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ZipRecruiter

ziprecruiter.com · Technology · ZIP

Ranked 456 of 2,047 companies in the study

39Overall score
  • Visibility20
  • Citations1
  • Sentiment73
  • Site quality87
  • AI readiness36
What this means for ZipRecruiter

AI assistants name ZipRecruiter in 25% of answers, much more often than the typical company in its sector at 10%. Its overall score is 39 out of 100, ranking 456th of 2,047 companies. The website passes 5 of 14 technical checks for readiness for AI tools.

We asked 15 unbranded questions about the technology market: none named ZipRecruiter. AI assistants named it in 15 of 60 answers (25.0%). The typical technology company is named in 10.0% of answers. By how often it is named, ZipRecruiter ranks 59 of 273 in its sector.

Named by AI in
25.0%
15 of 60 answers
Share of mentions
11.5%
compared with 5 rivals
AI readiness
5/14
technical checks passed. Typical for its sector: 4
Rank in its sector
78 of 273
by overall score, where the typical technology company scores 36
How ZipRecruiter compares with all 2,047 companies

Every dot is a company in the study. Hover one to see it; click to open its report.

This companySame sectorEvery other companyNever named

What makes up the score

Five parts, each scored out of 100.

Visibility
20

How often AI assistants name the company

Citations
1

How often AI uses the company's own website as a source

Sentiment
73

How positively AI describes the company

Site quality
87

How well built the website's own pages are

AI readiness
36

How easily AI tools can read and use the website

Visibility is calculated from the answers on this page. How the score is built.

Compared with technology

273 companies in this sector. The line on each bar is the typical company.

Overall score39
Ranks 78 of 273. Typical company: 36
Named in answers25%
Ranks 59 of 273. Typical company: 10%
AI readiness36
Ranks 36 of 273. Typical company: 29
What Gemini actually said

An answer that names the company

“How much does it typically cost to post a job opening on a major recruiting platform in the US?”

The cost of posting a job opening on a major recruiting platform in the US varies significantly depending on the platform, the visibility desired, and the hiring volume. While some platforms offer free basic postings, paid options generally operate on a pay-per-click (PPC), pay-per-application, or subscription model.

Here's a breakdown of typical costs for major platforms:

Indeed:

Free Posts: Indeed offers free job postings, but these tend to lose visibility quickly.

Sponsored Jobs (PPC): These get priority visibility and operate on a pay-per-click model.

Minimum …

The AI’s answer as we received it, shortened and not checked for accuracy.

Also named
Indeed28Glassdoor13Monster5LinkedIn Jobs4CareerBuilder2
Share of mentions

How the mentions in these answers were split between this company and its rivals

LinkedIn Jobs
36.5%
Indeed
28.6%
Glassdoor
13.5%
ZipRecruiter
11.9%
Monster
6.3%
CareerBuilder
3.2%
Which AI assistants named the company

Answers naming it, out of answers received

Claude
4/15
Gemini
4/15
Perplexity
4/15
OpenAI
3/15
Ready for AI agents

What this website publishes for an AI agent to read, use and buy from, on a scale of six levels.

  1. 0
  2. 1
  3. 2
  4. 3
  5. 4
  6. 5

Level 0: Not yet agent-ready. Agents struggle to find basic information about the site.

To reach level 1:
  • 2 of robots.txt, Sitemap, Link headers
Show every check, for your technical team
Discoverability
41 of 100
  • robots.txtPassed

    A valid robots.txt with crawl rules at the site root.

    study: 92.0%
  • SitemapNot met

    Serve an XML sitemap and reference it from robots.txt.

    study: 86.8%
  • Link headersNot met

    Send Link headers such as rel="api-catalog" or rel="describedby" on the homepage.

    study: 0.3%
  • DNS for AI DiscoveryNot present

    Advertise agent endpoints with SVCB records under _agents.

    study: 5.5%
Content accessibility
100 of 100
  • Markdown negotiationPassed

    Requests sent with Accept: text/markdown receive a markdown version of the page.

    study: 1.9%
  • llms.txtPassed

    An llms.txt that tells language models what the site offers.

    study: 25.1%
Bot access control
32 of 100
  • AI bot rulesPartly met

    Add explicit robots.txt groups for the main AI crawlers.

    study: 93.4%
  • Content SignalsNot met

    Add a Content-Signal line for search, ai-input and ai-train to robots.txt.

    study: 1.4%
  • Web Bot AuthNot present

    Only relevant if you run your own agents or crawlers: publish a signing key directory.

    study: 0.2%
APIs, auth and MCP
0 of 100
  • API CatalogNot met

    List public APIs in a linkset at /.well-known/api-catalog.

    study: 0.3%
  • OAuth discoveryNot met

    Publish OpenID Connect or OAuth server metadata under /.well-known.

