- Visibility34
- Citations7
- Sentiment83
- Site quality87
- AI readiness29
AI assistants name Wine.com in 33.3% of answers, much more often than the typical company in its sector. Its overall score is 46 out of 100, which ranks 79th of 2,047 companies and 18th of 640 in retail. The website passes 4 out of 14 technical checks for readiness with AI tools.
We asked 15 unbranded questions about the retail market: none named Wine.com. AI assistants named it in 20 of 60 answers (33.3%). The typical retail company is named in 6.7% of answers. By how often it is named, Wine.com ranks 67 of 640 in its sector.
Every dot is a company in the study. Hover one to see it; click to open its report.
This companySame sectorEvery other companyNever named
Five parts, each scored out of 100.
How often AI assistants name the company
How often AI uses the company's own website as a source
How positively AI describes the company
How well built the website's own pages are
How easily AI tools can read and use the website
Visibility is calculated from the answers on this page. How the score is built.
640 companies in this sector. The line on each bar is the typical company.
An answer that names the company
“How can I get free shipping on online wine orders?”
I'll search for current information about free shipping options for online wine orders.Here are several ways to get free shipping on online wine orders:
Minimum order requirements:
Free shipping on orders of $125 or more at Wine.com (without a membership)
Free shipping on orders with 6+ bottles at Wine Insiders
Order 15+ bottles and get the most bang for your buck with fast, free delivery at Splash Wines
Free shipping on orders over $500 at Wine to Ship
Membership programs:
Wine.com's StewardShip membership offers exclusive deals and free shipping on orders over $75 for a l …
The AI’s answer as we received it, shortened and not checked for accuracy.
How the mentions in these answers were split between this company and its rivals
Answers naming it, out of answers received
What this website publishes for an AI agent to read, use and buy from, on a scale of six levels.
This website turned most of our scan away, so it has no level. Only 42% of the checks could run. That reflects the website’s rules for automated visitors, and an AI agent arriving by itself meets the same rules.
We could not tell. The website turned away our requests for the files an agent would read. An agent arriving by itself is turned away the same way.
- UCPCould not check
- ACPCould not check
- AP2Not present
- x402Not present
- MPPCould not check
Show every check, for your technical teamHide the checks
- study: 92.0%robots.txtPassed
A valid robots.txt with crawl rules at the site root.
- study: 86.8%SitemapPassed
An XML sitemap listing the pages, ideally referenced from robots.txt.
- study: 0.3%Link headersNot met
Send Link headers such as rel="api-catalog" or rel="describedby" on the homepage.
- study: 5.5%DNS for AI DiscoveryNot present
Advertise agent endpoints with SVCB records under _agents.
- study: 1.9%Markdown negotiationCould not check
Return a markdown version when asked with Accept: text/markdown, for example at the CDN.
- study: 25.1%llms.txtCould not check
Publish an llms.txt with a short summary and the key links.
- study: 93.4%AI bot rulesPassed
Explicit robots.txt rules for AI crawlers such as GPTBot, ClaudeBot and PerplexityBot.
- study: 1.4%Content SignalsNot met
Add a Content-Signal line for search, ai-input and ai-train to robots.txt.
- study: 0.2%Web Bot AuthCould not check
Only relevant if you run your own agents or crawlers: publish a signing key directory.
- study: 0.3%API CatalogCould not check
List public APIs in a linkset at /.well-known/api-catalog.
- study: 11.8%OAuth discoveryCould not check
Publish OpenID Connect or OAuth server metadata under /.well-known.
- study: 10.3%OAuth Protected ResourceCould not check
Serve protected resource metadata at /.well-known/oauth-protected-resource.
- study: 0.0%auth.mdCould not check
Publish an auth.md describing how agents sign in.
- study: 0.2%MCP Server CardCould not check
Offer an MCP server and publish its server card under /.well-known.
- study: 0.1%A2A Agent CardCould not check
Publish an agent card at /.well-known/agent-card.json.
