- Visibility56
- Citations5
- Sentiment85
- Site quality80
- AI readiness21
AI assistants name Bookshop.org in 68.3% of answers, much more often than the typical company in its sector at 6.7%. Its overall score is 51 out of 100, ranking 12th of 2,047 overall and 2nd of 640 in its sector. The website passes 3 of 14 technical checks for readiness for AI tools.
We asked 15 unbranded questions about the retail market: none named Bookshop.org. AI assistants named it in 41 of 60 answers (68.3%). The typical retail company is named in 6.7% of answers. By how often it is named, Bookshop.org ranks 2 of 640 in its sector.
Every dot is a company in the study. Hover one to see it; click to open its report.
This companySame sectorEvery other companyNever named
Five parts, each scored out of 100.
How often AI assistants name the company
How often AI uses the company's own website as a source
How positively AI describes the company
How well built the website's own pages are
How easily AI tools can read and use the website
Visibility is calculated from the answers on this page. How the score is built.
640 companies in this sector. The line on each bar is the typical company.
An answer that names the company
“Where to buy audiobooks while supporting independent bookshops online?”
I'll search for information on platforms that help you buy audiobooks while supporting independent bookstores online.Here are the best platforms to buy audiobooks while supporting independent bookshops online:
Libro.fm
Libro.fm allows you to buy audiobooks through your local bookstore, giving you the power to keep money within your local economy, create jobs, and make a difference in your community. Half of all Libro's profits go to the bookshop you picked. You can search by bookstore name, city, or postal code to find the bookstore you'd like to support. Memberships cost $14.99/month …
The AI’s answer as we received it, shortened and not checked for accuracy.
How the mentions in these answers were split between this company and its rivals
Answers naming it, out of answers received
What this website publishes for an AI agent to read, use and buy from, on a scale of six levels.
- 0
- 1
- 2
- 3
- 4
- 5
Level 1: Basic web presence. Two of robots.txt, a sitemap and Link headers are in place.
- Content Signals
The website turns away requests that do not come from a browser. AI agents that say what they are meet the same refusal.
We could not tell. The website turned away our requests for the files an agent would read. An agent arriving by itself is turned away the same way.
- UCPCould not check
- ACPCould not check
- AP2Not present
- x402Not present
- MPPNot present
Show every check, for your technical teamHide the checks
- study: 92.0%robots.txtPassed
A valid robots.txt with crawl rules at the site root.
- study: 86.8%SitemapPassed
An XML sitemap listing the pages, ideally referenced from robots.txt.
- study: 0.3%Link headersNot met
Send Link headers such as rel="api-catalog" or rel="describedby" on the homepage.
- study: 5.5%DNS for AI DiscoveryNot present
Advertise agent endpoints with SVCB records under _agents.
- study: 1.9%Markdown negotiationNot met
Return a markdown version when asked with Accept: text/markdown, for example at the CDN.
- study: 25.1%llms.txtNot met
Publish an llms.txt with a short summary and the key links.
- study: 93.4%AI bot rulesPartly met
Add explicit robots.txt groups for the main AI crawlers.
- study: 1.4%Content SignalsNot met
Add a Content-Signal line for search, ai-input and ai-train to robots.txt.
- study: 0.2%Web Bot AuthCould not check
Only relevant if you run your own agents or crawlers: publish a signing key directory.
- study: 0.3%API CatalogCould not check
List public APIs in a linkset at /.well-known/api-catalog.
- study: 11.8%OAuth discoveryCould not check
Publish OpenID Connect or OAuth server metadata under /.well-known.
- study: 10.3%OAuth Protected ResourceCould not check
Serve protected resource metadata at /.well-known/oauth-protected-resource.
- study: 0.0%auth.mdNot met
Publish an auth.md describing how agents sign in.
- study: 0.2%MCP Server CardCould not check
Offer an MCP server and publish its server card under /.well-known.
- study: 0.1%A2A Agent CardCould not check
Publish an agent card at /.well-known/agent-card.json.
