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Montgomery Ward

wards.com · Retail

Ranked 784 of 2,047 companies in the study

36Overall score
  • Visibility9
  • Citations0
  • Sentiment100
  • Site quality67
  • AI readiness29
What this means for Montgomery Ward

AI assistants rarely name Montgomery Ward: they mention it in 2 of 60 answers. Its overall score is 36 out of 100, ranking 784th of 2,047 companies. The website passes 4 of 14 technical checks for how ready it is for AI tools.

We asked 15 unbranded questions about the retail market: none named Montgomery Ward. AI assistants named it in 2 of 60 answers (3.3%). The typical retail company is named in 6.7% of answers. By how often it is named, Montgomery Ward ranks 392 of 640 in its sector.

Named fewer than three times in total. Read this as a sign that AI assistants rarely bring this company up, not as an exact comparison with its rivals.

Named by AI in
3.3%
2 of 60 answers
Share of mentions
18.2%
compared with 5 rivals
AI readiness
4/14
technical checks passed. Typical for its sector: 3
Rank in its sector
248 of 640
by overall score, where the typical retail company scores 34
How Montgomery Ward compares with all 2,047 companies

Every dot is a company in the study. Hover one to see it; click to open its report.

This companySame sectorEvery other companyNever named

What makes up the score

Five parts, each scored out of 100.

Visibility
9

How often AI assistants name the company

Citations
0

How often AI uses the company's own website as a source

Sentiment
100

How positively AI describes the company

Site quality
67

How well built the website's own pages are

AI readiness
29

How easily AI tools can read and use the website

Visibility is calculated from the answers on this page. How the score is built.

Compared with retail

640 companies in this sector. The line on each bar is the typical company.

Overall score36
Ranks 248 of 640. Typical company: 34
Named in answers3%
Ranks 392 of 640. Typical company: 7%
AI readiness29
Ranks 222 of 640. Typical company: 29
What Gemini actually said

An answer that names the company

“Where to shop for general merchandise with flexible payment plans and no annual fees”

When looking for general merchandise with flexible payment plans and no annual fees, you have a few excellent options, primarily through "buy now, pay later" (BNPL) services or store-specific credit options.

Buy Now, Pay Later (BNPL) Services:

These services allow you to split your purchase into smaller, manageable installments, often without interest or annual fees, especially for shorter payment plans. Many major retailers integrate these options at checkout.

Affirm: Affirm offers flexible payment options, including interest-free payments in four installments or longer plans w …

The AI’s answer as we received it, shortened and not checked for accuracy.

Share of mentions

How the mentions in these answers were split between this company and its rivals

Stoneberry
50.0%
Montgomery Ward
33.3%
Seventh Avenue
16.7%
Fingerhut
0.0%
MDG
0.0%
Country Door
0.0%
Which AI assistants named the company

Answers naming it, out of answers received

Gemini
2/15
Claude
0/15
OpenAI
0/15
Perplexity
0/15
Ready for AI agents

What this website publishes for an AI agent to read, use and buy from, on a scale of six levels.

  1. 0
  2. 1
  3. 2
  4. 3
  5. 4
  6. 5

Level 1: Basic web presence. Two of robots.txt, a sitemap and Link headers are in place.

To reach level 2:
  • Content Signals

The website turns away requests that do not come from a browser. AI agents that say what they are meet the same refusal.

Can an AI agent buy here?

Not by itself. Montgomery Ward publishes none of the purchase protocols we look for. An agent would have to click through the checkout like a person.

  • UCPNot present
  • ACPNot present
  • AP2Not present
  • x402Not present
  • MPPNot present

The shop runs on Salesforce Commerce Cloud.

Show every check, for your technical team
Discoverability
77 of 100
  • robots.txtPassed

    A valid robots.txt with crawl rules at the site root.

    study: 92.0%
  • SitemapPassed

    An XML sitemap listing the pages, ideally referenced from robots.txt.

    study: 86.8%
  • Link headersNot met

    Send Link headers such as rel="api-catalog" or rel="describedby" on the homepage.

    study: 0.3%
  • DNS for AI DiscoveryNot present

    Advertise agent endpoints with SVCB records under _agents.

    study: 5.5%
Content accessibility
0 of 100
  • Markdown negotiationNot met

    Return a markdown version when asked with Accept: text/markdown, for example at the CDN.

    study: 1.9%
  • llms.txtNot met

    Publish an llms.txt with a short summary and the key links.

    study: 25.1%
Bot access control
63 of 100
  • AI bot rulesPassed

    Explicit robots.txt rules for AI crawlers such as GPTBot, ClaudeBot and PerplexityBot.

    study: 93.4%
  • Content SignalsNot met

    Add a Content-Signal line for search, ai-input and ai-train to robots.txt.

    study: 1.4%
  • Web Bot AuthNot present

    Only relevant if you run your own agents or crawlers: publish a signing key directory.

    study: 0.2%
APIs, auth and MCP
0 of 100
  • API CatalogNot met

    List public APIs in a linkset at /.well-known/api-catalog.

