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Dollar Shave Club

dollarshaveclub.com · Retail

Ranked 50 of 2,047 companies in the study

47Overall score
  • Visibility43
  • Citations0
  • Sentiment73
  • Site quality80
  • AI readiness57
What this means for Dollar Shave Club

AI assistants name Dollar Shave Club in 46.7% of answers, much more often than the typical company in the retail sector. Its overall score is 47 out of 100, ranking 50th of 2,047 companies. The website passes 8 out of 14 technical checks for how ready it is for AI tools.

We asked 15 unbranded questions about the retail market: none named Dollar Shave Club. AI assistants named it in 28 of 60 answers (46.7%). The typical retail company is named in 6.7% of answers. By how often it is named, Dollar Shave Club ranks 28 of 640 in its sector.

Named by AI in
46.7%
28 of 60 answers
Share of mentions
38.4%
compared with 5 rivals
AI readiness
8/14
technical checks passed. Typical for its sector: 3
Rank in its sector
10 of 640
by overall score, where the typical retail company scores 34
How Dollar Shave Club compares with all 2,047 companies

Every dot is a company in the study. Hover one to see it; click to open its report.

This companySame sectorEvery other companyNever named

What makes up the score

Five parts, each scored out of 100.

Visibility
43

How often AI assistants name the company

Citations
0

How often AI uses the company's own website as a source

Sentiment
73

How positively AI describes the company

Site quality
80

How well built the website's own pages are

AI readiness
57

How easily AI tools can read and use the website

Visibility is calculated from the answers on this page. How the score is built.

Compared with retail

640 companies in this sector. The line on each bar is the typical company.

Overall score47
Ranks 10 of 640. Typical company: 34
Named in answers47%
Ranks 28 of 640. Typical company: 7%
AI readiness57
Ranks 79 of 640. Typical company: 29
What Claude actually said

An answer that names the company

“Which monthly razor subscriptions offer trial sets with skincare products?”

I'll search for information about monthly razor subscriptions that offer trial sets with skincare products.Based on the search results, here are the monthly razor subscriptions that offer trial sets with skincare products:

1. Dollar Shave Club: Their starter set includes a handle and razor blades together with trial-sized versions of shaving products to care for your skin after shaving.

2. Billie: Their shaving set comes with a razor handle, blade cartridges, a shower hook, toxin-free vitamin-enriched shaving gel, and body lotion.

3. Harry's: The trial set includes a weighted ha …

The AI’s answer as we received it, shortened and not checked for accuracy.

Also named
Harry's7Bevel6Gillette On Demand2
Share of mentions

How the mentions in these answers were split between this company and its rivals

Dollar Shave Club
41.2%
Harry's
38.2%
Bevel
16.2%
Gillette On Demand
2.9%
Supply
1.5%
Billy Jealousy
0.0%
Which AI assistants named the company

Answers naming it, out of answers received

Gemini
11/15
Claude
6/15
OpenAI
6/15
Perplexity
5/15
Ready for AI agents

What this website publishes for an AI agent to read, use and buy from, on a scale of six levels.

  1. 0
  2. 1
  3. 2
  4. 3
  5. 4
  6. 5

Level 1: Basic web presence. Two of robots.txt, a sitemap and Link headers are in place.

To reach level 2:
  • Content Signals
Can an AI agent buy here?

Yes. Dollar Shave Club publishes a UCP profile, a file that tells an AI agent how to buy, and it includes checkout.

  • UCPPublished
  • ACPNot present
  • AP2Not present
  • x402Not present
  • MPPNot present

The page also offers an agent tools inside the browser: add to cart, proceed to checkout, update cart lines.

The shop runs on Shopify.

Show every check, for your technical team
Discoverability
77 of 100
  • robots.txtPassed

    A valid robots.txt with crawl rules at the site root.

    study: 92.0%
  • SitemapPassed

    An XML sitemap listing the pages, ideally referenced from robots.txt.

    study: 86.8%
  • Link headersNot met

    Send Link headers such as rel="api-catalog" or rel="describedby" on the homepage.

    study: 0.3%
  • DNS for AI DiscoveryNot present

    Advertise agent endpoints with SVCB records under _agents.

    study: 5.5%
Content accessibility
50 of 100
  • Markdown negotiationNot met

    Return a markdown version when asked with Accept: text/markdown, for example at the CDN.

    study: 1.9%
  • llms.txtPassed

    An llms.txt that tells language models what the site offers.

    study: 25.1%
Bot access control
32 of 100
  • AI bot rulesPartly met

    Add explicit robots.txt groups for the main AI crawlers.

    study: 93.4%
  • Content SignalsNot met

    Add a Content-Signal line for search, ai-input and ai-train to robots.txt.

    study: 1.4%
  • Web Bot AuthNot present

    Only relevant if you run your own agents or crawlers: publish a signing key directory.

    study: 0.2%
APIs, auth and MCP
27 of 100
  • API CatalogNot met

    List public APIs in a linkset at /.well-known/api-catalog.

    study: 0.3%
  • OAuth discoveryPassed

    OpenID Connect or OAuth metadata agents can use to sign in.

