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Zebra Technologies

zebra.com · Technology · ZBRA

Ranked 1,214 of 2,047 companies in the study

30Overall score
  • Visibility18
  • Citations2
  • Sentiment50
  • Site quality80
  • AI readiness7
What this means for Zebra Technologies

AI assistants name Zebra Technologies in 8.3% of answers, which is slightly less often than the typical company in its sector. The company scores 30 out of 100 overall, ranking 1,214th of 2,047 companies. Its website passes 1 of 14 technical checks for AI tool readiness.

We asked 15 unbranded questions about the technology market: none named Zebra Technologies. AI assistants named it in 5 of 60 answers (8.3%). The typical technology company is named in 10.0% of answers. By how often it is named, Zebra Technologies ranks 151 of 273 in its sector.

Named by AI in
8.3%
5 of 60 answers
Share of mentions
31.3%
compared with 5 rivals
AI readiness
1/14
technical checks passed. Typical for its sector: 4
Rank in its sector
199 of 273
by overall score, where the typical technology company scores 36
How Zebra Technologies compares with all 2,047 companies

Every dot is a company in the study. Hover one to see it; click to open its report.

This companySame sectorEvery other companyNever named

What makes up the score

Five parts, each scored out of 100.

Visibility
18

How often AI assistants name the company

Citations
2

How often AI uses the company's own website as a source

Sentiment
50

How positively AI describes the company

Site quality
80

How well built the website's own pages are

AI readiness
7

How easily AI tools can read and use the website

Visibility is calculated from the answers on this page. How the score is built.

Compared with technology

273 companies in this sector. The line on each bar is the typical company.

Overall score30
Ranks 199 of 273. Typical company: 36
Named in answers8%
Ranks 151 of 273. Typical company: 10%
AI readiness7
Ranks 255 of 273. Typical company: 29
What Claude actually said

An answer that names the company

“Other options for automating label printing in distribution centers”

I can help you explore options for automating label printing in distribution centers. Let me search for current solutions and best practices.Based on current market solutions, here are the main options for automating label printing in distribution centers:

Print & Apply Systems

Print-and-apply systems in distribution centers generate and apply shipping labels, sortation labels, and compliance labels to cartons and polybags. These modular systems can be easily added to existing packaging machines or integrated into your automated packaging processes, allowing for greater flexibility an …

The AI’s answer as we received it, shortened and not checked for accuracy.

Also named
Datalogic2
Share of mentions

How the mentions in these answers were split between this company and its rivals

Zebra Technologies
45.5%
Honeywell Productivity Solutions and Services
36.4%
Datalogic
18.2%
SATO America
0.0%
Toshiba Global Commerce Solutions
0.0%
Printronix
0.0%
Which AI assistants named the company

Answers naming it, out of answers received

OpenAI
2/15
Claude
1/15
Gemini
1/15
Perplexity
1/15
Ready for AI agents

What this website publishes for an AI agent to read, use and buy from, on a scale of six levels.

  1. 0
  2. 1
  3. 2
  4. 3
  5. 4
  6. 5

Level 1: Basic web presence. Two of robots.txt, a sitemap and Link headers are in place.

To reach level 2:
  • Content Signals
Show every check, for your technical team
Discoverability
77 of 100
  • robots.txtPassed

    A valid robots.txt with crawl rules at the site root.

    study: 92.0%
  • SitemapPassed

    An XML sitemap listing the pages, ideally referenced from robots.txt.

    study: 86.8%
  • Link headersNot met

    Send Link headers such as rel="api-catalog" or rel="describedby" on the homepage.

    study: 0.3%
  • DNS for AI DiscoveryNot present

    Advertise agent endpoints with SVCB records under _agents.

    study: 5.5%
Content accessibility
50 of 100
  • Markdown negotiationNot met

    Return a markdown version when asked with Accept: text/markdown, for example at the CDN.

    study: 1.9%
  • llms.txtPassed

    An llms.txt that tells language models what the site offers.

    study: 25.1%
Bot access control
32 of 100
  • AI bot rulesPartly met

    Add explicit robots.txt groups for the main AI crawlers.

    study: 93.4%
  • Content SignalsNot met

    Add a Content-Signal line for search, ai-input and ai-train to robots.txt.

    study: 1.4%
  • Web Bot AuthNot present

    Only relevant if you run your own agents or crawlers: publish a signing key directory.

    study: 0.2%
APIs, auth and MCP
0 of 100
  • API CatalogNot met

    List public APIs in a linkset at /.well-known/api-catalog.

    study: 0.3%
  • OAuth discoveryNot met

    Publish OpenID Connect or OAuth server metadata under /.well-known.

    study: 11.8%
  • OAuth Protected ResourceNot met

    Serve protected resource metadata at /.well-known/oauth-protected-resource.

