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GitLab

gitlab.com · Technology · GTLB

Ranked 51 of 2,047 companies in the study

47Overall score
  • Visibility43
  • Citations3
  • Sentiment69
  • Site quality87
  • AI readiness43
What this means for GitLab

AI assistants name GitLab in 43.3% of answers, which is much more often than the typical company in the Technology sector at 10%. GitLab's overall score is 47 out of 100, ranking 51st of 2,047 companies. Its website passes 6 of 14 technical checks for readiness with AI tools.

We asked 15 unbranded questions about the technology market: none named GitLab. AI assistants named it in 26 of 60 answers (43.3%). The typical technology company is named in 10.0% of answers. By how often it is named, GitLab ranks 26 of 273 in its sector.

Named by AI in
43.3%
26 of 60 answers
Share of mentions
41.3%
compared with 5 rivals
AI readiness
6/14
technical checks passed. Typical for its sector: 4
Rank in its sector
13 of 273
by overall score, where the typical technology company scores 36
How GitLab compares with all 2,047 companies

Every dot is a company in the study. Hover one to see it; click to open its report.

This companySame sectorEvery other companyNever named

What makes up the score

Five parts, each scored out of 100.

Visibility
43

How often AI assistants name the company

Citations
3

How often AI uses the company's own website as a source

Sentiment
69

How positively AI describes the company

Site quality
87

How well built the website's own pages are

AI readiness
43

How easily AI tools can read and use the website

Visibility is calculated from the answers on this page. How the score is built.

Compared with technology

273 companies in this sector. The line on each bar is the typical company.

Overall score47
Ranks 13 of 273. Typical company: 36
Named in answers43%
Ranks 26 of 273. Typical company: 10%
AI readiness43
Ranks 14 of 273. Typical company: 29
What OpenAI actually said

An answer that names the company

“How can integrated DevSecOps platforms help teams collaborate more effectively?”

Integrated DevSecOps platforms bring development, security, and operations together into a shared toolchain and workflow. That alignment reduces friction and enables teams to collaborate more effectively in several concrete ways:

Main collaboration benefits

Shared visibility and single source of truth: centralized dashboards, ticket links, and traceability let devs, ops, and security see the same build status, vulnerabilities, and deployment history — reducing duplicated work and miscommunication.

Shift-left security + faster feedback loops: automated SAST, dependency scanning, and IaC ch …

The AI’s answer as we received it, shortened and not checked for accuracy.

Also named
GitHub51CircleCI2Azure DevOps1Atlassian Bitbucket1
Share of mentions

How the mentions in these answers were split between this company and its rivals

GitLab
44.8%
GitHub
34.5%
CircleCI
10.3%
Atlassian Bitbucket
5.2%
Azure DevOps
5.2%
JetBrains Space
0.0%
Which AI assistants named the company

Answers naming it, out of answers received

OpenAI
11/15
Gemini
6/15
Perplexity
6/15
Claude
3/15
Ready for AI agents

What this website publishes for an AI agent to read, use and buy from, on a scale of six levels.

  1. 0
  2. 1
  3. 2
  4. 3
  5. 4
  6. 5

Level 1: Basic web presence. Two of robots.txt, a sitemap and Link headers are in place.

To reach level 2:
  • Content Signals
Show every check, for your technical team
Discoverability
77 of 100
  • robots.txtPassed

    A valid robots.txt with crawl rules at the site root.

    study: 92.0%
  • SitemapPassed

    An XML sitemap listing the pages, ideally referenced from robots.txt.

    study: 86.8%
  • Link headersNot met

    Send Link headers such as rel="api-catalog" or rel="describedby" on the homepage.

    study: 0.3%
  • DNS for AI DiscoveryNot present

    Advertise agent endpoints with SVCB records under _agents.

    study: 5.5%
Content accessibility
100 of 100
  • Markdown negotiationPassed

    Requests sent with Accept: text/markdown receive a markdown version of the page.

    study: 1.9%
  • llms.txtPassed

    An llms.txt that tells language models what the site offers.

    study: 25.1%
Bot access control
63 of 100
  • AI bot rulesPassed

    Explicit robots.txt rules for AI crawlers such as GPTBot, ClaudeBot and PerplexityBot.

    study: 93.4%
  • Content SignalsNot met

    Add a Content-Signal line for search, ai-input and ai-train to robots.txt.

    study: 1.4%
  • Web Bot AuthNot present

    Only relevant if you run your own agents or crawlers: publish a signing key directory.

    study: 0.2%
APIs, auth and MCP
0 of 100
  • API CatalogNot met

    List public APIs in a linkset at /.well-known/api-catalog.

    study: 0.3%
  • OAuth discoveryNot met

    Publish OpenID Connect or OAuth server metadata under /.well-known.

    study: 11.8%
  • OAuth Protected ResourceNot met

    Serve protected resource metadata at /.well-known/oauth-protected-resource.

