- Visibility39
- Citations9
- Sentiment75
- Site quality87
- AI readiness43
AI assistants name Build-A-Bear Workshop in 20% of answers, which is much more frequent than the typical company in the retail sector. Its overall score is 48 out of 100, ranking 34th of 2,047 overall and 5th of 640 in its sector. The company's website passes 6 of 14 technical checks for AI tool readiness.
We asked 15 unbranded questions about the retail market: none named Build-A-Bear Workshop. AI assistants named it in 12 of 60 answers (20.0%). The typical retail company is named in 6.7% of answers. By how often it is named, Build-A-Bear Workshop ranks 144 of 640 in its sector.
Every dot is a company in the study. Hover one to see it; click to open its report.
This companySame sectorEvery other companyNever named
Five parts, each scored out of 100.
How often AI assistants name the company
How often AI uses the company's own website as a source
How positively AI describes the company
How well built the website's own pages are
How easily AI tools can read and use the website
Visibility is calculated from the answers on this page. How the score is built.
640 companies in this sector. The line on each bar is the typical company.
An answer that names the company
“What are the best places to customize your own stuffed animal in the US?”
When it comes to customizing your own stuffed animal in the U.S., you have a variety of options ranging from in-person workshops to online services that bring your unique designs to life.
In-Person Customization Experiences:
Build-A-Bear Workshop: This is a very popular option where you can go through a hands-on, interactive process to create your own personalized furry friend. You choose your animal, add sounds and scents, stuff it, give it a heart, dress it, and then give it a name with a birth certificate.
The Plushie Workshop: Offering workshops in various cities like …
The AI’s answer as we received it, shortened and not checked for accuracy.
How the mentions in these answers were split between this company and its rivals
Answers naming it, out of answers received
What this website publishes for an AI agent to read, use and buy from, on a scale of six levels.
- 0
- 1
- 2
- 3
- 4
- 5
Level 1: Basic web presence. Two of robots.txt, a sitemap and Link headers are in place.
- Content Signals
The website turns away requests that do not come from a browser. AI agents that say what they are meet the same refusal.
Not by itself. Build-A-Bear Workshop publishes none of the purchase protocols we look for. An agent would have to click through the checkout like a person.
- UCPNot present
- ACPNot present
- AP2Not present
- x402Not present
- MPPNot present
The shop runs on Salesforce Commerce Cloud.
Show every check, for your technical teamHide the checks
- study: 92.0%robots.txtPassed
A valid robots.txt with crawl rules at the site root.
- study: 86.8%SitemapPassed
An XML sitemap listing the pages, ideally referenced from robots.txt.
- study: 0.3%Link headersNot met
Send Link headers such as rel="api-catalog" or rel="describedby" on the homepage.
- study: 5.5%DNS for AI DiscoveryNot present
Advertise agent endpoints with SVCB records under _agents.
- study: 1.9%Markdown negotiationNot met
Return a markdown version when asked with Accept: text/markdown, for example at the CDN.
- study: 25.1%llms.txtPassed
An llms.txt that tells language models what the site offers.
- study: 93.4%AI bot rulesPassed
Explicit robots.txt rules for AI crawlers such as GPTBot, ClaudeBot and PerplexityBot.
- study: 1.4%Content SignalsNot met
Add a Content-Signal line for search, ai-input and ai-train to robots.txt.
- study: 0.2%Web Bot AuthNot present
Only relevant if you run your own agents or crawlers: publish a signing key directory.
- study: 0.3%API CatalogNot met
List public APIs in a linkset at /.well-known/api-catalog.
- study: 11.8%OAuth discoveryNot met
Publish OpenID Connect or OAuth server metadata under /.well-known.
- study: 10.3%OAuth Protected ResourceNot met
Serve protected resource metadata at /.well-known/oauth-protected-resource.
- study: 0.0%auth.mdNot met
Publish an auth.md describing how agents sign in.
- study: 0.2%MCP Server CardNot met
Offer an MCP server and publish its server card under /.well-known.
