Of 60 answers

The most named companies in the study, and S&P 500 financials, with how many of their 60 AI answers named them.

SWIFT47/60TRANSUNION46/60EXPERIAN42/60COINSTAR41/60NAVY FEDERAL CREDIT UNION41/60ZELLE41/60BLOOMBERG L.P.38/60TRADINGVIEW38/60BANCO POPULAR DE PUERTO RICO37/60PAYPAL37/60VENMO37/60CHEXSYSTEMS33/60EQUIFAX33/60MORNINGSTAR32/60S&P GLOBAL31/60ALPACA MARKETS30/60COINBASE30/60PINWHEEL29/60STRIPE29/60XERO29/60ACORNS28/60AFFIRM28/60PAYFAST (PAYGATE)28/60PAYONEER28/60INTERACTIVE BROKERS26/60CHARLES SCHWAB19/60THE HARTFORD9/60MOODY'S21/60CME GROUP19/60ACCENTURE11/60CHUBB10/60MORGAN STANLEY6/60AMERICAN EXPRESS14/60SYNCHRONY FINANCIAL12/60FACTSET20/60NASDAQ19/60ALLSTATE11/60WELLS FARGO18/60PAYCHEX10/60ARES MANAGEMENT3/60
Rezolve Ai
MethodDemo
Back to the study
AI visibility statementFinance AI Visibility Study 2026Issued October 14, 2026
Account holder
A

APMEX

apmex.com

Online brokerages and trading appsInvesting and wealth

Money20/20 attendee

Statement period
October 9 and 10, 2026
when the AI assistants were asked
Account no.
170 of 2,219
its rank by overall score
Place in its category
5th of 20 online brokerages
Closing balance

Named in

15of 60 answers

by 4 of 4 assistants

Statement note

What this means for APMEX

AI assistants name this online brokerage in 25% of answers, far more frequently than the typical company in its sector. Its overall score is 41 out of 100, ranking it 170th of 2,219 companies. The website passes 2 of 14 technical checks for how ready it is for AI tools.

We asked 15 unbranded questions about its market, so no question mentioned APMEX by name. AI assistants named it in 15 of the 60 answers. Counting only how often it is named, it ranks 7th of 238 in its sector. The typical investing and wealth company is named in 0.8% of answers.

Overall score
41Overall score
  • Visibility25
  • Citations1
  • Sentiment90
  • Site quality87
  • AI readiness14
Summary of account
Named by AI in
25.0%
15 of 60 answers
Share of mentions
28.3%
of the mentions of it and its 5 peers
AI readiness
2/14
technical checks passed. Typical for its sector: 4
Rank in its sector
13 of 238
by overall score, where the typical investing and wealth company scores 28

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Line itemsSection 01

Every question, and where the company came up

APMEX came up on 5 of 15 questions. Open any window to read that answer.

  1. 01Is buying precious metals online safe and worthwhile in the US?0/4
  2. 02How are prices for precious metals bullion determined online?0/4
  3. 03Best online sites to buy gold and silver bullion for investment4/4
  4. 04Alternatives to buying bullion online for precious metals investing0/4
  5. 05Should I buy silver bars or silver rounds for long-term holding?1/4
  6. 06Gold bars vs gold coins: which is better for new investors?0/4
  7. 07Top-rated places in the US to shop for platinum or palladium bars4/4
  8. 08What is the cheapest way to buy investment-grade silver in the US?0/4
  9. 09Are fractional gold coins a good choice for smaller investors?0/4
  10. 10How can investors use platinum and palladium products to diversify their portfolios?0/4
  11. 11How do I verify the authenticity of gold or silver bought from an online dealer?2/4
  12. 12What should I do if my rare coin shipment arrives damaged from an online order?0/4
  13. 13Where can I find rare coins and numismatic collectibles online in the US?4/4
  14. 14Numismatic coins vs bullion coins: what's the main difference?0/4
  15. 15Physical silver versus digital silver investments: pros and cons0/4
Total namedOpenAI: 5/15Claude: 3/15Perplexity: 3/15Gemini: 4/15All assistants: 15/60
named the companyanswered without naming itdid not answer

Columns, left to right: OpenAI, Claude, Perplexity, Gemini. Across the study, on 50% of the questions where a company is named, only one AI assistant names it.

Transaction detailSection 02

What Perplexity actually said

An answer that names the company

Perplexitynamed the company

“Best online sites to buy gold and silver bullion for investment”

For most U.S. investors, the strongest online bullion dealers to compare are APMEX, JM Bullion, SD Bullion, and Bullion Exchanges. They offer broad selections of gold and silver coins and bars; JM Bullion is frequently noted for competitive premiums, while APMEX is known for inventory breadth.

