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Turning Point Brands

turningpointbrands.com · Consumer goods · TPB

Ranked 2,004 of 2,047 companies in the study

22Overall score
  • Visibility0
  • Citations0
  • Sentiment50
  • Site quality67
  • AI readiness7
What this means for Turning Point Brands

AI assistants do not name Turning Point Brands in any of their 60 answers. The company's overall score is 22 out of 100, ranking 2,004th of 2,047 overall and 114th of 118 in its sector. Its website passes 1 of 14 technical checks for readiness with AI tools.

We asked 15 unbranded questions about the consumer goods market: none named Turning Point Brands. AI assistants named it in none of 60 answers. The typical consumer goods company is named in 3.3% of answers. By how often it is named, Turning Point Brands ranks 77 of 118 in its sector.

Named fewer than three times in total. Read this as a sign that AI assistants rarely bring this company up, not as an exact comparison with its rivals.

Named by AI in
0.0%
0 of 60 answers
Share of mentions
0.0%
compared with 5 rivals
AI readiness
1/14
technical checks passed. Typical for its sector: 3
Rank in its sector
114 of 118
by overall score, where the typical consumer goods company scores 30
How Turning Point Brands compares with all 2,047 companies

Every dot is a company in the study. Hover one to see it; click to open its report.

This companySame sectorEvery other companyNever named

What makes up the score

Five parts, each scored out of 100.

Visibility
0

How often AI assistants name the company

Citations
0

How often AI uses the company's own website as a source

Sentiment
50

How positively AI describes the company

Site quality
67

How well built the website's own pages are

AI readiness
7

How easily AI tools can read and use the website

Visibility is calculated from the answers on this page. How the score is built.

Compared with consumer goods

118 companies in this sector. The line on each bar is the typical company.

Overall score22
Ranks 114 of 118. Typical company: 30
Named in answers0%
Ranks 77 of 118. Typical company: 3%
AI readiness7
Ranks 104 of 118. Typical company: 21
Share of mentions

How the mentions in these answers were split between this company and its rivals

Turning Point Brands
0.0%
Swisher
0.0%
Republic Brands
0.0%
National Tobacco Company (a subsidiary of Scotus Capital Group)
0.0%
Altria Group (Middleton Pipe Tobacco and Accessories)
0.0%
Smoke Cartel
0.0%
Which AI assistants named the company

Answers naming it, out of answers received

Claude
0/15
Gemini
0/15
OpenAI
0/15
Perplexity
0/15
Ready for AI agents

What this website publishes for an AI agent to read, use and buy from, on a scale of six levels.

  1. 0
  2. 1
  3. 2
  4. 3
  5. 4
  6. 5

Level 0: Not yet agent-ready. Agents struggle to find basic information about the site.

To reach level 1:
  • 2 of robots.txt, Sitemap, Link headers

The website turns away requests that do not come from a browser. AI agents that say what they are meet the same refusal.

Show every check, for your technical team
Discoverability
41 of 100
  • robots.txtPassed

    A valid robots.txt with crawl rules at the site root.

    study: 92.0%
  • SitemapNot met

    Serve an XML sitemap and reference it from robots.txt.

    study: 86.8%
  • Link headersNot met

    Send Link headers such as rel="api-catalog" or rel="describedby" on the homepage.

    study: 0.3%
  • DNS for AI DiscoveryNot present

    Advertise agent endpoints with SVCB records under _agents.

    study: 5.5%
Content accessibility
0 of 100
  • Markdown negotiationNot met

    Return a markdown version when asked with Accept: text/markdown, for example at the CDN.

    study: 1.9%
  • llms.txtNot met

    Publish an llms.txt with a short summary and the key links.

    study: 25.1%
Bot access control
32 of 100
  • AI bot rulesPartly met

    Add explicit robots.txt groups for the main AI crawlers.

    study: 93.4%
  • Content SignalsNot met

    Add a Content-Signal line for search, ai-input and ai-train to robots.txt.

    study: 1.4%
  • Web Bot AuthNot present

    Only relevant if you run your own agents or crawlers: publish a signing key directory.

