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Starbucks

starbucks.com · Travel · SBUX

Ranked 53 of 2,047 companies in the study

47Overall score
  • Visibility39
  • Citations1
  • Sentiment76
  • Site quality93
  • AI readiness36
What this means for Starbucks

AI assistants name Starbucks in 41.7% of answers, which is almost twice as often as the typical company in its sector. Its overall score is 47 out of 100, ranking 53rd of 2,047 companies and 3rd in its sector. The Starbucks website passes 3 out of 14 technical checks for AI tool readiness.

We asked 15 unbranded questions about the travel market: none named Starbucks. AI assistants named it in 25 of 60 answers (41.7%). The typical travel company is named in 21.7% of answers. By how often it is named, Starbucks ranks 11 of 75 in its sector.

Named by AI in
41.7%
25 of 60 answers
Share of mentions
34.2%
compared with 5 rivals
AI readiness
3/14
technical checks passed. Typical for its sector: 3
Rank in its sector
3 of 75
by overall score, where the typical travel company scores 37
How Starbucks compares with all 2,047 companies

Every dot is a company in the study. Hover one to see it; click to open its report.

This companySame sectorEvery other companyNever named

What makes up the score

Five parts, each scored out of 100.

Visibility
39

How often AI assistants name the company

Citations
1

How often AI uses the company's own website as a source

Sentiment
76

How positively AI describes the company

Site quality
93

How well built the website's own pages are

AI readiness
36

How easily AI tools can read and use the website

Visibility is calculated from the answers on this page. How the score is built.

Compared with travel

75 companies in this sector. The line on each bar is the typical company.

Overall score47
Ranks 3 of 75. Typical company: 37
Named in answers42%
Ranks 11 of 75. Typical company: 22%
AI readiness36
Ranks 6 of 75. Typical company: 21
What Claude actually said

An answer that names the company

“How do drive-thru coffee chains compare to sit-down coffeehouses?”

Drive-Thru Coffee Chains vs. Sit-Down Coffeehouses

These two coffee retail models serve different purposes and appeal to different customers:

Convenience & Speed

Drive-thru coffee chains prioritize speed and convenience—perfect for people on the go. Customers can order and receive their drinks without leaving their vehicle, making it ideal for commuters and busy individuals. Sit-down coffeehouses, by contrast, emphasize a more leisurely experience where customers can linger over their drinks.

Atmosphere & Social Experience

Sit-down coffeehouses typically offer a dedicated sp …

The AI’s answer as we received it, shortened and not checked for accuracy.

Also named
Dunkin'13Caribou Coffee13Peet's Coffee10The Coffee Bean & Tea Leaf4
Share of mentions

How the mentions in these answers were split between this company and its rivals

Starbucks
36.8%
Dunkin'
20.6%
Caribou Coffee
16.2%
Peet's Coffee
14.7%
The Coffee Bean & Tea Leaf
5.9%
Tim Hortons (U.S. locations)
5.9%
Which AI assistants named the company

Answers naming it, out of answers received

Claude
8/15
Gemini
7/15
Perplexity
7/15
OpenAI
3/15
Ready for AI agents

What this website publishes for an AI agent to read, use and buy from, on a scale of six levels.

  1. 0
  2. 1
  3. 2
  4. 3
  5. 4
  6. 5

Level 1: Basic web presence. Two of robots.txt, a sitemap and Link headers are in place.

To reach level 2:
  • Content Signals
Show every check, for your technical team
Discoverability
77 of 100
  • robots.txtPassed

    A valid robots.txt with crawl rules at the site root.

    study: 92.0%
  • SitemapPassed

    An XML sitemap listing the pages, ideally referenced from robots.txt.

    study: 86.8%
  • Link headersNot met

    Send Link headers such as rel="api-catalog" or rel="describedby" on the homepage.

    study: 0.3%
  • DNS for AI DiscoveryNot present

    Advertise agent endpoints with SVCB records under _agents.

    study: 5.5%
Content accessibility
0 of 100
  • Markdown negotiationNot met

    Return a markdown version when asked with Accept: text/markdown, for example at the CDN.

    study: 1.9%
  • llms.txtNot met

    Publish an llms.txt with a short summary and the key links.

    study: 25.1%
Bot access control
32 of 100
  • AI bot rulesPartly met

    Add explicit robots.txt groups for the main AI crawlers.

    study: 93.4%
  • Content SignalsNot met

    Add a Content-Signal line for search, ai-input and ai-train to robots.txt.

    study: 1.4%
  • Web Bot AuthNot present

    Only relevant if you run your own agents or crawlers: publish a signing key directory.

    study: 0.2%
APIs, auth and MCP
0 of 100
  • API CatalogNot met

    List public APIs in a linkset at /.well-known/api-catalog.

    study: 0.3%
  • OAuth discoveryNot met

    Publish OpenID Connect or OAuth server metadata under /.well-known.

    study: 11.8%
  • OAuth Protected ResourceNot met

    Serve protected resource metadata at /.well-known/oauth-protected-resource.