    study: 11.8%
  • OAuth Protected ResourceNot met

    Serve protected resource metadata at /.well-known/oauth-protected-resource.

    study: 10.3%
  • auth.mdNot met

    Publish an auth.md describing how agents sign in.

    study: 0.0%
  • MCP Server CardNot met

    Offer an MCP server and publish its server card under /.well-known.

    study: 0.2%
  • A2A Agent CardNot met

    Publish an agent card at /.well-known/agent-card.json.

    study: 0.1%
  • Agent SkillsNot met

    Publish a skills index with the main tasks agents can do.

    study: 0.2%
  • WebMCPCould not check

    Register key actions such as search or cart as WebMCP tools.

    study: 33.7%
  • ARD manifestNot met

    Publish an ai-catalog.json listing every agent interface.

    study: 0.1%

Score 38 of 100 · 97% of checks could run · checked on October 5, 2026 · www.ziprecruiter.com · 2,047 companies scanned

See how every company did, and how this was measured.

The checks behind the AI readiness score

5 of 14 passed. This list is for your technical team. The percentage is how many companies in the study pass each check.

These 14 checks ran during the audit and are what the AI readiness part of the overall score counts. The scan above ran later and is stricter on Link headers and Markdown, so a check can pass here and not there.

Show the 14 checks
Discoverability
  • Passedrobots.txt publishedstudy: 85.0%
  • Not metXML sitemapstudy: 73.2%
  • Not metHTTP Link headers (RFC 8288)study: 29.0%
Content Accessibility
  • PassedMarkdown content negotiationstudy: 8.3%
  • Passedllms.txt publishedstudy: 21.7%
  • PassedToken budget (page weight)study: 95.2%
Bot Access Control
  • PassedExplicit AI bot rulesstudy: 13.0%
API / Auth / MCP
  • Not metAPI Catalog (.well-known/api-catalog)study: 0.2%
  • Not metOAuth Authorization Server discoverystudy: 10.1%
  • Not metOAuth Protected Resource discoverystudy: 9.3%
  • Not metMCP Server Cardstudy: 0.0%
  • Not metA2A Agent Cardstudy: 0.0%
  • Not metWebMCP toolsstudy: 4.2%
  • Not metAgent Skills declaredstudy: 0.0%
What AI crawlers may read (robots.txt)

This website sets rules for 12 AI crawlers by name. All others follow its general rules.

Training AI
  • GPTBot*partly
  • ClaudeBot*partly
  • Anthropic-AIpartly
  • Google-Extended*partly
  • Applebot-Extended*partly
  • Meta-ExternalAgent*partly
  • FacebookBotpartly
  • Bytespiderpartly
  • CCBot*partly
  • Diffbotpartly
  • Omgilibotpartly
AI search
  • OAI-SearchBot*partly
  • Claude-SearchBot*partly
  • PerplexityBot*partly
  • Applebot*partly
  • Amazonbotpartly
  • YouBotpartly
Answering questions
  • ChatGPT-User*partly
  • Claude-User*partly
  • Perplexity-Userpartly
  • DuckAssistBotpartly
  • MistralAI-Userpartly

Read from the website’s own rules file (robots.txt). An asterisk marks a crawler the file names. The rest follow its general rules. “Partly” means only some pages are blocked.

Websites the AI used as sources

How many times each website was listed as a source in these answers

indeed.com
42
justdial.com
21
pin.com
16
linkedin.com
14
reddit.com
11
forbes.com
11
hiretruffle.com
9
resources.workable.com
8
ziprecruiter.com (its own website)
7
money.com
7

In the study as US-listed.

Every question, and where the company came up (8 of 15)
QuestionOpenAIClaudePerplexityGemini
  • How can remote workers use online job boards to find flexible positions?
  • How much does it typically cost to post a job opening on a major recruiting platform in the US?
  • Where can experienced professionals find executive-level job listings online?
  • Are there free options for employers to list jobs online?
  • What other tools can employers use to source candidates besides online job search sites?
  • Is paying for a premium job search subscription worth it?
  • What should I do if my job application status never updates on a job search platform?
  • What's the best way for employers to screen resumes using online recruiting platforms?
  • What are alternatives to nationwide job boards for finding work in specialized fields?
  • What are the best online platforms for job seekers in the US looking for local opportunities?
  • Online recruiting platforms vs. traditional recruiting agencies: which is more efficient for employers?
  • Which job search websites are most effective for recent college graduates?
  • Do paid job postings on online platforms result in better candidate matches for employers?
  • Why am I not receiving job alerts after signing up on an online job search site?
  • How do general job boards compare to industry-specific job search sites?
named the companyanswered without naming itdid not answer

Columns, left to right: OpenAI, Claude, Perplexity, Gemini. The AI assistants often disagree. Across the study, on 40% of the questions where a company is named, only one of the four names it.

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Overall score 39 of 100 badge for ZipRecruiter

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