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AI Visibility Study
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All 2,047 companies

Ranked by overall score, out of 100. The score adds up how often AI assistants name a company, how positively they describe it, and how well its website works for AI. Rows marked rarely named came up fewer than three times, so read their scores with care.

Every companyNever named

All 2,047NRF Top 100Retail 640Technology 273Industrial 246Finance 205Consumer goods 118Energy 109Healthcare 105Media 99Travel 75Unclassified 61Automotive 49Telecom 41Real estate 26
Sort byOverall score↑Named in answersAI readinessName

2,047 companies, showing 2,001 to 2,047

  1. 50Dollar Shave ClubRetail · US retailers · named in 46.7% of answers · AI readiness 5747
  2. 51GitLabTechnology · US-listed · named in 43.3% of answers · AI readiness 4347
  3. 52KlaviyoTechnology · US-listed · named in 41.7% of answers · AI readiness 3647
  4. 53StarbucksTravel · S&P 500 · named in 41.7% of answers · AI readiness 3647
  5. 54FanaticsRetail · Consumer brands · named in 38.3% of answers · AI readiness 3647
  6. 55Chuck E. CheeseTravel · Consumer brands · named in 25.0% of answers · AI readiness 5747
  7. 56ModClothRetail · US retailers · named in 25.0% of answers · AI readiness 6447
  8. 57OusterTechnology · US-listed · named in 23.3% of answers · AI readiness 3647
  9. 58Chuy'sTravel · Consumer brands · named in 21.7% of answers · AI readiness 2147
  10. 59Bards & CardsRetail · US retailers · named in 16.7% of answers · AI readiness 6447
  11. 60WMWorshipHouse MediaRetail · US retailers · named in 13.3% of answers · AI readiness 7147
  12. 27USPSIndustrial · Consumer brands · named in 86.7% of answers · AI readiness 2148
  13. 28Recreational Equipment, Inc.Retail · US retailers · named in 65.0% of answers · AI readiness 2948
  14. 29SephoraRetail · NRF Top 100 retailers · named in 63.3% of answers · AI readiness 2948
  15. 30ThriftBooksRetail · US retailers · named in 50.0% of answers · AI readiness 2948
  16. 31USAAFinance · Large private companies · named in 46.7% of answers · AI readiness 2948
  17. 32Dave & Buster'sTravel · US-listed · named in 38.3% of answers · AI readiness 4348
  18. 33DellTechnology · US-listed · named in 38.3% of answers · AI readiness 5048
  19. 34Build-A-Bear WorkshopRetail · Consumer brands · named in 20.0% of answers · AI readiness 4348
  20. 35Melissa & DougConsumer goods · Consumer brands · named in 16.7% of answers · AI readiness 6448
  21. 36LeatherologyRetail · US retailers · named in 15.0% of answers · AI readiness 6448
  22. 21RobloxTechnology · US-listed · named in 70.0% of answers · AI readiness 2149
  23. 22DuckDuckGoTechnology · Large private companies · named in 60.0% of answers · AI readiness 2949
  24. 23HubSpotTechnology · US-listed · named in 56.7% of answers · AI readiness 3649
  25. 24AdobeTechnology · S&P 500 · named in 46.7% of answers · AI readiness 3649
  26. 25LogitechTechnology · US-listed · named in 43.3% of answers · AI readiness 2949
  27. 26CloroxConsumer goods · S&P 500 · named in 25.0% of answers · AI readiness 2949
  28. 15WikipediaMedia · Consumer brands · named in 65.0% of answers · AI readiness 1450
  29. 16Tractor SupplyRetail · S&P 500 · named in 60.0% of answers · AI readiness 2950
  30. 17GarminConsumer goods · S&P 500 · named in 50.0% of answers · AI readiness 2950
  31. 18Thrive MarketRetail · US retailers · named in 50.0% of answers · AI readiness 5050
  32. 19CloudflareTechnology · US-listed · named in 33.3% of answers · AI readiness 7150
  33. 20SiTimeUnclassified · US-listed · named in 28.3% of answers · AI readiness 2150
  34. 12Bookshop.orgRetail · US retailers · named in 68.3% of answers · AI readiness 2151
  35. 13GaiaTechnology · US-listed · named in 50.0% of answers · AI readiness 4351
  36. 14ZeviaConsumer goods · Consumer brands · named in 43.3% of answers · AI readiness 6451
  37. 6Unity TechnologiesTechnology · US-listed · named in 81.7% of answers · AI readiness 3652
  38. 7Alaska CommunicationsTelecom · Consumer brands · named in 78.3% of answers · AI readiness 2152
  39. 8DiscordMedia · Consumer brands · named in 75.0% of answers · AI readiness 2952
  40. 9LinkedInTechnology · Consumer brands · named in 65.0% of answers · AI readiness 2152
  41. 10DisneyMedia · S&P 500 · named in 63.3% of answers · AI readiness 2952
  42. 11Canterbury ParkTravel · US-listed · named in 45.0% of answers · AI readiness 2152
  43. 2FigmaTechnology · US-listed · named in 76.7% of answers · AI readiness 3653
  44. 3Hawaiian Electric IndustriesEnergy · US-listed · named in 66.7% of answers · AI readiness 1453
  45. 4ecoATMRetail · US retailers · named in 63.3% of answers · AI readiness 6453
  46. 5Hawaiian TelcomTelecom · Consumer brands · named in 63.3% of answers · AI readiness 2153
  47. 1PinterestTechnology · US-listed · named in 75.0% of answers · AI readiness 4354
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