    study: 10.3%
  • auth.mdNot met

    Publish an auth.md describing how agents sign in.

    study: 0.0%
  • MCP Server CardNot met

    Offer an MCP server and publish its server card under /.well-known.

    study: 0.2%
  • A2A Agent CardNot met

    Publish an agent card at /.well-known/agent-card.json.

    study: 0.1%
  • Agent SkillsNot met

    Publish a skills index with the main tasks agents can do.

    study: 0.2%
  • WebMCPCould not check

    Register key actions such as search or cart as WebMCP tools.

    study: 33.7%
  • ARD manifestNot met

    Publish an ai-catalog.json listing every agent interface.

    study: 0.1%

Score 25 of 100 · 97% of checks could run · checked on October 5, 2026 · www.starbucks.com · 2,047 companies scanned

See how every company did, and how this was measured.

The checks behind the AI readiness score

3 of 14 passed. This list is for your technical team. The percentage is how many companies in the study pass each check.

These 14 checks ran during the audit and are what the AI readiness part of the overall score counts. The scan above ran later and is stricter on Link headers and Markdown, so a check can pass here and not there.

Show the 14 checks
Discoverability
  • Passedrobots.txt publishedstudy: 85.0%
  • PassedXML sitemapstudy: 73.2%
  • Not metHTTP Link headers (RFC 8288)study: 29.0%
Content Accessibility
  • Not metMarkdown content negotiationstudy: 8.3%
  • Not metllms.txt publishedstudy: 21.7%
  • PassedToken budget (page weight)study: 95.2%
Bot Access Control
  • Not metExplicit AI bot rulesstudy: 13.0%
API / Auth / MCP
  • Not metAPI Catalog (.well-known/api-catalog)study: 0.2%
  • Not metOAuth Authorization Server discoverystudy: 10.1%
  • Not metOAuth Protected Resource discoverystudy: 9.3%
  • Not metMCP Server Cardstudy: 0.0%
  • Not metA2A Agent Cardstudy: 0.0%
  • Not metWebMCP toolsstudy: 4.2%
  • Not metAgent Skills declaredstudy: 0.0%
What AI crawlers may read (robots.txt)

This website sets no rules for any AI crawler by name, like 84% of the websites whose rules we could read. Every AI crawler follows its general rules.

Training AI
  • GPTBotallowed
  • ClaudeBotallowed
  • Anthropic-AIallowed
  • Google-Extendedallowed
  • Applebot-Extendedallowed
  • Meta-ExternalAgentallowed
  • FacebookBotallowed
  • Bytespiderallowed
  • CCBotallowed
  • Diffbotallowed
  • Omgilibotallowed
AI search
  • OAI-SearchBotallowed
  • Claude-SearchBotallowed
  • PerplexityBotallowed
  • Applebotallowed
  • Amazonbotallowed
  • YouBotallowed
Answering questions
  • ChatGPT-Userallowed
  • Claude-Userallowed
  • Perplexity-Userallowed
  • DuckAssistBotallowed
  • MistralAI-Userallowed

Read from the website’s own rules file (robots.txt). An asterisk marks a crawler the file names. The rest follow its general rules. “Partly” means only some pages are blocked.

Websites the AI used as sources

How many times each website was listed as a source in these answers

justdial.com
22
tastingtable.com
22
reddit.com
20
joe.coffee
16
facebook.com
13
nrn.com
10
perfectdailygrind.com
9
10best.usatoday.com
8
squareup.com
8
eatthis.com
8

In the study as S&P 500.

Every question, and where the company came up (10 of 15)
QuestionOpenAIClaudePerplexityGemini
  • Are menu prices at specialty coffee chains justified by the quality and convenience?
  • How do drive-thru coffee chains compare to sit-down coffeehouses?
  • What are some community-based options with mobile ordering features for coffee lovers?
  • How do loyalty rewards affect overall spending at coffeehouse chains?
  • Why might my mobile coffee order not be ready when I arrive?
  • Alternatives to large coffeehouse chains for on-the-go coffee in the U.S.?
  • Common issues with using gift cards at specialty coffee chains and how to resolve them?
  • Which coffeehouse chains offer the widest variety of pastries and snacks in addition to drinks?
  • What are popular fall-inspired drinks typically offered by coffeehouse chains?
  • How do specialty coffeehouse chains cater to customers with nondairy preferences?
  • Where can I find cafes with mobile ordering and rewards programs?
  • What are the best specialty coffeehouse chains for handcrafted drinks in the U.S.?
  • Specialty coffeehouse chain vs independent local café—what’s the experience difference?
  • What is the average price range for handcrafted espresso drinks at major U.S. coffee chains?
  • Is joining a coffeehouse rewards program worth it for frequent customers?
named the companyanswered without naming itdid not answer

Columns, left to right: OpenAI, Claude, Perplexity, Gemini. The AI assistants often disagree. Across the study, on 40% of the questions where a company is named, only one of the four names it.

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Overall score 47 of 100 badge for Starbucks

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