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Klaviyo

klaviyo.com · Technology · KVYO

Ranked 52 of 2,047 companies in the study

47Overall score
  • Visibility38
  • Citations5
  • Sentiment89
  • Site quality80
  • AI readiness36
What this means for Klaviyo

AI assistants name Klaviyo in 41.7% of answers, which is much more frequently than the typical company in the technology sector. Its overall score is 47 out of 100, ranking 52nd of 2,047 companies. The website passes 5 of 14 technical checks for AI tool readiness.

We asked 15 unbranded questions about the technology market: none named Klaviyo. AI assistants named it in 25 of 60 answers (41.7%). The typical technology company is named in 10.0% of answers. By how often it is named, Klaviyo ranks 30 of 273 in its sector.

Named by AI in
41.7%
25 of 60 answers
Share of mentions
31.3%
compared with 5 rivals
AI readiness
5/14
technical checks passed. Typical for its sector: 4
Rank in its sector
13 of 273
by overall score, where the typical technology company scores 36
How Klaviyo compares with all 2,047 companies

Every dot is a company in the study. Hover one to see it; click to open its report.

This companySame sectorEvery other companyNever named

What makes up the score

Five parts, each scored out of 100.

Visibility
38

How often AI assistants name the company

Citations
5

How often AI uses the company's own website as a source

Sentiment
89

How positively AI describes the company

Site quality
80

How well built the website's own pages are

AI readiness
36

How easily AI tools can read and use the website

Visibility is calculated from the answers on this page. How the score is built.

Compared with technology

273 companies in this sector. The line on each bar is the typical company.

Overall score47
Ranks 13 of 273. Typical company: 36
Named in answers42%
Ranks 30 of 273. Typical company: 10%
AI readiness36
Ranks 36 of 273. Typical company: 29
What Claude actually said

An answer that names the company

“Are there any affordable options for advanced segmentation in B2C CRM tools?”

I'll search for information about affordable B2C CRM tools with advanced segmentation features.Yes, there are several affordable options for advanced segmentation in B2C CRM tools. Here are some good choices:

Budget-Friendly Options:

Pushwoosh offers flexible segmentation engine and affordable pricing, and is particularly noted as a strong option for both B2B and B2C use cases.

HubSpot offers a free CRM with basic list segmentation, and the Marketing Hub Starter starts at $20/month, though the Professional tier starts at $890/month with advanced automation and segmentation features.

Ac …

The AI’s answer as we received it, shortened and not checked for accuracy.

Also named
ActiveCampaign17Omnisend14Mailchimp6Iterable3
Share of mentions

How the mentions in these answers were split between this company and its rivals

Klaviyo
33.3%
ActiveCampaign
26.7%
Omnisend
21.3%
Mailchimp
13.3%
Iterable
4.0%
Drip
1.3%
Which AI assistants named the company

Answers naming it, out of answers received

OpenAI
7/15
Perplexity
7/15
Claude
6/15
Gemini
5/15
Ready for AI agents

What this website publishes for an AI agent to read, use and buy from, on a scale of six levels.

  1. 0
  2. 1
  3. 2
  4. 3
  5. 4
  6. 5

Level 1: Basic web presence. Two of robots.txt, a sitemap and Link headers are in place.

To reach level 2:
  • Content Signals
Can an AI agent buy here?

Not by itself. Klaviyo publishes none of the purchase protocols we look for. An agent would have to click through the checkout like a person.

  • UCPNot present
  • ACPNot present
  • AP2Not present
  • x402Not present
  • MPPNot present

The shop runs on WooCommerce.

Show every check, for your technical team
Discoverability
77 of 100
  • robots.txtPassed

    A valid robots.txt with crawl rules at the site root.

    study: 92.0%
  • SitemapPassed

    An XML sitemap listing the pages, ideally referenced from robots.txt.

    study: 86.8%
  • Link headersNot met

    Send Link headers such as rel="api-catalog" or rel="describedby" on the homepage.

    study: 0.3%
  • DNS for AI DiscoveryNot present

    Advertise agent endpoints with SVCB records under _agents.

    study: 5.5%
Content accessibility
50 of 100
  • Markdown negotiationNot met

    Return a markdown version when asked with Accept: text/markdown, for example at the CDN.

    study: 1.9%
  • llms.txtPassed

    An llms.txt that tells language models what the site offers.

    study: 25.1%
Bot access control
68 of 100
  • AI bot rulesPassed

    Explicit robots.txt rules for AI crawlers such as GPTBot, ClaudeBot and PerplexityBot.

    study: 93.4%
  • Content SignalsNot met

    Add a Content-Signal line for search, ai-input and ai-train to robots.txt.

    study: 1.4%
  • Web Bot AuthPassed

    A key directory other sites can use to verify requests from your own agents.

    study: 0.2%
APIs, auth and MCP
0 of 100
  • API CatalogNot met

    List public APIs in a linkset at /.well-known/api-catalog.

    study: 0.3%
  • OAuth discoveryCould not check

    Publish OpenID Connect or OAuth server metadata under /.well-known.

