- Visibility21
- Citations2
- Sentiment50
- Site quality73
- AI readiness29
AI assistants name Williams-Sonoma in 20% of their answers, more often than the typical company in retail. Its overall score is 32 out of 100, ranking 1,022nd of 2,047 companies. The Williams-Sonoma website passes 4 out of 14 technical checks for readiness for AI tools.
We asked 15 unbranded questions about the retail market: none named Williams-Sonoma. AI assistants named it in 12 of 60 answers (20.0%). The typical retail company is named in 6.7% of answers. By how often it is named, Williams-Sonoma ranks 144 of 640 in its sector.
Every dot is a company in the study. Hover one to see it; click to open its report.
This companySame sectorEvery other companyNever named
Five parts, each scored out of 100.
How often AI assistants name the company
How often AI uses the company's own website as a source
How positively AI describes the company
How well built the website's own pages are
How easily AI tools can read and use the website
Visibility is calculated from the answers on this page. How the score is built.
640 companies in this sector. The line on each bar is the typical company.
An answer that names the company
“What are the best premium kitchenware stores for home cooks in the US?”
I'll search for information about the best premium kitchenware stores in the US.Let me search for more specific information about Sur La Table and other premium options I saw mentioned.Based on my search results, here are some of the best premium kitchenware stores for home cooks in the US:
Specialty Retailers
Williams Sonoma - Williams Sonoma began with a mission to bring high-quality French cookware to American kitchens, and the store's partnerships with celebrity chefs and exclusive product lines have solidified its reputation as a go-to destination for premium kitchenware.
Sur …
The AI’s answer as we received it, shortened and not checked for accuracy.
How the mentions in these answers were split between this company and its rivals
Answers naming it, out of answers received
What this website publishes for an AI agent to read, use and buy from, on a scale of six levels.
- 0
- 1
- 2
- 3
- 4
- 5
Level 1: Basic web presence. Two of robots.txt, a sitemap and Link headers are in place.
- Content Signals
Not by itself. Williams-Sonoma publishes none of the purchase protocols we look for. An agent would have to click through the checkout like a person.
- UCPNot present
- ACPNot present
- AP2Not present
- x402Not present
- MPPNot present
Show every check, for your technical teamHide the checks
- study: 92.0%robots.txtPartly met
Publish a valid robots.txt with crawl rules and a Sitemap line.
- study: 86.8%SitemapPassed
An XML sitemap listing the pages, ideally referenced from robots.txt.
- study: 0.3%Link headersNot met
Send Link headers such as rel="api-catalog" or rel="describedby" on the homepage.
- study: 5.5%DNS for AI DiscoveryNot present
Advertise agent endpoints with SVCB records under _agents.
- study: 1.9%Markdown negotiationNot met
Return a markdown version when asked with Accept: text/markdown, for example at the CDN.
- study: 25.1%llms.txtPassed
An llms.txt that tells language models what the site offers.
- study: 93.4%AI bot rulesPartly met
Add explicit robots.txt groups for the main AI crawlers.
- study: 1.4%Content SignalsNot met
Add a Content-Signal line for search, ai-input and ai-train to robots.txt.
- study: 0.2%Web Bot AuthNot present
Only relevant if you run your own agents or crawlers: publish a signing key directory.
- study: 0.3%API CatalogNot met
List public APIs in a linkset at /.well-known/api-catalog.
- study: 11.8%OAuth discoveryNot met
Publish OpenID Connect or OAuth server metadata under /.well-known.
- study: 10.3%OAuth Protected ResourceNot met
Serve protected resource metadata at /.well-known/oauth-protected-resource.
- study: 0.0%auth.mdNot met
Publish an auth.md describing how agents sign in.
- study: 0.2%MCP Server CardNot met
Offer an MCP server and publish its server card under /.well-known.
- study: 0.1%A2A Agent CardNot met
Publish an agent card at /.well-known/agent-card.json.
- study: 0.2%Agent SkillsNot met
Publish a skills index with the main tasks agents can do.
