Of 60 answers

The most named companies in the study, and S&P 500 financials, with how many of their 60 AI answers named them.

SWIFT47/60TRANSUNION46/60EXPERIAN42/60COINSTAR41/60NAVY FEDERAL CREDIT UNION41/60ZELLE41/60BLOOMBERG L.P.38/60TRADINGVIEW38/60BANCO POPULAR DE PUERTO RICO37/60PAYPAL37/60VENMO37/60CHEXSYSTEMS33/60EQUIFAX33/60MORNINGSTAR32/60S&P GLOBAL31/60ALPACA MARKETS30/60COINBASE30/60PINWHEEL29/60STRIPE29/60XERO29/60ACORNS28/60AFFIRM28/60PAYFAST (PAYGATE)28/60PAYONEER28/60INTERACTIVE BROKERS26/60CHARLES SCHWAB19/60THE HARTFORD9/60MOODY'S21/60CME GROUP19/60ACCENTURE11/60CHUBB10/60MORGAN STANLEY6/60AMERICAN EXPRESS14/60SYNCHRONY FINANCIAL12/60FACTSET20/60NASDAQ19/60ALLSTATE11/60WELLS FARGO18/60PAYCHEX10/60ARES MANAGEMENT3/60
Rezolve Ai
MethodDemo
Back to the study
AI visibility statementFinance AI Visibility Study 2026Issued October 14, 2026
Account holder

Arthur J. Gallagher & Co.

ajg.comAJG

Commercial insurance and brokersInsurance

S&P 500

Also in the US AI Visibility Study

Statement period
September 23 to 29, 2026
when the AI assistants were asked
Account no.
1,739 of 2,219
its rank by overall score
Place in its category
25th of 29 commercial insurers and brokers
Closing balance

Named in

1of 60 answers

by 1 of 4 assistants

Statement note

What this means for Arthur J. Gallagher & Co.

AI assistants rarely name this commercial insurer or broker, mentioning it in 1 out of 60 answers. OpenAI is the only assistant to name the company, often mentioning Aon instead. Its overall score is 25 out of 100, ranking 1,739th of 2,219 firms. The website passes 3 of 14 technical checks for readiness for AI tools.

We asked 15 unbranded questions about its market, so no question mentioned Arthur J. Gallagher & Co. by name. AI assistants named it in 1 of the 60 answers. Counting only how often it is named, it ranks 41st of 97 in its sector. The typical insurer is named in 1.7% of answers.

Named fewer than three times in total. Read this as a sign that AI assistants rarely bring this company up, not as an exact comparison with its peers.

Overall score
25Overall score
  • Visibility4
  • Citations1
  • Sentiment50
  • Site quality63
  • AI readiness29
Summary of account
Named by AI in
1.7%
1 of 60 answers
Share of mentions
11.1%
of the mentions of it and its 5 peers
AI readiness
3/14
technical checks passed. Typical for its sector: 3
Rank in its sector
78 of 97
by overall score, where the typical insurer scores 28

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Line itemsSection 01

Every question, and where the company came up

Arthur J. Gallagher & Co. came up on 1 of 15 questions. Open any window to read that answer.

  1. 01Should nonprofits consider adding professional liability coverage to their insurance portfolio?0/4
  2. 02How much should a small business expect to pay for employee benefits consulting services?0/4
  3. 03What are alternatives to purchasing traditional commercial insurance for nonprofits?0/4
  4. 04Top consulting solutions for employee benefits management in the United States?1/4
  5. 05What should a company do if their insurance claim for workplace injury is denied?0/4
  6. 06What factors influence the cost of business insurance for manufacturers in the US?0/4
  7. 07Is investing in comprehensive business insurance worth it for startups?0/4
  8. 08Risk management consulting vs. in-house risk assessment: Which is better for large organizations?0/4
  9. 09How does liability insurance compare to property insurance for small businesses?0/4
  10. 10What are the best business insurance options for midsize companies in the US?0/4
  11. 11How can organizations reduce rising insurance premiums effectively?0/4
  12. 12How can risk management solutions help with supply chain disruptions?0/4
  13. 13In what situations would a business need HR consulting services for compliance?0/4
  14. 14What types of risk management services are available for nonprofit organizations?0/4
  15. 15Differences between cyber liability insurance and data breach response coverage for businesses?0/4
Total namedOpenAI: 1/15Claude: 0/15Perplexity: 0/15Gemini: 0/15All assistants: 1/60
named the companyanswered without naming itdid not answer

Columns, left to right: OpenAI, Claude, Perplexity, Gemini. Across the study, on 50% of the questions where a company is named, only one AI assistant names it.

