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TKO Group Holdings

tkogrp.com · Media · TKO

Ranked 1,113 of 2,047 companies in the study

31Overall score
  • Visibility18
  • Citations0
  • Sentiment50
  • Site quality73
  • AI readiness29
What this means for TKO Group Holdings

AI assistants name TKO Group Holdings in 11.7% of answers, which is less than the typical company in its sector at 15%. Its overall score is 31 out of 100, ranking 1,113th of 2,047. The website passes 4 of 14 technical checks for readiness with AI tools.

We asked 15 unbranded questions about the media market: none named TKO Group Holdings. AI assistants named it in 7 of 60 answers (11.7%). The typical media company is named in 15.0% of answers. By how often it is named, TKO Group Holdings ranks 53 of 99 in its sector.

Named by AI in
11.7%
7 of 60 answers
Share of mentions
26.9%
compared with 5 rivals
AI readiness
4/14
technical checks passed. Typical for its sector: 3
Rank in its sector
59 of 99
by overall score, where the typical media company scores 36
How TKO Group Holdings compares with all 2,047 companies

Every dot is a company in the study. Hover one to see it; click to open its report.

This companySame sectorEvery other companyNever named

What makes up the score

Five parts, each scored out of 100.

Visibility
18

How often AI assistants name the company

Citations
0

How often AI uses the company's own website as a source

Sentiment
50

How positively AI describes the company

Site quality
73

How well built the website's own pages are

AI readiness
29

How easily AI tools can read and use the website

Visibility is calculated from the answers on this page. How the score is built.

Compared with media

99 companies in this sector. The line on each bar is the typical company.

Overall score31
Ranks 59 of 99. Typical company: 36
Named in answers12%
Ranks 53 of 99. Typical company: 15%
AI readiness29
Ranks 26 of 99. Typical company: 29
What Perplexity actually said

An answer that names the company

“What are the best sports and entertainment property holding companies for fans interested in premium event experiences?”

For fans specifically interested in premium event experiences, the strongest property-holding companies are the ones that own or control high-demand live-event brands such as UFC, WWE, Formula 1, top football properties, and integrated sports-entertainment venues. Based on the results provided, the best fit is TKO Group Holdings, followed by Liberty Media’s sports properties, RedBird Capital-backed live-events platforms, and VICI Properties for venue-based experiential exposure.

TKO Group Holdings is the clearest pure-play premium sports-and-entertain …

The AI’s answer as we received it, shortened and not checked for accuracy.

Also named
IMG3Endeavor2
Share of mentions

How the mentions in these answers were split between this company and its rivals

TKO Group Holdings
33.3%
AEG (Anschutz Entertainment Group)
23.8%
IMG
14.3%
Endeavor
9.5%
Madison Square Garden Entertainment (MSG Entertainment)
9.5%
Oak View Group
9.5%
Which AI assistants named the company

Answers naming it, out of answers received

Perplexity
4/15
Claude
2/15
Gemini
1/15
OpenAI
0/15
Ready for AI agents

What this website publishes for an AI agent to read, use and buy from, on a scale of six levels.

  1. 0
  2. 1
  3. 2
  4. 3
  5. 4
  6. 5

Level 1: Basic web presence. Two of robots.txt, a sitemap and Link headers are in place.

To reach level 2:
  • Content Signals
Show every check, for your technical team
Discoverability
77 of 100
  • robots.txtPassed

    A valid robots.txt with crawl rules at the site root.

    study: 92.0%
  • SitemapPassed

    An XML sitemap listing the pages, ideally referenced from robots.txt.

    study: 86.8%
  • Link headersNot met

    Send Link headers such as rel="api-catalog" or rel="describedby" on the homepage.

    study: 0.3%
  • DNS for AI DiscoveryNot present

    Advertise agent endpoints with SVCB records under _agents.

    study: 5.5%
Content accessibility
0 of 100
  • Markdown negotiationNot met

    Return a markdown version when asked with Accept: text/markdown, for example at the CDN.

    study: 1.9%
  • llms.txtNot met

    Publish an llms.txt with a short summary and the key links.

    study: 25.1%
Bot access control
32 of 100
  • AI bot rulesPartly met

    Add explicit robots.txt groups for the main AI crawlers.

    study: 93.4%
  • Content SignalsNot met

    Add a Content-Signal line for search, ai-input and ai-train to robots.txt.

    study: 1.4%
  • Web Bot AuthNot present

    Only relevant if you run your own agents or crawlers: publish a signing key directory.

    study: 0.2%
APIs, auth and MCP
0 of 100
  • API CatalogNot met

    List public APIs in a linkset at /.well-known/api-catalog.

    study: 0.3%
  • OAuth discoveryNot met

    Publish OpenID Connect or OAuth server metadata under /.well-known.

    study: 11.8%
  • OAuth Protected ResourceNot met

    Serve protected resource metadata at /.well-known/oauth-protected-resource.

    study: 10.3%
  • auth.mdNot met

    Publish an auth.md describing how agents sign in.

    study: 0.0%
  • MCP Server CardNot met

    Offer an MCP server and publish its server card under /.well-known.

    study: 0.2%
  • A2A Agent CardNot met

    Publish an agent card at /.well-known/agent-card.json.

    study: 0.1%
  • Agent SkillsNot met

    Publish a skills index with the main tasks agents can do.

    study: 0.2%
  • WebMCPCould not check

    Register key actions such as search or cart as WebMCP tools.

    study: 33.7%
  • ARD manifestNot met

    Publish an ai-catalog.json listing every agent interface.

    study: 0.1%

Score 25 of 100 · 97% of checks could run · checked on October 5, 2026 · tkogrp.com · 2,047 companies scanned

See how every company did, and how this was measured.