- study: 0.1%A2A Agent CardNot met
Publish an agent card at /.well-known/agent-card.json.
- study: 0.2%Agent SkillsNot met
Publish a skills index with the main tasks agents can do.
- study: 33.7%WebMCPCould not check
Register key actions such as search or cart as WebMCP tools.
- study: 0.1%ARD manifestNot met
Publish an ai-catalog.json listing every agent interface.
Score 43 of 100 · 97% of checks could run · checked on October 3, 2026 · buildabear.com · 2,047 companies scanned
6 of 14 passed. This list is for your technical team. The percentage is how many companies in the study pass each check.
These 14 checks ran during the audit and are what the AI readiness part of the overall score counts. The scan above ran later and is stricter on Link headers and Markdown, so a check can pass here and not there.
Show the 14 checksHide them
- Passedrobots.txt publishedstudy: 85.0%
- PassedXML sitemapstudy: 73.2%
- PassedHTTP Link headers (RFC 8288)study: 29.0%
- Not metMarkdown content negotiationstudy: 8.3%
- Passedllms.txt publishedstudy: 21.7%
- PassedToken budget (page weight)study: 95.2%
- PassedExplicit AI bot rulesstudy: 13.0%
- Not metAPI Catalog (.well-known/api-catalog)study: 0.2%
- Not metOAuth Authorization Server discoverystudy: 10.1%
- Not metOAuth Protected Resource discoverystudy: 9.3%
- Not metMCP Server Cardstudy: 0.0%
- Not metA2A Agent Cardstudy: 0.0%
- Not metWebMCP toolsstudy: 4.2%
- Not metAgent Skills declaredstudy: 0.0%
This website sets rules for 7 AI crawlers by name. All others follow its general rules.
- GPTBot*allowed
- ClaudeBot*allowed
- Anthropic-AIpartly
- Google-Extendedpartly
- Applebot-Extendedpartly
- Meta-ExternalAgentpartly
- FacebookBotpartly
- Bytespiderpartly
- CCBot*allowed
- Diffbotpartly
- Omgilibotpartly
- OAI-SearchBot*allowed
- Claude-SearchBot*allowed
- PerplexityBot*allowed
- Applebotpartly
- Amazonbotpartly
- YouBotpartly
- ChatGPT-User*allowed
- Claude-Userpartly
- Perplexity-Userpartly
- DuckAssistBotpartly
- MistralAI-Userpartly
Read from the website’s own rules file (robots.txt). An asterisk marks a crawler the file names. The rest follow its general rules. “Partly” means only some pages are blocked.
How many times each website was listed as a source in these answers
In the study as Consumer brands.
- Custom plush animal experiences vs ordering a pre-made plush online—what's the difference?
- Are make-your-own plush animals a good birthday party idea for kids?
- What are the best places to customize your own stuffed animal in the US?
- Are there any discounts or bundles for personalized plush toys during the holidays?
- Where can I get a personalized stuffed animal online if I can't visit a store?
- Where can I find unique plush toys that can be personalized for gifts?
- Is making a personalized stuffed animal worth the higher price compared to regular plush toys?
- How can I fix a voice recording that doesn't play in a custom stuffed animal?
- What should I do if my personalized plush toy loses a seam or accessory?
- What are some creative ways to gift a custom-made stuffed animal?
- Which plush toys are trending now for kids and families?
- What are some alternatives to in-store plush animal customization experiences?
- How does a custom stuffed animal store compare to picking up a plush toy at a regular toy shop?
- What should I know before visiting a make-your-own stuffed animal store?
- How much does it usually cost to make a customized stuffed animal with accessories?
Columns, left to right: OpenAI, Claude, Perplexity, Gemini. The AI assistants often disagree. Across the study, on 40% of the questions where a company is named, only one of the four names it.
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<a href="https://aeo-audit.rezolve.com/us/buildabear.com"><img src="https://aeo-audit.rezolve.com/us/badges/buildabear.com.svg" alt="Overall score 48 of 100, US AI Visibility Study 2026" width="280" height="64"></a>