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Ten Thousand Villages

tenthousandvillages.com · Retail

Ranked 115 of 2,047 companies in the study

45Overall score
  • Visibility25
  • Citations1
  • Sentiment89
  • Site quality80
  • AI readiness64
What this means for Ten Thousand Villages

AI assistants name Ten Thousand Villages in 15% of answers, which is more often than the typical company in the retail sector. Its overall score is 45 out of 100, which ranks 115th of 2,047 companies. The website passes 9 of 14 technical checks for how ready it is for AI tools.

We asked 15 unbranded questions about the retail market: none named Ten Thousand Villages. AI assistants named it in 9 of 60 answers (15.0%). The typical retail company is named in 6.7% of answers. By how often it is named, Ten Thousand Villages ranks 194 of 640 in its sector.

Named by AI in
15.0%
9 of 60 answers
Share of mentions
39.1%
compared with 5 rivals
AI readiness
9/14
technical checks passed. Typical for its sector: 3
Rank in its sector
29 of 640
by overall score, where the typical retail company scores 34
How Ten Thousand Villages compares with all 2,047 companies

Every dot is a company in the study. Hover one to see it; click to open its report.

This companySame sectorEvery other companyNever named

What makes up the score

Five parts, each scored out of 100.

Visibility
25

How often AI assistants name the company

Citations
1

How often AI uses the company's own website as a source

Sentiment
89

How positively AI describes the company

Site quality
80

How well built the website's own pages are

AI readiness
64

How easily AI tools can read and use the website

Visibility is calculated from the answers on this page. How the score is built.

Compared with retail

640 companies in this sector. The line on each bar is the typical company.

Overall score45
Ranks 29 of 640. Typical company: 34
Named in answers15%
Ranks 194 of 640. Typical company: 7%
AI readiness64
Ranks 9 of 640. Typical company: 29
What Gemini actually said

An answer that names the company

“Sustainable options for unique, artisan-made home accessories”

For those seeking to adorn their homes with distinctive pieces while upholding environmental and social responsibility, a growing number of sustainable options exist for unique, artisan-made home accessories. These items often feature one-of-a-kind designs, prioritize eco-friendly materials and practices, and support artisan communities worldwide.

Key aspects of sustainable artisan-made home accessories include:

Ethical Production and Fair Trade Many brands focus on fair trade principles, ensuring artisans receive fair wages and work in safe conditions. This often involves supporting …

The AI’s answer as we received it, shortened and not checked for accuracy.

Also named
The Little Market3
Share of mentions

How the mentions in these answers were split between this company and its rivals

Ten Thousand Villages
50.0%
Serrv International
33.3%
The Little Market
16.7%
GlobeIn
0.0%
Mata Traders
0.0%
Tenfold Fair Trade Collection
0.0%
Which AI assistants named the company

Answers naming it, out of answers received

Gemini
3/15
Perplexity
3/15
OpenAI
2/15
Claude
1/15
Ready for AI agents

What this website publishes for an AI agent to read, use and buy from, on a scale of six levels.

  1. 0
  2. 1
  3. 2
  4. 3
  5. 4
  6. 5

Level 1: Basic web presence. Two of robots.txt, a sitemap and Link headers are in place.

To reach level 2:
  • Content Signals
Can an AI agent buy here?

Yes. Ten Thousand Villages publishes a UCP profile, a file that tells an AI agent how to buy, and it includes checkout.

  • UCPPublished
  • ACPNot present
  • AP2Not present
  • x402Not present
  • MPPNot present

The page also offers an agent tools inside the browser: add to cart, proceed to checkout, update cart lines.

The shop runs on Shopify.

Show every check, for your technical team
Discoverability
77 of 100
  • robots.txtPassed

    A valid robots.txt with crawl rules at the site root.

    study: 92.0%
  • SitemapPassed

    An XML sitemap listing the pages, ideally referenced from robots.txt.

    study: 86.8%
  • Link headersNot met

    Send Link headers such as rel="api-catalog" or rel="describedby" on the homepage.

    study: 0.3%
  • DNS for AI DiscoveryNot present

    Advertise agent endpoints with SVCB records under _agents.

    study: 5.5%
Content accessibility
100 of 100
  • Markdown negotiationPassed

    Requests sent with Accept: text/markdown receive a markdown version of the page.

    study: 1.9%
  • llms.txtPassed

    An llms.txt that tells language models what the site offers.

    study: 25.1%
Bot access control
32 of 100
  • AI bot rulesPartly met

    Add explicit robots.txt groups for the main AI crawlers.

    study: 93.4%
  • Content SignalsNot met

    Add a Content-Signal line for search, ai-input and ai-train to robots.txt.

    study: 1.4%
  • Web Bot AuthNot present

    Only relevant if you run your own agents or crawlers: publish a signing key directory.

    study: 0.2%
APIs, auth and MCP
27 of 100
  • API CatalogNot met

    List public APIs in a linkset at /.well-known/api-catalog.

    study: 0.3%
  • OAuth discoveryPassed

    OpenID Connect or OAuth metadata agents can use to sign in.

    study: 11.8%
  • OAuth Protected ResourcePassed

    Metadata telling agents which authorization server to use.

