- Visibility0
- Citations0
- Sentiment50
- Site quality73
- AI readiness36
AI assistants do not name USANA Health Sciences in any of their 60 answers, while Nature Made, Thorne and Life Extension are named. The company has an overall score of 26 out of 100, ranking 1,774th of 2,047 overall and 88th of 118 in its sector. Its website passes 4 out of 14 technical checks for readiness with AI tools.
We asked 15 unbranded questions about the consumer goods market: none named USANA Health Sciences. AI assistants named it in none of 60 answers. The typical consumer goods company is named in 3.3% of answers. By how often it is named, USANA Health Sciences ranks 77 of 118 in its sector.
Named fewer than three times in total. Read this as a sign that AI assistants rarely bring this company up, not as an exact comparison with its rivals.
Every dot is a company in the study. Hover one to see it; click to open its report.
This companySame sectorEvery other companyNever named
Five parts, each scored out of 100.
How often AI assistants name the company
How often AI uses the company's own website as a source
How positively AI describes the company
How well built the website's own pages are
How easily AI tools can read and use the website
Visibility is calculated from the answers on this page. How the score is built.
118 companies in this sector. The line on each bar is the typical company.
The company is not named in this answer
“Are there affordable options for high-potency daily multivitamins?”
I'll search for information about affordable high-potency daily multivitamins for you.Yes, there are several affordable options for high-potency daily multivitamins:
Budget-Friendly Options:
Nature Made Multi for Him is a comprehensive multivitamin with most nutrients at or near 100% of the daily value while remaining very affordable (under $15 for a 90-day supply). Nature Made with Iron is recommended as a reliable daily multivitamin without spending a fortune, at roughly six cents per day, delivering 23 key nutrients with USP verification.
Mid-Range Quality Option:
Thorne's Basic …
The AI’s answer as we received it, shortened and not checked for accuracy.
How the mentions in these answers were split between this company and its rivals
Answers naming it, out of answers received
What this website publishes for an AI agent to read, use and buy from, on a scale of six levels.
- 0
- 1
- 2
- 3
- 4
- 5
Level 1: Basic web presence. Two of robots.txt, a sitemap and Link headers are in place.
- Content Signals
Show every check, for your technical teamHide the checks
- study: 92.0%robots.txtPassed
A valid robots.txt with crawl rules at the site root.
- study: 86.8%SitemapPassed
An XML sitemap listing the pages, ideally referenced from robots.txt.
- study: 0.3%Link headersNot met
Send Link headers such as rel="api-catalog" or rel="describedby" on the homepage.
- study: 5.5%DNS for AI DiscoveryNot present
Advertise agent endpoints with SVCB records under _agents.
- study: 1.9%Markdown negotiationNot met
Return a markdown version when asked with Accept: text/markdown, for example at the CDN.
- study: 25.1%llms.txtNot met
Publish an llms.txt with a short summary and the key links.
- study: 93.4%AI bot rulesPassed
Explicit robots.txt rules for AI crawlers such as GPTBot, ClaudeBot and PerplexityBot.
- study: 1.4%Content SignalsNot met
Add a Content-Signal line for search, ai-input and ai-train to robots.txt.
- study: 0.2%Web Bot AuthNot present
Only relevant if you run your own agents or crawlers: publish a signing key directory.
- study: 0.3%API CatalogNot met
List public APIs in a linkset at /.well-known/api-catalog.
- study: 11.8%OAuth discoveryNot met
Publish OpenID Connect or OAuth server metadata under /.well-known.
- study: 10.3%OAuth Protected ResourceNot met
Serve protected resource metadata at /.well-known/oauth-protected-resource.
- study: 0.0%auth.mdNot met
Publish an auth.md describing how agents sign in.
- study: 0.2%MCP Server CardNot met
Offer an MCP server and publish its server card under /.well-known.
- study: 0.1%A2A Agent CardNot met
Publish an agent card at /.well-known/agent-card.json.
- study: 0.2%Agent SkillsNot met
Publish a skills index with the main tasks agents can do.
- study: 33.7%WebMCPCould not check
Register key actions such as search or cart as WebMCP tools.
- study: 0.1%ARD manifestNot met
Publish an ai-catalog.json listing every agent interface.
Score 32 of 100 · 97% of checks could run · checked on October 5, 2026 · usana.com · 2,047 companies scanned
4 of 14 passed. This list is for your technical team. The percentage is how many companies in the study pass each check.
These 14 checks ran during the audit and are what the AI readiness part of the overall score counts. The scan above ran later and is stricter on Link headers and Markdown, so a check can pass here and not there.
Show the 14 checksHide them
- Passedrobots.txt publishedstudy: 85.0%
- PassedXML sitemapstudy: 73.2%
- Not metHTTP Link headers (RFC 8288)study: 29.0%
- Not metMarkdown content negotiationstudy: 8.3%
- Not metllms.txt publishedstudy: 21.7%
- PassedToken budget (page weight)study: 95.2%
- PassedExplicit AI bot rulesstudy: 13.0%
- Not metAPI Catalog (.well-known/api-catalog)study: 0.2%
- Not metOAuth Authorization Server discoverystudy: 10.1%
- Not metOAuth Protected Resource discoverystudy: 9.3%
- Not metMCP Server Cardstudy: 0.0%
- Not metA2A Agent Cardstudy: 0.0%
- Not metWebMCP toolsstudy: 4.2%
- Not metAgent Skills declaredstudy: 0.0%
This website sets rules for 5 AI crawlers by name. All others follow its general rules.
- GPTBot*partly
- ClaudeBotpartly
- Anthropic-AIpartly
- Google-Extendedpartly
- Applebot-Extended*partly
- Meta-ExternalAgentpartly
- FacebookBotpartly
- Bytespiderpartly
- CCBot*partly
- Diffbotpartly
- Omgilibotpartly
- OAI-SearchBotpartly
- Claude-SearchBotpartly
- PerplexityBotpartly
- Applebotpartly
- Amazonbotpartly
- YouBot*partly
- ChatGPT-User*partly
- Claude-Userpartly
- Perplexity-Userpartly
- DuckAssistBotpartly
- MistralAI-Userpartly
Read from the website’s own rules file (robots.txt). An asterisk marks a crawler the file names. The rest follow its general rules. “Partly” means only some pages are blocked.
How many times each website was listed as a source in these answers
In the study as Consumer brands.
- Which supplements are best for supporting bone and joint health as you age?
- What are some alternatives to taking daily multivitamin tablets for nutritional support?
- Are there common side effects to look out for when taking daily nutritional supplements?
- How do multivitamins compare to targeted cellular health supplements?
- Are there affordable options for high-potency daily multivitamins?
- What are the top benefits of choosing supplements formulated with clinical research in mind?
- Are premium nutritional supplements more effective than standard options for nutritional support?
- Are plant-based dietary supplements as effective as traditional vitamins for overall wellness?
- Which non-pill forms of supplements, like shakes or powders, are popular for wellness routines?
- What are the best vitamins and nutritional supplements for supporting daily cellular health?
- What should I do if I don't notice any benefits after starting a new vitamin routine?
- Is investing in science-backed nutritional supplements for cell health worth the higher price?
- Which supplements are recommended for boosting immune system wellness in adults?
- How much do science-based vitamins and nutritional supplements typically cost in the US?
- What kinds of nutritionals help promote relaxation and support mood balance?
Columns, left to right: OpenAI, Claude, Perplexity, Gemini. The AI assistants often disagree. Across the study, on 40% of the questions where a company is named, only one of the four names it.