- study: 0.2%Agent SkillsCould not check
Publish a skills index with the main tasks agents can do.
- study: 33.7%WebMCPNot met
Register key actions such as search or cart as WebMCP tools.
- study: 0.1%ARD manifestCould not check
Publish an ai-catalog.json listing every agent interface.
Score 35 of 100 · 68% of checks could run · checked on October 4, 2026 · bookshop.org · 2,047 companies scanned
3 of 14 passed. This list is for your technical team. The percentage is how many companies in the study pass each check.
These 14 checks ran during the audit and are what the AI readiness part of the overall score counts. The scan above ran later and is stricter on Link headers and Markdown, so a check can pass here and not there.
Show the 14 checksHide them
- Passedrobots.txt publishedstudy: 85.0%
- Not metXML sitemapstudy: 73.2%
- Not metHTTP Link headers (RFC 8288)study: 29.0%
- Not metMarkdown content negotiationstudy: 8.3%
- Not metllms.txt publishedstudy: 21.7%
- PassedToken budget (page weight)study: 95.2%
- PassedExplicit AI bot rulesstudy: 13.0%
- Not metAPI Catalog (.well-known/api-catalog)study: 0.2%
- Not metOAuth Authorization Server discoverystudy: 10.1%
- Not metOAuth Protected Resource discoverystudy: 9.3%
- Not metMCP Server Cardstudy: 0.0%
- Not metA2A Agent Cardstudy: 0.0%
- Not metWebMCP toolsstudy: 4.2%
- Not metAgent Skills declaredstudy: 0.0%
This website sets rules for 16 AI crawlers by name. All others follow its general rules.
- GPTBot*blocked
- ClaudeBot*blocked
- Anthropic-AIpartly
- Google-Extended*blocked
- Applebot-Extended*blocked
- Meta-ExternalAgent*blocked
- FacebookBotpartly
- Bytespider*blocked
- CCBot*blocked
- Diffbot*blocked
- Omgilibotpartly
- OAI-SearchBot*partly
- Claude-SearchBot*partly
- PerplexityBot*partly
- Applebotpartly
- Amazonbot*blocked
- YouBot*partly
- ChatGPT-User*partly
- Claude-User*partly
- Perplexity-Userpartly
- DuckAssistBot*partly
- MistralAI-Userpartly
Read from the website’s own rules file (robots.txt). An asterisk marks a crawler the file names. The rest follow its general rules. “Partly” means only some pages are blocked.
How many times each website was listed as a source in these answers
In the study as US retailers: listed as a retailer in Wikidata, a public database, and among the websites Cloudflare Radar ranks as visited.
- Where to buy audiobooks while supporting independent bookshops online?
- Best online bookstores to support local independent bookshops in the US
- Online bookstore vs large retailer: which is better for supporting local bookshops?
- How do returns and exchanges work with online platforms supporting indie bookstores?
- What options exist for buying used books online while also helping independent stores?
- How can readers discover new releases from indie stores online?
- How to find award-winning fiction and nonfiction at independent bookstores
- Where can I buy books online if I want my purchase to support small business bookshops?
- Are there benefits to choosing online platforms focused on local bookshop support over mainstream retailers?
- Print books vs ebooks from independent online stores: pros and cons
- Alternatives to shopping at chain bookstores for purchasing physical books online
- Are there discount options or rewards for regular buyers at online bookstores supporting local shops?
- What to do if my order from an online independent bookstore gets delayed?
- How does pricing at online independent bookstores compare to bigger online retailers?
- Is it worth buying from an online bookstore that supports independent shops?
Columns, left to right: OpenAI, Claude, Perplexity, Gemini. The AI assistants often disagree. Across the study, on 40% of the questions where a company is named, only one of the four names it.
A badge of this result that you can show on your own website. Copy the code below.
<a href="https://aeo-audit.rezolve.com/us/bookshop.org"><img src="https://aeo-audit.rezolve.com/us/badges/bookshop.org.svg" alt="Overall score 51 of 100, US AI Visibility Study 2026" width="280" height="64"></a>