    study: 11.8%
  • OAuth Protected ResourcePassed

    Metadata telling agents which authorization server to use.

    study: 10.3%
  • auth.mdNot met

    Publish an auth.md describing how agents sign in.

    study: 0.0%
  • MCP Server CardNot met

    Offer an MCP server and publish its server card under /.well-known.

    study: 0.2%
  • A2A Agent CardNot met

    Publish an agent card at /.well-known/agent-card.json.

    study: 0.1%
  • Agent SkillsNot met

    Publish a skills index with the main tasks agents can do.

    study: 0.2%
  • WebMCPPassed

    Tools registered in the browser through navigator.modelContext.

    study: 33.7%
  • ARD manifestNot met

    Publish an ai-catalog.json listing every agent interface.

    study: 0.1%

Score 45 of 100 · 100% of checks could run · checked on October 5, 2026 · us.dollarshaveclub.com · 2,047 companies scanned

See how every company did, and how this was measured.

The checks behind the AI readiness score

8 of 14 passed. This list is for your technical team. The percentage is how many companies in the study pass each check.

These 14 checks ran during the audit and are what the AI readiness part of the overall score counts. The scan above ran later and is stricter on Link headers and Markdown, so a check can pass here and not there.

Show the 14 checks
Discoverability
  • Passedrobots.txt publishedstudy: 85.0%
  • PassedXML sitemapstudy: 73.2%
  • PassedHTTP Link headers (RFC 8288)study: 29.0%
Content Accessibility
  • PassedMarkdown content negotiationstudy: 8.3%
  • Passedllms.txt publishedstudy: 21.7%
  • PassedToken budget (page weight)study: 95.2%
Bot Access Control
  • Not metExplicit AI bot rulesstudy: 13.0%
API / Auth / MCP
  • Not metAPI Catalog (.well-known/api-catalog)study: 0.2%
  • PassedOAuth Authorization Server discoverystudy: 10.1%
  • PassedOAuth Protected Resource discoverystudy: 9.3%
  • Not metMCP Server Cardstudy: 0.0%
  • Not metA2A Agent Cardstudy: 0.0%
  • Not metWebMCP toolsstudy: 4.2%
  • Not metAgent Skills declaredstudy: 0.0%
What AI crawlers may read (robots.txt)

This website sets no rules for any AI crawler by name, like 84% of the websites whose rules we could read. Every AI crawler follows its general rules.

Training AI
  • GPTBotpartly
  • ClaudeBotpartly
  • Anthropic-AIpartly
  • Google-Extendedpartly
  • Applebot-Extendedpartly
  • Meta-ExternalAgentpartly
  • FacebookBotpartly
  • Bytespiderpartly
  • CCBotpartly
  • Diffbotpartly
  • Omgilibotpartly
AI search
  • OAI-SearchBotpartly
  • Claude-SearchBotpartly
  • PerplexityBotpartly
  • Applebotpartly
  • Amazonbotpartly
  • YouBotpartly
Answering questions
  • ChatGPT-Userpartly
  • Claude-Userpartly
  • Perplexity-Userpartly
  • DuckAssistBotpartly
  • MistralAI-Userpartly

Read from the website’s own rules file (robots.txt). An asterisk marks a crawler the file names. The rest follow its general rules. “Partly” means only some pages are blocked.

Websites the AI used as sources

How many times each website was listed as a source in these answers

menshealth.com
26
mysubscriptionaddiction.com
26
askmen.com
16
hellosubscription.com
15
themanual.com
15
us.dollarshaveclub.com
13
gq.com
11
gearmoose.com
11
aarp.org
10
gillette.com
9

In the study as US retailers: listed as a retailer in Wikidata, a public database, and among the websites Cloudflare Radar ranks as visited.

Every question, and where the company came up (11 of 15)
QuestionOpenAIClaudePerplexityGemini
  • Does a recurring grooming bundle actually save money over time?
  • Which monthly razor subscriptions offer trial sets with skincare products?
  • Which subscription grooming boxes include both skincare and shaving products?
  • How do I minimize skin irritation when using subscription-based shaving products?
  • Subscription shaving services vs buying disposable razors at the store: pros and cons?
  • Typical monthly cost for men's grooming and razor subscriptions in the United States?
  • Is signing up for a grooming subscription worth it for a minimalist routine?
  • How do electric razor subscriptions compare to manual razor subscriptions for daily shaving?
  • Best grooming subscriptions for maintaining a clean shave during travel?
  • Top-rated affordable shaving kits delivered to your door in the US?
  • Alternatives to monthly grooming box subscriptions for affordable shaving supplies?
  • Men's versus unisex grooming subscription services: which is better for personalized shaving needs?
  • What are the best men's grooming subscription services for sensitive skin?
  • What can I do if my razor subscription package arrives late or damaged?
  • Are subscription shipped razors as high quality as those found in stores?
named the companyanswered without naming itdid not answer

Columns, left to right: OpenAI, Claude, Perplexity, Gemini. The AI assistants often disagree. Across the study, on 40% of the questions where a company is named, only one of the four names it.

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Overall score 47 of 100 badge for Dollar Shave Club

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