- Visibility11
- Citations0
- Sentiment100
- Site quality73
- AI readiness64
AI assistants name Wilsons Leather in 5% of answers, which is less often than the typical company in the retail sector at 6.7%. Its overall score is 41 out of 100, ranking 355th of 2,047 companies. The website passes 9 out of 14 technical checks for AI tool readiness.
We asked 15 unbranded questions about the retail market: none named Wilsons Leather. AI assistants named it in 3 of 60 answers (5.0%). The typical retail company is named in 6.7% of answers. By how often it is named, Wilsons Leather ranks 339 of 640 in its sector.
Every dot is a company in the study. Hover one to see it; click to open its report.
This companySame sectorEvery other companyNever named
Five parts, each scored out of 100.
How often AI assistants name the company
How often AI uses the company's own website as a source
How positively AI describes the company
How well built the website's own pages are
How easily AI tools can read and use the website
Visibility is calculated from the answers on this page. How the score is built.
640 companies in this sector. The line on each bar is the typical company.
An answer that names the company
“Are there affordable options for genuine leather outerwear without sacrificing quality?”
Yes, it's possible to find affordable genuine leather outerwear without sacrificing quality, but it requires understanding different leather grades and knowing where to look.
Understanding Leather Grades is Key:
When shopping for leather, you'll encounter various terms, and knowing what they mean is crucial to assessing quality and durability:
Full-Grain Leather: This is the highest quality leather. It's the outermost, densest layer of the hide, completely intact, and develops a patina over time. Full-grain leather is the most durable and can last for decades.
Top-Grain Leat …
The AI’s answer as we received it, shortened and not checked for accuracy.
How the mentions in these answers were split between this company and its rivals
Answers naming it, out of answers received
What this website publishes for an AI agent to read, use and buy from, on a scale of six levels.
- 0
- 1
- 2
- 3
- 4
- 5
Level 1: Basic web presence. Two of robots.txt, a sitemap and Link headers are in place.
- Content Signals
Yes. Wilsons Leather publishes a UCP profile, a file that tells an AI agent how to buy, and it includes checkout.
- UCPPublished
- ACPNot present
- AP2Not present
- x402Not present
- MPPNot present
The page also offers an agent tools inside the browser: add to cart, proceed to checkout, update cart lines.
The shop runs on Shopify.
Show every check, for your technical teamHide the checks
- study: 92.0%robots.txtPassed
A valid robots.txt with crawl rules at the site root.
- study: 86.8%SitemapPassed
An XML sitemap listing the pages, ideally referenced from robots.txt.
- study: 0.3%Link headersNot met
Send Link headers such as rel="api-catalog" or rel="describedby" on the homepage.
- study: 5.5%DNS for AI DiscoveryNot present
Advertise agent endpoints with SVCB records under _agents.
- study: 1.9%Markdown negotiationNot met
Return a markdown version when asked with Accept: text/markdown, for example at the CDN.
- study: 25.1%llms.txtPassed
An llms.txt that tells language models what the site offers.
- study: 93.4%AI bot rulesPartly met
Add explicit robots.txt groups for the main AI crawlers.
- study: 1.4%Content SignalsNot met
Add a Content-Signal line for search, ai-input and ai-train to robots.txt.
- study: 0.2%Web Bot AuthNot present
Only relevant if you run your own agents or crawlers: publish a signing key directory.
- study: 0.3%API CatalogNot met
List public APIs in a linkset at /.well-known/api-catalog.
- study: 11.8%OAuth discoveryPassed
OpenID Connect or OAuth metadata agents can use to sign in.
- study: 10.3%OAuth Protected ResourcePassed
Metadata telling agents which authorization server to use.
- study: 0.0%auth.mdNot met
Publish an auth.md describing how agents sign in.
- study: 0.2%MCP Server CardNot met
Offer an MCP server and publish its server card under /.well-known.
- study: 0.1%A2A Agent CardNot met
Publish an agent card at /.well-known/agent-card.json.
- study: 0.2%Agent SkillsNot met
Publish a skills index with the main tasks agents can do.