    study: 10.3%
  • auth.mdNot met

    Publish an auth.md describing how agents sign in.

    study: 0.0%
  • MCP Server CardNot met

    Offer an MCP server and publish its server card under /.well-known.

    study: 0.2%
  • A2A Agent CardNot met

    Publish an agent card at /.well-known/agent-card.json.

    study: 0.1%
  • Agent SkillsNot met

    Publish a skills index with the main tasks agents can do.

    study: 0.2%
  • WebMCPPassed

    Tools registered in the browser through navigator.modelContext.

    study: 33.7%
  • ARD manifestNot met

    Publish an ai-catalog.json listing every agent interface.

    study: 0.1%

Score 55 of 100 · 100% of checks could run · checked on October 5, 2026 · www.tenthousandvillages.com · 2,047 companies scanned

See how every company did, and how this was measured.

The checks behind the AI readiness score

9 of 14 passed. This list is for your technical team. The percentage is how many companies in the study pass each check.

These 14 checks ran during the audit and are what the AI readiness part of the overall score counts. The scan above ran later and is stricter on Link headers and Markdown, so a check can pass here and not there.

Show the 14 checks
Discoverability
  • Passedrobots.txt publishedstudy: 85.0%
  • PassedXML sitemapstudy: 73.2%
  • PassedHTTP Link headers (RFC 8288)study: 29.0%
Content Accessibility
  • PassedMarkdown content negotiationstudy: 8.3%
  • Passedllms.txt publishedstudy: 21.7%
  • PassedToken budget (page weight)study: 95.2%
Bot Access Control
  • Not metExplicit AI bot rulesstudy: 13.0%
API / Auth / MCP
  • Not metAPI Catalog (.well-known/api-catalog)study: 0.2%
  • PassedOAuth Authorization Server discoverystudy: 10.1%
  • PassedOAuth Protected Resource discoverystudy: 9.3%
  • Not metMCP Server Cardstudy: 0.0%
  • Not metA2A Agent Cardstudy: 0.0%
  • PassedWebMCP toolsstudy: 4.2%
  • Not metAgent Skills declaredstudy: 0.0%
What AI crawlers may read (robots.txt)

This website sets no rules for any AI crawler by name, like 84% of the websites whose rules we could read. Every AI crawler follows its general rules.

Training AI
  • GPTBotpartly
  • ClaudeBotpartly
  • Anthropic-AIpartly
  • Google-Extendedpartly
  • Applebot-Extendedpartly
  • Meta-ExternalAgentpartly
  • FacebookBotpartly
  • Bytespiderpartly
  • CCBotpartly
  • Diffbotpartly
  • Omgilibotpartly
AI search
  • OAI-SearchBotpartly
  • Claude-SearchBotpartly
  • PerplexityBotpartly
  • Applebotpartly
  • Amazonbotpartly
  • YouBotpartly
Answering questions
  • ChatGPT-Userpartly
  • Claude-Userpartly
  • Perplexity-Userpartly
  • DuckAssistBotpartly
  • MistralAI-Userpartly

Read from the website’s own rules file (robots.txt). An asterisk marks a crawler the file names. The rest follow its general rules. “Partly” means only some pages are blocked.

Websites the AI used as sources

How many times each website was listed as a source in these answers

thegoodtrade.com
29
reddit.com
12
serrv.org
12
sustainablejungle.com
10
fairtrade.net
9
lifestyle.sustainability-directory.com
9
fairtradewinds.net
8
fairtradecertified.org
8
alibaba.com
7
faire.com
7

In the study as US retailers: listed as a retailer in Wikidata, a public database, and among the websites Cloudflare Radar ranks as visited.

Every question, and where the company came up (4 of 15)
QuestionOpenAIClaudePerplexityGemini
  • Why do handcrafted goods cost more than similar mass-market items?
  • How do fair trade handcrafted goods compare to mass-produced home goods?
  • Is it worth paying more for fair trade, ethically sourced gifts?
  • Unique artisan-made gift suggestions for birthdays and holidays
  • Sustainable options for unique, artisan-made home accessories
  • How can I tell if something is truly fair trade and not just labeled as such?
  • Where to find affordable ethically sourced gifts online
  • Handmade recycled cotton blankets vs machine-made throws: what are the differences?
  • What should I do if a handcrafted item arrives with minor imperfections?
  • Are fair trade artisan goods more durable than conventional options?
  • Alternatives to buying new for ethical home decorating
  • Best ethical housewarming gift ideas for new homeowners
  • What are the best fair trade home decor ideas for ethical consumers?
  • How can artisan-crafted decor set the scene for seasonal gatherings?
  • What is a typical price range for fair trade handcrafted jewelry?
named the companyanswered without naming itdid not answer

Columns, left to right: OpenAI, Claude, Perplexity, Gemini. The AI assistants often disagree. Across the study, on 40% of the questions where a company is named, only one of the four names it.

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Overall score 45 of 100 badge for Ten Thousand Villages

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<a href="https://aeo-audit.rezolve.com/us/tenthousandvillages.com"><img src="https://aeo-audit.rezolve.com/us/badges/tenthousandvillages.com.svg" alt="Overall score 45 of 100, US AI Visibility Study 2026" width="280" height="64"></a>
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