Of 60 answers

The most named companies in the study, and S&P 500 financials, with how many of their 60 AI answers named them.

Back to the study
AI visibility statementFinance AI Visibility Study 2026Issued October 14, 2026
Account holder
Statement period
October 9 to 14, 2026
when the AI assistants were asked
Account no.
1,237 of 2,219
its rank by overall score
Closing balance

Named in

2of 60 answers

by 1 of 4 assistants

Statement note

What this means for Allstate Identity Protection

AI assistants rarely name this fraud and identity company, mentioning it in 2 of 60 answers. In the same answers, Aura and Identity Guard are named. Its overall score is 27 out of 100, ranking 1,237th of 2,219 companies. The company's website passes 3 of 14 technical checks for readiness with AI tools.

We asked 15 unbranded questions about its market, so no question mentioned Allstate Identity Protection by name. AI assistants named it in 2 of the 60 answers. Counting only how often it is named, it ranks 223rd of 574 in its sector. The typical financial technology and data company is named in 1.7% of answers.

Named fewer than three times in total. Read this as a sign that AI assistants rarely bring this company up, not as an exact comparison with its peers.

Overall score
27Overall score
  • Visibility4
  • Citations1
  • Sentiment50
  • Site quality80
  • AI readiness21
Summary of account
Named by AI in
3.3%
2 of 60 answers
Share of mentions
5.1%
of the mentions of it and its 5 peers
AI readiness
3/14
technical checks passed. Typical for its sector: 4
Rank in its sector
360 of 574
by overall score, where the typical financial technology and data company scores 29

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Line itemsSection 01

Every question, and where the company came up

Allstate Identity Protection came up on 2 of 15 questions. Open any window to read that answer.

  1. 01What should I do if my identity protection service detects a data breach?0/4
  2. 02Are there affordable options for comprehensive online threat protection?1/4
  3. 03What’s the best digital identity protection service for families in the US?1/4
  4. 04How can I protect my identity online without a subscription service?0/4
  5. 05Can identity protection services help after a social security number is stolen?0/4
  6. 06Do digital identity protection plans for families provide better value than individual plans?0/4
  7. 07What free resources are available to help detect and prevent identity theft?0/4
  8. 08Is paying for identity protection really worth it for individuals?0/4
  9. 09How can digital fraud monitoring support safe online shopping?0/4
  10. 10Why am I receiving alerts from my digital security monitoring, and what do they mean?0/4
  11. 11What are some alternatives to paid digital identity protection for keeping my information secure online?0/4
  12. 12Which identity theft protection options are most effective for business owners?0/4
  13. 13How do identity monitoring services compare to credit monitoring services?0/4
  14. 14Identity theft protection vs dark web monitoring — what’s the difference?0/4
  15. 15What’s the average monthly cost for identity theft protection plans in the US?0/4
Total namedOpenAI: 0/15Claude: 0/15Perplexity: 0/15Gemini: 2/15All assistants: 2/60
named the companyanswered without naming itdid not answer

Columns, left to right: OpenAI, Claude, Perplexity, Gemini. Across the study, on 50% of the questions where a company is named, only one AI assistant names it.

Transaction detailSection 02

What Gemini actually said

An answer that names the company

Gemininamed the company

“What’s the best digital identity protection service for families in the US?”

… Allstate Identity Protection: Offers robust cybersecurity protection and aims to make digital life safer for families.

Experian IdentityWorks: Recommended for its strong credit monitoring and reporting features, especially for larger families.

Zander Insurance: Offers identity protection bundled with insurance, providing affordable coverage for families.

Surfshark Alert: Provides straightforward online protection for families.

iDefend: Stands out for its family-wide protection and direct support in resolving identity theft issues, not just monitoring. …

The AI’s answer as we received it, shortened and not checked for accuracy.

PayeesSection 03

Where the mentions went

The companies these answers named, and how the mentions were split between this company and its peers.