Transaction detailSection 02

What OpenAI actually said

An answer that names the company

OpenAInamed the company

“Top consulting solutions for employee benefits management in the United States?”

… Gallagher (Arthur J. Gallagher) — Benefits brokerage and consulting with strong hands‑on plan administration and specialty brokerage services; popular with employers wanting combined broking + implementation. (planoptica.com)

Alight — Market leader for benefits administration outsourcing and tech‑enabled administration, often chosen when you want combined consulting + benefits tech + TPA/administration. (hrcosts.com)

ADP (including TotalSource) — Strong benefits administration, …

The AI’s answer as we received it, shortened and not checked for accuracy.

PayeesSection 03

Where the mentions went

The companies these answers named, and how the mentions were split between this company and its peers.

Also named

CompanyTimes named
  1. 01
    Aon
    2

Share of mentions

CompanyShare
  1. Aon
    44.4%
  2. Willis Towers Watson (WTW)
    22.2%
  3. Arthur J. Gallagher & Co.
    11.1%
  4. Marsh McLennan
    11.1%
  5. Lockton Companies
    11.1%
  6. Brown & Brown Insurance
    0.0%
ReferrersSection 04

Websites the AI used as sources

How many times each website was listed as a source in these answers

  1. 01
    insureon.com
    19
  2. 02
    insurancefornonprofits.org
    18
  3. 03
    thehartford.com
    16
  4. 04
    nonprofitrisk.org
    13
  5. 05
    justdial.com
    8
  6. 06
    iii.org
    8
  7. 07
    progressivecommercial.com
    8
  8. 08
    insurancebusinessmag.com
    7
  9. 09
    cnbc.com
    7
  10. 10
    chubb.com
    6

Arthur J. Gallagher & Co. is in the study as a commercial insurer or broker.

By assistantSection 05

Which AI assistants named the company

Answers naming it, out of answers received

OpenAI
1/15
Claude
0/15
Gemini
0/15
Perplexity
0/15
Market comparisonSection 06

How Arthur J. Gallagher & Co. compares with all 2,219 companies

Every tower is a company in the study, taller for a higher overall score and lit where AI assistants named it. Its own group stays lit. Hover a tower to see it, and click to open it.

What makes up the score

Each part is scored out of 100.

Visibility
4

How often AI assistants name the company, and how that compares with its peers

Citations
1

How often AI uses the company's own website as a source

Sentiment
50

How positively AI describes the company

Site quality
63

How well built the website's own pages are

AI readiness
29

How easily AI tools can read and use the website

Visibility is calculated from the answers on this page. How the score is built.

Against its sectorSection 07

Compared with insurers

97 companies in this sector. The gold tick on each bar is the typical company.

Overall score
25
Ranks 78 of 97. Typical company: 28
Named in answers
1.7%
Ranks 41 of 97. Typical company: 1.7%
AI readiness
29
Ranks 22 of 97. Typical company: 29
Against its categorySection 08

Compared with commercial insurers and brokers

29 companies in this category. The gold tick on each bar is the typical company.

Overall score
25
Ranks 25 of 29. Typical company: 27
Named in answers
1.7%
Ranks 14 of 29. Typical company: 1.7%
AI readiness
29
Ranks 4 of 29. Typical company: 21
AI agentsSection 09

Ready for AI agents

What this website publishes for an AI agent to read, use and pay through, on a scale of six levels.

  1. 0
  2. 1
  3. 2
  4. 3
  5. 4
  6. 5

Level 1: Basic web presence. Two of robots.txt, a sitemap and Link headers are in place.

To reach level 2:
  • Content Signals
Can an AI agent check out here?

Not by itself. Arthur J. Gallagher & Co. publishes none of the agent payment protocols we look for. An agent would have to click through the website like a person.

Agent payment protocols
  • x402Not present
  • MPPNot present
  • AP2Not present
  • ACPNot present
  • UCPNot present
Interfaces for AI agents
  • MCP Server CardCould not check
  • A2A Agent CardNot present
  • Agent SkillsNot present
  • API CatalogCould not check
  • llms.txtCould not check
  • WebMCPCould not check
Show every check, for your technical team
Discoverability
100 of 100
  • robots.txtPassed

    A valid robots.txt with crawl rules at the site root.

    study: 86.1%
  • SitemapPassed

    An XML sitemap listing the pages, ideally referenced from robots.txt.

    study: 87.9%
  • Link headersCould not check

    Send Link headers such as rel="api-catalog" or rel="describedby" on the homepage.

