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Wells Fargo

wellsfargo.com · Finance · WFC

Ranked 452 of 2,047 companies in the study

39Overall score
  • Visibility28
  • Citations1
  • Sentiment65
  • Site quality87
  • AI readiness21
What this means for Wells Fargo

AI assistants name Wells Fargo in 30% of answers, much more often than the typical finance company, which is named in 3.3% of answers. Its overall score is 39 out of 100, ranking 452nd of 2,047 in the study. The Wells Fargo website passes 3 of 14 technical checks for readiness for AI tools.

We asked 15 unbranded questions about the finance market: none named Wells Fargo. AI assistants named it in 18 of 60 answers (30.0%). The typical finance company is named in 3.3% of answers. By how often it is named, Wells Fargo ranks 18 of 205 in its sector.

Named by AI in
30.0%
18 of 60 answers
Share of mentions
25.0%
compared with 5 rivals
AI readiness
3/14
technical checks passed. Typical for its sector: 3
Rank in its sector
31 of 205
by overall score, where the typical finance company scores 29
How Wells Fargo compares with all 2,047 companies

Every dot is a company in the study. Hover one to see it; click to open its report.

This companySame sectorEvery other companyNever named

What makes up the score

Five parts, each scored out of 100.

Visibility
28

How often AI assistants name the company

Citations
1

How often AI uses the company's own website as a source

Sentiment
65

How positively AI describes the company

Site quality
87

How well built the website's own pages are

AI readiness
21

How easily AI tools can read and use the website

Visibility is calculated from the answers on this page. How the score is built.

Compared with finance

205 companies in this sector. The line on each bar is the typical company.

Overall score39
Ranks 31 of 205. Typical company: 29
Named in answers30%
Ranks 18 of 205. Typical company: 3%
AI readiness21
Ranks 82 of 205. Typical company: 21
What Gemini actually said

An answer that names the company

“Most recommended mobile banking apps for managing finances on the go”

Mobile banking apps have become essential for managing finances on the go, offering a wide range of features beyond basic transactions. Many top banks and financial technology companies now provide robust apps with tools for budgeting, saving, and real-time financial insights. When choosing a mobile banking app, it's important to consider features like security, user experience, and financial management tools that align with your personal goals.

Here are some of the most recommended mobile banking apps and their standout features:

Apps from Traditional Banks with Advanced Features: …

The AI’s answer as we received it, shortened and not checked for accuracy.

Also named
Bank of America16U.S. Bank10
Share of mentions

How the mentions in these answers were split between this company and its rivals

Chase (JPMorgan Chase Bank)
31.3%
Wells Fargo
26.9%
Bank of America
23.9%
U.S. Bank
13.4%
PNC Bank
3.0%
Citibank (Citi)
1.5%
Which AI assistants named the company

Answers naming it, out of answers received

Gemini
5/15
Perplexity
5/15
OpenAI
5/15
Claude
3/15
Ready for AI agents

What this website publishes for an AI agent to read, use and buy from, on a scale of six levels.

  1. 0
  2. 1
  3. 2
  4. 3
  5. 4
  6. 5

Level 1: Basic web presence. Two of robots.txt, a sitemap and Link headers are in place.

To reach level 2:
  • Content Signals
Show every check, for your technical team
Discoverability
77 of 100
  • robots.txtPassed

    A valid robots.txt with crawl rules at the site root.

    study: 92.0%
  • SitemapPassed

    An XML sitemap listing the pages, ideally referenced from robots.txt.

    study: 86.8%
  • Link headersNot met

    Send Link headers such as rel="api-catalog" or rel="describedby" on the homepage.

    study: 0.3%
  • DNS for AI DiscoveryNot present

    Advertise agent endpoints with SVCB records under _agents.

    study: 5.5%
Content accessibility
0 of 100
  • Markdown negotiationNot met

    Return a markdown version when asked with Accept: text/markdown, for example at the CDN.

    study: 1.9%
  • llms.txtNot met

    Publish an llms.txt with a short summary and the key links.

    study: 25.1%
Bot access control
32 of 100
  • AI bot rulesPartly met

    Add explicit robots.txt groups for the main AI crawlers.

    study: 93.4%
  • Content SignalsNot met

    Add a Content-Signal line for search, ai-input and ai-train to robots.txt.

    study: 1.4%
  • Web Bot AuthNot present

    Only relevant if you run your own agents or crawlers: publish a signing key directory.

    study: 0.2%
APIs, auth and MCP
0 of 100
  • API CatalogNot met

    List public APIs in a linkset at /.well-known/api-catalog.

    study: 0.3%
  • OAuth discoveryNot met

    Publish OpenID Connect or OAuth server metadata under /.well-known.

    study: 11.8%
  • OAuth Protected ResourceNot met

    Serve protected resource metadata at /.well-known/oauth-protected-resource.

