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Thredup

thredup.com · Retail · TDUP

Ranked 1,288 of 2,047 companies in the study

29Overall score
  • Visibility34
  • Citations3
  • Sentiment50
  • Site quality33
  • AI readiness29
What this means for Thredup

AI assistants name Thredup in 41.7% of answers, much more often than the typical company in retail at 6.7%. Its overall score is 29 out of 100, ranking 1,288th of 2,047. The company's website passes 4 of 14 technical checks for AI tool readiness.

We asked 15 unbranded questions about the retail market: none named Thredup. AI assistants named it in 25 of 60 answers (41.7%). The typical retail company is named in 6.7% of answers. By how often it is named, Thredup ranks 45 of 640 in its sector.

Named by AI in
41.7%
25 of 60 answers
Share of mentions
21.6%
compared with 5 rivals
AI readiness
4/14
technical checks passed. Typical for its sector: 3
Rank in its sector
440 of 640
by overall score, where the typical retail company scores 34
How Thredup compares with all 2,047 companies

Every dot is a company in the study. Hover one to see it; click to open its report.

This companySame sectorEvery other companyNever named

What makes up the score

Five parts, each scored out of 100.

Visibility
34

How often AI assistants name the company

Citations
3

How often AI uses the company's own website as a source

Sentiment
50

How positively AI describes the company

Site quality
33

How well built the website's own pages are

AI readiness
29

How easily AI tools can read and use the website

Visibility is calculated from the answers on this page. How the score is built.

Compared with retail

640 companies in this sector. The line on each bar is the typical company.

Overall score29
Ranks 440 of 640. Typical company: 34
Named in answers42%
Ranks 45 of 640. Typical company: 7%
AI readiness29
Ranks 222 of 640. Typical company: 29
What Gemini actually said

An answer that names the company

“Is shopping for secondhand clothes online actually worth it in terms of savings and quality?”

Shopping for secondhand clothes online can offer significant savings and access to a wide range of quality items, but it also comes with potential downsides to consider. The market for used apparel is experiencing substantial growth, indicating a rising trend in this shopping method. The global secondhand market is projected to reach $393 billion by 2030, with the U.S. secondhand market expected to reach $78.8 billion by 2030.

Savings:

Lower Prices: Secondhand items are typically much cheaper than new ones, allowing consumers to save money without sacrificing quality. This is e …

The AI’s answer as we received it, shortened and not checked for accuracy.

Also named
Poshmark21Depop16Mercari13The RealReal12Swap.com1
Share of mentions

How the mentions in these answers were split between this company and its rivals

Poshmark
25.2%
Thredup
22.5%
Depop
18.9%
The RealReal
17.1%
Mercari
15.3%
Swap.com
0.9%
Which AI assistants named the company

Answers naming it, out of answers received

Gemini
8/15
Claude
7/15
OpenAI
6/15
Perplexity
4/15
Ready for AI agents

What this website publishes for an AI agent to read, use and buy from, on a scale of six levels.

  1. 0
  2. 1
  3. 2
  4. 3
  5. 4
  6. 5

Level 1: Basic web presence. Two of robots.txt, a sitemap and Link headers are in place.

To reach level 2:
  • Content Signals

The website turns away requests that do not come from a browser. AI agents that say what they are meet the same refusal.

Can an AI agent buy here?

Not by itself. Thredup publishes none of the purchase protocols we look for. An agent would have to click through the checkout like a person.

  • UCPNot present
  • ACPNot present
  • AP2Not present
  • x402Not present
  • MPPNot present
Show every check, for your technical team
Discoverability
100 of 100
  • robots.txtPassed

    A valid robots.txt with crawl rules at the site root.

    study: 92.0%
  • SitemapPassed

    An XML sitemap listing the pages, ideally referenced from robots.txt.

    study: 86.8%
  • Link headersCould not check

    Send Link headers such as rel="api-catalog" or rel="describedby" on the homepage.

    study: 0.3%
  • DNS for AI DiscoveryNot present

    Advertise agent endpoints with SVCB records under _agents.

    study: 5.5%
Content accessibility
100 of 100
  • Markdown negotiationCould not check

    Return a markdown version when asked with Accept: text/markdown, for example at the CDN.

    study: 1.9%
  • llms.txtPassed

    An llms.txt that tells language models what the site offers.

    study: 25.1%
Bot access control
63 of 100
  • AI bot rulesPassed

    Explicit robots.txt rules for AI crawlers such as GPTBot, ClaudeBot and PerplexityBot.

    study: 93.4%
  • Content SignalsNot met

    Add a Content-Signal line for search, ai-input and ai-train to robots.txt.

    study: 1.4%
  • Web Bot AuthNot present

    Only relevant if you run your own agents or crawlers: publish a signing key directory.

    study: 0.2%
APIs, auth and MCP
0 of 100
  • API CatalogNot met

    List public APIs in a linkset at /.well-known/api-catalog.

    study: 0.3%
  • OAuth discoveryNot met

    Publish OpenID Connect or OAuth server metadata under /.well-known.