    study: 1.5%
  • DNS for AI DiscoveryNot present

    Advertise agent endpoints with SVCB records under _agents.

    study: 4.3%
Content accessibility
  • Markdown negotiationCould not check

    Return a markdown version when asked with Accept: text/markdown, for example at the CDN.

    study: 6.2%
  • llms.txtCould not check

    Publish an llms.txt with a short summary and the key links.

    study: 31.0%
Bot access control
32 of 100
  • AI bot rulesPartly met

    Add explicit robots.txt groups for the main AI crawlers.

    study: 92.7%
  • Content SignalsNot met

    Add a Content-Signal line for search, ai-input and ai-train to robots.txt.

    study: 2.3%
  • Web Bot AuthNot present

    Only relevant if you run your own agents or crawlers: publish a signing key directory.

    study: 0.3%
APIs, auth and MCP
0 of 100
  • API CatalogCould not check

    List public APIs in a linkset at /.well-known/api-catalog.

    study: 1.3%
  • OAuth discoveryCould not check

    Publish OpenID Connect or OAuth server metadata under /.well-known.

    study: 6.3%
  • OAuth Protected ResourceNot met

    Serve protected resource metadata at /.well-known/oauth-protected-resource.

    study: 5.3%
  • auth.mdCould not check

    Publish an auth.md describing how agents sign in.

    study: 0.2%
  • MCP Server CardCould not check

    Offer an MCP server and publish its server card under /.well-known.

    study: 0.8%
  • A2A Agent CardNot met

    Publish an agent card at /.well-known/agent-card.json.

    study: 0.2%
  • Agent SkillsNot met

    Publish a skills index with the main tasks agents can do.

    study: 1.0%
  • WebMCPCould not check

    Register key actions such as search or cart as WebMCP tools.

    study: 0.0%
  • ARD manifestNot met

    Publish an ai-catalog.json listing every agent interface.

    study: 0.2%

Score 47 of 100 · 52% of checks could run · checked on October 5, 2026 · www.ajg.com · 2,200 companies scanned

See how every company did, and how this was measured.

AI readinessSection 10

The checks behind the AI readiness score

3 of 14 passed. This list is for your technical team. The percentage is how many companies in the study pass each check.

These 14 checks ran during the audit and are what the AI readiness part of the overall score counts. The scan above ran later and is stricter on Link headers and Markdown, so a check can pass here and not there.

Show the 14 checks

Discoverability

  • Passedrobots.txt publishedstudy: 85.1%
  • PassedXML sitemapstudy: 79.4%
  • Not metHTTP Link headers (RFC 8288)study: 42.5%

Content Accessibility

  • Not metMarkdown content negotiationstudy: 7.4%
  • Not metllms.txt publishedstudy: 28.1%
  • PassedToken budget (page weight)study: 97.3%

Bot Access Control

  • Not metExplicit AI bot rulesstudy: 11.5%

API / Auth / MCP

  • Not metAPI Catalog (.well-known/api-catalog)study: 1.1%
  • Not metOAuth Authorization Server discoverystudy: 5.2%
  • Not metOAuth Protected Resource discoverystudy: 4.6%
  • Not metMCP Server Cardstudy: 0.2%
  • Not metA2A Agent Cardstudy: 0.0%
  • Not metWebMCP toolsstudy: 0.3%
  • Not metAgent Skills declaredstudy: 0.1%
AI crawlersSection 11

What AI crawlers may read (robots.txt)

This website sets no rules for any AI crawler by name, like 86% of the websites whose rules we could read. Every AI crawler follows its general rules.

Training AI

  • GPTBotpartly
  • ClaudeBotpartly
  • Anthropic-AIpartly
  • Google-Extendedpartly
  • Applebot-Extendedpartly
  • Meta-ExternalAgentpartly
  • FacebookBotpartly
  • Bytespiderpartly
  • CCBotpartly
  • Diffbotpartly
  • Omgilibotpartly

AI search

  • OAI-SearchBotpartly
  • Claude-SearchBotpartly
  • PerplexityBotpartly
  • Applebotpartly
  • Amazonbotpartly
  • YouBotpartly

Answering questions

  • ChatGPT-Userpartly
  • Claude-Userpartly
  • Perplexity-Userpartly
  • DuckAssistBotpartly
  • MistralAI-Userpartly

Read from the website’s own rules file (robots.txt). An asterisk marks a crawler the file names. The rest follow its general rules. “Partly” means only some pages are blocked.

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End of statement
All 2,219 companiesHow we measured this
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