    study: 10.3%
  • auth.mdNot met

    Publish an auth.md describing how agents sign in.

    study: 0.0%
  • MCP Server CardNot met

    Offer an MCP server and publish its server card under /.well-known.

    study: 0.2%
  • A2A Agent CardNot met

    Publish an agent card at /.well-known/agent-card.json.

    study: 0.1%
  • Agent SkillsNot met

    Publish a skills index with the main tasks agents can do.

    study: 0.2%
  • WebMCPCould not check

    Register key actions such as search or cart as WebMCP tools.

    study: 33.7%
  • ARD manifestNot met

    Publish an ai-catalog.json listing every agent interface.

    study: 0.1%

Score 25 of 100 · 97% of checks could run · checked on October 5, 2026 · www.wellsfargo.com · 2,047 companies scanned

See how every company did, and how this was measured.

The checks behind the AI readiness score

3 of 14 passed. This list is for your technical team. The percentage is how many companies in the study pass each check.

These 14 checks ran during the audit and are what the AI readiness part of the overall score counts. The scan above ran later and is stricter on Link headers and Markdown, so a check can pass here and not there.

Show the 14 checks
Discoverability
  • Passedrobots.txt publishedstudy: 85.0%
  • PassedXML sitemapstudy: 73.2%
  • Not metHTTP Link headers (RFC 8288)study: 29.0%
Content Accessibility
  • Not metMarkdown content negotiationstudy: 8.3%
  • Not metllms.txt publishedstudy: 21.7%
  • PassedToken budget (page weight)study: 95.2%
Bot Access Control
  • Not metExplicit AI bot rulesstudy: 13.0%
API / Auth / MCP
  • Not metAPI Catalog (.well-known/api-catalog)study: 0.2%
  • Not metOAuth Authorization Server discoverystudy: 10.1%
  • Not metOAuth Protected Resource discoverystudy: 9.3%
  • Not metMCP Server Cardstudy: 0.0%
  • Not metA2A Agent Cardstudy: 0.0%
  • Not metWebMCP toolsstudy: 4.2%
  • Not metAgent Skills declaredstudy: 0.0%
What AI crawlers may read (robots.txt)

This website sets no rules for any AI crawler by name, like 84% of the websites whose rules we could read. Every AI crawler follows its general rules.

Training AI
  • GPTBotpartly
  • ClaudeBotpartly
  • Anthropic-AIpartly
  • Google-Extendedpartly
  • Applebot-Extendedpartly
  • Meta-ExternalAgentpartly
  • FacebookBotpartly
  • Bytespiderpartly
  • CCBotpartly
  • Diffbotpartly
  • Omgilibotpartly
AI search
  • OAI-SearchBotpartly
  • Claude-SearchBotpartly
  • PerplexityBotpartly
  • Applebotpartly
  • Amazonbotpartly
  • YouBotpartly
Answering questions
  • ChatGPT-Userpartly
  • Claude-Userpartly
  • Perplexity-Userpartly
  • DuckAssistBotpartly
  • MistralAI-Userpartly

Read from the website’s own rules file (robots.txt). An asterisk marks a crawler the file names. The rest follow its general rules. “Partly” means only some pages are blocked.

Websites the AI used as sources

How many times each website was listed as a source in these answers

bankrate.com
35
forbes.com
30
nerdwallet.com
26
finance.yahoo.com
26
cnbc.com
20
usbank.com
18
chase.com
13
reddit.com
11
experian.com
10
fool.com
9

In the study as S&P 500.

Every question, and where the company came up (9 of 15)
QuestionOpenAIClaudePerplexityGemini
  • Most recommended mobile banking apps for managing finances on the go
  • Best options for getting a business credit card with cash back and travel rewards
  • Average interest rates for 30-year fixed rate home mortgages from national banks
  • What are the most popular options for opening a personal savings account near me?
  • What steps should I take if a suspicious transaction appears on my bank statement?
  • How do I resolve online banking login issues with US-based banks?
  • Alternatives to branch-based banking for opening a new savings account
  • How does a credit union compare to a national bank for home mortgage loans?
  • Best non-bank options for small business financing in the US
  • Is it worth paying monthly maintenance fees for premium checking accounts?
  • Best full-service banks for small business checking accounts in the US
  • Which types of bank accounts are best for managing household bills and expenses?
  • Are business money market accounts a good choice for small business owners?
  • Difference between online-only banks and traditional branch banks for everyday banking needs
  • What are typical monthly fees for consumer checking accounts at traditional banks?
named the companyanswered without naming itdid not answer

Columns, left to right: OpenAI, Claude, Perplexity, Gemini. The AI assistants often disagree. Across the study, on 40% of the questions where a company is named, only one of the four names it.

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Overall score 39 of 100 badge for Wells Fargo

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