Best sites to compare

Dealer · Best for · Why consider it

JM Bullion · Low premiums and straightforward purchases · Large bullion selection and competitive pricing.

APMEX · Largest selection and established marketplace · Broad inventory of gold, silver …

The AI’s answer as we received it, shortened and not checked for accuracy.

PayeesSection 03

Where the mentions went

The companies these answers named, and how the mentions were split between this company and its peers.

Also named

CompanyTimes named
  1. 01
    JM Bullion
    9
  2. 02
    Kitco
    5
  3. 03
    SD Bullion
    4
  4. 04
    Money Metals Exchange
    3
  5. 05
    Provident Metals
    2

Share of mentions

CompanyShare
  1. APMEX
    28.3%
  2. JM Bullion
    24.5%
  3. SD Bullion
    15.1%
  4. Kitco
    13.2%
  5. Money Metals Exchange
    11.3%
  6. Provident Metals
    7.5%
ReferrersSection 04

Websites the AI used as sources

How many times each website was listed as a source in these answers

  1. 01
    usatoday.com
    16
  2. 02
    jmbullion.com
    13
  3. 03
    goldsilver.com
    10
  4. 04
    cbsnews.com
    8
  5. 05
    sdbullion.com
    8
  6. 06
    cftc.gov
    8
  7. 07
    topconsumerreviews.com
    5
  8. 08
    cnbc.com
    5
  9. 09
    money.com
    5
  10. 10
    usgoldbureau.com
    4

APMEX is in the study as an online brokerage.

By assistantSection 05

Which AI assistants named the company

Answers naming it, out of answers received

OpenAI
5/15
Gemini
4/15
Claude
3/15
Perplexity
3/15
Market comparisonSection 06

How APMEX compares with all 2,219 companies

Every tower is a company in the study, taller for a higher overall score and lit where AI assistants named it. Its own group stays lit. Hover a tower to see it, and click to open it.

What makes up the score

Each part is scored out of 100.

Visibility
25

How often AI assistants name the company, and how that compares with its peers

Citations
1

How often AI uses the company's own website as a source

Sentiment
90

How positively AI describes the company

Site quality
87

How well built the website's own pages are

AI readiness
14

How easily AI tools can read and use the website

Visibility is calculated from the answers on this page. How the score is built.

Against its sectorSection 07

Compared with investing and wealth companies

238 companies in this sector. The gold tick on each bar is the typical company.

Overall score
41
Ranks 13 of 238. Typical company: 28
Named in answers
25.0%
Ranks 7 of 238. Typical company: 0.8%
AI readiness
14
Ranks 204 of 238. Typical company: 29
Against its categorySection 08

Compared with online brokerages

20 companies in this category. The gold tick on each bar is the typical company.

Overall score
41
Ranks 5 of 20. Typical company: 36
Named in answers
25.0%
Ranks 4 of 20. Typical company: 10.0%
AI readiness
14
Ranks 15 of 20. Typical company: 29
AI agentsSection 09

Ready for AI agents

What this website publishes for an AI agent to read, use and pay through, on a scale of six levels.

  1. 0
  2. 1
  3. 2
  4. 3
  5. 4
  6. 5

Level 1: Basic web presence. Two of robots.txt, a sitemap and Link headers are in place.

To reach level 2:
  • Content Signals

The website turns away requests that do not come from a browser. AI agents that say what they are meet the same refusal.

Can an AI agent check out here?

Not by itself. APMEX publishes none of the agent payment protocols we look for. An agent would have to click through the website like a person.

Agent payment protocols
  • x402Not present
  • MPPCould not check
  • AP2Not present
  • ACPNot present
  • UCPNot present
Interfaces for AI agents
  • MCP Server CardNot present
  • A2A Agent CardNot present
  • Agent SkillsNot present
  • API CatalogNot present
  • llms.txtNot present
  • WebMCPCould not check
Show every check, for your technical team
Discoverability
100 of 100
  • robots.txtPassed

    A valid robots.txt with crawl rules at the site root.

    study: 86.1%
  • SitemapPassed

    An XML sitemap listing the pages, ideally referenced from robots.txt.

    study: 87.9%
  • Link headersCould not check

    Send Link headers such as rel="api-catalog" or rel="describedby" on the homepage.

    study: 1.5%
  • DNS for AI DiscoveryNot present

    Advertise agent endpoints with SVCB records under _agents.

    study: 4.3%
Content accessibility
0 of 100
  • Markdown negotiationNot met

    Return a markdown version when asked with Accept: text/markdown, for example at the CDN.

