- Visibility44
- Citations3
- Sentiment83
- Site quality80
- AI readiness14
AI assistants name The RealReal in 53.3% of answers, far more often than the typical company in its group, which is named in 3.3% of answers. Its overall score is 45 out of 100, ranking 97th of 2,047. The RealReal's website passes 2 out of 14 technical checks for AI tool readiness.
We asked 15 unbranded questions about its market: none named The RealReal. AI assistants named it in 32 of 60 answers (53.3%). The typical company in its group is named in 3.3% of answers. By how often it is named, The RealReal ranks 2 of 61 in its sector.
Every dot is a company in the study. Hover one to see it; click to open its report.
This companySame sectorEvery other companyNever named
Five parts, each scored out of 100.
How often AI assistants name the company
How often AI uses the company's own website as a source
How positively AI describes the company
How well built the website's own pages are
How easily AI tools can read and use the website
Visibility is calculated from the answers on this page. How the score is built.
61 companies in this sector. The line on each bar is the typical company.
An answer that names the company
“Can I use luxury resale platforms to refresh my wardrobe with seasonal designer pieces?”
I'll search for current information about using luxury resale platforms for seasonal wardrobe shopping.Yes, you can absolutely use luxury resale platforms to refresh your wardrobe with seasonal designer pieces. This has become an increasingly popular and practical way to shop for fashion.
Availability of Seasonal Pieces
Luxury resale has evolved into a refined, fast-moving ecosystem where pre-owned Chanel bags, Dior tailoring and rare Hermès pieces circulate with surprising ease. Platforms like Hardly Ever Worn It lean towards contemporary designer fashion and are particularly well suited …
The AI’s answer as we received it, shortened and not checked for accuracy.
How the mentions in these answers were split between this company and its rivals
Answers naming it, out of answers received
What this website publishes for an AI agent to read, use and buy from, on a scale of six levels.
- 0
- 1
- 2
- 3
- 4
- 5
Level 0: Not yet agent-ready. Agents struggle to find basic information about the site.
- 2 of robots.txt, Sitemap, Link headers
Some checks could not run. With them, up to level 1 would be possible.
Show every check, for your technical teamHide the checks
- study: 92.0%robots.txtPassed
A valid robots.txt with crawl rules at the site root.
- study: 86.8%SitemapCould not check
Serve an XML sitemap and reference it from robots.txt.
- study: 0.3%Link headersNot met
Send Link headers such as rel="api-catalog" or rel="describedby" on the homepage.
- study: 5.5%DNS for AI DiscoveryNot present
Advertise agent endpoints with SVCB records under _agents.
- study: 1.9%Markdown negotiationNot met
Return a markdown version when asked with Accept: text/markdown, for example at the CDN.
- study: 25.1%llms.txtNot met
Publish an llms.txt with a short summary and the key links.
- study: 93.4%AI bot rulesPartly met
Add explicit robots.txt groups for the main AI crawlers.
- study: 1.4%Content SignalsNot met
Add a Content-Signal line for search, ai-input and ai-train to robots.txt.
- study: 0.2%Web Bot AuthNot present
Only relevant if you run your own agents or crawlers: publish a signing key directory.
- study: 0.3%API CatalogNot met
List public APIs in a linkset at /.well-known/api-catalog.
- study: 11.8%OAuth discoveryNot met
Publish OpenID Connect or OAuth server metadata under /.well-known.
- study: 10.3%OAuth Protected ResourceNot met
Serve protected resource metadata at /.well-known/oauth-protected-resource.
- study: 0.0%auth.mdCould not check
Publish an auth.md describing how agents sign in.
- study: 0.2%MCP Server CardNot met
Offer an MCP server and publish its server card under /.well-known.
- study: 0.1%A2A Agent CardNot met
Publish an agent card at /.well-known/agent-card.json.
- study: 0.2%Agent SkillsNot met
Publish a skills index with the main tasks agents can do.
