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Wikipedia

wikipedia.org · Media

Ranked 15 of 2,047 companies in the study

50Overall score
  • Visibility56
  • Citations7
  • Sentiment70
  • Site quality93
  • AI readiness14
What this means for Wikipedia

AI assistants name Wikipedia in 65% of answers, much more often than the typical company in the media sector at 15%. Its overall score is 50 out of 100, ranking 15th of 2,047 companies and 3rd in its sector. The website passes 2 of 14 technical checks for AI tool readiness.

We asked 15 unbranded questions about the media market: none named Wikipedia. AI assistants named it in 39 of 60 answers (65.0%). The typical media company is named in 15.0% of answers. By how often it is named, Wikipedia ranks 9 of 99 in its sector.

Named by AI in
65.0%
39 of 60 answers
Share of mentions
41.5%
compared with 5 rivals
AI readiness
2/14
technical checks passed. Typical for its sector: 3
Rank in its sector
3 of 99
by overall score, where the typical media company scores 36
How Wikipedia compares with all 2,047 companies

Every dot is a company in the study. Hover one to see it; click to open its report.

This companySame sectorEvery other companyNever named

What makes up the score

Five parts, each scored out of 100.

Visibility
56

How often AI assistants name the company

Citations
7

How often AI uses the company's own website as a source

Sentiment
70

How positively AI describes the company

Site quality
93

How well built the website's own pages are

AI readiness
14

How easily AI tools can read and use the website

Visibility is calculated from the answers on this page. How the score is built.

Compared with media

99 companies in this sector. The line on each bar is the typical company.

Overall score50
Ranks 3 of 99. Typical company: 36
Named in answers65%
Ranks 9 of 99. Typical company: 15%
AI readiness14
Ranks 78 of 99. Typical company: 29
What Gemini actually said

An answer that names the company

“Is it better to subscribe to an encyclopedia service or rely on open-access resources?”

The decision of whether to subscribe to an encyclopedia service or rely on open-access resources depends on your priorities, such as accuracy, breadth of information, and cost. Both options offer distinct advantages and disadvantages.

Encyclopedia Subscriptions

Advantages:

Credibility and Authority: Subscription-based encyclopedias like Britannica are known for their rigorous editorial processes, with articles written and vetted by experts and scholars. This often leads to more "crisper" and precise facts.

Ad-free Experience: Paid subscriptions typically offe …

The AI’s answer as we received it, shortened and not checked for accuracy.

Also named
Britannica38Scholarpedia9Citizendium8Conservapedia2
Share of mentions

How the mentions in these answers were split between this company and its rivals

Wikipedia
43.8%
Britannica
34.8%
Scholarpedia
10.1%
Citizendium
9.0%
Conservapedia
2.2%
Enciclopedia Libre Universal en Español (English version: Encyclopedia Libre Universal)
0.0%
Which AI assistants named the company

Answers naming it, out of answers received

Gemini
13/15
OpenAI
11/15
Claude
10/15
Perplexity
5/15
Ready for AI agents

What this website publishes for an AI agent to read, use and buy from, on a scale of six levels.

  1. 0
  2. 1
  3. 2
  4. 3
  5. 4
  6. 5

Level 0: Not yet agent-ready. Agents struggle to find basic information about the site.

To reach level 1:
  • 2 of robots.txt, Sitemap, Link headers
Show every check, for your technical team
Discoverability
41 of 100
  • robots.txtPassed

    A valid robots.txt with crawl rules at the site root.

    study: 92.0%
  • SitemapNot met

    Serve an XML sitemap and reference it from robots.txt.

    study: 86.8%
  • Link headersNot met

    Send Link headers such as rel="api-catalog" or rel="describedby" on the homepage.

    study: 0.3%
  • DNS for AI DiscoveryNot present

    Advertise agent endpoints with SVCB records under _agents.

    study: 5.5%
Content accessibility
0 of 100
  • Markdown negotiationNot met

    Return a markdown version when asked with Accept: text/markdown, for example at the CDN.

    study: 1.9%
  • llms.txtNot met

    Publish an llms.txt with a short summary and the key links.

    study: 25.1%
Bot access control
32 of 100
  • AI bot rulesPartly met

    Add explicit robots.txt groups for the main AI crawlers.

    study: 93.4%
  • Content SignalsNot met

    Add a Content-Signal line for search, ai-input and ai-train to robots.txt.

    study: 1.4%
  • Web Bot AuthNot present

    Only relevant if you run your own agents or crawlers: publish a signing key directory.

    study: 0.2%
APIs, auth and MCP
0 of 100
  • API CatalogNot met

    List public APIs in a linkset at /.well-known/api-catalog.

    study: 0.3%
  • OAuth discoveryNot met

    Publish OpenID Connect or OAuth server metadata under /.well-known.

    study: 11.8%
  • OAuth Protected ResourceNot met

    Serve protected resource metadata at /.well-known/oauth-protected-resource.