- study: 33.7%WebMCPPassed
Tools registered in the browser through navigator.modelContext.
- study: 0.1%ARD manifestNot met
Publish an ai-catalog.json listing every agent interface.
Score 45 of 100 · 100% of checks could run · checked on October 5, 2026 · www.wilsonsleather.com · 2,047 companies scanned
9 of 14 passed. This list is for your technical team. The percentage is how many companies in the study pass each check.
These 14 checks ran during the audit and are what the AI readiness part of the overall score counts. The scan above ran later and is stricter on Link headers and Markdown, so a check can pass here and not there.
Show the 14 checksHide them
- Passedrobots.txt publishedstudy: 85.0%
- PassedXML sitemapstudy: 73.2%
- PassedHTTP Link headers (RFC 8288)study: 29.0%
- PassedMarkdown content negotiationstudy: 8.3%
- Passedllms.txt publishedstudy: 21.7%
- PassedToken budget (page weight)study: 95.2%
- Not metExplicit AI bot rulesstudy: 13.0%
- Not metAPI Catalog (.well-known/api-catalog)study: 0.2%
- PassedOAuth Authorization Server discoverystudy: 10.1%
- PassedOAuth Protected Resource discoverystudy: 9.3%
- Not metMCP Server Cardstudy: 0.0%
- Not metA2A Agent Cardstudy: 0.0%
- PassedWebMCP toolsstudy: 4.2%
- Not metAgent Skills declaredstudy: 0.0%
This website sets no rules for any AI crawler by name, like 84% of the websites whose rules we could read. Every AI crawler follows its general rules.
- GPTBotpartly
- ClaudeBotpartly
- Anthropic-AIpartly
- Google-Extendedpartly
- Applebot-Extendedpartly
- Meta-ExternalAgentpartly
- FacebookBotpartly
- Bytespiderpartly
- CCBotpartly
- Diffbotpartly
- Omgilibotpartly
- OAI-SearchBotpartly
- Claude-SearchBotpartly
- PerplexityBotpartly
- Applebotpartly
- Amazonbotpartly
- YouBotpartly
- ChatGPT-Userpartly
- Claude-Userpartly
- Perplexity-Userpartly
- DuckAssistBotpartly
- MistralAI-Userpartly
Read from the website’s own rules file (robots.txt). An asterisk marks a crawler the file names. The rest follow its general rules. “Partly” means only some pages are blocked.
How many times each website was listed as a source in these answers
In the study as US retailers: listed as a retailer in Wikidata, a public database, and among the websites Cloudflare Radar ranks as visited.
- Are there affordable options for genuine leather outerwear without sacrificing quality?
- What are some non-leather alternatives for people who like the look of leather coats?
- Where can you find good discounts on leather apparel during end-of-season sales?
- Is it practical to buy a lightweight leather jacket for spring in the US?
- Best vegan accessories that resemble classic leather bags
- Are real leather trench coats worth the investment for everyday wear?
- When is a men’s bomber jacket more appropriate than a racer jacket?
- Genuine leather vs faux leather outerwear—what are the pros and cons?
- Top-rated women’s leather coats for cold weather layering
- What are the best leather jacket styles for men this fall?
- What’s the best way to prevent a leather jacket from drying out or cracking?
- What should you expect to pay for a quality leather accessory in the US?
- What are some fashionable ways to style a women’s motorcycle jacket for work?
- Which is better for durability: suede jackets or traditional leather jackets?
- How do you fix minor scratches on a leather purse or wallet?
Columns, left to right: OpenAI, Claude, Perplexity, Gemini. The AI assistants often disagree. Across the study, on 40% of the questions where a company is named, only one of the four names it.
A badge of this result that you can show on your own website. Copy the code below.
<a href="https://aeo-audit.rezolve.com/us/wilsonsleather.com"><img src="https://aeo-audit.rezolve.com/us/badges/wilsonsleather.com.svg" alt="Overall score 41 of 100, US AI Visibility Study 2026" width="280" height="64"></a>