Also named

CompanyTimes named
  1. 01
    Aura
    8
  2. 02
    Identity Guard
    5
  3. 03
    IDShield
    3
  4. 04
    IdentityForce
    3

Share of mentions

CompanyShare
  1. Aura
    33.3%
  2. LifeLock by Norton
    28.2%
  3. Identity Guard
    17.9%
  4. IdentityForce
    10.3%
  5. Allstate Identity Protection
    5.1%
  6. IDShield
    5.1%
ReferrersSection 04

Websites the AI used as sources

How many times each website was listed as a source in these answers

  1. 01
    security.org
    32
  2. 02
    cnet.com
    8
  3. 03
    lifelock.norton.com
    7
  4. 04
    identityguard.com
    7
  5. 05
    cybernews.com
    6
  6. 06
    safehome.org
    6
  7. 07
    consumeraffairs.com
    6
  8. 08
    experian.com
    6
  9. 09
    techradar.com
    5
  10. 10
    money.com
    4

Allstate Identity Protection is in the study as a fraud and identity company.

By assistantSection 05

Which AI assistants named the company

Answers naming it, out of answers received

Gemini
2/15
Claude
0/15
OpenAI
0/15
Perplexity
0/15
Market comparisonSection 06

How Allstate Identity Protection compares with all 2,219 companies

Every tower is a company in the study, taller for a higher overall score and lit where AI assistants named it. Its own group stays lit. Hover a tower to see it, and click to open it.

What makes up the score

Each part is scored out of 100.

Visibility
4

How often AI assistants name the company, and how that compares with its peers

Citations
1

How often AI uses the company's own website as a source

Sentiment
50

How positively AI describes the company

Site quality
80

How well built the website's own pages are

AI readiness
21

How easily AI tools can read and use the website

Visibility is calculated from the answers on this page. How the score is built.

Against its sectorSection 07

Compared with financial technology and data companies

574 companies in this sector. The gold tick on each bar is the typical company.

Overall score
27
Ranks 360 of 574. Typical company: 29
Named in answers
3.3%
Ranks 223 of 574. Typical company: 1.7%
AI readiness
21
Ranks 401 of 574. Typical company: 29
Against its categorySection 08

Compared with fraud and identity companies

171 companies in this category. The gold tick on each bar is the typical company.

Overall score
27
Ranks 112 of 171. Typical company: 30
Named in answers
3.3%
Ranks 71 of 171. Typical company: 1.7%
AI readiness
21
Ranks 133 of 171. Typical company: 36
AI agentsSection 09

Ready for AI agents

What this website publishes for an AI agent to read, use and pay through, on a scale of six levels.

  1. 0
  2. 1
  3. 2
  4. 3
  5. 4
  6. 5

Level 1: Basic web presence. Two of robots.txt, a sitemap and Link headers are in place.

To reach level 2:
  • Content Signals
Can an AI agent check out here?

Not by itself. Allstate Identity Protection publishes none of the agent payment protocols we look for. An agent would have to click through the website like a person.

Agent payment protocols
  • x402Not present
  • MPPNot present
  • AP2Not present
  • ACPNot present
  • UCPNot present
Interfaces for AI agents
  • MCP Server CardNot present
  • A2A Agent CardNot present
  • Agent SkillsNot present
  • API CatalogNot present
  • llms.txtNot present
  • WebMCPCould not check
Show every check, for your technical team
Discoverability
72 of 100
  • robots.txtPassed

    A valid robots.txt with crawl rules at the site root.

    study: 86.1%
  • SitemapPartly met

    Serve an XML sitemap and reference it from robots.txt.

    study: 87.9%
  • Link headersNot met

    Send Link headers such as rel="api-catalog" or rel="describedby" on the homepage.

    study: 1.5%
  • DNS for AI DiscoveryNot present

    Advertise agent endpoints with SVCB records under _agents.

    study: 4.3%
Content accessibility
0 of 100
  • Markdown negotiationNot met

    Return a markdown version when asked with Accept: text/markdown, for example at the CDN.

    study: 6.2%
  • llms.txtNot met

    Publish an llms.txt with a short summary and the key links.

