- Visibility8
- Citations0
- Sentiment50
- Site quality67
- AI readiness21
AI assistants rarely name Xcel Energy: they mention the company in 2 out of 60 answers. For comparison, this is in line with how often the typical company in its sector is named. Xcel Energy's overall score is 26 out of 100, ranking 1,654th of 2,047 companies. Its website passes 3 out of 14 technical checks for AI tool readiness.
We asked 15 unbranded questions about the energy market: none named Xcel Energy. AI assistants named it in 2 of 60 answers (3.3%). The typical energy company is named in 3.3% of answers. By how often it is named, Xcel Energy ranks 52 of 109 in its sector.
Named fewer than three times in total. Read this as a sign that AI assistants rarely bring this company up, not as an exact comparison with its rivals.
Every dot is a company in the study. Hover one to see it; click to open its report.
This companySame sectorEvery other companyNever named
Five parts, each scored out of 100.
How often AI assistants name the company
How often AI uses the company's own website as a source
How positively AI describes the company
How well built the website's own pages are
How easily AI tools can read and use the website
Visibility is calculated from the answers on this page. How the score is built.
109 companies in this sector. The line on each bar is the typical company.
An answer that names the company
“What are the best home energy providers for electricity and natural gas in the Midwest?”
Short answer
For regulated investor‑owned utilities in the U.S. Midwest, the highest‑ranked / most recommended names in 2025–2026 are MidAmerican Energy (IA and parts of the Plains), Xcel Energy (Upper Midwest), Consumers Energy and DTE (Michigan), Ameren (Illinois / Missouri) and ComEd (northern Illinois). These stand out on reliability, customer satisfaction, or energy‑efficiency performance measures. (theacsi.com)
For customers in deregulated Midwestern state …
The AI’s answer as we received it, shortened and not checked for accuracy.
How the mentions in these answers were split between this company and its rivals
Answers naming it, out of answers received
What this website publishes for an AI agent to read, use and buy from, on a scale of six levels.
- 0
- 1
- 2
- 3
- 4
- 5
Level 1: Basic web presence. Two of robots.txt, a sitemap and Link headers are in place.
- Content Signals
We could not tell. The website turned away our requests for the files an agent would read. An agent arriving by itself is turned away the same way.
- UCPCould not check
- ACPCould not check
- AP2Not present
- x402Not present
- MPPCould not check
Show every check, for your technical teamHide the checks
- study: 92.0%robots.txtPassed
A valid robots.txt with crawl rules at the site root.
- study: 86.8%SitemapPassed
An XML sitemap listing the pages, ideally referenced from robots.txt.
- study: 0.3%Link headersNot met
Send Link headers such as rel="api-catalog" or rel="describedby" on the homepage.
- study: 5.5%DNS for AI DiscoveryNot present
Advertise agent endpoints with SVCB records under _agents.
- study: 1.9%Markdown negotiationNot met
Return a markdown version when asked with Accept: text/markdown, for example at the CDN.
- study: 25.1%llms.txtCould not check
Publish an llms.txt with a short summary and the key links.
- study: 93.4%AI bot rulesPartly met
Add explicit robots.txt groups for the main AI crawlers.
- study: 1.4%Content SignalsNot met
Add a Content-Signal line for search, ai-input and ai-train to robots.txt.
- study: 0.2%Web Bot AuthCould not check
Only relevant if you run your own agents or crawlers: publish a signing key directory.
- study: 0.3%API CatalogCould not check
List public APIs in a linkset at /.well-known/api-catalog.
- study: 11.8%OAuth discoveryPassed
OpenID Connect or OAuth metadata agents can use to sign in.
- study: 10.3%OAuth Protected ResourceCould not check
Serve protected resource metadata at /.well-known/oauth-protected-resource.
- study: 0.0%auth.mdCould not check
Publish an auth.md describing how agents sign in.
- study: 0.2%MCP Server CardCould not check
Offer an MCP server and publish its server card under /.well-known.
- study: 0.1%A2A Agent CardCould not check
Publish an agent card at /.well-known/agent-card.json.
- study: 0.2%Agent SkillsCould not check
Publish a skills index with the main tasks agents can do.
- study: 33.7%WebMCPCould not check
Register key actions such as search or cart as WebMCP tools.
- study: 0.1%ARD manifestCould not check
Publish an ai-catalog.json listing every agent interface.
Score 48 of 100 · 56% of checks could run · checked on October 5, 2026 · my.xcelenergy.com · 2,047 companies scanned
3 of 14 passed. This list is for your technical team. The percentage is how many companies in the study pass each check.
These 14 checks ran during the audit and are what the AI readiness part of the overall score counts. The scan above ran later and is stricter on Link headers and Markdown, so a check can pass here and not there.
Show the 14 checksHide them
- Not metrobots.txt publishedstudy: 85.0%
- PassedXML sitemapstudy: 73.2%
- PassedHTTP Link headers (RFC 8288)study: 29.0%
- Not metMarkdown content negotiationstudy: 8.3%
- Not metllms.txt publishedstudy: 21.7%
- PassedToken budget (page weight)study: 95.2%
- Not metExplicit AI bot rulesstudy: 13.0%
- Not metAPI Catalog (.well-known/api-catalog)study: 0.2%
- Not metOAuth Authorization Server discoverystudy: 10.1%
- Not metOAuth Protected Resource discoverystudy: 9.3%
- Not metMCP Server Cardstudy: 0.0%
- Not metA2A Agent Cardstudy: 0.0%
- Not metWebMCP toolsstudy: 4.2%
- Not metAgent Skills declaredstudy: 0.0%
How many times each website was listed as a source in these answers
In the study as S&P 500.
- What are typical use cases for time-of-use electricity plans for families?
- Why might my energy bill spike suddenly during summer months?
- Common reasons for frequent power outages in residential neighborhoods?
- What factors determine the price per kilowatt-hour for electricity service in the US?
- Which electricity plans are best for small businesses looking to reduce energy costs?
- What are the best home energy providers for electricity and natural gas in the Midwest?
- What are alternatives to traditional energy utilities for rural homes?
- Alternatives to natural gas service for home heating in northern states?
- Are renewable energy add-ons for electricity service worth the extra monthly cost?
- Options for off-grid electricity solutions suitable for small businesses?
- How do fixed-rate versus variable-rate energy plans impact monthly utility bills?
- How does residential natural gas service compare to electric heating for winter energy bills?
- Is switching from oil heat to natural gas service worth it for homeowners?
- How do businesses use demand response programs to save on energy expenses?
- What's the difference between regulated and deregulated energy markets for households?
Columns, left to right: OpenAI, Claude, Perplexity, Gemini. The AI assistants often disagree. Across the study, on 40% of the questions where a company is named, only one of the four names it.