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Figma

figma.com · Technology · FIG

Ranked 2 of 2,047 companies in the study

53Overall score
  • Visibility62
  • Citations4
  • Sentiment78
  • Site quality80
  • AI readiness36
What this means for Figma

AI assistants name the company in 76.7% of answers, much more often than the typical company in its sector. Its overall score is 53 out of 100, placing it 2nd of 2,047 companies in the study. The company's website passes 5 of 14 technical checks for AI tool readiness.

We asked 15 unbranded questions about the technology market: none named Figma. AI assistants named it in 46 of 60 answers (76.7%). The typical technology company is named in 10.0% of answers. By how often it is named, Figma ranks 2 of 273 in its sector.

Named by AI in
76.7%
46 of 60 answers
Share of mentions
40.0%
compared with 5 rivals
AI readiness
5/14
technical checks passed. Typical for its sector: 4
Rank in its sector
2 of 273
by overall score, where the typical technology company scores 36
How Figma compares with all 2,047 companies

Every dot is a company in the study. Hover one to see it; click to open its report.

This companySame sectorEvery other companyNever named

What makes up the score

Five parts, each scored out of 100.

Visibility
62

How often AI assistants name the company

Citations
4

How often AI uses the company's own website as a source

Sentiment
78

How positively AI describes the company

Site quality
80

How well built the website's own pages are

AI readiness
36

How easily AI tools can read and use the website

Visibility is calculated from the answers on this page. How the score is built.

Compared with technology

273 companies in this sector. The line on each bar is the typical company.

Overall score53
Ranks 2 of 273. Typical company: 36
Named in answers77%
Ranks 2 of 273. Typical company: 10%
AI readiness36
Ranks 36 of 273. Typical company: 29
What Claude actually said

An answer that names the company

“What are some alternatives to browser-based design and prototyping platforms?”

I can provide you with information about alternatives to browser-based design and prototyping platforms based on my knowledge:

Desktop Applications

Figma alternatives (still web-based, but with offline options):

Sketch - macOS-focused design tool with a strong community and plugin ecosystem

Adobe XD - Adobe's prototyping and design tool available on Windows and macOS

Affinity Designer - A professional vector graphics application for design work

CorelDRAW - Established vector graphics editor used for design and illustration

Specialized Prototyping Tools …

The AI’s answer as we received it, shortened and not checked for accuracy.

Also named
Sketch18Adobe XD15Framer10UXPin4InVision3
Share of mentions

How the mentions in these answers were split between this company and its rivals

Figma
41.8%
Adobe XD
20.0%
Sketch
20.0%
Framer
10.0%
UXPin
4.5%
InVision
3.6%
Which AI assistants named the company

Answers naming it, out of answers received

OpenAI
15/15
Perplexity
12/15
Claude
10/15
Gemini
9/15
Ready for AI agents

What this website publishes for an AI agent to read, use and buy from, on a scale of six levels.

  1. 0
  2. 1
  3. 2
  4. 3
  5. 4
  6. 5

Level 1: Basic web presence. Two of robots.txt, a sitemap and Link headers are in place.

To reach level 2:
  • Content Signals
Show every check, for your technical team
Discoverability
80 of 100
  • robots.txtPassed

    A valid robots.txt with crawl rules at the site root.

    study: 92.0%
  • SitemapPassed

    An XML sitemap listing the pages, ideally referenced from robots.txt.

    study: 86.8%
  • Link headersNot met

    Send Link headers such as rel="api-catalog" or rel="describedby" on the homepage.

    study: 0.3%
  • DNS for AI DiscoveryPassed

    SVCB or HTTPS records under _agents that advertise agent endpoints.

    study: 5.5%
Content accessibility
0 of 100
  • Markdown negotiationNot met

    Return a markdown version when asked with Accept: text/markdown, for example at the CDN.

    study: 1.9%
  • llms.txtNot met

    Publish an llms.txt with a short summary and the key links.

    study: 25.1%
Bot access control
63 of 100
  • AI bot rulesPassed

    Explicit robots.txt rules for AI crawlers such as GPTBot, ClaudeBot and PerplexityBot.

    study: 93.4%
  • Content SignalsNot met

    Add a Content-Signal line for search, ai-input and ai-train to robots.txt.

    study: 1.4%
  • Web Bot AuthNot present

    Only relevant if you run your own agents or crawlers: publish a signing key directory.

    study: 0.2%
APIs, auth and MCP
10 of 100
  • API CatalogNot met

    List public APIs in a linkset at /.well-known/api-catalog.

    study: 0.3%
  • OAuth discoveryPassed

    OpenID Connect or OAuth metadata agents can use to sign in.

    study: 11.8%
  • OAuth Protected ResourceNot met

    Serve protected resource metadata at /.well-known/oauth-protected-resource.