    study: 0.3%
  • OAuth discoveryNot met

    Publish OpenID Connect or OAuth server metadata under /.well-known.

    study: 11.8%
  • OAuth Protected ResourceNot met

    Serve protected resource metadata at /.well-known/oauth-protected-resource.

    study: 10.3%
  • auth.mdNot met

    Publish an auth.md describing how agents sign in.

    study: 0.0%
  • MCP Server CardNot met

    Offer an MCP server and publish its server card under /.well-known.

    study: 0.2%
  • A2A Agent CardNot met

    Publish an agent card at /.well-known/agent-card.json.

    study: 0.1%
  • Agent SkillsNot met

    Publish a skills index with the main tasks agents can do.

    study: 0.2%
  • WebMCPCould not check

    Register key actions such as search or cart as WebMCP tools.

    study: 33.7%
  • ARD manifestNot met

    Publish an ai-catalog.json listing every agent interface.

    study: 0.1%

Score 32 of 100 · 97% of checks could run · checked on October 3, 2026 · wards.com · 2,047 companies scanned

See how every company did, and how this was measured.

The checks behind the AI readiness score

4 of 14 passed. This list is for your technical team. The percentage is how many companies in the study pass each check.

These 14 checks ran during the audit and are what the AI readiness part of the overall score counts. The scan above ran later and is stricter on Link headers and Markdown, so a check can pass here and not there.

Show the 14 checks
Discoverability
  • Passedrobots.txt publishedstudy: 85.0%
  • PassedXML sitemapstudy: 73.2%
  • Not metHTTP Link headers (RFC 8288)study: 29.0%
Content Accessibility
  • Not metMarkdown content negotiationstudy: 8.3%
  • Not metllms.txt publishedstudy: 21.7%
  • PassedToken budget (page weight)study: 95.2%
Bot Access Control
  • PassedExplicit AI bot rulesstudy: 13.0%
API / Auth / MCP
  • Not metAPI Catalog (.well-known/api-catalog)study: 0.2%
  • Not metOAuth Authorization Server discoverystudy: 10.1%
  • Not metOAuth Protected Resource discoverystudy: 9.3%
  • Not metMCP Server Cardstudy: 0.0%
  • Not metA2A Agent Cardstudy: 0.0%
  • Not metWebMCP toolsstudy: 4.2%
  • Not metAgent Skills declaredstudy: 0.0%
What AI crawlers may read (robots.txt)

This website sets rules for 7 AI crawlers by name. All others follow its general rules.

Training AI
  • GPTBotpartly
  • ClaudeBotpartly
  • Anthropic-AIpartly
  • Google-Extended*allowed
  • Applebot-Extendedpartly
  • Meta-ExternalAgentpartly
  • FacebookBotpartly
  • Bytespiderpartly
  • CCBotpartly
  • Diffbotpartly
  • Omgilibotpartly
AI search
  • OAI-SearchBot*allowed
  • Claude-SearchBot*allowed
  • PerplexityBot*allowed
  • Applebotpartly
  • Amazonbotpartly
  • YouBotpartly
Answering questions
  • ChatGPT-User*allowed
  • Claude-User*allowed
  • Perplexity-User*allowed
  • DuckAssistBotpartly
  • MistralAI-Userpartly

Read from the website’s own rules file (robots.txt). An asterisk marks a crawler the file names. The rest follow its general rules. “Partly” means only some pages are blocked.

Websites the AI used as sources

How many times each website was listed as a source in these answers

paypal.com
31
cnbc.com
18
affirm.com
18
consumerfinance.gov
18
klarna.com
16
forbes.com
12
zip.co
12
chase.com
11
nerdwallet.com
10
wayfair.com
10

In the study as US retailers: listed as a retailer in Wikidata, a public database, and among the websites Cloudflare Radar ranks as visited.

Every question, and where the company came up (2 of 15)
QuestionOpenAIClaudePerplexityGemini
  • Tips for managing payments with furniture financing websites
  • Where can I find affordable furniture with pay-over-time plans for American shoppers?
  • What is the typical interest rate for pay-over-time furniture purchases in the US?
  • What are some options besides installment payment stores for getting electronics on a budget?
  • Best places to buy home goods online with buy now, pay later options in the US
  • Why might my buy now, pay later application for home goods be denied?
  • How do installment payment home goods sites compare to rent-to-own stores?
  • Buy now, pay later versus traditional credit cards for purchasing electronics and home décor
  • Where to shop for general merchandise with flexible payment plans and no annual fees
  • Is buy now, pay later a good way to furnish a new apartment on a budget?
  • Are there late fees with buy now, pay later home goods retailers?
  • Are pay-over-time general merchandise stores worth it for building credit?
  • Alternatives to pay-over-time sites for affordable home décor in the US
  • Ways to upgrade home electronics using buy now, pay later platforms
  • How can families use deferred payment plans to budget for holiday shopping?
named the companyanswered without naming itdid not answer

Columns, left to right: OpenAI, Claude, Perplexity, Gemini. The AI assistants often disagree. Across the study, on 40% of the questions where a company is named, only one of the four names it.

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