- Visibility48
- Citations2
- Sentiment78
- Site quality87
- AI readiness36
AI assistants name HubSpot in 56.7% of answers, much more often than the typical company in the technology sector at 10%. HubSpot's overall score is 49 out of 100, ranking 23rd of 2,047 companies studied. Its website passes 5 out of 14 technical checks for how ready it is for AI tools.
We asked 15 unbranded questions about the technology market: none named HubSpot. AI assistants named it in 34 of 60 answers (56.7%). The typical technology company is named in 10.0% of answers. By how often it is named, HubSpot ranks 10 of 273 in its sector.
Every dot is a company in the study. Hover one to see it; click to open its report.
This companySame sectorEvery other companyNever named
Five parts, each scored out of 100.
How often AI assistants name the company
How often AI uses the company's own website as a source
How positively AI describes the company
How well built the website's own pages are
How easily AI tools can read and use the website
Visibility is calculated from the answers on this page. How the score is built.
273 companies in this sector. The line on each bar is the typical company.
An answer that names the company
“How do unified customer platforms support content management and email marketing for small businesses?”
I'll search for information about how unified customer platforms support these functions for small businesses.Based on the search results, here's how unified customer platforms support content management and email marketing for small businesses:
Unified Data and Customer Profiles
Unified customer platforms sync marketing and sales data into unified customer profiles, giving teams a complete picture of every interaction. This integration means small business owners can access all customer information in one place rather than switching between multiple systems.
Content Management Integr …
The AI’s answer as we received it, shortened and not checked for accuracy.
How the mentions in these answers were split between this company and its rivals
Answers naming it, out of answers received
What this website publishes for an AI agent to read, use and buy from, on a scale of six levels.
- 0
- 1
- 2
- 3
- 4
- 5
Level 1: Basic web presence. Two of robots.txt, a sitemap and Link headers are in place.
- Content Signals
Show every check, for your technical teamHide the checks
- study: 92.0%robots.txtPassed
A valid robots.txt with crawl rules at the site root.
- study: 86.8%SitemapPartly met
Serve an XML sitemap and reference it from robots.txt.
- study: 0.3%Link headersNot met
Send Link headers such as rel="api-catalog" or rel="describedby" on the homepage.
- study: 5.5%DNS for AI DiscoveryPassed
SVCB or HTTPS records under _agents that advertise agent endpoints.
- study: 1.9%Markdown negotiationNot met
Return a markdown version when asked with Accept: text/markdown, for example at the CDN.
- study: 25.1%llms.txtPassed
An llms.txt that tells language models what the site offers.
- study: 93.4%AI bot rulesPartly met
Add explicit robots.txt groups for the main AI crawlers.
- study: 1.4%Content SignalsNot met
Add a Content-Signal line for search, ai-input and ai-train to robots.txt.
- study: 0.2%Web Bot AuthNot present
Only relevant if you run your own agents or crawlers: publish a signing key directory.
- study: 0.3%API CatalogNot met
List public APIs in a linkset at /.well-known/api-catalog.
- study: 11.8%OAuth discoveryNot met
Publish OpenID Connect or OAuth server metadata under /.well-known.
- study: 10.3%OAuth Protected ResourceNot met
Serve protected resource metadata at /.well-known/oauth-protected-resource.
- study: 0.0%auth.mdNot met
Publish an auth.md describing how agents sign in.
- study: 0.2%MCP Server CardNot met
Offer an MCP server and publish its server card under /.well-known.
- study: 0.1%A2A Agent CardNot met
Publish an agent card at /.well-known/agent-card.json.
- study: 0.2%Agent SkillsNot met
Publish a skills index with the main tasks agents can do.
- study: 33.7%WebMCPNot met
Register key actions such as search or cart as WebMCP tools.
- study: 0.1%ARD manifestNot met
Publish an ai-catalog.json listing every agent interface.
Score 36 of 100 · 100% of checks could run · checked on October 3, 2026 · www.hubspot.com · 2,047 companies scanned
5 of 14 passed. This list is for your technical team. The percentage is how many companies in the study pass each check.
These 14 checks ran during the audit and are what the AI readiness part of the overall score counts. The scan above ran later and is stricter on Link headers and Markdown, so a check can pass here and not there.
Show the 14 checksHide them
- Passedrobots.txt publishedstudy: 85.0%
- PassedXML sitemapstudy: 73.2%
- PassedHTTP Link headers (RFC 8288)study: 29.0%
- Not metMarkdown content negotiationstudy: 8.3%
- Passedllms.txt publishedstudy: 21.7%
- PassedToken budget (page weight)study: 95.2%
- Not metExplicit AI bot rulesstudy: 13.0%
- Not metAPI Catalog (.well-known/api-catalog)study: 0.2%
- Not metOAuth Authorization Server discoverystudy: 10.1%
- Not metOAuth Protected Resource discoverystudy: 9.3%
- Not metMCP Server Cardstudy: 0.0%
- Not metA2A Agent Cardstudy: 0.0%
- Not metWebMCP toolsstudy: 4.2%
- Not metAgent Skills declaredstudy: 0.0%
This website sets no rules for any AI crawler by name, like 84% of the websites whose rules we could read. Every AI crawler follows its general rules.
- GPTBotpartly
- ClaudeBotpartly
- Anthropic-AIpartly
- Google-Extendedpartly
- Applebot-Extendedpartly
- Meta-ExternalAgentpartly
- FacebookBotpartly
- Bytespiderpartly
- CCBotpartly
- Diffbotpartly
- Omgilibotpartly
- OAI-SearchBotpartly
- Claude-SearchBotpartly
- PerplexityBotpartly
- Applebotpartly
- Amazonbotpartly
- YouBotpartly
- ChatGPT-Userpartly
- Claude-Userpartly
- Perplexity-Userpartly
- DuckAssistBotpartly
- MistralAI-Userpartly
Read from the website’s own rules file (robots.txt). An asterisk marks a crawler the file names. The rest follow its general rules. “Partly” means only some pages are blocked.
How many times each website was listed as a source in these answers
In the study as US-listed.
- How do unified customer platforms support content management and email marketing for small businesses?
- How does an all-in-one business growth suite compare to standalone marketing or CRM solutions?
- How do I resolve issues syncing sales data between CRM and marketing tools?
- Is investing in a unified marketing, sales, and service platform worth it for a small business?
- Typical cost range for small business CRM and marketing automation platforms in the US
- What should I do if email automation features aren't working in my customer platform?
- Are there comprehensive customer management suites with free or low-cost entry tiers?
- What features should I look for in a CRM and business growth platform for startups?
- Top tools for combining marketing, sales, and service in one platform for growing companies
- Best way to automate lead management and nurturing in an integrated CRM setup
- What are some lightweight options for CRM and customer engagement besides all-in-one platforms?
- CRM platforms vs traditional sales software for managing the customer journey
- How effective are customer platforms that include marketing, sales, and service tools for business growth?
- Alternatives to unified customer platforms for sales, marketing, and service management
- What are the best integrated customer platforms for small to medium-sized businesses in the US?
Columns, left to right: OpenAI, Claude, Perplexity, Gemini. The AI assistants often disagree. Across the study, on 40% of the questions where a company is named, only one of the four names it.
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<a href="https://aeo-audit.rezolve.com/us/hubspot.com"><img src="https://aeo-audit.rezolve.com/us/badges/hubspot.com.svg" alt="Overall score 49 of 100, US AI Visibility Study 2026" width="280" height="64"></a>