- Visibility23
- Citations0
- Sentiment86
- Site quality73
- AI readiness0
AI assistants name UGG in 16.7% of answers, which is more often than the typical company in the retail sector. Its overall score is 36 out of 100, ranking 733rd of 2,047 companies. The website passes 0 out of 14 technical checks for readiness for AI tools.
We asked 15 unbranded questions about the retail market: none named UGG. AI assistants named it in 10 of 60 answers (16.7%). The typical retail company is named in 6.7% of answers. By how often it is named, UGG ranks 173 of 640 in its sector.
Every dot is a company in the study. Hover one to see it; click to open its report.
This companySame sectorEvery other companyNever named
Five parts, each scored out of 100.
How often AI assistants name the company
How often AI uses the company's own website as a source
How positively AI describes the company
How well built the website's own pages are
How easily AI tools can read and use the website
Visibility is calculated from the answers on this page. How the score is built.
640 companies in this sector. The line on each bar is the typical company.
An answer that names the company
“What can you do if your sheepskin slippers start to smell?”
Smelly sheepskin slippers are common and usually fixable. First check the care label or the maker’s website—some sheepskin/UGG-style slippers are washable, others are not. If there’s no label, treat them gently. Here are safe, effective options (pick what fits your slippers and how bad the odor is):
Immediate deodorizing (quick fixes)
Air them out: leave slippers in a well‑ventilated spot (out of direct sun) for 24–48 hours.
Baking soda: sprinkle inside, leave overnight, then shake/vacuum out.
Freeze method: put slippers in a sealed plastic bag and freeze for 12–24 hours (kills some …
The AI’s answer as we received it, shortened and not checked for accuracy.
How the mentions in these answers were split between this company and its rivals
Answers naming it, out of answers received
What this website publishes for an AI agent to read, use and buy from, on a scale of six levels.
- 0
- 1
- 2
- 3
- 4
- 5
Level 0: Not yet agent-ready. Agents struggle to find basic information about the site.
- 2 of robots.txt, Sitemap, Link headers
Some checks could not run. With them, up to level 1 would be possible.
The website turns away requests that do not come from a browser. AI agents that say what they are meet the same refusal.
Not by itself. UGG publishes none of the purchase protocols we look for. An agent would have to click through the checkout like a person.
- UCPNot present
- ACPNot present
- AP2Not present
- x402Not present
- MPPNot present
Show every check, for your technical teamHide the checks
- study: 92.0%robots.txtPassed
A valid robots.txt with crawl rules at the site root.
- study: 86.8%SitemapCould not check
Serve an XML sitemap and reference it from robots.txt.
- study: 0.3%Link headersCould not check
Send Link headers such as rel="api-catalog" or rel="describedby" on the homepage.
- study: 5.5%DNS for AI DiscoveryNot present
Advertise agent endpoints with SVCB records under _agents.
- study: 1.9%Markdown negotiationCould not check
Return a markdown version when asked with Accept: text/markdown, for example at the CDN.
- study: 25.1%llms.txtNot met
Publish an llms.txt with a short summary and the key links.
- study: 93.4%AI bot rulesPartly met
Add explicit robots.txt groups for the main AI crawlers.
- study: 1.4%Content SignalsNot met
Add a Content-Signal line for search, ai-input and ai-train to robots.txt.
- study: 0.2%Web Bot AuthNot present
Only relevant if you run your own agents or crawlers: publish a signing key directory.
- study: 0.3%API CatalogNot met
List public APIs in a linkset at /.well-known/api-catalog.
- study: 11.8%OAuth discoveryNot met
Publish OpenID Connect or OAuth server metadata under /.well-known.
- study: 10.3%OAuth Protected ResourceNot met
Serve protected resource metadata at /.well-known/oauth-protected-resource.
- study: 0.0%auth.mdNot met
Publish an auth.md describing how agents sign in.
- study: 0.2%MCP Server CardNot met
Offer an MCP server and publish its server card under /.well-known.
- study: 0.1%A2A Agent CardNot met
Publish an agent card at /.well-known/agent-card.json.
- study: 0.2%Agent SkillsNot met
Publish a skills index with the main tasks agents can do.
- study: 33.7%WebMCPCould not check
Register key actions such as search or cart as WebMCP tools.
- study: 0.1%ARD manifestNot met
Publish an ai-catalog.json listing every agent interface.
Score 22 of 100 · 72% of checks could run · checked on October 5, 2026 · www.ugg.com · 2,047 companies scanned
0 of 14 passed. This list is for your technical team. The percentage is how many companies in the study pass each check.
These 14 checks ran during the audit and are what the AI readiness part of the overall score counts. The scan above ran later and is stricter on Link headers and Markdown, so a check can pass here and not there.
Show the 14 checksHide them
- Not metrobots.txt publishedstudy: 85.0%
- Not metXML sitemapstudy: 73.2%
- Not metHTTP Link headers (RFC 8288)study: 29.0%
- Not metMarkdown content negotiationstudy: 8.3%
- Not metllms.txt publishedstudy: 21.7%
- Not metToken budget (page weight)study: 95.2%
- Not metExplicit AI bot rulesstudy: 13.0%
- Not metAPI Catalog (.well-known/api-catalog)study: 0.2%
- Not metOAuth Authorization Server discoverystudy: 10.1%
- Not metOAuth Protected Resource discoverystudy: 9.3%
- Not metMCP Server Cardstudy: 0.0%
- Not metA2A Agent Cardstudy: 0.0%
- Not metWebMCP toolsstudy: 4.2%
- Not metAgent Skills declaredstudy: 0.0%
How many times each website was listed as a source in these answers
In the study as US retailers: listed as a retailer in Wikidata, a public database, and among the websites Cloudflare Radar ranks as visited.
- What can you do if your sheepskin slippers start to smell?
- Do comfortable slippers usually go on sale during holiday seasons?
- What type of casual footwear is best for travel days when you need comfort and style?
- Are there budget-friendly options for soft, cozy slippers?
- What are some alternatives to sheepskin-lined boots for winter warmth?
- What is the typical price range for high-quality shearling boots in the US?
- How do shearling-lined boots compare to other winter footwear styles?
- What are popular materials for keeping feet both warm and dry in casual shoes?
- Is it worth buying premium slippers for lounging at home?
- How do you stop suede boots from losing their shape over time?
- Which boots are good for pairing with jeans and leggings in mild winter weather?
- What are the most comfortable casual boots for everyday wear?
- Are soft-lined boots worth the higher price for comfort?
- Boots vs slippers for indoor comfort—what are the main differences?
- Best cozy slippers to keep feet warm at home?
Columns, left to right: OpenAI, Claude, Perplexity, Gemini. The AI assistants often disagree. Across the study, on 40% of the questions where a company is named, only one of the four names it.
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<a href="https://aeo-audit.rezolve.com/us/ugg.com"><img src="https://aeo-audit.rezolve.com/us/badges/ugg.com.svg" alt="Overall score 36 of 100, US AI Visibility Study 2026" width="280" height="64"></a>