- Visibility16
- Citations0
- Sentiment70
- Site quality73
- AI readiness14
AI assistants name Threads in 18.3% of answers, more often than the typical company in its sector. Its overall score is 32 out of 100, ranking 1,024th of 2,047 companies. Threads' website passes 1 of 14 technical checks for AI tool readiness.
We asked 15 unbranded questions about the media market: none named Threads. AI assistants named it in 11 of 60 answers (18.3%). The typical media company is named in 15.0% of answers. By how often it is named, Threads ranks 44 of 99 in its sector.
Every dot is a company in the study. Hover one to see it; click to open its report.
This companySame sectorEvery other companyNever named
Five parts, each scored out of 100.
How often AI assistants name the company
How often AI uses the company's own website as a source
How positively AI describes the company
How well built the website's own pages are
How easily AI tools can read and use the website
Visibility is calculated from the answers on this page. How the score is built.
99 companies in this sector. The line on each bar is the typical company.
An answer that names the company
“How do discussion-based social platforms compare to image-focused social apps?”
Here’s a focused comparison between discussion-based social platforms (text- and conversation-centered — e.g., forums, Reddit, long-form comment threads) and image-focused social apps (visual-first — e.g., Instagram, TikTok, Pinterest). I’ll cover goals, user behavior, product design implications, strengths, weaknesses, risks, and which use-cases suit each.
1) Core purpose and user intent
Discussion-based: Built around conversation, debate, information exchange, Q&A, and longer-form viewpoints. Users often seek knowledge, opinions, or community interaction.
Image-focused: Built to show vi …
The AI’s answer as we received it, shortened and not checked for accuracy.
How the mentions in these answers were split between this company and its rivals
Answers naming it, out of answers received
What this website publishes for an AI agent to read, use and buy from, on a scale of six levels.
- 0
- 1
- 2
- 3
- 4
- 5
Level 0: Not yet agent-ready. Agents struggle to find basic information about the site.
- 2 of robots.txt, Sitemap, Link headers
Not by itself. Threads publishes none of the purchase protocols we look for. An agent would have to click through the checkout like a person.
- UCPNot present
- ACPNot present
- AP2Not present
- x402Not present
- MPPNot present
Show every check, for your technical teamHide the checks
- study: 92.0%robots.txtPassed
A valid robots.txt with crawl rules at the site root.
- study: 86.8%SitemapNot met
Serve an XML sitemap and reference it from robots.txt.
- study: 0.3%Link headersNot met
Send Link headers such as rel="api-catalog" or rel="describedby" on the homepage.
- study: 5.5%DNS for AI DiscoveryNot present
Advertise agent endpoints with SVCB records under _agents.
- study: 1.9%Markdown negotiationNot met
Return a markdown version when asked with Accept: text/markdown, for example at the CDN.
- study: 25.1%llms.txtNot met
Publish an llms.txt with a short summary and the key links.
- study: 93.4%AI bot rulesPartly met
Add explicit robots.txt groups for the main AI crawlers.
- study: 1.4%Content SignalsNot met
Add a Content-Signal line for search, ai-input and ai-train to robots.txt.
- study: 0.2%Web Bot AuthNot present
Only relevant if you run your own agents or crawlers: publish a signing key directory.
- study: 0.3%API CatalogNot met
List public APIs in a linkset at /.well-known/api-catalog.
- study: 11.8%OAuth discoveryNot met
Publish OpenID Connect or OAuth server metadata under /.well-known.
- study: 10.3%OAuth Protected ResourceNot met
Serve protected resource metadata at /.well-known/oauth-protected-resource.
- study: 0.0%auth.mdNot met
Publish an auth.md describing how agents sign in.
- study: 0.2%MCP Server CardNot met
Offer an MCP server and publish its server card under /.well-known.
- study: 0.1%A2A Agent CardNot met
Publish an agent card at /.well-known/agent-card.json.
- study: 0.2%Agent SkillsNot met
Publish a skills index with the main tasks agents can do.
- study: 33.7%WebMCPCould not check
Register key actions such as search or cart as WebMCP tools.
- study: 0.1%ARD manifestNot met
Publish an ai-catalog.json listing every agent interface.
Score 16 of 100 · 97% of checks could run · checked on October 5, 2026 · www.threads.com · 2,047 companies scanned
1 of 14 passed. This list is for your technical team. The percentage is how many companies in the study pass each check.
These 14 checks ran during the audit and are what the AI readiness part of the overall score counts. The scan above ran later and is stricter on Link headers and Markdown, so a check can pass here and not there.
Show the 14 checksHide them
- Not metrobots.txt publishedstudy: 85.0%
- Not metXML sitemapstudy: 73.2%
- Not metHTTP Link headers (RFC 8288)study: 29.0%
- Not metMarkdown content negotiationstudy: 8.3%
- Not metllms.txt publishedstudy: 21.7%
- PassedToken budget (page weight)study: 95.2%
- Not metExplicit AI bot rulesstudy: 13.0%
- Not metAPI Catalog (.well-known/api-catalog)study: 0.2%
- Not metOAuth Authorization Server discoverystudy: 10.1%
- Not metOAuth Protected Resource discoverystudy: 9.3%
- Not metMCP Server Cardstudy: 0.0%
- Not metA2A Agent Cardstudy: 0.0%
- Not metWebMCP toolsstudy: 4.2%
- Not metAgent Skills declaredstudy: 0.0%
How many times each website was listed as a source in these answers
In the study as Consumer brands. One of the most visited websites in the United States (Similarweb, August 2026). A Meta brand.
- How do discussion-based social platforms compare to image-focused social apps?
- Is it worthwhile to join a new social app for sharing questions and short posts?
- What are the best social networking apps for connecting with communities in the US?
- How do people use social networking apps to find like-minded communities in the US?
- Are there free social networking platforms for sharing ideas and connecting with others?
- Which apps let you join conversations and share thoughts besides traditional social media?
- What are effective ways to ask questions or get advice on social community apps?
- How can I recover access if I forget my password on a new social discussion app?
- What subscription tiers are common for social apps that focus on conversations and communities?
- Which social apps make it easy to share ideas and random thoughts with others?
- Are private social networking apps worth signing up for to meet new people online?
- Why can’t I log in to a social networking app using my existing account details?
- Community-driven social networks vs microblogging platforms—what’s the difference?
- What are some alternatives to discussion-based social platforms for online connection?
- Best alternatives to microblogging platforms for real-time community discussions?
Columns, left to right: OpenAI, Claude, Perplexity, Gemini. The AI assistants often disagree. Across the study, on 40% of the questions where a company is named, only one of the four names it.
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<a href="https://aeo-audit.rezolve.com/us/threads.com"><img src="https://aeo-audit.rezolve.com/us/badges/threads.com.svg" alt="Overall score 32 of 100, US AI Visibility Study 2026" width="280" height="64"></a>