    study: 10.3%
  • auth.mdNot met

    Publish an auth.md describing how agents sign in.

    study: 0.0%
  • MCP Server CardNot met

    Offer an MCP server and publish its server card under /.well-known.

    study: 0.2%
  • A2A Agent CardNot met

    Publish an agent card at /.well-known/agent-card.json.

    study: 0.1%
  • Agent SkillsNot met

    Publish a skills index with the main tasks agents can do.

    study: 0.2%
  • WebMCPCould not check

    Register key actions such as search or cart as WebMCP tools.

    study: 33.7%
  • ARD manifestNot met

    Publish an ai-catalog.json listing every agent interface.

    study: 0.1%

Score 37 of 100 · 97% of checks could run · checked on October 5, 2026 · www.figma.com · 2,047 companies scanned

See how every company did, and how this was measured.

The checks behind the AI readiness score

5 of 14 passed. This list is for your technical team. The percentage is how many companies in the study pass each check.

These 14 checks ran during the audit and are what the AI readiness part of the overall score counts. The scan above ran later and is stricter on Link headers and Markdown, so a check can pass here and not there.

Show the 14 checks
Discoverability
  • Passedrobots.txt publishedstudy: 85.0%
  • PassedXML sitemapstudy: 73.2%
  • Not metHTTP Link headers (RFC 8288)study: 29.0%
Content Accessibility
  • Not metMarkdown content negotiationstudy: 8.3%
  • Not metllms.txt publishedstudy: 21.7%
  • PassedToken budget (page weight)study: 95.2%
Bot Access Control
  • PassedExplicit AI bot rulesstudy: 13.0%
API / Auth / MCP
  • Not metAPI Catalog (.well-known/api-catalog)study: 0.2%
  • PassedOAuth Authorization Server discoverystudy: 10.1%
  • Not metOAuth Protected Resource discoverystudy: 9.3%
  • Not metMCP Server Cardstudy: 0.0%
  • Not metA2A Agent Cardstudy: 0.0%
  • Not metWebMCP toolsstudy: 4.2%
  • Not metAgent Skills declaredstudy: 0.0%
What AI crawlers may read (robots.txt)

This website sets rules for 11 AI crawlers by name. All others follow its general rules.

Training AI
  • GPTBot*blocked
  • ClaudeBot*blocked
  • Anthropic-AIpartly
  • Google-Extended*blocked
  • Applebot-Extendedpartly
  • Meta-ExternalAgentpartly
  • FacebookBot*blocked
  • Bytespiderpartly
  • CCBot*blocked
  • Diffbotpartly
  • Omgilibot*blocked
AI search
  • OAI-SearchBot*allowed
  • Claude-SearchBot*allowed
  • PerplexityBot*allowed
  • Applebotpartly
  • Amazonbotpartly
  • YouBotpartly
Answering questions
  • ChatGPT-User*allowed
  • Claude-User*allowed
  • Perplexity-Userpartly
  • DuckAssistBotpartly
  • MistralAI-Userpartly

Read from the website’s own rules file (robots.txt). An asterisk marks a crawler the file names. The rest follow its general rules. “Partly” means only some pages are blocked.

Websites the AI used as sources

How many times each website was listed as a source in these answers

figma.com (its own website)
28
penpot.app
17
gartner.com
16
uxpin.com
15
larksuite.com
14
thedigitalprojectmanager.com
14
miro.com
13
mockflow.com
11
medium.com
7
g2.com
7

In the study as US-listed.

Every question, and where the company came up (15 of 15)
QuestionOpenAIClaudePerplexityGemini
  • What are some alternatives to browser-based design and prototyping platforms?
  • Alternatives to unified design and code workspaces for large enterprise teams
  • Do collaborative product design tools pay off for small startups?
  • What is the price range for cloud-based collaborative design platforms for businesses?
  • Best options for organizations seeking self-hosted collaborative design tools
  • How can a product design platform streamline prototyping for cross-functional teams?
  • Why can't my design edits sync with my development team's workspace?
  • Is it worth upgrading to a paid plan for a collaborative design and development platform?
  • Ways to use digital canvases for organizing user feedback during product development
  • Which digital workspaces support both design and development collaboration?
  • How do you resolve version control issues in online product design platforms?
  • What are the best collaborative product design platforms for remote teams?
  • Are there free options for online product design and development workspaces?
  • Product design platforms vs code collaboration tools: which is better for cross-functional teams?
  • How do web-based design platforms compare to desktop design tools for team collaboration?
named the companyanswered without naming itdid not answer

Columns, left to right: OpenAI, Claude, Perplexity, Gemini. The AI assistants often disagree. Across the study, on 40% of the questions where a company is named, only one of the four names it.

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Overall score 53 of 100 badge for Figma

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