- Visibility50
- Citations6
- Sentiment62
- Site quality80
- AI readiness29
AI assistants name Zillow in 61.7% of answers, much more often than the typical company in real estate at 11.7%. Zillow's overall score is 46 out of 100, ranking 65th of 2,047 companies. Its website passes 4 of 14 technical checks for readiness with AI tools.
We asked 15 unbranded questions about the real estate market: none named Zillow. AI assistants named it in 37 of 60 answers (61.7%). The typical real estate company is named in 11.7% of answers. By how often it is named, Zillow ranks 1 of 26 in its sector.
Every dot is a company in the study. Hover one to see it; click to open its report.
This companySame sectorEvery other companyNever named
Five parts, each scored out of 100.
How often AI assistants name the company
How often AI uses the company's own website as a source
How positively AI describes the company
How well built the website's own pages are
How easily AI tools can read and use the website
Visibility is calculated from the answers on this page. How the score is built.
26 companies in this sector. The line on each bar is the typical company.
An answer that names the company
“Where can I find new construction homes listed online in the US?”
Many online platforms and builder websites list new construction homes in the US. Here are some of the best places to look:
General Real Estate Websites:
Zillow: You can find new construction homes and master-planned communities across the United States on Zillow. They offer floor plans, pictures, and videos, and you can directly contact home builders.
Realtor.com: This site allows you to browse new construction homes, new communities, and connect with local agents and builders.
Homes.com: On Homes.com, you can search new construction homes for sale, explore new …
The AI’s answer as we received it, shortened and not checked for accuracy.
How the mentions in these answers were split between this company and its rivals
Answers naming it, out of answers received
What this website publishes for an AI agent to read, use and buy from, on a scale of six levels.
- 0
- 1
- 2
- 3
- 4
- 5
Level 1: Basic web presence. Two of robots.txt, a sitemap and Link headers are in place.
- Content Signals
Show every check, for your technical teamHide the checks
- study: 92.0%robots.txtPassed
A valid robots.txt with crawl rules at the site root.
- study: 86.8%SitemapPassed
An XML sitemap listing the pages, ideally referenced from robots.txt.
- study: 0.3%Link headersNot met
Send Link headers such as rel="api-catalog" or rel="describedby" on the homepage.
- study: 5.5%DNS for AI DiscoveryNot present
Advertise agent endpoints with SVCB records under _agents.
- study: 1.9%Markdown negotiationNot met
Return a markdown version when asked with Accept: text/markdown, for example at the CDN.
- study: 25.1%llms.txtNot met
Publish an llms.txt with a short summary and the key links.
- study: 93.4%AI bot rulesPartly met
Add explicit robots.txt groups for the main AI crawlers.
- study: 1.4%Content SignalsNot met
Add a Content-Signal line for search, ai-input and ai-train to robots.txt.
- study: 0.2%Web Bot AuthNot present
Only relevant if you run your own agents or crawlers: publish a signing key directory.
- study: 0.3%API CatalogNot met
List public APIs in a linkset at /.well-known/api-catalog.
- study: 11.8%OAuth discoveryNot met
Publish OpenID Connect or OAuth server metadata under /.well-known.
- study: 10.3%OAuth Protected ResourceNot met
Serve protected resource metadata at /.well-known/oauth-protected-resource.
- study: 0.0%auth.mdNot met
Publish an auth.md describing how agents sign in.
- study: 0.2%MCP Server CardNot met
Offer an MCP server and publish its server card under /.well-known.
- study: 0.1%A2A Agent CardNot met
Publish an agent card at /.well-known/agent-card.json.
- study: 0.2%Agent SkillsNot met
Publish a skills index with the main tasks agents can do.
- study: 33.7%WebMCPCould not check
Register key actions such as search or cart as WebMCP tools.
- study: 0.1%ARD manifestNot met
Publish an ai-catalog.json listing every agent interface.
Score 25 of 100 · 97% of checks could run · checked on October 5, 2026 · www.zillow.com · 2,047 companies scanned
4 of 14 passed. This list is for your technical team. The percentage is how many companies in the study pass each check.
These 14 checks ran during the audit and are what the AI readiness part of the overall score counts. The scan above ran later and is stricter on Link headers and Markdown, so a check can pass here and not there.
Show the 14 checksHide them
- Passedrobots.txt publishedstudy: 85.0%
- PassedXML sitemapstudy: 73.2%
- Not metHTTP Link headers (RFC 8288)study: 29.0%
- Not metMarkdown content negotiationstudy: 8.3%
- Not metllms.txt publishedstudy: 21.7%
- PassedToken budget (page weight)study: 95.2%
- PassedExplicit AI bot rulesstudy: 13.0%
- Not metAPI Catalog (.well-known/api-catalog)study: 0.2%
- Not metOAuth Authorization Server discoverystudy: 10.1%
- Not metOAuth Protected Resource discoverystudy: 9.3%
- Not metMCP Server Cardstudy: 0.0%
- Not metA2A Agent Cardstudy: 0.0%
- Not metWebMCP toolsstudy: 4.2%
- Not metAgent Skills declaredstudy: 0.0%
This website sets rules for 4 AI crawlers by name. All others follow its general rules.
- GPTBotpartly
- ClaudeBotpartly
- Anthropic-AIpartly
- Google-Extendedpartly
- Applebot-Extended*partly
- Meta-ExternalAgent*partly
- FacebookBotpartly
- Bytespiderpartly
- CCBotpartly
- Diffbotpartly
- Omgilibotpartly
- OAI-SearchBotpartly
- Claude-SearchBotpartly
- PerplexityBotpartly
- Applebotpartly
- Amazonbot*partly
- YouBot*partly
- ChatGPT-Userpartly
- Claude-Userpartly
- Perplexity-Userpartly
- DuckAssistBotpartly
- MistralAI-Userpartly
Read from the website’s own rules file (robots.txt). An asterisk marks a crawler the file names. The rest follow its general rules. “Partly” means only some pages are blocked.
How many times each website was listed as a source in these answers
In the study as Consumer brands. One of the most visited websites in the United States (Similarweb, August 2026).
- Best ways to research neighborhood information without using real estate listing websites?
- Where can I find new construction homes listed online in the US?
- Are online real estate marketplaces worth using to find rental properties?
- What are the best online real estate marketplaces for first-time home buyers?
- How do online real estate marketplaces compare with traditional agents for home buying?
- Is there a fee to list your home for sale on property marketplace sites?
- What are some alternatives to using online property marketplaces for buying a house?
- How can I avoid scams when browsing online property listings?
- How do I find homes for sale by owner on property listing sites?
- Online property listings vs working with a local realtor: pros and cons?
- How do online real estate platforms help sellers price their homes accurately?
- How much do online platforms charge for rental listings in the US?
- Why are some home listings missing photos on real estate sites?
- What tools do real estate websites provide for tracking local market trends?
- Is it safe to rely on online home value estimates for making an offer?
Columns, left to right: OpenAI, Claude, Perplexity, Gemini. The AI assistants often disagree. Across the study, on 40% of the questions where a company is named, only one of the four names it.
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<a href="https://aeo-audit.rezolve.com/us/zillow.com"><img src="https://aeo-audit.rezolve.com/us/badges/zillow.com.svg" alt="Overall score 46 of 100, US AI Visibility Study 2026" width="280" height="64"></a>