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Adobe

adobe.com · Technology · ADBE

Ranked 24 of 2,047 companies in the study

49Overall score
  • Visibility46
  • Citations4
  • Sentiment83
  • Site quality80
  • AI readiness36
What this means for Adobe

AI assistants name Adobe in 46.7% of answers, much more often than the typical company in the technology sector. Its overall score is 49 out of 100, ranking 24th of 2,047 companies and 7th of 273 in its sector. Adobe's website passes 5 of 14 technical checks for readiness for AI tools.

We asked 15 unbranded questions about the technology market: none named Adobe. AI assistants named it in 28 of 60 answers (46.7%). The typical technology company is named in 10.0% of answers. By how often it is named, Adobe ranks 19 of 273 in its sector.

Named by AI in
46.7%
28 of 60 answers
Share of mentions
45.2%
compared with 5 rivals
AI readiness
5/14
technical checks passed. Typical for its sector: 4
Rank in its sector
7 of 273
by overall score, where the typical technology company scores 36
How Adobe compares with all 2,047 companies

Every dot is a company in the study. Hover one to see it; click to open its report.

This companySame sectorEvery other companyNever named

What makes up the score

Five parts, each scored out of 100.

Visibility
46

How often AI assistants name the company

Citations
4

How often AI uses the company's own website as a source

Sentiment
83

How positively AI describes the company

Site quality
80

How well built the website's own pages are

AI readiness
36

How easily AI tools can read and use the website

Visibility is calculated from the answers on this page. How the score is built.

Compared with technology

273 companies in this sector. The line on each bar is the typical company.

Overall score49
Ranks 7 of 273. Typical company: 36
Named in answers47%
Ranks 19 of 273. Typical company: 10%
AI readiness36
Ranks 36 of 273. Typical company: 29
What Claude actually said

An answer that names the company

“What is the typical cost range for professional creative software in the US?”

I'll search for current pricing information on professional creative software in the US.Based on current pricing information, here's the typical cost range for professional creative software in the US:

Adobe Creative Cloud (Most Popular)

Adobe Creative Cloud pricing ranges from individual app subscriptions ($31.49–$54.99/month per user for single apps) to All Apps bundles ($59.99/month per user for individuals, with volume discounts for teams and enterprise). More specifically, individual plans include Adobe Express Premium at $9.99/month, Photography Plan at $19.99/month, Single App at $ …

The AI’s answer as we received it, shortened and not checked for accuracy.

Also named
Canva16Autodesk1
Share of mentions

How the mentions in these answers were split between this company and its rivals

Adobe
49.1%
Canva
40.4%
Corel (Alludo)
5.3%
Autodesk
5.3%
Affinity by Serif
0.0%
Quark
0.0%
Which AI assistants named the company

Answers naming it, out of answers received

Gemini
8/15
OpenAI
7/15
Perplexity
7/15
Claude
6/15
Ready for AI agents

What this website publishes for an AI agent to read, use and buy from, on a scale of six levels.

  1. 0
  2. 1
  3. 2
  4. 3
  5. 4
  6. 5

Level 1: Basic web presence. Two of robots.txt, a sitemap and Link headers are in place.

To reach level 2:
  • Content Signals
Show every check, for your technical team
Discoverability
77 of 100
  • robots.txtPassed

    A valid robots.txt with crawl rules at the site root.

    study: 92.0%
  • SitemapPassed

    An XML sitemap listing the pages, ideally referenced from robots.txt.

    study: 86.8%
  • Link headersNot met

    Send Link headers such as rel="api-catalog" or rel="describedby" on the homepage.

    study: 0.3%
  • DNS for AI DiscoveryNot present

    Advertise agent endpoints with SVCB records under _agents.

    study: 5.5%
Content accessibility
50 of 100
  • Markdown negotiationNot met

    Return a markdown version when asked with Accept: text/markdown, for example at the CDN.

    study: 1.9%
  • llms.txtPassed

    An llms.txt that tells language models what the site offers.

    study: 25.1%
Bot access control
32 of 100
  • AI bot rulesPartly met

    Add explicit robots.txt groups for the main AI crawlers.

    study: 93.4%
  • Content SignalsNot met

    Add a Content-Signal line for search, ai-input and ai-train to robots.txt.

    study: 1.4%
  • Web Bot AuthNot present

    Only relevant if you run your own agents or crawlers: publish a signing key directory.

    study: 0.2%
APIs, auth and MCP
0 of 100
  • API CatalogNot met

    List public APIs in a linkset at /.well-known/api-catalog.

    study: 0.3%
  • OAuth discoveryNot met

    Publish OpenID Connect or OAuth server metadata under /.well-known.

    study: 11.8%
  • OAuth Protected ResourceNot met

    Serve protected resource metadata at /.well-known/oauth-protected-resource.

