- Visibility16
- Citations0
- Sentiment71
- Site quality73
- AI readiness71
AI assistants name Zulily in 11.7% of answers, which is more often than the typical company in the retail sector. Zulily's overall score is 38 out of 100, ranking 567th of 2,047 companies measured. Its website passes 10 out of 14 technical checks for readiness with AI tools.
We asked 15 unbranded questions about the retail market: none named Zulily. AI assistants named it in 7 of 60 answers (11.7%). The typical retail company is named in 6.7% of answers. By how often it is named, Zulily ranks 234 of 640 in its sector.
Every dot is a company in the study. Hover one to see it; click to open its report.
This companySame sectorEvery other companyNever named
Five parts, each scored out of 100.
How often AI assistants name the company
How often AI uses the company's own website as a source
How positively AI describes the company
How well built the website's own pages are
How easily AI tools can read and use the website
Visibility is calculated from the answers on this page. How the score is built.
640 companies in this sector. The line on each bar is the typical company.
An answer that names the company
“What are the best online sites for finding daily deals on clothing, home goods, and kids' items?”
For finding daily deals on clothing, home goods, and kids' items, several online sites stand out. These platforms offer a wide range of discounted products, often with new deals added daily.
Some of the best online sites for daily deals include:
Zulily is a popular option for daily deals on clothing, home décor, toys, beauty, and more, with discounts often up to 90% off. They feature top brands and unique finds, with various sales events on categories like Columbia, Puma, New Balance, and Calvin Klein.
Deal Genius offers daily deals and unique finds at up to 80% off, covering …
The AI’s answer as we received it, shortened and not checked for accuracy.
How the mentions in these answers were split between this company and its rivals
Answers naming it, out of answers received
What this website publishes for an AI agent to read, use and buy from, on a scale of six levels.
- 0
- 1
- 2
- 3
- 4
- 5
Level 1: Basic web presence. Two of robots.txt, a sitemap and Link headers are in place.
- Content Signals
Yes. Zulily publishes a UCP profile, a file that tells an AI agent how to buy, and it includes checkout.
- UCPPublished
- ACPNot present
- AP2Not present
- x402Not present
- MPPNot present
The page also offers an agent tools inside the browser: add to cart, proceed to checkout, update cart lines.
The shop runs on Shopify.
Show every check, for your technical teamHide the checks
- study: 92.0%robots.txtPassed
A valid robots.txt with crawl rules at the site root.
- study: 86.8%SitemapPassed
An XML sitemap listing the pages, ideally referenced from robots.txt.
- study: 0.3%Link headersNot met
Send Link headers such as rel="api-catalog" or rel="describedby" on the homepage.
- study: 5.5%DNS for AI DiscoveryNot present
Advertise agent endpoints with SVCB records under _agents.
- study: 1.9%Markdown negotiationNot met
Return a markdown version when asked with Accept: text/markdown, for example at the CDN.
- study: 25.1%llms.txtPassed
An llms.txt that tells language models what the site offers.
- study: 93.4%AI bot rulesPassed
Explicit robots.txt rules for AI crawlers such as GPTBot, ClaudeBot and PerplexityBot.
- study: 1.4%Content SignalsNot met
Add a Content-Signal line for search, ai-input and ai-train to robots.txt.
- study: 0.2%Web Bot AuthNot present
Only relevant if you run your own agents or crawlers: publish a signing key directory.
- study: 0.3%API CatalogNot met
List public APIs in a linkset at /.well-known/api-catalog.
- study: 11.8%OAuth discoveryPassed
OpenID Connect or OAuth metadata agents can use to sign in.
- study: 10.3%OAuth Protected ResourcePassed
Metadata telling agents which authorization server to use.
- study: 0.0%auth.mdNot met
Publish an auth.md describing how agents sign in.
- study: 0.2%MCP Server CardNot met
Offer an MCP server and publish its server card under /.well-known.
- study: 0.1%A2A Agent CardNot met
Publish an agent card at /.well-known/agent-card.json.
- study: 0.2%Agent SkillsNot met
Publish a skills index with the main tasks agents can do.