- study: 0.2%Agent SkillsCould not check
Publish a skills index with the main tasks agents can do.
- study: 33.7%WebMCPCould not check
Register key actions such as search or cart as WebMCP tools.
- study: 0.1%ARD manifestCould not check
Publish an ai-catalog.json listing every agent interface.
Score 71 of 100 · 42% of checks could run · checked on October 5, 2026 · www.wine.com · 2,047 companies scanned
4 of 14 passed. This list is for your technical team. The percentage is how many companies in the study pass each check.
These 14 checks ran during the audit and are what the AI readiness part of the overall score counts. The scan above ran later and is stricter on Link headers and Markdown, so a check can pass here and not there.
Show the 14 checksHide them
- Passedrobots.txt publishedstudy: 85.0%
- PassedXML sitemapstudy: 73.2%
- Not metHTTP Link headers (RFC 8288)study: 29.0%
- Not metMarkdown content negotiationstudy: 8.3%
- Not metllms.txt publishedstudy: 21.7%
- PassedToken budget (page weight)study: 95.2%
- PassedExplicit AI bot rulesstudy: 13.0%
- Not metAPI Catalog (.well-known/api-catalog)study: 0.2%
- Not metOAuth Authorization Server discoverystudy: 10.1%
- Not metOAuth Protected Resource discoverystudy: 9.3%
- Not metMCP Server Cardstudy: 0.0%
- Not metA2A Agent Cardstudy: 0.0%
- Not metWebMCP toolsstudy: 4.2%
- Not metAgent Skills declaredstudy: 0.0%
This website sets rules for 12 AI crawlers by name. All others follow its general rules.
- GPTBot*partly
- ClaudeBot*partly
- Anthropic-AIpartly
- Google-Extended*partly
- Applebot-Extended*partly
- Meta-ExternalAgentpartly
- FacebookBotpartly
- Bytespiderpartly
- CCBot*partly
- Diffbotpartly
- Omgilibotpartly
- OAI-SearchBot*partly
- Claude-SearchBot*partly
- PerplexityBot*partly
- Applebotpartly
- Amazonbotpartly
- YouBotpartly
- ChatGPT-User*partly
- Claude-User*partly
- Perplexity-User*partly
- DuckAssistBot*partly
- MistralAI-Userpartly
Read from the website’s own rules file (robots.txt). An asterisk marks a crawler the file names. The rest follow its general rules. “Partly” means only some pages are blocked.
How many times each website was listed as a source in these answers
In the study as US retailers: listed as a retailer in Wikidata, a public database, and among the websites Cloudflare Radar ranks as visited.
- How can I get free shipping on online wine orders?
- Are online-exclusive wine bundles a good deal compared to in-store options?
- Alternatives to online wine shopping for rare or boutique wines?
- Which sites offer the widest selection of red, white, and sparkling wines online?
- How to find highly rated wines for a special occasion dinner, delivered to your door?
- What options exist for last-minute wine delivery besides online retailers?
- How to deal with shipping delays or missed deliveries from wine retailers?
- What are the best online wine retailers for home delivery in the US?
- Best way to send wine gifts for birthdays or holidays in the US?
- Is ordering wine online worth it for gift giving occasions?
- Club memberships vs one-time wine purchases — what's the better value for casual wine drinkers?
- What are some alternatives for curated wine recommendations if I don't want to take a quiz online?
- What should you do if your wine delivery arrives damaged?
- What are typical shipping fees for buying wine online in the US?
- How does online wine shopping compare to buying from a local liquor store?
Columns, left to right: OpenAI, Claude, Perplexity, Gemini. The AI assistants often disagree. Across the study, on 40% of the questions where a company is named, only one of the four names it.
A badge of this result that you can show on your own website. Copy the code below.
<a href="https://aeo-audit.rezolve.com/us/wine.com"><img src="https://aeo-audit.rezolve.com/us/badges/wine.com.svg" alt="Overall score 46 of 100, US AI Visibility Study 2026" width="280" height="64"></a>