Back to the study

Thrive Market

thrivemarket.com · Retail

Ranked 18 of 2,047 companies in the study

50Overall score
  • Visibility43
  • Citations7
  • Sentiment94
  • Site quality73
  • AI readiness50
What this means for Thrive Market

AI assistants name Thrive Market in 50% of answers, much more often than the typical retail company at 6.7%. Its overall score is 50 out of 100, ranking 18th of 2,047 companies. The website passes 5 of 14 technical checks for AI tool readiness.

We asked 15 unbranded questions about the retail market: none named Thrive Market. AI assistants named it in 30 of 60 answers (50.0%). The typical retail company is named in 6.7% of answers. By how often it is named, Thrive Market ranks 21 of 640 in its sector.

Named by AI in
50.0%
30 of 60 answers
Share of mentions
33.3%
compared with 5 rivals
AI readiness
5/14
technical checks passed. Typical for its sector: 3
Rank in its sector
3 of 640
by overall score, where the typical retail company scores 34
How Thrive Market compares with all 2,047 companies

Every dot is a company in the study. Hover one to see it; click to open its report.

This companySame sectorEvery other companyNever named

What makes up the score

Five parts, each scored out of 100.

Visibility
43

How often AI assistants name the company

Citations
7

How often AI uses the company's own website as a source

Sentiment
94

How positively AI describes the company

Site quality
73

How well built the website's own pages are

AI readiness
50

How easily AI tools can read and use the website

Visibility is calculated from the answers on this page. How the score is built.

Compared with retail

640 companies in this sector. The line on each bar is the typical company.

Overall score50
Ranks 3 of 640. Typical company: 34
Named in answers50%
Ranks 21 of 640. Typical company: 7%
AI readiness50
Ranks 114 of 640. Typical company: 29
What Claude actually said

An answer that names the company

“Do online organic grocery memberships offer better savings on healthy essentials compared to regular grocery stores?”

I'll search for information about how online organic grocery memberships compare to regular grocery stores in terms of savings.Based on the search results, online organic grocery memberships can offer significant savings on healthy essentials, but the comparison with regular grocery stores depends on several factors:

Potential Savings

Online memberships like Thrive Market offer thousands of organic and natural products at prices often 25–50% below retail, which represents substantial savings compared to traditional stores.

For specific items, there can be notable advantages. For speciali …

The AI’s answer as we received it, shortened and not checked for accuracy.

Also named
Misfits Market13Imperfect Foods8FreshDirect2Boxed1
Share of mentions

How the mentions in these answers were split between this company and its rivals

Thrive Market
35.3%
Misfits Market
22.4%
Whole Foods Market (Amazon Prime Delivery)
20.0%
Imperfect Foods
16.5%
FreshDirect
4.7%
Boxed
1.2%
Which AI assistants named the company

Answers naming it, out of answers received

Gemini
9/15
Claude
8/15
Perplexity
7/15
OpenAI
6/15
Ready for AI agents

What this website publishes for an AI agent to read, use and buy from, on a scale of six levels.

  1. 0
  2. 1
  3. 2
  4. 3
  5. 4
  6. 5

Level 1: Basic web presence. Two of robots.txt, a sitemap and Link headers are in place.

To reach level 2:
  • Content Signals
Can an AI agent buy here?

Not by itself. Thrive Market publishes none of the purchase protocols we look for. An agent would have to click through the checkout like a person.

  • UCPNot present
  • ACPNot present
  • AP2Not present
  • x402Not present
  • MPPNot present
Show every check, for your technical team
Discoverability
77 of 100
  • robots.txtPassed

    A valid robots.txt with crawl rules at the site root.

    study: 92.0%
  • SitemapPassed

    An XML sitemap listing the pages, ideally referenced from robots.txt.

    study: 86.8%
  • Link headersNot met

    Send Link headers such as rel="api-catalog" or rel="describedby" on the homepage.

    study: 0.3%
  • DNS for AI DiscoveryNot present

    Advertise agent endpoints with SVCB records under _agents.

    study: 5.5%
Content accessibility
25 of 100
  • Markdown negotiationNot met

    Return a markdown version when asked with Accept: text/markdown, for example at the CDN.

    study: 1.9%
  • llms.txtPartly met

    Publish an llms.txt with a short summary and the key links.

    study: 25.1%
Bot access control
63 of 100
  • AI bot rulesPassed

    Explicit robots.txt rules for AI crawlers such as GPTBot, ClaudeBot and PerplexityBot.

    study: 93.4%
  • Content SignalsNot met

    Add a Content-Signal line for search, ai-input and ai-train to robots.txt.

    study: 1.4%
  • Web Bot AuthNot present

    Only relevant if you run your own agents or crawlers: publish a signing key directory.

    study: 0.2%
APIs, auth and MCP
0 of 100
  • API CatalogNot met

    List public APIs in a linkset at /.well-known/api-catalog.

    study: 0.3%
  • OAuth discoveryNot met

    Publish OpenID Connect or OAuth server metadata under /.well-known.

    study: 11.8%
  • OAuth Protected ResourceNot met

    Serve protected resource metadata at /.well-known/oauth-protected-resource.

    study: 10.3%
  • auth.mdNot met

    Publish an auth.md describing how agents sign in.

    study: 0.0%
  • MCP Server CardNot met

    Offer an MCP server and publish its server card under /.well-known.

    study: 0.2%
  • A2A Agent CardNot met

    Publish an agent card at /.well-known/agent-card.json.

    study: 0.1%
  • Agent SkillsNot met

    Publish a skills index with the main tasks agents can do.

    study: 0.2%
  • WebMCPCould not check

    Register key actions such as search or cart as WebMCP tools.

    study: 33.7%
  • ARD manifestNot met

    Publish an ai-catalog.json listing every agent interface.

    study: 0.1%

Score 37 of 100 · 97% of checks could run · checked on October 5, 2026 · thrivemarket.com · 2,047 companies scanned

See how every company did, and how this was measured.

