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Whirlpool

whirlpoolcorp.com · Industrial · WHR

Ranked 1,201 of 2,047 companies in the study

30Overall score
  • Visibility19
  • Citations0
  • Sentiment50
  • Site quality80
  • AI readiness7
What this means for Whirlpool

AI assistants name Whirlpool in 15% of answers, which is more often than the typical company in its sector, named 5% of the time. Whirlpool has an overall score of 30 out of 100, ranking 1,201st of 2,047 companies in the study. Its website passes 1 out of 14 technical checks for AI tool readiness.

We asked 15 unbranded questions about the industrial market: none named Whirlpool. AI assistants named it in 9 of 60 answers (15.0%). The typical industrial company is named in 5.0% of answers. By how often it is named, Whirlpool ranks 51 of 246 in its sector.

Named by AI in
15.0%
9 of 60 answers
Share of mentions
25.7%
compared with 5 rivals
AI readiness
1/14
technical checks passed. Typical for its sector: 3
Rank in its sector
135 of 246
by overall score, where the typical industrial company scores 31
How Whirlpool compares with all 2,047 companies

Every dot is a company in the study. Hover one to see it; click to open its report.

This companySame sectorEvery other companyNever named

What makes up the score

Five parts, each scored out of 100.

Visibility
19

How often AI assistants name the company

Citations
0

How often AI uses the company's own website as a source

Sentiment
50

How positively AI describes the company

Site quality
80

How well built the website's own pages are

AI readiness
7

How easily AI tools can read and use the website

Visibility is calculated from the answers on this page. How the score is built.

Compared with industrial

246 companies in this sector. The line on each bar is the typical company.

Overall score30
Ranks 135 of 246. Typical company: 31
Named in answers15%
Ranks 51 of 246. Typical company: 5%
AI readiness7
Ranks 228 of 246. Typical company: 21
What Gemini actually said

An answer that names the company

“What are the most reliable home appliance brands for families in the US?”

For families in the U.S. seeking reliable home appliances, several brands consistently receive high marks for durability, performance, and customer satisfaction. When choosing, consider not just brand reputation but also factors like ease of repair, consistent performance, and strong warranty support.

Some of the most reliable home appliance brands include:

Whirlpool has a long-standing reputation for straightforward, sturdy engineering and consistent performance. Their appliances are known for being user-friendly and having a long life cycle, making them a "safe bet" for homeowners …

The AI’s answer as we received it, shortened and not checked for accuracy.

Also named
Maytag5Frigidaire4
Share of mentions

How the mentions in these answers were split between this company and its rivals

Whirlpool
30.0%
Samsung Home Appliances (USA)
26.7%
Maytag
16.7%
GE Appliances
13.3%
Frigidaire
13.3%
LG Appliances (USA)
0.0%
Which AI assistants named the company

Answers naming it, out of answers received

Gemini
4/15
OpenAI
3/15
Perplexity
1/15
Claude
1/15
Ready for AI agents

What this website publishes for an AI agent to read, use and buy from, on a scale of six levels.

  1. 0
  2. 1
  3. 2
  4. 3
  5. 4
  6. 5

Level 0: Not yet agent-ready. Agents struggle to find basic information about the site.

To reach level 1:
  • 2 of robots.txt, Sitemap, Link headers
Show every check, for your technical team
Discoverability
0 of 100
  • robots.txtNot met

    Publish a valid robots.txt with crawl rules and a Sitemap line.

    study: 92.0%
  • SitemapNot met

    Serve an XML sitemap and reference it from robots.txt.

    study: 86.8%
  • Link headersNot met

    Send Link headers such as rel="api-catalog" or rel="describedby" on the homepage.

    study: 0.3%
  • DNS for AI DiscoveryNot present

    Advertise agent endpoints with SVCB records under _agents.

    study: 5.5%
Content accessibility
0 of 100
  • Markdown negotiationNot met

    Return a markdown version when asked with Accept: text/markdown, for example at the CDN.

    study: 1.9%
  • llms.txtNot met

    Publish an llms.txt with a short summary and the key links.

    study: 25.1%
Bot access control
0 of 100
  • AI bot rulesNot met

    Add explicit robots.txt groups for the main AI crawlers.

    study: 93.4%
  • Content SignalsNot met

    Add a Content-Signal line for search, ai-input and ai-train to robots.txt.