The checks behind the AI readiness score

4 of 14 passed. This list is for your technical team. The percentage is how many companies in the study pass each check.

These 14 checks ran during the audit and are what the AI readiness part of the overall score counts. The scan above ran later and is stricter on Link headers and Markdown, so a check can pass here and not there.

Show the 14 checks
Discoverability
  • Passedrobots.txt publishedstudy: 85.0%
  • PassedXML sitemapstudy: 73.2%
  • PassedHTTP Link headers (RFC 8288)study: 29.0%
Content Accessibility
  • Not metMarkdown content negotiationstudy: 8.3%
  • Not metllms.txt publishedstudy: 21.7%
  • PassedToken budget (page weight)study: 95.2%
Bot Access Control
  • Not metExplicit AI bot rulesstudy: 13.0%
API / Auth / MCP
  • Not metAPI Catalog (.well-known/api-catalog)study: 0.2%
  • Not metOAuth Authorization Server discoverystudy: 10.1%
  • Not metOAuth Protected Resource discoverystudy: 9.3%
  • Not metMCP Server Cardstudy: 0.0%
  • Not metA2A Agent Cardstudy: 0.0%
  • Not metWebMCP toolsstudy: 4.2%
  • Not metAgent Skills declaredstudy: 0.0%
What AI crawlers may read (robots.txt)

This website sets no rules for any AI crawler by name, like 84% of the websites whose rules we could read. Every AI crawler follows its general rules.

Training AI
  • GPTBotallowed
  • ClaudeBotallowed
  • Anthropic-AIallowed
  • Google-Extendedallowed
  • Applebot-Extendedallowed
  • Meta-ExternalAgentallowed
  • FacebookBotallowed
  • Bytespiderallowed
  • CCBotallowed
  • Diffbotallowed
  • Omgilibotallowed
AI search
  • OAI-SearchBotallowed
  • Claude-SearchBotallowed
  • PerplexityBotallowed
  • Applebotallowed
  • Amazonbotallowed
  • YouBotallowed
Answering questions
  • ChatGPT-Userallowed
  • Claude-Userallowed
  • Perplexity-Userallowed
  • DuckAssistBotallowed
  • MistralAI-Userallowed

Read from the website’s own rules file (robots.txt). An asterisk marks a crawler the file names. The rest follow its general rules. “Partly” means only some pages are blocked.

Websites the AI used as sources

How many times each website was listed as a source in these answers

sportfive.com
16
en.wikipedia.org
11
forbes.com
11
sportsbusinessjournal.com
9
pwc.com
8
sodexolive.co.uk
8
suitehop.com
8
sports.yahoo.com
8
revelxp.com
8
onlocationexp.com
7

In the study as S&P 500.

Every question, and where the company came up (4 of 15)
QuestionOpenAIClaudePerplexityGemini
  • What are the best sports and entertainment property holding companies for fans interested in premium event experiences?
  • What factors influence the cost of acquiring media rights to large-scale sporting events in the US?
  • Is investing in premium experiential hospitality at sports events worth the higher ticket price?
  • What are some alternatives to working with large sports and entertainment property holding companies for hosting premium events?
  • How do mixed martial arts property holding companies compare to professional wrestling property groups in terms of event reach and fan engagement?
  • How do prices for premium hospitality suites at major sports events typically compare to standard ticket packages?
  • What are innovative ways event organizers can leverage premium hospitality offerings to enhance guest experiences?
  • Where can fans find information about attending experiential sports events with premium amenities in the US?
  • How can a media partner benefit from collaborating with a company managing multiple iconic sports properties?
  • What are common challenges when booking media rights through sports entertainment holding companies?
  • Why might VIP hospitality experiences at live sports events fall short of expectations?
  • Are premium hospitality packages at major sports events a good value for corporations looking to entertain clients?
  • Which types of organizations offer alternatives to exclusive hospitality services at major sporting events?
  • Sports and entertainment property holding companies vs. traditional sports leagues: What's the difference in how they manage media rights?
  • Which companies own iconic sports properties and offer exclusive hospitality options in the US?
named the companyanswered without naming itdid not answer

Columns, left to right: OpenAI, Claude, Perplexity, Gemini. The AI assistants often disagree. Across the study, on 40% of the questions where a company is named, only one of the four names it.

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Overall score 31 of 100 badge for TKO Group Holdings

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