- Visibility26
- Citations0
- Sentiment50
- Site quality80
- AI readiness7
AI assistants name The Hershey in 10% of answers, which is more often than the typical company in the consumer goods sector at 3.3%. Its overall score is 32 out of 100, ranking 1,053rd of 2,047 companies. The Hershey's website passes 1 of 14 technical checks for readiness with AI tools.
We asked 15 unbranded questions about the consumer goods market: none named The Hershey. AI assistants named it in 6 of 60 answers (10.0%). The typical consumer goods company is named in 3.3% of answers. By how often it is named, The Hershey ranks 36 of 118 in its sector.
Every dot is a company in the study. Hover one to see it; click to open its report.
This companySame sectorEvery other companyNever named
Five parts, each scored out of 100.
How often AI assistants name the company
How often AI uses the company's own website as a source
How positively AI describes the company
How well built the website's own pages are
How easily AI tools can read and use the website
Visibility is calculated from the answers on this page. How the score is built.
118 companies in this sector. The line on each bar is the typical company.
An answer that names the company
“How much do sugar-free candies usually cost compared to regular versions?”
Sugar-free candies are usually more expensive than regular versions, often by about 10% to 100%+ depending on brand and ingredients. In some cases, the premium is much larger: one source says sugar-free candy can cost 2–3 times more per ounce than regular candy.
A practical rule of thumb is:
Budget/private-label sugar-free candy: about 10%–30% more than regular candy.
Mainstream branded sugar-free candy: about 50%–100% more than regular candy.
Premium sugar-free candy: can be 120%–200% more than regular candy.
Examples from re …
The AI’s answer as we received it, shortened and not checked for accuracy.
How the mentions in these answers were split between this company and its rivals
Answers naming it, out of answers received
What this website publishes for an AI agent to read, use and buy from, on a scale of six levels.
- 0
- 1
- 2
- 3
- 4
- 5
Level 0: Not yet agent-ready. Agents struggle to find basic information about the site.
- 2 of robots.txt, Sitemap, Link headers
Show every check, for your technical teamHide the checks
- study: 92.0%robots.txtNot met
Publish a valid robots.txt with crawl rules and a Sitemap line.
- study: 86.8%SitemapNot met
Serve an XML sitemap and reference it from robots.txt.
- study: 0.3%Link headersNot met
Send Link headers such as rel="api-catalog" or rel="describedby" on the homepage.
- study: 5.5%DNS for AI DiscoveryNot present
Advertise agent endpoints with SVCB records under _agents.
- study: 1.9%Markdown negotiationNot met
Return a markdown version when asked with Accept: text/markdown, for example at the CDN.
- study: 25.1%llms.txtNot met
Publish an llms.txt with a short summary and the key links.
- study: 93.4%AI bot rulesNot met
Add explicit robots.txt groups for the main AI crawlers.
- study: 1.4%Content SignalsNot met
Add a Content-Signal line for search, ai-input and ai-train to robots.txt.
- study: 0.2%Web Bot AuthNot present
Only relevant if you run your own agents or crawlers: publish a signing key directory.
- study: 0.3%API CatalogNot met
List public APIs in a linkset at /.well-known/api-catalog.
- study: 11.8%OAuth discoveryNot met
Publish OpenID Connect or OAuth server metadata under /.well-known.
- study: 10.3%OAuth Protected ResourceNot met
Serve protected resource metadata at /.well-known/oauth-protected-resource.
- study: 0.0%auth.mdNot met
Publish an auth.md describing how agents sign in.
- study: 0.2%MCP Server CardNot met
Offer an MCP server and publish its server card under /.well-known.
- study: 0.1%A2A Agent CardNot met
Publish an agent card at /.well-known/agent-card.json.
- study: 0.2%Agent SkillsNot met
Publish a skills index with the main tasks agents can do.
- study: 33.7%WebMCPCould not check
Register key actions such as search or cart as WebMCP tools.
- study: 0.1%ARD manifestNot met
Publish an ai-catalog.json listing every agent interface.
Score 0 of 100 · 97% of checks could run · checked on October 5, 2026 · www.thehersheycompany.com · 2,047 companies scanned
1 of 14 passed. This list is for your technical team. The percentage is how many companies in the study pass each check.
These 14 checks ran during the audit and are what the AI readiness part of the overall score counts. The scan above ran later and is stricter on Link headers and Markdown, so a check can pass here and not there.
Show the 14 checksHide them
- Not metrobots.txt publishedstudy: 85.0%
- Not metXML sitemapstudy: 73.2%
- Not metHTTP Link headers (RFC 8288)study: 29.0%
- Not metMarkdown content negotiationstudy: 8.3%
- Not metllms.txt publishedstudy: 21.7%
- PassedToken budget (page weight)study: 95.2%
- Not metExplicit AI bot rulesstudy: 13.0%
- Not metAPI Catalog (.well-known/api-catalog)study: 0.2%
- Not metOAuth Authorization Server discoverystudy: 10.1%
- Not metOAuth Protected Resource discoverystudy: 9.3%
- Not metMCP Server Cardstudy: 0.0%
- Not metA2A Agent Cardstudy: 0.0%
- Not metWebMCP toolsstudy: 4.2%
- Not metAgent Skills declaredstudy: 0.0%
How many times each website was listed as a source in these answers
In the study as S&P 500.
- Why does chocolate sometimes turn white and is it still safe to eat?
- Are gourmet chocolate assortments really worth the extra cost?
- What are must-try nostalgic candies still available today?
- What is considered a reasonable price for premium chocolate in the US?
- How much do sugar-free candies usually cost compared to regular versions?
- Best snacks to include in kids’ lunchboxes for school
- Non-candy snacks to hand out on Halloween instead of traditional sweets
- How can you prevent candy from melting during warm weather delivery?
- Alternatives to chocolate for people avoiding caffeine
- Is it better to buy bulk snack mixes or individual snack packs for parties?
- Chocolate options that are suitable for dessert charcuterie boards
- What are the best chocolate bars for satisfying a sweet tooth?
- How do peanut butter candy treats compare to caramel-filled sweets?
- Differences between hard candy and chewy candy for flavor and texture
- Top popular snacks made with real cocoa you can buy in the US
Columns, left to right: OpenAI, Claude, Perplexity, Gemini. The AI assistants often disagree. Across the study, on 40% of the questions where a company is named, only one of the four names it.
A badge of this result that you can show on your own website. Copy the code below.
<a href="https://aeo-audit.rezolve.com/us/thehersheycompany.com"><img src="https://aeo-audit.rezolve.com/us/badges/thehersheycompany.com.svg" alt="Overall score 32 of 100, US AI Visibility Study 2026" width="280" height="64"></a>