The checks behind the AI readiness score

5 of 14 passed. This list is for your technical team. The percentage is how many companies in the study pass each check.

These 14 checks ran during the audit and are what the AI readiness part of the overall score counts. The scan above ran later and is stricter on Link headers and Markdown, so a check can pass here and not there.

Show the 14 checks
Discoverability
  • Passedrobots.txt publishedstudy: 85.0%
  • PassedXML sitemapstudy: 73.2%
  • Not metHTTP Link headers (RFC 8288)study: 29.0%
Content Accessibility
  • Not metMarkdown content negotiationstudy: 8.3%
  • Passedllms.txt publishedstudy: 21.7%
  • PassedToken budget (page weight)study: 95.2%
Bot Access Control
  • PassedExplicit AI bot rulesstudy: 13.0%
API / Auth / MCP
  • Not metAPI Catalog (.well-known/api-catalog)study: 0.2%
  • Not metOAuth Authorization Server discoverystudy: 10.1%
  • Not metOAuth Protected Resource discoverystudy: 9.3%
  • Not metMCP Server Cardstudy: 0.0%
  • Not metA2A Agent Cardstudy: 0.0%
  • Not metWebMCP toolsstudy: 4.2%
  • Not metAgent Skills declaredstudy: 0.0%
What AI crawlers may read (robots.txt)

This website sets rules for 7 AI crawlers by name. All others follow its general rules.

Training AI
  • GPTBot*allowed
  • ClaudeBot*allowed
  • Anthropic-AIpartly
  • Google-Extended*allowed
  • Applebot-Extendedpartly
  • Meta-ExternalAgentpartly
  • FacebookBotpartly
  • Bytespiderpartly
  • CCBotpartly
  • Diffbotpartly
  • Omgilibotpartly
AI search
  • OAI-SearchBot*allowed
  • Claude-SearchBotpartly
  • PerplexityBot*allowed
  • Applebotpartly
  • Amazonbotpartly
  • YouBot*allowed
Answering questions
  • ChatGPT-User*allowed
  • Claude-Userpartly
  • Perplexity-Userpartly
  • DuckAssistBotpartly
  • MistralAI-Userpartly

Read from the website’s own rules file (robots.txt). An asterisk marks a crawler the file names. The rest follow its general rules. “Partly” means only some pages are blocked.

Websites the AI used as sources

How many times each website was listed as a source in these answers

thrivemarket.com (its own website)
39
healthline.com
29
thegoodtrade.com
25
reviewed.com
20
everydayhealth.com
17
mindfulmomma.com
12
cnet.com
12
imperfectfoods.com
11
goodhousekeeping.com
10
nbcnews.com
9

In the study as US retailers: listed as a retailer in Wikidata, a public database, and among the websites Cloudflare Radar ranks as visited.

Every question, and where the company came up (9 of 15)
QuestionOpenAIClaudePerplexityGemini
  • Do online organic grocery memberships offer better savings on healthy essentials compared to regular grocery stores?
  • Which online grocery services specialize in discounted prices for organic pantry staples?
  • How much does an organic grocery delivery membership typically cost per year?
  • Are there local co-ops or farmer box subscriptions that deliver organic foods instead of online memberships?
  • What are alternatives to online membership-based natural grocery delivery for affordable healthy food?
  • Online organic grocery delivery services vs regular grocery delivery—what's the difference?
  • Is paying for an organic grocery delivery membership actually worth it for families?
  • How does a membership-based organic grocery delivery compare to shopping at local health food stores?
  • What online organic grocery delivery options work best for people with dietary restrictions?
  • How can online organic grocery services help someone maintain a healthy eating routine?
  • How to resolve issues with quality or freshness in online natural grocery deliveries?
  • Where can I find affordable healthy groceries delivered to my door in the US?
  • Are online delivery memberships for natural groceries a good deal compared to in-store shopping?
  • What are the best online grocery delivery memberships for organic and natural products?
  • What should I do if my organic grocery delivery order arrives with missing items?
named the companyanswered without naming itdid not answer

Columns, left to right: OpenAI, Claude, Perplexity, Gemini. The AI assistants often disagree. Across the study, on 40% of the questions where a company is named, only one of the four names it.

Share this result
Overall score 50 of 100 badge for Thrive Market

A badge of this result that you can show on your own website. Copy the code below.

<a href="https://aeo-audit.rezolve.com/us/thrivemarket.com"><img src="https://aeo-audit.rezolve.com/us/badges/thrivemarket.com.svg" alt="Overall score 50 of 100, US AI Visibility Study 2026" width="280" height="64"></a>
Next step

Want AI assistants to name your company?

Book a 30-minute demo to see Rezolve Ai in action and what it can do for your business.

Request a demo