Victoria’s Secret
victoriassecret.com · Consumer goods · VSXY
Ranked 1,040 of 2,047 companies in the study
- Visibility16
- Citations1
- Sentiment50
- Site quality93
- AI readiness7
AI assistants name Victoria’s Secret in 13.3% of answers, which is higher than the typical company in the consumer goods sector. Its overall score is 32 out of 100, ranking 1,040th of 2,047 companies. The company’s website passes 1 of 14 technical checks for readiness with AI tools.
We asked 15 unbranded questions about the consumer goods market: none named Victoria’s Secret. AI assistants named it in 8 of 60 answers (13.3%). The typical consumer goods company is named in 3.3% of answers. By how often it is named, Victoria’s Secret ranks 29 of 118 in its sector.
Every dot is a company in the study. Hover one to see it; click to open its report.
This companySame sectorEvery other companyNever named
Five parts, each scored out of 100.
How often AI assistants name the company
How often AI uses the company's own website as a source
How positively AI describes the company
How well built the website's own pages are
How easily AI tools can read and use the website
Visibility is calculated from the answers on this page. How the score is built.
118 companies in this sector. The line on each bar is the typical company.
An answer that names the company
“What is the average price range for women’s lingerie sets in the US?”
Short answer
Typical retail price ranges for women’s bra-and-panty lingerie sets in the U.S.:
Budget / fast-fashion: roughly $10–$35 per set. (target.com)
Mid‑range / national brands: roughly $35–$100 per set. (brafinder.com)
Premium / designer / luxury: $100 and up (often $150–$500+ for specialty or couture pieces). (victoriassecret.com …
The AI’s answer as we received it, shortened and not checked for accuracy.
How the mentions in these answers were split between this company and its rivals
Answers naming it, out of answers received
What this website publishes for an AI agent to read, use and buy from, on a scale of six levels.
- 0
- 1
- 2
- 3
- 4
- 5
Level 1: Basic web presence. Two of robots.txt, a sitemap and Link headers are in place.
- Content Signals
The website turns away requests that do not come from a browser. AI agents that say what they are meet the same refusal.
Show every check, for your technical teamHide the checks
- study: 92.0%robots.txtPassed
A valid robots.txt with crawl rules at the site root.
- study: 86.8%SitemapPassed
An XML sitemap listing the pages, ideally referenced from robots.txt.
- study: 0.3%Link headersNot met
Send Link headers such as rel="api-catalog" or rel="describedby" on the homepage.
- study: 5.5%DNS for AI DiscoveryNot present
Advertise agent endpoints with SVCB records under _agents.
- study: 1.9%Markdown negotiationNot met
Return a markdown version when asked with Accept: text/markdown, for example at the CDN.
- study: 25.1%llms.txtPassed
An llms.txt that tells language models what the site offers.
- study: 93.4%AI bot rulesPartly met
Add explicit robots.txt groups for the main AI crawlers.
- study: 1.4%Content SignalsNot met
Add a Content-Signal line for search, ai-input and ai-train to robots.txt.
- study: 0.2%Web Bot AuthNot present
Only relevant if you run your own agents or crawlers: publish a signing key directory.
- study: 0.3%API CatalogNot met
List public APIs in a linkset at /.well-known/api-catalog.
- study: 11.8%OAuth discoveryNot met
Publish OpenID Connect or OAuth server metadata under /.well-known.
- study: 10.3%OAuth Protected ResourceNot met
Serve protected resource metadata at /.well-known/oauth-protected-resource.
- study: 0.0%auth.mdNot met
Publish an auth.md describing how agents sign in.
- study: 0.2%MCP Server CardNot met
Offer an MCP server and publish its server card under /.well-known.
- study: 0.1%A2A Agent CardNot met
Publish an agent card at /.well-known/agent-card.json.
- study: 0.2%Agent SkillsNot met
Publish a skills index with the main tasks agents can do.
- study: 33.7%WebMCPNot met
Register key actions such as search or cart as WebMCP tools.
- study: 0.1%ARD manifestNot met
Publish an ai-catalog.json listing every agent interface.
Score 35 of 100 · 100% of checks could run · checked on October 3, 2026 · victoriassecret.com · 2,047 companies scanned
1 of 14 passed. This list is for your technical team. The percentage is how many companies in the study pass each check.
These 14 checks ran during the audit and are what the AI readiness part of the overall score counts. The scan above ran later and is stricter on Link headers and Markdown, so a check can pass here and not there.
Show the 14 checksHide them
- Not metrobots.txt publishedstudy: 85.0%
- Not metXML sitemapstudy: 73.2%
- Not metHTTP Link headers (RFC 8288)study: 29.0%
- Not metMarkdown content negotiationstudy: 8.3%
- Not metllms.txt publishedstudy: 21.7%
- PassedToken budget (page weight)study: 95.2%
- Not metExplicit AI bot rulesstudy: 13.0%
- Not metAPI Catalog (.well-known/api-catalog)study: 0.2%
- Not metOAuth Authorization Server discoverystudy: 10.1%
- Not metOAuth Protected Resource discoverystudy: 9.3%
- Not metMCP Server Cardstudy: 0.0%
- Not metA2A Agent Cardstudy: 0.0%
- Not metWebMCP toolsstudy: 4.2%
- Not metAgent Skills declaredstudy: 0.0%
How many times each website was listed as a source in these answers
In the study as Consumer brands. Number 82 on the NRF Top 100 Retailers 2026 list, ranked by US retail sales.
- Is it worth spending more on premium loungewear for home use?
- What should I do if my bra straps won't stay up?
- What is the average price range for women’s lingerie sets in the US?
- What kind of lingerie is best for wearing under formal dresses?
- Which activewear pieces are most comfortable for yoga and pilates?
- How do wireless bras compare to underwire bras in terms of comfort and support?
- Where else can I find comfortable loungewear outside of specialty lingerie stores?
- Are high-priced swimwear sets significantly better than budget options?
- What are some good options for modest swimwear available in the US?
- Where can I find a wide selection of bras and panties for different body types?
- Are beauty products from lingerie retailers more expensive than those from drugstores?
- How can I make sure my sports bra fits correctly for high-impact activities?
- Lace vs. cotton lingerie sets: which is better for everyday wear?
- What are the best places to shop for affordable lingerie in the US?
- What are some alternatives to traditional underwire bras?
Columns, left to right: OpenAI, Claude, Perplexity, Gemini. The AI assistants often disagree. Across the study, on 40% of the questions where a company is named, only one of the four names it.
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<a href="https://aeo-audit.rezolve.com/us/victoriassecret.com"><img src="https://aeo-audit.rezolve.com/us/badges/victoriassecret.com.svg" alt="Overall score 32 of 100, US AI Visibility Study 2026" width="280" height="64"></a>