    study: 31.0%
Bot access control
32 of 100
  • AI bot rulesPartly met

    Add explicit robots.txt groups for the main AI crawlers.

    study: 92.7%
  • Content SignalsNot met

    Add a Content-Signal line for search, ai-input and ai-train to robots.txt.

    study: 2.3%
  • Web Bot AuthNot present

    Only relevant if you run your own agents or crawlers: publish a signing key directory.

    study: 0.3%
APIs, auth and MCP
0 of 100
  • API CatalogNot met

    List public APIs in a linkset at /.well-known/api-catalog.

    study: 1.3%
  • OAuth discoveryNot met

    Publish OpenID Connect or OAuth server metadata under /.well-known.

    study: 6.3%
  • OAuth Protected ResourceNot met

    Serve protected resource metadata at /.well-known/oauth-protected-resource.

    study: 5.3%
  • auth.mdNot met

    Publish an auth.md describing how agents sign in.

    study: 0.2%
  • MCP Server CardNot met

    Offer an MCP server and publish its server card under /.well-known.

    study: 0.8%
  • A2A Agent CardNot met

    Publish an agent card at /.well-known/agent-card.json.

    study: 0.2%
  • Agent SkillsNot met

    Publish a skills index with the main tasks agents can do.

    study: 1.0%
  • WebMCPCould not check

    Register key actions such as search or cart as WebMCP tools.

    study: 0.0%
  • ARD manifestNot met

    Publish an ai-catalog.json listing every agent interface.

    study: 0.2%

Score 24 of 100 · 97% of checks could run · checked on October 9, 2026 · www.allstateidentityprotection.com · 2,200 companies scanned

See how every company did, and how this was measured.

AI readinessSection 10

The checks behind the AI readiness score

3 of 14 passed. This list is for your technical team. The percentage is how many companies in the study pass each check.

These 14 checks ran during the audit and are what the AI readiness part of the overall score counts. The scan above ran later and is stricter on Link headers and Markdown, so a check can pass here and not there.

Show the 14 checks

Discoverability

  • Passedrobots.txt publishedstudy: 85.1%
  • PassedXML sitemapstudy: 79.4%
  • Not metHTTP Link headers (RFC 8288)study: 42.5%

Content Accessibility

  • Not metMarkdown content negotiationstudy: 7.4%
  • Not metllms.txt publishedstudy: 28.1%
  • PassedToken budget (page weight)study: 97.3%

Bot Access Control

  • Not metExplicit AI bot rulesstudy: 11.5%

API / Auth / MCP

  • Not metAPI Catalog (.well-known/api-catalog)study: 1.1%
  • Not metOAuth Authorization Server discoverystudy: 5.2%
  • Not metOAuth Protected Resource discoverystudy: 4.6%
  • Not metMCP Server Cardstudy: 0.2%
  • Not metA2A Agent Cardstudy: 0.0%
  • Not metWebMCP toolsstudy: 0.3%
  • Not metAgent Skills declaredstudy: 0.1%
AI crawlersSection 11

What AI crawlers may read (robots.txt)

This website sets no rules for any AI crawler by name, like 86% of the websites whose rules we could read. Every AI crawler follows its general rules.

Training AI

  • GPTBotpartly
  • ClaudeBotpartly
  • Anthropic-AIpartly
  • Google-Extendedpartly
  • Applebot-Extendedpartly
  • Meta-ExternalAgentpartly
  • FacebookBotpartly
  • Bytespiderpartly
  • CCBotpartly
  • Diffbotpartly
  • Omgilibotpartly

AI search

  • OAI-SearchBotpartly
  • Claude-SearchBotpartly
  • PerplexityBotpartly
  • Applebotpartly
  • Amazonbotpartly
  • YouBotpartly

Answering questions

  • ChatGPT-Userpartly
  • Claude-Userpartly
  • Perplexity-Userpartly
  • DuckAssistBotpartly
  • MistralAI-Userpartly

Read from the website’s own rules file (robots.txt). An asterisk marks a crawler the file names. The rest follow its general rules. “Partly” means only some pages are blocked.

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