & Company publishes none of the agent payment protocols we look for. An agent would have to click through the website like a person.

Agent payment protocols
  • x402Not present
  • MPPNot present
  • AP2Not present
  • ACPNot present
  • UCPNot present
Interfaces for AI agents
  • MCP Server CardNot present
  • A2A Agent CardNot present
  • Agent SkillsNot present
  • API CatalogNot present
  • llms.txtPublished
  • WebMCPCould not check
Show every check, for your technical team
Discoverability
77 of 100
  • robots.txtPassed

    A valid robots.txt with crawl rules at the site root.

    study: 86.1%
  • SitemapPassed

    An XML sitemap listing the pages, ideally referenced from robots.txt.

    study: 87.9%
  • Link headersNot met

    Send Link headers such as rel="api-catalog" or rel="describedby" on the homepage.

    study: 1.5%
  • DNS for AI DiscoveryNot present

    Advertise agent endpoints with SVCB records under _agents.

    study: 4.3%
Content accessibility
50 of 100
  • Markdown negotiationNot met

    Return a markdown version when asked with Accept: text/markdown, for example at the CDN.

    study: 6.2%
  • llms.txtPassed

    An llms.txt that tells language models what the site offers.

    study: 31.0%
Bot access control
32 of 100
  • AI bot rulesPartly met

    Add explicit robots.txt groups for the main AI crawlers.

    study: 92.7%
  • Content SignalsNot met

    Add a Content-Signal line for search, ai-input and ai-train to robots.txt.

    study: 2.3%
  • Web Bot AuthNot present

    Only relevant if you run your own agents or crawlers: publish a signing key directory.

    study: 0.3%
APIs, auth and MCP
0 of 100
  • API CatalogNot met

    List public APIs in a linkset at /.well-known/api-catalog.

    study: 1.3%
  • OAuth discoveryNot met

    Publish OpenID Connect or OAuth server metadata under /.well-known.

    study: 6.3%
  • OAuth Protected ResourceNot met

    Serve protected resource metadata at /.well-known/oauth-protected-resource.

    study: 5.3%
  • auth.mdNot met

    Publish an auth.md describing how agents sign in.

    study: 0.2%
  • MCP Server CardNot met

    Offer an MCP server and publish its server card under /.well-known.

    study: 0.8%
  • A2A Agent CardNot met

    Publish an agent card at /.well-known/agent-card.json.

    study: 0.2%
  • Agent SkillsNot met

    Publish a skills index with the main tasks agents can do.

    study: 1.0%
  • WebMCPCould not check

    Register key actions such as search or cart as WebMCP tools.

    study: 0.0%
  • ARD manifestNot met

    Publish an ai-catalog.json listing every agent interface.

    study: 0.2%

Score 36 of 100 · 97% of checks could run · checked on October 5, 2026 · www.bain.com · 2,200 companies scanned

See how every company did, and how this was measured.

AI readinessSection 10

The checks behind the AI readiness score

1 of 14 passed. This list is for your technical team. The percentage is how many companies in the study pass each check.

These 14 checks ran during the audit and are what the AI readiness part of the overall score counts. The scan above ran later and is stricter on Link headers and Markdown, so a check can pass here and not there.

Show the 14 checks

Discoverability

  • Not metrobots.txt publishedstudy: 85.1%
  • Not metXML sitemapstudy: 79.4%
  • Not metHTTP Link headers (RFC 8288)study: 42.5%

Content Accessibility

  • Not metMarkdown content negotiationstudy: 7.4%
  • Not metllms.txt publishedstudy: 28.1%
  • PassedToken budget (page weight)study: 97.3%

Bot Access Control

  • Not metExplicit AI bot rulesstudy: 11.5%

API / Auth / MCP

  • Not metAPI Catalog (.well-known/api-catalog)study: 1.1%
  • Not metOAuth Authorization Server discoverystudy: 5.2%
  • Not metOAuth Protected Resource discoverystudy: 4.6%
  • Not metMCP Server Cardstudy: 0.2%
  • Not metA2A Agent Cardstudy: 0.0%
  • Not metWebMCP toolsstudy: 0.3%
  • Not metAgent Skills declaredstudy: 0.1%
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ShareSection 11

Share this result

Overall score 32 of 100 badge for Bain & Company

A badge of this result that you can show on your own website. Copy the code below.

<a href="https://aeo-audit.rezolve.com/us/finance/bain.com"><img src="https://aeo-audit.rezolve.com/finance/badges/bain.com.svg" alt="Overall score 32 of 100, Finance AI Visibility Study 2026" width="280" height="64"></a>
End of statement
All 2,219 companiesHow we measured this
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