- Visibility16
- Citations14
- Sentiment50
- Site quality73
- AI readiness21
AI assistants name Wrigley in 6.7% of answers, about twice as often as the typical company in its sector. Its overall score is 32 out of 100, ranking 1,072nd of 2,047 companies. The website passes 1 of 14 technical checks for how ready it is for AI tools.
We asked 15 unbranded questions about the consumer goods market: none named Wrigley. AI assistants named it in 4 of 60 answers (6.7%). The typical consumer goods company is named in 3.3% of answers. By how often it is named, Wrigley ranks 41 of 118 in its sector.
Every dot is a company in the study. Hover one to see it; click to open its report.
This companySame sectorEvery other companyNever named
Five parts, each scored out of 100.
How often AI assistants name the company
How often AI uses the company's own website as a source
How positively AI describes the company
How well built the website's own pages are
How easily AI tools can read and use the website
Visibility is calculated from the answers on this page. How the score is built.
118 companies in this sector. The line on each bar is the typical company.
An answer that names the company
“Is investing in bulk packs of chewing gum more cost-effective than buying single packs?”
Yes—bulk packs are usually more cost-effective than single packs, because the listed price per piece is lower in bulk listings than in individual packs.
Examples from the results show the difference clearly:
A single 14-piece pack of Orbit gum is listed at $1.98 on Walmart, or about 14.1¢ per piece.
A bulk 8-pack of 14-piece Orbit is listed at $10.59 on Target, which works out to about 9.5¢ per piece.
A 40-pack of Wrigley’s Juicy Fruit is listed at $16.99 on Walmart, about 42.5¢ per 5-stick pack.
Other bulk listings on …
The AI’s answer as we received it, shortened and not checked for accuracy.
How the mentions in these answers were split between this company and its rivals
Answers naming it, out of answers received
What this website publishes for an AI agent to read, use and buy from, on a scale of six levels.
- 0
- 1
- 2
- 3
- 4
- 5
Level 1: Basic web presence. Two of robots.txt, a sitemap and Link headers are in place.
- Content Signals
Show every check, for your technical teamHide the checks
- study: 92.0%robots.txtPassed
A valid robots.txt with crawl rules at the site root.
- study: 86.8%SitemapPassed
An XML sitemap listing the pages, ideally referenced from robots.txt.
- study: 0.3%Link headersNot met
Send Link headers such as rel="api-catalog" or rel="describedby" on the homepage.
- study: 5.5%DNS for AI DiscoveryPassed
SVCB or HTTPS records under _agents that advertise agent endpoints.
- study: 1.9%Markdown negotiationNot met
Return a markdown version when asked with Accept: text/markdown, for example at the CDN.
- study: 25.1%llms.txtPartly met
Publish an llms.txt with a short summary and the key links.
- study: 93.4%AI bot rulesPartly met
Add explicit robots.txt groups for the main AI crawlers.
- study: 1.4%Content SignalsNot met
Add a Content-Signal line for search, ai-input and ai-train to robots.txt.
- study: 0.2%Web Bot AuthNot present
Only relevant if you run your own agents or crawlers: publish a signing key directory.
- study: 0.3%API CatalogNot met
List public APIs in a linkset at /.well-known/api-catalog.
- study: 11.8%OAuth discoveryNot met
Publish OpenID Connect or OAuth server metadata under /.well-known.
- study: 10.3%OAuth Protected ResourceNot met
Serve protected resource metadata at /.well-known/oauth-protected-resource.
- study: 0.0%auth.mdNot met
Publish an auth.md describing how agents sign in.
- study: 0.2%MCP Server CardNot met
Offer an MCP server and publish its server card under /.well-known.
- study: 0.1%A2A Agent CardNot met
Publish an agent card at /.well-known/agent-card.json.
- study: 0.2%Agent SkillsNot met
Publish a skills index with the main tasks agents can do.
- study: 33.7%WebMCPNot met
Register key actions such as search or cart as WebMCP tools.
- study: 0.1%ARD manifestNot met
Publish an ai-catalog.json listing every agent interface.
Score 32 of 100 · 100% of checks could run · checked on October 4, 2026 · www.mars.com · 2,047 companies scanned
1 of 14 passed. This list is for your technical team. The percentage is how many companies in the study pass each check.
These 14 checks ran during the audit and are what the AI readiness part of the overall score counts. The scan above ran later and is stricter on Link headers and Markdown, so a check can pass here and not there.
Show the 14 checksHide them
- Not metrobots.txt publishedstudy: 85.0%
- Not metXML sitemapstudy: 73.2%
- Not metHTTP Link headers (RFC 8288)study: 29.0%
- Not metMarkdown content negotiationstudy: 8.3%
- Not metllms.txt publishedstudy: 21.7%
- PassedToken budget (page weight)study: 95.2%
- Not metExplicit AI bot rulesstudy: 13.0%
- Not metAPI Catalog (.well-known/api-catalog)study: 0.2%
- Not metOAuth Authorization Server discoverystudy: 10.1%
- Not metOAuth Protected Resource discoverystudy: 9.3%
- Not metMCP Server Cardstudy: 0.0%
- Not metA2A Agent Cardstudy: 0.0%
- Not metWebMCP toolsstudy: 4.2%
- Not metAgent Skills declaredstudy: 0.0%
How many times each website was listed as a source in these answers
In the study as Consumer brands.
- What are the best non-candy snacks to satisfy a sweet craving?
- Chewing gum versus mints: which lasts longer for breath freshening?
- Why does some chewing gum become hard and lose flavor quickly?
- Low-sugar candy alternatives for kids' lunchboxes?
- How do hard candy and chewy candy compare for satisfying a sweet tooth?
- Top-rated fruity candy options for family movie nights?
- Is investing in bulk packs of chewing gum more cost-effective than buying single packs?
- Which types of gum are least likely to stick to dental work?
- What is the typical price range for chewing gum in convenience stores in the US?
- Alternatives to chewing gum for freshening breath on the go?
- Best chewing gum flavors for keeping focused during work or studying?
- Are there significant price differences between sugar-free and regular candy options?
- Types of candy suitable for filling a candy jar at the office?
- Are sugar-free candies actually healthier than regular options?
- What are the best sugar-free chewing gums for freshening breath?
Columns, left to right: OpenAI, Claude, Perplexity, Gemini. The AI assistants often disagree. Across the study, on 40% of the questions where a company is named, only one of the four names it.
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<a href="https://aeo-audit.rezolve.com/us/wrigley.com"><img src="https://aeo-audit.rezolve.com/us/badges/wrigley.com.svg" alt="Overall score 32 of 100, US AI Visibility Study 2026" width="280" height="64"></a>