- Visibility38
- Citations1
- Sentiment69
- Site quality87
- AI readiness14
AI assistants name Urban Outfitters in 45% of answers, much more often than the typical company in retail. Its overall score is 42 out of 100, ranking 211th of 2,047 companies. Its website passes 2 out of 14 technical checks for how ready it is for AI tools.
We asked 15 unbranded questions about the retail market: none named Urban Outfitters. AI assistants named it in 27 of 60 answers (45.0%). The typical retail company is named in 6.7% of answers. By how often it is named, Urban Outfitters ranks 31 of 640 in its sector.
Every dot is a company in the study. Hover one to see it; click to open its report.
This companySame sectorEvery other companyNever named
Five parts, each scored out of 100.
How often AI assistants name the company
How often AI uses the company's own website as a source
How positively AI describes the company
How well built the website's own pages are
How easily AI tools can read and use the website
Visibility is calculated from the answers on this page. How the score is built.
640 companies in this sector. The line on each bar is the typical company.
An answer that names the company
“What are the best alternatives to mainstream fashion retailers for unique dorm room decor?”
I can help you find great alternatives to mainstream fashion retailers for unique dorm room decor! Here are some excellent options:
Vintage & Thrift Stores
Local thrift shops like Goodwill, Salvation Army, and independent vintage stores offer one-of-a-kind pieces at budget-friendly prices
Vintage rugs, posters, and furniture add character that mass-produced items can't match
Online Marketplaces
Etsy: Perfect for handmade, vintage, and custom decor items from independent sellers
eBay: Great for vintage posters, collectibles, and unique wall art
Poshmark & Depop: …
The AI’s answer as we received it, shortened and not checked for accuracy.
How the mentions in these answers were split between this company and its rivals
Answers naming it, out of answers received
What this website publishes for an AI agent to read, use and buy from, on a scale of six levels.
This website turned most of our scan away, so it has no level. Only 28% of the checks could run. That reflects the website’s rules for automated visitors, and an AI agent arriving by itself meets the same rules.
We could not tell. The website turned away our requests for the files an agent would read. An agent arriving by itself is turned away the same way.
- UCPCould not check
- ACPNot present
- AP2Not present
- x402Not present
- MPPNot present
Show every check, for your technical teamHide the checks
- study: 92.0%robots.txtCould not check
Publish a valid robots.txt with crawl rules and a Sitemap line.
- study: 86.8%SitemapCould not check
Serve an XML sitemap and reference it from robots.txt.
- study: 0.3%Link headersCould not check
Send Link headers such as rel="api-catalog" or rel="describedby" on the homepage.
- study: 5.5%DNS for AI DiscoveryNot present
Advertise agent endpoints with SVCB records under _agents.
- study: 1.9%Markdown negotiationCould not check
Return a markdown version when asked with Accept: text/markdown, for example at the CDN.
- study: 25.1%llms.txtPassed
An llms.txt that tells language models what the site offers.
- study: 93.4%AI bot rulesCould not check
Add explicit robots.txt groups for the main AI crawlers.
- study: 1.4%Content SignalsCould not check
Add a Content-Signal line for search, ai-input and ai-train to robots.txt.
- study: 0.2%Web Bot AuthCould not check
Only relevant if you run your own agents or crawlers: publish a signing key directory.
- study: 0.3%API CatalogCould not check
List public APIs in a linkset at /.well-known/api-catalog.
- study: 11.8%OAuth discoveryCould not check
Publish OpenID Connect or OAuth server metadata under /.well-known.
- study: 10.3%OAuth Protected ResourceCould not check
Serve protected resource metadata at /.well-known/oauth-protected-resource.
- study: 0.0%auth.mdCould not check
Publish an auth.md describing how agents sign in.
- study: 0.2%MCP Server CardNot met
Offer an MCP server and publish its server card under /.well-known.
- study: 0.1%A2A Agent CardNot met
Publish an agent card at /.well-known/agent-card.json.
- study: 0.2%Agent SkillsNot met
Publish a skills index with the main tasks agents can do.
- study: 33.7%WebMCPCould not check
Register key actions such as search or cart as WebMCP tools.
- study: 0.1%ARD manifestNot met
Publish an ai-catalog.json listing every agent interface.
Score 37 of 100 · 28% of checks could run · checked on October 5, 2026 · www.urbanoutfitters.com · 2,047 companies scanned
2 of 14 passed. This list is for your technical team. The percentage is how many companies in the study pass each check.
These 14 checks ran during the audit and are what the AI readiness part of the overall score counts. The scan above ran later and is stricter on Link headers and Markdown, so a check can pass here and not there.
Show the 14 checksHide them
- Not metrobots.txt publishedstudy: 85.0%
- Not metXML sitemapstudy: 73.2%
- Not metHTTP Link headers (RFC 8288)study: 29.0%
- Not metMarkdown content negotiationstudy: 8.3%
- Passedllms.txt publishedstudy: 21.7%
- PassedToken budget (page weight)study: 95.2%
- Not metExplicit AI bot rulesstudy: 13.0%
- Not metAPI Catalog (.well-known/api-catalog)study: 0.2%
- Not metOAuth Authorization Server discoverystudy: 10.1%
- Not metOAuth Protected Resource discoverystudy: 9.3%
- Not metMCP Server Cardstudy: 0.0%
- Not metA2A Agent Cardstudy: 0.0%
- Not metWebMCP toolsstudy: 4.2%
- Not metAgent Skills declaredstudy: 0.0%
How many times each website was listed as a source in these answers
In the study as Consumer brands. Number 93 on the NRF Top 100 Retailers 2026 list, ranked by US retail sales.
- What are the best alternatives to mainstream fashion retailers for unique dorm room decor?
- What price range should I expect for trendy apparel and accessories at youth-focused retailers in the US?
- Where else can I find affordable accessories and clothing for a youthful contemporary look?
- Are youth-oriented fashion retailers worth it for trendy home decor and accessories?
- What should I do if my order from a trendy fashion retailer arrives damaged or with missing items?
- Are there regular sales or student discounts at lifestyle fashion stores aimed at young adults?
- How can I get the right fit when shopping online for youth fashion and lifestyle products?
- What are some good outfit ideas from American lifestyle fashion retailers for back to school season?
- What are the best fashion retailers for young adults looking for unique and trendy styles in the US?
- How does shopping at youth-focused fashion stores compare with fast fashion outlets in terms of style and quality?
- What’s the difference between a lifestyle retailer and a typical clothing store for young adults?
- Where can college students shop for affordable and contemporary outfits for campus life?
- How can college students incorporate bohemian or vintage styles into their everyday outfits?
- What types of retailers offer quirky or eclectic gifts for young adults besides traditional fashion stores?
- Is shopping at contemporary lifestyle stores a good idea for building a unique wardrobe on a budget?
Columns, left to right: OpenAI, Claude, Perplexity, Gemini. The AI assistants often disagree. Across the study, on 40% of the questions where a company is named, only one of the four names it.
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<a href="https://aeo-audit.rezolve.com/us/urbanoutfitters.com"><img src="https://aeo-audit.rezolve.com/us/badges/urbanoutfitters.com.svg" alt="Overall score 42 of 100, US AI Visibility Study 2026" width="280" height="64"></a>