    study: 10.3%
  • auth.mdNot met

    Publish an auth.md describing how agents sign in.

    study: 0.0%
  • MCP Server CardNot met

    Offer an MCP server and publish its server card under /.well-known.

    study: 0.2%
  • A2A Agent CardNot met

    Publish an agent card at /.well-known/agent-card.json.

    study: 0.1%
  • Agent SkillsNot met

    Publish a skills index with the main tasks agents can do.

    study: 0.2%
  • WebMCPCould not check

    Register key actions such as search or cart as WebMCP tools.

    study: 33.7%
  • ARD manifestNot met

    Publish an ai-catalog.json listing every agent interface.

    study: 0.1%

Score 36 of 100 · 97% of checks could run · checked on October 5, 2026 · www.adobe.com · 2,047 companies scanned

See how every company did, and how this was measured.

The checks behind the AI readiness score

5 of 14 passed. This list is for your technical team. The percentage is how many companies in the study pass each check.

These 14 checks ran during the audit and are what the AI readiness part of the overall score counts. The scan above ran later and is stricter on Link headers and Markdown, so a check can pass here and not there.

Show the 14 checks
Discoverability
  • Passedrobots.txt publishedstudy: 85.0%
  • PassedXML sitemapstudy: 73.2%
  • PassedHTTP Link headers (RFC 8288)study: 29.0%
Content Accessibility
  • Not metMarkdown content negotiationstudy: 8.3%
  • Passedllms.txt publishedstudy: 21.7%
  • PassedToken budget (page weight)study: 95.2%
Bot Access Control
  • Not metExplicit AI bot rulesstudy: 13.0%
API / Auth / MCP
  • Not metAPI Catalog (.well-known/api-catalog)study: 0.2%
  • Not metOAuth Authorization Server discoverystudy: 10.1%
  • Not metOAuth Protected Resource discoverystudy: 9.3%
  • Not metMCP Server Cardstudy: 0.0%
  • Not metA2A Agent Cardstudy: 0.0%
  • Not metWebMCP toolsstudy: 4.2%
  • Not metAgent Skills declaredstudy: 0.0%
What AI crawlers may read (robots.txt)

This website sets no rules for any AI crawler by name, like 84% of the websites whose rules we could read. Every AI crawler follows its general rules.

Training AI
  • GPTBotpartly
  • ClaudeBotpartly
  • Anthropic-AIpartly
  • Google-Extendedpartly
  • Applebot-Extendedpartly
  • Meta-ExternalAgentpartly
  • FacebookBotpartly
  • Bytespiderpartly
  • CCBotpartly
  • Diffbotpartly
  • Omgilibotpartly
AI search
  • OAI-SearchBotpartly
  • Claude-SearchBotpartly
  • PerplexityBotpartly
  • Applebotpartly
  • Amazonbotpartly
  • YouBotpartly
Answering questions
  • ChatGPT-Userpartly
  • Claude-Userpartly
  • Perplexity-Userpartly
  • DuckAssistBotpartly
  • MistralAI-Userpartly

Read from the website’s own rules file (robots.txt). An asterisk marks a crawler the file names. The rest follow its general rules. “Partly” means only some pages are blocked.

Websites the AI used as sources

How many times each website was listed as a source in these answers

adobe.com (its own website)
24
capterra.com
11
thecmo.com
10
reddit.com
9
zapier.com
9
g2.com
9
pcmag.com
8
techradar.com
7
worldmetrics.org
7
thedigitalprojectmanager.com
7

In the study as S&P 500.

Every question, and where the company came up (9 of 15)
QuestionOpenAIClaudePerplexityGemini
  • Document management programs vs. traditional file storage systems: which is better for team collaboration?
  • What is the typical cost range for professional creative software in the US?
  • Top digital marketing software options for small marketing teams in the US?
  • Which document management solutions are most recommended for businesses seeking efficient digital workflows?
  • Why won't my creative software export files in high resolution?
  • Which digital tools are ideal for marketing teams managing multi-channel campaigns?
  • What are the top alternatives to all-in-one creative and marketing software bundles?
  • Are there discounted plans for students and teachers using document management or creative tools?
  • How does creative software compare to online design platforms for content creation?
  • What are the best creative software tools for graphic design professionals?
  • What software solutions are best for educators creating interactive classroom materials?
  • Marketing automation tools vs. basic email campaign software: what's more effective for growing businesses?
  • How can I resolve syncing issues with my document management platform across devices?
  • Are subscription-based document management solutions a good value for nonprofit organizations?
  • Is investing in a comprehensive creative suite worth it for freelance designers?
named the companyanswered without naming itdid not answer

Columns, left to right: OpenAI, Claude, Perplexity, Gemini. The AI assistants often disagree. Across the study, on 40% of the questions where a company is named, only one of the four names it.

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