- study: 33.7%WebMCPCould not check
Register key actions such as search or cart as WebMCP tools.
- study: 0.1%ARD manifestNot met
Publish an ai-catalog.json listing every agent interface.
Score 35 of 100 · 97% of checks could run · checked on October 5, 2026 · www.williams-sonoma.com · 2,047 companies scanned
4 of 14 passed. This list is for your technical team. The percentage is how many companies in the study pass each check.
These 14 checks ran during the audit and are what the AI readiness part of the overall score counts. The scan above ran later and is stricter on Link headers and Markdown, so a check can pass here and not there.
Show the 14 checksHide them
- Passedrobots.txt publishedstudy: 85.0%
- PassedXML sitemapstudy: 73.2%
- Not metHTTP Link headers (RFC 8288)study: 29.0%
- Not metMarkdown content negotiationstudy: 8.3%
- Passedllms.txt publishedstudy: 21.7%
- PassedToken budget (page weight)study: 95.2%
- Not metExplicit AI bot rulesstudy: 13.0%
- Not metAPI Catalog (.well-known/api-catalog)study: 0.2%
- Not metOAuth Authorization Server discoverystudy: 10.1%
- Not metOAuth Protected Resource discoverystudy: 9.3%
- Not metMCP Server Cardstudy: 0.0%
- Not metA2A Agent Cardstudy: 0.0%
- Not metWebMCP toolsstudy: 4.2%
- Not metAgent Skills declaredstudy: 0.0%
This website sets no rules for any AI crawler by name, like 84% of the websites whose rules we could read. Every AI crawler follows its general rules.
- GPTBotpartly
- ClaudeBotpartly
- Anthropic-AIpartly
- Google-Extendedpartly
- Applebot-Extendedpartly
- Meta-ExternalAgentpartly
- FacebookBotpartly
- Bytespiderpartly
- CCBotpartly
- Diffbotpartly
- Omgilibotpartly
- OAI-SearchBotpartly
- Claude-SearchBotpartly
- PerplexityBotpartly
- Applebotpartly
- Amazonbotpartly
- YouBotpartly
- ChatGPT-Userpartly
- Claude-Userpartly
- Perplexity-Userpartly
- DuckAssistBotpartly
- MistralAI-Userpartly
Read from the website’s own rules file (robots.txt). An asterisk marks a crawler the file names. The rest follow its general rules. “Partly” means only some pages are blocked.
How many times each website was listed as a source in these answers
In the study as S&P 500. Number 59 on the NRF Top 100 Retailers 2026 list, ranked by US retail sales.
- Do professional-grade cookware sets make a difference for casual home use?
- Why is premium cookware more expensive than standard kitchen sets?
- Average price range for quality kitchen electrics and gadgets in the US
- How do I care for and clean high-quality stainless steel pans to prevent discoloration?
- Essentials for setting up a gourmet home kitchen on a budget
- Best kitchen tools for someone starting a home baking hobby
- Is investing in high-end kitchenware worth it for a home chef?
- What are the best premium kitchenware stores for home cooks in the US?
- What should I do if my premium bakeware warps after baking?
- Where to find sustainable and eco-friendly housewares besides traditional retailers
- Premium cookware brands vs mid-range options: which is better for daily cooking?
- Top-rated housewares retailers for culinary enthusiasts in the United States
- Options for purchasing high-quality kitchen accessories online without visiting specialty shops
- Affordable alternatives to luxury kitchenware for gift-giving
- How do specialty kitchenware retailers compare to big box stores for cookware quality?
Columns, left to right: OpenAI, Claude, Perplexity, Gemini. The AI assistants often disagree. Across the study, on 40% of the questions where a company is named, only one of the four names it.
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<a href="https://aeo-audit.rezolve.com/us/williams-sonoma.com"><img src="https://aeo-audit.rezolve.com/us/badges/williams-sonoma.com.svg" alt="Overall score 32 of 100, US AI Visibility Study 2026" width="280" height="64"></a>