    study: 10.3%
  • auth.mdNot met

    Publish an auth.md describing how agents sign in.

    study: 0.0%
  • MCP Server CardNot met

    Offer an MCP server and publish its server card under /.well-known.

    study: 0.2%
  • A2A Agent CardNot met

    Publish an agent card at /.well-known/agent-card.json.

    study: 0.1%
  • Agent SkillsNot met

    Publish a skills index with the main tasks agents can do.

    study: 0.2%
  • WebMCPCould not check

    Register key actions such as search or cart as WebMCP tools.

    study: 33.7%
  • ARD manifestNot met

    Publish an ai-catalog.json listing every agent interface.

    study: 0.1%

Score 16 of 100 · 97% of checks could run · checked on October 5, 2026 · www.wikipedia.org · 2,047 companies scanned

See how every company did, and how this was measured.

The checks behind the AI readiness score

2 of 14 passed. This list is for your technical team. The percentage is how many companies in the study pass each check.

These 14 checks ran during the audit and are what the AI readiness part of the overall score counts. The scan above ran later and is stricter on Link headers and Markdown, so a check can pass here and not there.

Show the 14 checks
Discoverability
  • Passedrobots.txt publishedstudy: 85.0%
  • Not metXML sitemapstudy: 73.2%
  • Not metHTTP Link headers (RFC 8288)study: 29.0%
Content Accessibility
  • Not metMarkdown content negotiationstudy: 8.3%
  • Not metllms.txt publishedstudy: 21.7%
  • PassedToken budget (page weight)study: 95.2%
Bot Access Control
  • Not metExplicit AI bot rulesstudy: 13.0%
API / Auth / MCP
  • Not metAPI Catalog (.well-known/api-catalog)study: 0.2%
  • Not metOAuth Authorization Server discoverystudy: 10.1%
  • Not metOAuth Protected Resource discoverystudy: 9.3%
  • Not metMCP Server Cardstudy: 0.0%
  • Not metA2A Agent Cardstudy: 0.0%
  • Not metWebMCP toolsstudy: 4.2%
  • Not metAgent Skills declaredstudy: 0.0%
What AI crawlers may read (robots.txt)

This website sets no rules for any AI crawler by name, like 84% of the websites whose rules we could read. Every AI crawler follows its general rules.

Training AI
  • GPTBotpartly
  • ClaudeBotpartly
  • Anthropic-AIpartly
  • Google-Extendedpartly
  • Applebot-Extendedpartly
  • Meta-ExternalAgentpartly
  • FacebookBotpartly
  • Bytespiderpartly
  • CCBotpartly
  • Diffbotpartly
  • Omgilibotpartly
AI search
  • OAI-SearchBotpartly
  • Claude-SearchBotpartly
  • PerplexityBotpartly
  • Applebotpartly
  • Amazonbotpartly
  • YouBotpartly
Answering questions
  • ChatGPT-Userpartly
  • Claude-Userpartly
  • Perplexity-Userpartly
  • DuckAssistBotpartly
  • MistralAI-Userpartly

Read from the website’s own rules file (robots.txt). An asterisk marks a crawler the file names. The rest follow its general rules. “Partly” means only some pages are blocked.

Websites the AI used as sources

How many times each website was listed as a source in these answers

en.wikipedia.org
34
quora.com
21
edweek.org
11
premium.britannica.com
10
learnworkecosystemlibrary.com
9
encyclopedia.com
7
alternativeto.net
7
theedadvocate.org
6
educationworld.com
6
oedb.org
6

In the study as Consumer brands. One of the most visited websites in the United States (Similarweb, August 2026). Run by the Wikimedia Foundation, a nonprofit.

Every question, and where the company came up (13 of 15)
QuestionOpenAIClaudePerplexityGemini
  • What sources can I use if I need more in-depth or peer-reviewed information than a general encyclopedia offers?
  • Is it better to subscribe to an encyclopedia service or rely on open-access resources?
  • What are the best free online encyclopedias for general research?
  • What are practical ways students use online encyclopedias for homework?
  • Where can I find reliable crowd-sourced encyclopedias in English?
  • How can I verify the accuracy of articles found in free encyclopedias?
  • Online encyclopedia vs academic database for background information—what's the difference?
  • Why might an online encyclopedia page show missing or incomplete information?
  • How can online encyclopedias support language learning and multilingual research?
  • Do most online encyclopedias charge a subscription fee in the US?
  • Where can I find encyclopedias focused on specialized academic subjects?
  • What are the differences in access levels between free and subscription-based encyclopedias?
  • Are paid encyclopedias worth it compared to free online versions?
  • What are some alternatives to crowd-edited online encyclopedias?
  • How do traditional print encyclopedias compare to digital encyclopedias?
named the companyanswered without naming itdid not answer

Columns, left to right: OpenAI, Claude, Perplexity, Gemini. The AI assistants often disagree. Across the study, on 40% of the questions where a company is named, only one of the four names it.

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Overall score 50 of 100 badge for Wikipedia

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