    study: 0.2%
APIs, auth and MCP
0 of 100
  • API CatalogNot met

    List public APIs in a linkset at /.well-known/api-catalog.

    study: 0.3%
  • OAuth discoveryNot met

    Publish OpenID Connect or OAuth server metadata under /.well-known.

    study: 11.8%
  • OAuth Protected ResourceNot met

    Serve protected resource metadata at /.well-known/oauth-protected-resource.

    study: 10.3%
  • auth.mdNot met

    Publish an auth.md describing how agents sign in.

    study: 0.0%
  • MCP Server CardNot met

    Offer an MCP server and publish its server card under /.well-known.

    study: 0.2%
  • A2A Agent CardNot met

    Publish an agent card at /.well-known/agent-card.json.

    study: 0.1%
  • Agent SkillsNot met

    Publish a skills index with the main tasks agents can do.

    study: 0.2%
  • WebMCPCould not check

    Register key actions such as search or cart as WebMCP tools.

    study: 33.7%
  • ARD manifestNot met

    Publish an ai-catalog.json listing every agent interface.

    study: 0.1%

Score 16 of 100 · 97% of checks could run · checked on October 5, 2026 · www.turningpointbrands.com · 2,047 companies scanned

See how every company did, and how this was measured.

The checks behind the AI readiness score

1 of 14 passed. This list is for your technical team. The percentage is how many companies in the study pass each check.

These 14 checks ran during the audit and are what the AI readiness part of the overall score counts. The scan above ran later and is stricter on Link headers and Markdown, so a check can pass here and not there.

Show the 14 checks
Discoverability
  • Not metrobots.txt publishedstudy: 85.0%
  • Not metXML sitemapstudy: 73.2%
  • Not metHTTP Link headers (RFC 8288)study: 29.0%
Content Accessibility
  • Not metMarkdown content negotiationstudy: 8.3%
  • Not metllms.txt publishedstudy: 21.7%
  • PassedToken budget (page weight)study: 95.2%
Bot Access Control
  • Not metExplicit AI bot rulesstudy: 13.0%
API / Auth / MCP
  • Not metAPI Catalog (.well-known/api-catalog)study: 0.2%
  • Not metOAuth Authorization Server discoverystudy: 10.1%
  • Not metOAuth Protected Resource discoverystudy: 9.3%
  • Not metMCP Server Cardstudy: 0.0%
  • Not metA2A Agent Cardstudy: 0.0%
  • Not metWebMCP toolsstudy: 4.2%
  • Not metAgent Skills declaredstudy: 0.0%
Websites the AI used as sources

How many times each website was listed as a source in these answers

pmc.ncbi.nlm.nih.gov
13
pmi.com
13
reddit.com
11
justdial.com
9
bch.org
8
headshop.com
7
healthline.com
7
smokecartel.com
7
en.wikipedia.org
6
medicalnewstoday.com
6

In the study as Consumer brands.

Every question, and where the company came up (0 of 15)
QuestionOpenAIClaudePerplexityGemini
  • Best types of consumables for a smooth, slow-burning experience
  • Alternatives to traditional smoking methods for adults seeking lower-odor options
  • Are there budget-friendly options for high-quality consumables with active ingredients?
  • Why might a dry herb smoking accessory not produce vapor as expected?
  • Top-rated consumables with active ingredients for smoking alternatives
  • Are premium alternative smoking accessories worth the higher price?
  • Options for nicotine-free alternative smoking accessories and consumables
  • Most discreet smoking accessories for travel or on-the-go use
  • Differences between herbal consumables and traditional tobacco for adult use
  • How do glass versus metal smoking accessories compare for everyday use?
  • Is it better to buy smoking consumables in bulk or individually as a retailer?
  • What are some non-tobacco consumables available for adult smoking alternatives?
  • Average price ranges for alternative smoking accessories in the US
  • What are the best alternative smoking accessories for adults in the US?
  • What should I do if my rolling papers keep tearing during use?
named the companyanswered without naming itdid not answer

Columns, left to right: OpenAI, Claude, Perplexity, Gemini. The AI assistants often disagree. Across the study, on 40% of the questions where a company is named, only one of the four names it.

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