    study: 10.3%
  • auth.mdNot met

    Publish an auth.md describing how agents sign in.

    study: 0.0%
  • MCP Server CardNot met

    Offer an MCP server and publish its server card under /.well-known.

    study: 0.2%
  • A2A Agent CardNot met

    Publish an agent card at /.well-known/agent-card.json.

    study: 0.1%
  • Agent SkillsNot met

    Publish a skills index with the main tasks agents can do.

    study: 0.2%
  • WebMCPCould not check

    Register key actions such as search or cart as WebMCP tools.

    study: 33.7%
  • ARD manifestNot met

    Publish an ai-catalog.json listing every agent interface.

    study: 0.1%

Score 54 of 100 · 97% of checks could run · checked on October 5, 2026 · about.gitlab.com · 2,047 companies scanned

See how every company did, and how this was measured.

The checks behind the AI readiness score

6 of 14 passed. This list is for your technical team. The percentage is how many companies in the study pass each check.

These 14 checks ran during the audit and are what the AI readiness part of the overall score counts. The scan above ran later and is stricter on Link headers and Markdown, so a check can pass here and not there.

Show the 14 checks
Discoverability
  • Passedrobots.txt publishedstudy: 85.0%
  • PassedXML sitemapstudy: 73.2%
  • Not metHTTP Link headers (RFC 8288)study: 29.0%
Content Accessibility
  • PassedMarkdown content negotiationstudy: 8.3%
  • Not metllms.txt publishedstudy: 21.7%
  • PassedToken budget (page weight)study: 95.2%
Bot Access Control
  • Not metExplicit AI bot rulesstudy: 13.0%
API / Auth / MCP
  • Not metAPI Catalog (.well-known/api-catalog)study: 0.2%
  • PassedOAuth Authorization Server discoverystudy: 10.1%
  • PassedOAuth Protected Resource discoverystudy: 9.3%
  • Not metMCP Server Cardstudy: 0.0%
  • Not metA2A Agent Cardstudy: 0.0%
  • Not metWebMCP toolsstudy: 4.2%
  • Not metAgent Skills declaredstudy: 0.0%
What AI crawlers may read (robots.txt)

This website sets no rules for any AI crawler by name, like 84% of the websites whose rules we could read. Every AI crawler follows its general rules.

Training AI
  • GPTBotpartly
  • ClaudeBotpartly
  • Anthropic-AIpartly
  • Google-Extendedpartly
  • Applebot-Extendedpartly
  • Meta-ExternalAgentpartly
  • FacebookBotpartly
  • Bytespiderpartly
  • CCBotpartly
  • Diffbotpartly
  • Omgilibotpartly
AI search
  • OAI-SearchBotpartly
  • Claude-SearchBotpartly
  • PerplexityBotpartly
  • Applebotpartly
  • Amazonbotpartly
  • YouBotpartly
Answering questions
  • ChatGPT-Userpartly
  • Claude-Userpartly
  • Perplexity-Userpartly
  • DuckAssistBotpartly
  • MistralAI-Userpartly

Read from the website’s own rules file (robots.txt). An asterisk marks a crawler the file names. The rest follow its general rules. “Partly” means only some pages are blocked.

Websites the AI used as sources

How many times each website was listed as a source in these answers

about.gitlab.com
19
cycode.com
14
checkmarx.com
13
octopus.com
13
orca.security
13
cloudaware.com
12
cyberpress.org
12
harness.io
11
cio.economictimes.indiatimes.com
11
opentext.com
8

In the study as US-listed.

Every question, and where the company came up (12 of 15)
QuestionOpenAIClaudePerplexityGemini
  • How can integrated DevSecOps platforms help teams collaborate more effectively?
  • Are there affordable intelligent software delivery solutions for startups or small businesses?
  • How does a DevSecOps orchestration platform compare to using separate CI/CD and security tools?
  • What are some lightweight alternatives to enterprise DevSecOps platforms for small teams?
  • What are the best DevSecOps orchestration tools for enterprise-scale software delivery?
  • Is it worth investing in an end-to-end DevSecOps orchestration platform for a mid-sized tech company?
  • Typical pricing structures for enterprise DevSecOps orchestration platforms in the United States
  • Common challenges when implementing DevSecOps automation in large development teams
  • Ways to leverage AI-driven code suggestions in secure software delivery pipelines
  • Integrated DevSecOps solutions vs modular pipeline setups—pros and cons
  • Best open-source options for orchestrating secure software pipelines
  • How can you fix slow deployment speeds in your software orchestration pipeline?
  • What should enterprises consider before choosing a unified software delivery and security platform?
  • Alternatives to all-in-one DevSecOps orchestration platforms for security automation
  • Top features to look for in an intelligent DevSecOps platform for automation and security
named the companyanswered without naming itdid not answer

Columns, left to right: OpenAI, Claude, Perplexity, Gemini. The AI assistants often disagree. Across the study, on 40% of the questions where a company is named, only one of the four names it.

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