- study: 33.7%WebMCPCould not check
Register key actions such as search or cart as WebMCP tools.
- study: 0.1%ARD manifestNot met
Publish an ai-catalog.json listing every agent interface.
Score 19 of 100 · 86% of checks could run · checked on October 5, 2026 · www.therealreal.com · 2,047 companies scanned
2 of 14 passed. This list is for your technical team. The percentage is how many companies in the study pass each check.
These 14 checks ran during the audit and are what the AI readiness part of the overall score counts. The scan above ran later and is stricter on Link headers and Markdown, so a check can pass here and not there.
Show the 14 checksHide them
- Passedrobots.txt publishedstudy: 85.0%
- Not metXML sitemapstudy: 73.2%
- Not metHTTP Link headers (RFC 8288)study: 29.0%
- Not metMarkdown content negotiationstudy: 8.3%
- Not metllms.txt publishedstudy: 21.7%
- PassedToken budget (page weight)study: 95.2%
- Not metExplicit AI bot rulesstudy: 13.0%
- Not metAPI Catalog (.well-known/api-catalog)study: 0.2%
- Not metOAuth Authorization Server discoverystudy: 10.1%
- Not metOAuth Protected Resource discoverystudy: 9.3%
- Not metMCP Server Cardstudy: 0.0%
- Not metA2A Agent Cardstudy: 0.0%
- Not metWebMCP toolsstudy: 4.2%
- Not metAgent Skills declaredstudy: 0.0%
This website sets no rules for any AI crawler by name, like 84% of the websites whose rules we could read. Every AI crawler follows its general rules.
- GPTBotpartly
- ClaudeBotpartly
- Anthropic-AIpartly
- Google-Extendedpartly
- Applebot-Extendedpartly
- Meta-ExternalAgentpartly
- FacebookBotpartly
- Bytespiderpartly
- CCBotpartly
- Diffbotpartly
- Omgilibotpartly
- OAI-SearchBotpartly
- Claude-SearchBotpartly
- PerplexityBotpartly
- Applebotpartly
- Amazonbotpartly
- YouBotpartly
- ChatGPT-Userpartly
- Claude-Userpartly
- Perplexity-Userpartly
- DuckAssistBotpartly
- MistralAI-Userpartly
Read from the website’s own rules file (robots.txt). An asterisk marks a crawler the file names. The rest follow its general rules. “Partly” means only some pages are blocked.
How many times each website was listed as a source in these answers
In the study as US-listed.
- Can I use luxury resale platforms to refresh my wardrobe with seasonal designer pieces?
- How do online luxury resale marketplaces compare to local consignment stores for designer items?
- What are the key differences between selling on a luxury resale site versus using a peer-to-peer app?
- What are some alternatives to selling luxury items online if I want immediate payment?
- What are some affordable alternatives to buying new luxury handbags without compromising on quality?
- What are the best online marketplaces for buying authenticated luxury goods in the US?
- How do commission fees work when selling designer items on luxury online marketplaces?
- Is purchasing pre-owned designer handbags from authenticated resale platforms worth the investment?
- How do online marketplaces make it easier to declutter high-end fashion pieces securely?
- Where can I find trusted platforms to sell designer clothing and accessories online?
- Are certified pre-owned watches a good way to build a luxury collection affordably?
- What should I do if my designer bag purchase from a resale marketplace doesn't match the description?
- Where can I find in-person options for authenticated designer consignment in the US?
- How can I verify the authenticity of luxury goods bought through online consignment marketplaces?
- What pricing strategies are typical for authenticated luxury resale sites in the US?
Columns, left to right: OpenAI, Claude, Perplexity, Gemini. The AI assistants often disagree. Across the study, on 40% of the questions where a company is named, only one of the four names it.
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<a href="https://aeo-audit.rezolve.com/us/therealreal.com"><img src="https://aeo-audit.rezolve.com/us/badges/therealreal.com.svg" alt="Overall score 45 of 100, US AI Visibility Study 2026" width="280" height="64"></a>