    study: 11.8%
  • OAuth Protected ResourceCould not check

    Serve protected resource metadata at /.well-known/oauth-protected-resource.

    study: 10.3%
  • auth.mdNot met

    Publish an auth.md describing how agents sign in.

    study: 0.0%
  • MCP Server CardNot met

    Offer an MCP server and publish its server card under /.well-known.

    study: 0.2%
  • A2A Agent CardNot met

    Publish an agent card at /.well-known/agent-card.json.

    study: 0.1%
  • Agent SkillsNot met

    Publish a skills index with the main tasks agents can do.

    study: 0.2%
  • WebMCPCould not check

    Register key actions such as search or cart as WebMCP tools.

    study: 33.7%
  • ARD manifestNot met

    Publish an ai-catalog.json listing every agent interface.

    study: 0.1%

Score 48 of 100 · 91% of checks could run · checked on October 5, 2026 · www.klaviyo.com · 2,047 companies scanned

See how every company did, and how this was measured.

The checks behind the AI readiness score

5 of 14 passed. This list is for your technical team. The percentage is how many companies in the study pass each check.

These 14 checks ran during the audit and are what the AI readiness part of the overall score counts. The scan above ran later and is stricter on Link headers and Markdown, so a check can pass here and not there.

Show the 14 checks
Discoverability
  • Passedrobots.txt publishedstudy: 85.0%
  • PassedXML sitemapstudy: 73.2%
  • Not metHTTP Link headers (RFC 8288)study: 29.0%
Content Accessibility
  • Not metMarkdown content negotiationstudy: 8.3%
  • Passedllms.txt publishedstudy: 21.7%
  • PassedToken budget (page weight)study: 95.2%
Bot Access Control
  • PassedExplicit AI bot rulesstudy: 13.0%
API / Auth / MCP
  • Not metAPI Catalog (.well-known/api-catalog)study: 0.2%
  • Not metOAuth Authorization Server discoverystudy: 10.1%
  • Not metOAuth Protected Resource discoverystudy: 9.3%
  • Not metMCP Server Cardstudy: 0.0%
  • Not metA2A Agent Cardstudy: 0.0%
  • Not metWebMCP toolsstudy: 4.2%
  • Not metAgent Skills declaredstudy: 0.0%
What AI crawlers may read (robots.txt)

This website sets rules for 11 AI crawlers by name. All others follow its general rules.

Training AI
  • GPTBot*partly
  • ClaudeBot*partly
  • Anthropic-AIpartly
  • Google-Extendedpartly
  • Applebot-Extendedpartly
  • Meta-ExternalAgent*partly
  • FacebookBotpartly
  • Bytespiderpartly
  • CCBotpartly
  • Diffbotpartly
  • Omgilibotpartly
AI search
  • OAI-SearchBot*partly
  • Claude-SearchBot*partly
  • PerplexityBot*partly
  • Applebotpartly
  • Amazonbotpartly
  • YouBot*partly
Answering questions
  • ChatGPT-User*partly
  • Claude-User*partly
  • Perplexity-User*partly
  • DuckAssistBot*partly
  • MistralAI-Userpartly

Read from the website’s own rules file (robots.txt). An asterisk marks a crawler the file names. The rest follow its general rules. “Partly” means only some pages are blocked.

Websites the AI used as sources

How many times each website was listed as a source in these answers

klaviyo.com (its own website)
29
insiderone.com
14
activecampaign.com
13
omnisend.com
12
bloomreach.com
9
mailchimp.com
8
respond.io
8
moengage.com
8
shopify.com
7
blog.hubspot.com
7

In the study as US-listed.

Every question, and where the company came up (10 of 15)
QuestionOpenAIClaudePerplexityGemini
  • Are there any affordable options for advanced segmentation in B2C CRM tools?
  • AI marketing automation vs. traditional email marketing: What's the difference for DTC brands?
  • Do omnichannel B2C CRM solutions justify the higher monthly costs for mid-sized brands?
  • Is it worth upgrading to an AI-driven marketing automation platform as a small ecommerce business?
  • What are the best AI-powered email marketing tools for ecommerce brands?
  • SMS marketing automation vs. email automation: Which delivers better ROI for online retailers?
  • What is the typical cost structure for AI marketing automation platforms in the US?
  • B2C CRM platforms vs. standard ecommerce marketing tools—how do the features compare?
  • What are some alternatives to AI-powered marketing platforms with strong SMS and email integration?
  • Which B2C CRM platforms offer both SMS and WhatsApp automation in the US?
  • Best ways to use AI agents for personalized customer support in ecommerce?
  • Common issues with SMS campaign deliverability in B2C CRMs and how to fix them?
  • Why aren't my AI-powered email workflows converting as expected?
  • How can B2C brands leverage omnichannel marketing automation to boost repeat purchases?
  • Top platforms for building personalized, omnichannel marketing campaigns for online stores?
named the companyanswered without naming itdid not answer

Columns, left to right: OpenAI, Claude, Perplexity, Gemini. The AI assistants often disagree. Across the study, on 40% of the questions where a company is named, only one of the four names it.

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Overall score 47 of 100 badge for Klaviyo

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