- study: 33.7%WebMCPPassed
Tools registered in the browser through navigator.modelContext.
- study: 0.1%ARD manifestNot met
Publish an ai-catalog.json listing every agent interface.
Score 51 of 100 · 100% of checks could run · checked on October 5, 2026 · www.zulily.com · 2,047 companies scanned
10 of 14 passed. This list is for your technical team. The percentage is how many companies in the study pass each check.
These 14 checks ran during the audit and are what the AI readiness part of the overall score counts. The scan above ran later and is stricter on Link headers and Markdown, so a check can pass here and not there.
Show the 14 checksHide them
- Passedrobots.txt publishedstudy: 85.0%
- PassedXML sitemapstudy: 73.2%
- PassedHTTP Link headers (RFC 8288)study: 29.0%
- PassedMarkdown content negotiationstudy: 8.3%
- Passedllms.txt publishedstudy: 21.7%
- PassedToken budget (page weight)study: 95.2%
- PassedExplicit AI bot rulesstudy: 13.0%
- Not metAPI Catalog (.well-known/api-catalog)study: 0.2%
- PassedOAuth Authorization Server discoverystudy: 10.1%
- PassedOAuth Protected Resource discoverystudy: 9.3%
- Not metMCP Server Cardstudy: 0.0%
- Not metA2A Agent Cardstudy: 0.0%
- PassedWebMCP toolsstudy: 4.2%
- Not metAgent Skills declaredstudy: 0.0%
This website sets rules for 7 AI crawlers by name. All others follow its general rules.
- GPTBot*allowed
- ClaudeBot*allowed
- Anthropic-AIpartly
- Google-Extendedpartly
- Applebot-Extendedpartly
- Meta-ExternalAgentpartly
- FacebookBotpartly
- Bytespiderpartly
- CCBotpartly
- Diffbotpartly
- Omgilibotpartly
- OAI-SearchBotpartly
- Claude-SearchBot*allowed
- PerplexityBot*allowed
- Applebotpartly
- Amazonbotpartly
- YouBotpartly
- ChatGPT-User*allowed
- Claude-User*allowed
- Perplexity-User*allowed
- DuckAssistBotpartly
- MistralAI-Userpartly
Read from the website’s own rules file (robots.txt). An asterisk marks a crawler the file names. The rest follow its general rules. “Partly” means only some pages are blocked.
How many times each website was listed as a source in these answers
In the study as Consumer brands.
- Which other types of retailers offer steep discounts on brand-name home goods besides flash sale sites?
- How does an online off-price retail marketplace compare to traditional discount department stores?
- What are the best online sites for finding daily deals on clothing, home goods, and kids' items?
- Where can I shop for limited-time discounts on top brands for the whole family?
- How can flexible returns benefit families shopping for kids’ clothes on deal sites?
- What are good alternatives to online daily deal platforms for finding discounted children's apparel?
- Why do shipping times tend to be longer when ordering from online daily deal marketplaces?
- How can I find unique gifts at discounted prices for upcoming holidays using online deal sites?
- How do prices for designer brands on online deal marketplaces compare to outlet malls?
- Is it worth signing up for emails and notifications from off-price retail marketplaces?
- What are some good ways to use online flash sales for back-to-school shopping?
- Are online daily deals on home décor and apparel actually worth shopping, or are in-store outlets better?
- Is there a difference between flash sale sites and general online discount marketplaces?
- What price ranges should I expect for home décor and toys on US-based daily deal sites?
- What should I do if I receive a damaged item from an online deal site?
Columns, left to right: OpenAI, Claude, Perplexity, Gemini. The AI assistants often disagree. Across the study, on 40% of the questions where a company is named, only one of the four names it.
A badge of this result that you can show on your own website. Copy the code below.
<a href="https://aeo-audit.rezolve.com/us/zulily.com"><img src="https://aeo-audit.rezolve.com/us/badges/zulily.com.svg" alt="Overall score 38 of 100, US AI Visibility Study 2026" width="280" height="64"></a>