- Visibility19
- Citations6
- Sentiment63
- Site quality80
- AI readiness21
AI assistants name Union Pacific in 10% of answers, twice as often as the typical company in its sector. Its overall score is 35 out of 100, ranking 841st of 2,047 companies. Union Pacific's website passes 3 out of 14 technical checks for readiness for AI tools.
We asked 15 unbranded questions about the industrial market: none named Union Pacific. AI assistants named it in 6 of 60 answers (10.0%). The typical industrial company is named in 5.0% of answers. By how often it is named, Union Pacific ranks 74 of 246 in its sector.
Every dot is a company in the study. Hover one to see it; click to open its report.
This companySame sectorEvery other companyNever named
Five parts, each scored out of 100.
How often AI assistants name the company
How often AI uses the company's own website as a source
How positively AI describes the company
How well built the website's own pages are
How easily AI tools can read and use the website
Visibility is calculated from the answers on this page. How the score is built.
246 companies in this sector. The line on each bar is the typical company.
An answer that names the company
“What are the best options for large-scale rail freight shipping across the western United States?”
I'll search for current information about large-scale rail freight shipping options in the western United States.Based on the latest information, here are the best options for large-scale rail freight shipping across the western United States:
Primary Carriers
Union Pacific and BNSF dominate the west. These are your two main options for comprehensive western coverage:
Union Pacific Railroad
Union Pacific operates over 32,000 miles of track across 23 states in the western two-thirds of the country. It plays a vital role in transporting agricultural products, automotive parts, chemical …
The AI’s answer as we received it, shortened and not checked for accuracy.
How the mentions in these answers were split between this company and its rivals
Answers naming it, out of answers received
What this website publishes for an AI agent to read, use and buy from, on a scale of six levels.
- 0
- 1
- 2
- 3
- 4
- 5
Level 1: Basic web presence. Two of robots.txt, a sitemap and Link headers are in place.
- Content Signals
Show every check, for your technical teamHide the checks
- study: 92.0%robots.txtPassed
A valid robots.txt with crawl rules at the site root.
- study: 86.8%SitemapPassed
An XML sitemap listing the pages, ideally referenced from robots.txt.
- study: 0.3%Link headersNot met
Send Link headers such as rel="api-catalog" or rel="describedby" on the homepage.
- study: 5.5%DNS for AI DiscoveryNot present
Advertise agent endpoints with SVCB records under _agents.
- study: 1.9%Markdown negotiationNot met
Return a markdown version when asked with Accept: text/markdown, for example at the CDN.
- study: 25.1%llms.txtNot met
Publish an llms.txt with a short summary and the key links.
- study: 93.4%AI bot rulesPartly met
Add explicit robots.txt groups for the main AI crawlers.
- study: 1.4%Content SignalsNot met
Add a Content-Signal line for search, ai-input and ai-train to robots.txt.
- study: 0.2%Web Bot AuthNot present
Only relevant if you run your own agents or crawlers: publish a signing key directory.
- study: 0.3%API CatalogNot met
List public APIs in a linkset at /.well-known/api-catalog.
- study: 11.8%OAuth discoveryNot met
Publish OpenID Connect or OAuth server metadata under /.well-known.
- study: 10.3%OAuth Protected ResourceNot met
Serve protected resource metadata at /.well-known/oauth-protected-resource.
- study: 0.0%auth.mdNot met
Publish an auth.md describing how agents sign in.
- study: 0.2%MCP Server CardNot met
Offer an MCP server and publish its server card under /.well-known.
- study: 0.1%A2A Agent CardNot met
Publish an agent card at /.well-known/agent-card.json.
- study: 0.2%Agent SkillsNot met
Publish a skills index with the main tasks agents can do.
- study: 33.7%WebMCPCould not check
Register key actions such as search or cart as WebMCP tools.
- study: 0.1%ARD manifestNot met
Publish an ai-catalog.json listing every agent interface.
Score 25 of 100 · 97% of checks could run · checked on October 5, 2026 · www.up.com · 2,047 companies scanned
3 of 14 passed. This list is for your technical team. The percentage is how many companies in the study pass each check.
These 14 checks ran during the audit and are what the AI readiness part of the overall score counts. The scan above ran later and is stricter on Link headers and Markdown, so a check can pass here and not there.
Show the 14 checksHide them
- Passedrobots.txt publishedstudy: 85.0%
- PassedXML sitemapstudy: 73.2%
- Not metHTTP Link headers (RFC 8288)study: 29.0%
- Not metMarkdown content negotiationstudy: 8.3%
- Not metllms.txt publishedstudy: 21.7%
- PassedToken budget (page weight)study: 95.2%
- Not metExplicit AI bot rulesstudy: 13.0%
- Not metAPI Catalog (.well-known/api-catalog)study: 0.2%
- Not metOAuth Authorization Server discoverystudy: 10.1%
- Not metOAuth Protected Resource discoverystudy: 9.3%
- Not metMCP Server Cardstudy: 0.0%
- Not metA2A Agent Cardstudy: 0.0%
- Not metWebMCP toolsstudy: 4.2%
- Not metAgent Skills declaredstudy: 0.0%
This website sets no rules for any AI crawler by name, like 84% of the websites whose rules we could read. Every AI crawler follows its general rules.
- GPTBotpartly
- ClaudeBotpartly
- Anthropic-AIpartly
- Google-Extendedpartly
- Applebot-Extendedpartly
- Meta-ExternalAgentpartly
- FacebookBotpartly
- Bytespiderpartly
- CCBotpartly
- Diffbotpartly
- Omgilibotpartly
- OAI-SearchBotpartly
- Claude-SearchBotpartly
- PerplexityBotpartly
- Applebotpartly
- Amazonbotpartly
- YouBotpartly
- ChatGPT-Userpartly
- Claude-Userpartly
- Perplexity-Userpartly
- DuckAssistBotpartly
- MistralAI-Userpartly
Read from the website’s own rules file (robots.txt). An asterisk marks a crawler the file names. The rest follow its general rules. “Partly” means only some pages are blocked.
How many times each website was listed as a source in these answers
In the study as S&P 500.
- Which modes of transportation compete with rail for industrial freight in the western US?
- What are the best options for large-scale rail freight shipping across the western United States?
- What factors should businesses consider before switching to rail-based freight services?
- Alternatives to traditional rail freight for time-sensitive cargo shipments
- What are typical industries that benefit most from bulk rail shipping?
- How can companies use rail logistics to improve supply chain stability?
- Is investing in rail freight logistics a cost-effective solution for cross-country distribution?
- What common delays occur with rail freight shipments and how can they be minimized?
- What alternatives exist to rail freight for bulk shipping across long distances in the US?
- Rail transportation vs. air freight for heavy industrial goods—what are the pros and cons?
- Are there volume discounts available for large-scale rail logistics contracts?
- How are rates calculated for bulk rail freight in the United States?
- How do businesses resolve issues with damaged goods during rail transportation?
- How does intermodal rail freight compare to trucking for long-distance shipping?
- How do I choose a reliable provider for shipping bulk commodities by train?
Columns, left to right: OpenAI, Claude, Perplexity, Gemini. The AI assistants often disagree. Across the study, on 40% of the questions where a company is named, only one of the four names it.
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<a href="https://aeo-audit.rezolve.com/us/up.com"><img src="https://aeo-audit.rezolve.com/us/badges/up.com.svg" alt="Overall score 35 of 100, US AI Visibility Study 2026" width="280" height="64"></a>