    study: 1.4%
  • Web Bot AuthNot present

    Only relevant if you run your own agents or crawlers: publish a signing key directory.

    study: 0.2%
APIs, auth and MCP
0 of 100
  • API CatalogNot met

    List public APIs in a linkset at /.well-known/api-catalog.

    study: 0.3%
  • OAuth discoveryNot met

    Publish OpenID Connect or OAuth server metadata under /.well-known.

    study: 11.8%
  • OAuth Protected ResourceNot met

    Serve protected resource metadata at /.well-known/oauth-protected-resource.

    study: 10.3%
  • auth.mdNot met

    Publish an auth.md describing how agents sign in.

    study: 0.0%
  • MCP Server CardNot met

    Offer an MCP server and publish its server card under /.well-known.

    study: 0.2%
  • A2A Agent CardNot met

    Publish an agent card at /.well-known/agent-card.json.

    study: 0.1%
  • Agent SkillsNot met

    Publish a skills index with the main tasks agents can do.

    study: 0.2%
  • WebMCPCould not check

    Register key actions such as search or cart as WebMCP tools.

    study: 33.7%
  • ARD manifestNot met

    Publish an ai-catalog.json listing every agent interface.

    study: 0.1%

Score 0 of 100 · 97% of checks could run · checked on October 5, 2026 · www.whirlpoolcorp.com · 2,047 companies scanned

See how every company did, and how this was measured.

The checks behind the AI readiness score

1 of 14 passed. This list is for your technical team. The percentage is how many companies in the study pass each check.

These 14 checks ran during the audit and are what the AI readiness part of the overall score counts. The scan above ran later and is stricter on Link headers and Markdown, so a check can pass here and not there.

Show the 14 checks
Discoverability
  • Not metrobots.txt publishedstudy: 85.0%
  • Not metXML sitemapstudy: 73.2%
  • Not metHTTP Link headers (RFC 8288)study: 29.0%
Content Accessibility
  • Not metMarkdown content negotiationstudy: 8.3%
  • Not metllms.txt publishedstudy: 21.7%
  • PassedToken budget (page weight)study: 95.2%
Bot Access Control
  • Not metExplicit AI bot rulesstudy: 13.0%
API / Auth / MCP
  • Not metAPI Catalog (.well-known/api-catalog)study: 0.2%
  • Not metOAuth Authorization Server discoverystudy: 10.1%
  • Not metOAuth Protected Resource discoverystudy: 9.3%
  • Not metMCP Server Cardstudy: 0.0%
  • Not metA2A Agent Cardstudy: 0.0%
  • Not metWebMCP toolsstudy: 4.2%
  • Not metAgent Skills declaredstudy: 0.0%
Websites the AI used as sources

How many times each website was listed as a source in these answers

consumerreports.org
31
justdial.com
22
blog.yaleappliance.com
15
whirlpool.com
14
reddit.com
14
homedepot.com
13
reviewed.com
13
lg.com
12
bestbuy.com
11
samsung.com
10

In the study as US-listed.

Every question, and where the company came up (5 of 15)
QuestionOpenAIClaudePerplexityGemini
  • What are the most reliable home appliance brands for families in the US?
  • Alternative options for home appliances if I want to avoid smart connectivity features
  • Is it better to buy a matching appliance suite or mix different models?
  • Which appliances are best for quickly cleaning up after large family meals?
  • Are smart home appliances worth the investment for everyday use?
  • How can I troubleshoot a dishwasher that isn't drying dishes properly?
  • Where can I find appliance trade-in or rebate programs for upgrading older units?
  • What should I expect to pay for a reliable washer and dryer set in the United States?
  • Recommended features in laundry appliances for busy families
  • Front-load vs top-load washing machines: which is better for large households?
  • What are alternatives to traditional electric ranges for eco-friendly cooking?
  • Side-by-side refrigerator vs French door refrigerator—what are the pros and cons?
  • Best energy-efficient kitchen appliances for a sustainable household
  • What should I do if my washing machine is making loud noises during the spin cycle?
  • How do prices for high-end kitchen appliances compare to standard models in the US?
named the companyanswered without naming itdid not answer

Columns, left to right: OpenAI, Claude, Perplexity, Gemini. The AI assistants often disagree. Across the study, on 40% of the questions where a company is named, only one of the four names it.

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Overall score 30 of 100 badge for Whirlpool

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