- Visibility0
- Citations0
- Sentiment50
- Site quality80
- AI readiness21
AI assistants do not name VF in any of their 60 answers, while they may name companies like Columbia Sportswear. This is less frequent than the typical company in the consumer goods sector. VF has an overall score of 26 out of 100, ranking 1,777th of 2,047. Its website passes 3 out of 14 technical checks for AI tool readiness.
We asked 15 unbranded questions about the consumer goods market: none named VF. AI assistants named it in none of 60 answers. The typical consumer goods company is named in 3.3% of answers. By how often it is named, VF ranks 77 of 118 in its sector.
Named fewer than three times in total. Read this as a sign that AI assistants rarely bring this company up, not as an exact comparison with its rivals.
Every dot is a company in the study. Hover one to see it; click to open its report.
This companySame sectorEvery other companyNever named
Five parts, each scored out of 100.
How often AI assistants name the company
How often AI uses the company's own website as a source
How positively AI describes the company
How well built the website's own pages are
How easily AI tools can read and use the website
Visibility is calculated from the answers on this page. How the score is built.
118 companies in this sector. The line on each bar is the typical company.
The company is not named in this answer
“Affordable alternatives to high-end outdoor apparel for weekend adventurers?”
I'll search for information about affordable alternatives to expensive outdoor apparel brands.Here are some excellent affordable alternatives to premium outdoor apparel brands for weekend adventurers:
Budget-Friendly Brands
Decathlon is the standout choice for affordability without compromising quality. Decathlon designs, manufactures, and distributes their products in-house, allowing them to manage costs without compromising quality. Their outdoor gear brands Quechua (camping/hiking) and Forclaz (backpacking/trekking) offer some of the most affordable gear you'll find that's still wo …
The AI’s answer as we received it, shortened and not checked for accuracy.
How the mentions in these answers were split between this company and its rivals
Answers naming it, out of answers received
What this website publishes for an AI agent to read, use and buy from, on a scale of six levels.
- 0
- 1
- 2
- 3
- 4
- 5
Level 0: Not yet agent-ready. Agents struggle to find basic information about the site.
- 2 of robots.txt, Sitemap, Link headers
Show every check, for your technical teamHide the checks
- study: 92.0%robots.txtNot met
Publish a valid robots.txt with crawl rules and a Sitemap line.
- study: 86.8%SitemapPartly met
Serve an XML sitemap and reference it from robots.txt.
- study: 0.3%Link headersNot met
Send Link headers such as rel="api-catalog" or rel="describedby" on the homepage.
- study: 5.5%DNS for AI DiscoveryNot present
Advertise agent endpoints with SVCB records under _agents.
- study: 1.9%Markdown negotiationNot met
Return a markdown version when asked with Accept: text/markdown, for example at the CDN.
- study: 25.1%llms.txtPassed
An llms.txt that tells language models what the site offers.
- study: 93.4%AI bot rulesNot met
Add explicit robots.txt groups for the main AI crawlers.
- study: 1.4%Content SignalsNot met
Add a Content-Signal line for search, ai-input and ai-train to robots.txt.
- study: 0.2%Web Bot AuthNot present
Only relevant if you run your own agents or crawlers: publish a signing key directory.
- study: 0.3%API CatalogNot met
List public APIs in a linkset at /.well-known/api-catalog.
- study: 11.8%OAuth discoveryNot met
Publish OpenID Connect or OAuth server metadata under /.well-known.
- study: 10.3%OAuth Protected ResourceNot met
Serve protected resource metadata at /.well-known/oauth-protected-resource.
- study: 0.0%auth.mdNot met
Publish an auth.md describing how agents sign in.
- study: 0.2%MCP Server CardNot met
Offer an MCP server and publish its server card under /.well-known.
- study: 0.1%A2A Agent CardNot met
Publish an agent card at /.well-known/agent-card.json.
- study: 0.2%Agent SkillsNot met
Publish a skills index with the main tasks agents can do.
- study: 33.7%WebMCPCould not check
Register key actions such as search or cart as WebMCP tools.
- study: 0.1%ARD manifestNot met
Publish an ai-catalog.json listing every agent interface.
Score 18 of 100 · 97% of checks could run · checked on October 5, 2026 · vfc.com · 2,047 companies scanned
3 of 14 passed. This list is for your technical team. The percentage is how many companies in the study pass each check.
These 14 checks ran during the audit and are what the AI readiness part of the overall score counts. The scan above ran later and is stricter on Link headers and Markdown, so a check can pass here and not there.
Show the 14 checksHide them
- Not metrobots.txt publishedstudy: 85.0%
- PassedXML sitemapstudy: 73.2%
- Not metHTTP Link headers (RFC 8288)study: 29.0%
- Not metMarkdown content negotiationstudy: 8.3%
- Passedllms.txt publishedstudy: 21.7%
- PassedToken budget (page weight)study: 95.2%
- Not metExplicit AI bot rulesstudy: 13.0%
- Not metAPI Catalog (.well-known/api-catalog)study: 0.2%
- Not metOAuth Authorization Server discoverystudy: 10.1%
- Not metOAuth Protected Resource discoverystudy: 9.3%
- Not metMCP Server Cardstudy: 0.0%
- Not metA2A Agent Cardstudy: 0.0%
- Not metWebMCP toolsstudy: 4.2%
- Not metAgent Skills declaredstudy: 0.0%
How many times each website was listed as a source in these answers
In the study as Consumer brands.
- Differences between lifestyle-focused outdoor brands and technical performance brands?
- What type of outdoor clothing is best for layered warmth on winter hikes?
- What is the average price range for high-quality activewear sets in the US?
- Why does some outdoor gear lose water resistance after a few washes?
- Is premium activewear really worth the higher investment?
- Why do technical outdoor jackets cost more than casual outerwear?
- Are sustainable workwear options as durable as traditional choices?
- Outdoor apparel vs workwear: which offers better durability for heavy use?
- Affordable alternatives to high-end outdoor apparel for weekend adventurers?
- Common issues with workwear durability and how to fix them?
- Which activewear features are most important for high-impact training?
- What are the best outdoor apparel brands for all-weather hiking?
- Best workwear options for construction and trade professionals in the US?
- How does activewear differ from traditional sportswear in terms of performance?
- Top activewear brands focused on sustainability and ethical production?
Columns, left to right: OpenAI, Claude, Perplexity, Gemini. The AI assistants often disagree. Across the study, on 40% of the questions where a company is named, only one of the four names it.