    study: 6.2%
  • llms.txtNot met

    Publish an llms.txt with a short summary and the key links.

    study: 31.0%
Bot access control
32 of 100
  • AI bot rulesPartly met

    Add explicit robots.txt groups for the main AI crawlers.

    study: 92.7%
  • Content SignalsNot met

    Add a Content-Signal line for search, ai-input and ai-train to robots.txt.

    study: 2.3%
  • Web Bot AuthNot present

    Only relevant if you run your own agents or crawlers: publish a signing key directory.

    study: 0.3%
APIs, auth and MCP
0 of 100
  • API CatalogNot met

    List public APIs in a linkset at /.well-known/api-catalog.

    study: 1.3%
  • OAuth discoveryNot met

    Publish OpenID Connect or OAuth server metadata under /.well-known.

    study: 6.3%
  • OAuth Protected ResourceNot met

    Serve protected resource metadata at /.well-known/oauth-protected-resource.

    study: 5.3%
  • auth.mdCould not check

    Publish an auth.md describing how agents sign in.

    study: 0.2%
  • MCP Server CardNot met

    Offer an MCP server and publish its server card under /.well-known.

    study: 0.8%
  • A2A Agent CardNot met

    Publish an agent card at /.well-known/agent-card.json.

    study: 0.2%
  • Agent SkillsNot met

    Publish a skills index with the main tasks agents can do.

    study: 1.0%
  • WebMCPCould not check

    Register key actions such as search or cart as WebMCP tools.

    study: 0.0%
  • ARD manifestNot met

    Publish an ai-catalog.json listing every agent interface.

    study: 0.2%

Score 27 of 100 · 89% of checks could run · checked on October 9, 2026 · apmex.com · 2,200 companies scanned

See how every company did, and how this was measured.

AI readinessSection 10

The checks behind the AI readiness score

2 of 14 passed. This list is for your technical team. The percentage is how many companies in the study pass each check.

These 14 checks ran during the audit and are what the AI readiness part of the overall score counts. The scan above ran later and is stricter on Link headers and Markdown, so a check can pass here and not there.

Show the 14 checks

Discoverability

  • Passedrobots.txt publishedstudy: 85.1%
  • Not metXML sitemapstudy: 79.4%
  • Not metHTTP Link headers (RFC 8288)study: 42.5%

Content Accessibility

  • Not metMarkdown content negotiationstudy: 7.4%
  • Not metllms.txt publishedstudy: 28.1%
  • PassedToken budget (page weight)study: 97.3%

Bot Access Control

  • Not metExplicit AI bot rulesstudy: 11.5%

API / Auth / MCP

  • Not metAPI Catalog (.well-known/api-catalog)study: 1.1%
  • Not metOAuth Authorization Server discoverystudy: 5.2%
  • Not metOAuth Protected Resource discoverystudy: 4.6%
  • Not metMCP Server Cardstudy: 0.2%
  • Not metA2A Agent Cardstudy: 0.0%
  • Not metWebMCP toolsstudy: 0.3%
  • Not metAgent Skills declaredstudy: 0.1%
AI crawlersSection 11

What AI crawlers may read (robots.txt)

This website sets no rules for any AI crawler by name, like 86% of the websites whose rules we could read. Every AI crawler follows its general rules.

Training AI

  • GPTBotpartly
  • ClaudeBotpartly
  • Anthropic-AIpartly
  • Google-Extendedpartly
  • Applebot-Extendedpartly
  • Meta-ExternalAgentpartly
  • FacebookBotpartly
  • Bytespiderpartly
  • CCBotpartly
  • Diffbotpartly
  • Omgilibotpartly

AI search

  • OAI-SearchBotpartly
  • Claude-SearchBotpartly
  • PerplexityBotpartly
  • Applebotpartly
  • Amazonbotpartly
  • YouBotpartly

Answering questions

  • ChatGPT-Userpartly
  • Claude-Userpartly
  • Perplexity-Userpartly
  • DuckAssistBotpartly
  • MistralAI-Userpartly

Read from the website’s own rules file (robots.txt). An asterisk marks a crawler the file names. The rest follow its general rules. “Partly” means only some pages are blocked.

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ShareSection 12

Share this result

Overall score 41 of 100 badge for APMEX

A badge of this result that you can show on your own website. Copy the code below.

<a href="https://aeo-audit.rezolve.com/us/finance/apmex.com"><img src="https://aeo-audit.rezolve.com/finance/badges/apmex.com.svg" alt="Overall score 41 of 100, Finance AI Visibility Study 2026" width="280" height="64"></a>
End of statement
All 2,219 companiesHow we measured this
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