    study: 11.8%
  • OAuth Protected ResourceNot met

    Serve protected resource metadata at /.well-known/oauth-protected-resource.

    study: 10.3%
  • auth.mdNot met

    Publish an auth.md describing how agents sign in.

    study: 0.0%
  • MCP Server CardNot met

    Offer an MCP server and publish its server card under /.well-known.

    study: 0.2%
  • A2A Agent CardNot met

    Publish an agent card at /.well-known/agent-card.json.

    study: 0.1%
  • Agent SkillsNot met

    Publish a skills index with the main tasks agents can do.

    study: 0.2%
  • WebMCPCould not check

    Register key actions such as search or cart as WebMCP tools.

    study: 33.7%
  • ARD manifestNot met

    Publish an ai-catalog.json listing every agent interface.

    study: 0.1%

Score 51 of 100 · 81% of checks could run · checked on October 5, 2026 · thredup.com · 2,047 companies scanned

See how every company did, and how this was measured.

The checks behind the AI readiness score

4 of 14 passed. This list is for your technical team. The percentage is how many companies in the study pass each check.

These 14 checks ran during the audit and are what the AI readiness part of the overall score counts. The scan above ran later and is stricter on Link headers and Markdown, so a check can pass here and not there.

Show the 14 checks
Discoverability
  • Passedrobots.txt publishedstudy: 85.0%
  • PassedXML sitemapstudy: 73.2%
  • Not metHTTP Link headers (RFC 8288)study: 29.0%
Content Accessibility
  • Not metMarkdown content negotiationstudy: 8.3%
  • Passedllms.txt publishedstudy: 21.7%
  • PassedToken budget (page weight)study: 95.2%
Bot Access Control
  • Not metExplicit AI bot rulesstudy: 13.0%
API / Auth / MCP
  • Not metAPI Catalog (.well-known/api-catalog)study: 0.2%
  • Not metOAuth Authorization Server discoverystudy: 10.1%
  • Not metOAuth Protected Resource discoverystudy: 9.3%
  • Not metMCP Server Cardstudy: 0.0%
  • Not metA2A Agent Cardstudy: 0.0%
  • Not metWebMCP toolsstudy: 4.2%
  • Not metAgent Skills declaredstudy: 0.0%
What AI crawlers may read (robots.txt)

This website sets no rules for any AI crawler by name, like 84% of the websites whose rules we could read. Every AI crawler follows its general rules.

Training AI
  • GPTBotpartly
  • ClaudeBotpartly
  • Anthropic-AIpartly
  • Google-Extendedpartly
  • Applebot-Extendedpartly
  • Meta-ExternalAgentpartly
  • FacebookBotpartly
  • Bytespiderpartly
  • CCBotpartly
  • Diffbotpartly
  • Omgilibotpartly
AI search
  • OAI-SearchBotpartly
  • Claude-SearchBotpartly
  • PerplexityBotpartly
  • Applebotpartly
  • Amazonbotpartly
  • YouBotpartly
Answering questions
  • ChatGPT-Userpartly
  • Claude-Userpartly
  • Perplexity-Userpartly
  • DuckAssistBotpartly
  • MistralAI-Userpartly

Read from the website’s own rules file (robots.txt). An asterisk marks a crawler the file names. The rest follow its general rules. “Partly” means only some pages are blocked.

Websites the AI used as sources

How many times each website was listed as a source in these answers

justdial.com
18
thredup.com (its own website)
17
reddit.com
14
thegoodtrade.com
13
finance.yahoo.com
12
alibaba.com
10
theguardian.com
10
nytimes.com
8
goodgoodgood.co
8
newsbreak.com
8

In the study as Consumer brands.

Every question, and where the company came up (11 of 15)
QuestionOpenAIClaudePerplexityGemini
  • Is shopping for secondhand clothes online actually worth it in terms of savings and quality?
  • How much do secondhand clothes typically cost on US resale marketplaces?
  • How do online thrift marketplaces compare to local consignment shops for selection and prices?
  • Where can I shop affordable pre-owned designer fashion online?
  • What are the best online thrift stores for finding quality secondhand clothes in the US?
  • Online resale platforms vs traditional thrift stores: which is better for buying gently used clothing?
  • What are some alternatives to online resale platforms for buying eco-friendly fashion?
  • What are the typical shipping and handling fees for online thrift store orders in the US?
  • How can I use online secondhand platforms to update my wardrobe for a new season?
  • Are there any offline options similar to online secondhand apparel marketplaces?
  • What's the best way to resell clothes I no longer wear using online consignment services?
  • Are online consignment stores a good option for building a budget-friendly wardrobe?
  • What other methods besides online thrift shopping can help find affordable, quality used clothing?
  • What should I do if the pre-owned item I received online doesn't match the description?
  • How can I avoid common issues when buying used clothing from online marketplaces?
named the companyanswered without naming itdid not answer

Columns, left to right: OpenAI, Claude, Perplexity, Gemini. The AI assistants often disagree. Across the study, on 40% of the questions where a company is named, only one of the four names it.

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Overall score 29 of 100 badge for Thredup

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