    study: 10.3%
  • auth.mdNot met

    Publish an auth.md describing how agents sign in.

    study: 0.0%
  • MCP Server CardNot met

    Offer an MCP server and publish its server card under /.well-known.

    study: 0.2%
  • A2A Agent CardNot met

    Publish an agent card at /.well-known/agent-card.json.

    study: 0.1%
  • Agent SkillsNot met

    Publish a skills index with the main tasks agents can do.

    study: 0.2%
  • WebMCPCould not check

    Register key actions such as search or cart as WebMCP tools.

    study: 33.7%
  • ARD manifestNot met

    Publish an ai-catalog.json listing every agent interface.

    study: 0.1%

Score 36 of 100 · 97% of checks could run · checked on October 5, 2026 · www.zebra.com · 2,047 companies scanned

See how every company did, and how this was measured.

The checks behind the AI readiness score

1 of 14 passed. This list is for your technical team. The percentage is how many companies in the study pass each check.

These 14 checks ran during the audit and are what the AI readiness part of the overall score counts. The scan above ran later and is stricter on Link headers and Markdown, so a check can pass here and not there.

Show the 14 checks
Discoverability
  • Passedrobots.txt publishedstudy: 85.0%
  • Not metXML sitemapstudy: 73.2%
  • Not metHTTP Link headers (RFC 8288)study: 29.0%
Content Accessibility
  • Not metMarkdown content negotiationstudy: 8.3%
  • Not metllms.txt publishedstudy: 21.7%
  • Not metToken budget (page weight)study: 95.2%
Bot Access Control
  • Not metExplicit AI bot rulesstudy: 13.0%
API / Auth / MCP
  • Not metAPI Catalog (.well-known/api-catalog)study: 0.2%
  • Not metOAuth Authorization Server discoverystudy: 10.1%
  • Not metOAuth Protected Resource discoverystudy: 9.3%
  • Not metMCP Server Cardstudy: 0.0%
  • Not metA2A Agent Cardstudy: 0.0%
  • Not metWebMCP toolsstudy: 4.2%
  • Not metAgent Skills declaredstudy: 0.0%
What AI crawlers may read (robots.txt)

This website sets no rules for any AI crawler by name, like 84% of the websites whose rules we could read. Every AI crawler follows its general rules.

Training AI
  • GPTBotpartly
  • ClaudeBotpartly
  • Anthropic-AIpartly
  • Google-Extendedpartly
  • Applebot-Extendedpartly
  • Meta-ExternalAgentpartly
  • FacebookBotpartly
  • Bytespiderpartly
  • CCBotpartly
  • Diffbotpartly
  • Omgilibotpartly
AI search
  • OAI-SearchBotpartly
  • Claude-SearchBotpartly
  • PerplexityBotpartly
  • Applebotpartly
  • Amazonbotpartly
  • YouBotpartly
Answering questions
  • ChatGPT-Userpartly
  • Claude-Userpartly
  • Perplexity-Userpartly
  • DuckAssistBotpartly
  • MistralAI-Userpartly

Read from the website’s own rules file (robots.txt). An asterisk marks a crawler the file names. The rest follow its general rules. “Partly” means only some pages are blocked.

Websites the AI used as sources

How many times each website was listed as a source in these answers

zebra.com (its own website)
11
microsoft.com
9
cleverence.com
9
tera-digital.com
8
hp.com
7
cpcongroup.com
6
assetinfinity.com
6
netsuite.com
5
scandit.com
4
f6s.com
4

In the study as S&P 500.

Every question, and where the company came up (2 of 15)
QuestionOpenAIClaudePerplexityGemini
  • Other options for automating label printing in distribution centers
  • What should companies look for when choosing automation tools for frontline workflows?
  • Best enterprise solutions for streamlining warehouse inventory management
  • What factors affect the cost of deploying intelligent automation solutions in logistics?
  • Typical price range for advanced handheld scanners for enterprise use
  • Mobile computers vs. handheld scanners for retail staff efficiency
  • What are the top technologies to digitize and automate frontline business operations?
  • Is investing in an intelligent operations platform worthwhile for a midsize business?
  • Best ways to enhance last-mile delivery efficiency using mobile technology
  • Common issues with enterprise-grade printers and how to fix them
  • Which frontline digitization tools are most effective for healthcare providers?
  • How can supply chain teams benefit from implementing automated data capture solutions?
  • Alternatives to RFID systems for real-time asset tracking in industrial environments
  • Why isn't my RFID tracking system reading all inventory items accurately?
  • RFID systems versus barcode technology for tracking assets in large enterprises
named the companyanswered without naming itdid not answer

Columns, left to right: OpenAI, Claude, Perplexity, Gemini. The AI assistants often disagree. Across the study, on 40% of the questions where a company is named, only one of the four names it.

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Overall score 30 of 100 badge for Zebra Technologies

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