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StockX

stockx.com · Retail

Ranked 127 of 2,047 companies in the study

44Overall score
  • Visibility36
  • Citations1
  • Sentiment85
  • Site quality87
  • AI readiness14
What this means for StockX

AI assistants name StockX in 45% of answers, much more often than the typical company in its sector, which is named in 6.7% of answers. StockX has an overall score of 44 out of 100, ranking 127th of 2,047 companies. The website passes 2 of 14 technical checks, reflecting some readiness for AI tools.

We asked 15 unbranded questions about the retail market: none named StockX. AI assistants named it in 27 of 60 answers (45.0%). The typical retail company is named in 6.7% of answers. By how often it is named, StockX ranks 31 of 640 in its sector.

Named by AI in
45.0%
27 of 60 answers
Share of mentions
23.5%
compared with 5 rivals
AI readiness
2/14
technical checks passed. Typical for its sector: 3
Rank in its sector
38 of 640
by overall score, where the typical retail company scores 34
How StockX compares with all 2,047 companies

Every dot is a company in the study. Hover one to see it; click to open its report.

This companySame sectorEvery other companyNever named

What makes up the score

Five parts, each scored out of 100.

Visibility
36

How often AI assistants name the company

Citations
1

How often AI uses the company's own website as a source

Sentiment
85

How positively AI describes the company

Site quality
87

How well built the website's own pages are

AI readiness
14

How easily AI tools can read and use the website

Visibility is calculated from the answers on this page. How the score is built.

Compared with retail

640 companies in this sector. The line on each bar is the typical company.

Overall score44
Ranks 38 of 640. Typical company: 34
Named in answers45%
Ranks 31 of 640. Typical company: 7%
AI readiness14
Ranks 503 of 640. Typical company: 29
What OpenAI actually said

An answer that names the company

“What fees should sellers expect on authenticated luxury resale marketplaces?”

Short answer

Sellers on authenticated luxury-resale marketplaces should expect to pay a combination of: a commission/consignment fee (commonly 12%–40% of the sale price, depending on platform, item value and program), a payment-processing fee (typically ~3%), plus possible shipping/return, authentication, listing or early‑payout fees and delays to receiving funds. Platforms vary a lot — some pay you immediately for a fixed (usually lower) buyout, others hold the item on consignment and take a larger percentage when it sells. (stockx.com …

The AI’s answer as we received it, shortened and not checked for accuracy.

Also named
GOAT17Grailed8Flight Club7Stadium Goods5
Share of mentions

How the mentions in these answers were split between this company and its rivals

eBay (Sneakers & Collectibles)
28.2%
StockX
24.5%
GOAT
20.0%
Flight Club
10.0%
Grailed
9.1%
Stadium Goods
8.2%
Which AI assistants named the company

Answers naming it, out of answers received

OpenAI
8/15
Perplexity
7/15
Claude
6/15
Gemini
6/15
Ready for AI agents

What this website publishes for an AI agent to read, use and buy from, on a scale of six levels.

  1. 0
  2. 1
  3. 2
  4. 3
  5. 4
  6. 5

Level 1: Basic web presence. Two of robots.txt, a sitemap and Link headers are in place.

To reach level 2:
  • Content Signals

The website turns away requests that do not come from a browser. AI agents that say what they are meet the same refusal.

Can an AI agent buy here?

Not by itself. StockX publishes none of the purchase protocols we look for. An agent would have to click through the checkout like a person.

  • UCPNot present
  • ACPNot present
  • AP2Not present
  • x402Not present
  • MPPNot present
Show every check, for your technical team
Discoverability
100 of 100
  • robots.txtPassed

    A valid robots.txt with crawl rules at the site root.

    study: 92.0%
  • SitemapPassed

    An XML sitemap listing the pages, ideally referenced from robots.txt.

    study: 86.8%
  • Link headersCould not check

    Send Link headers such as rel="api-catalog" or rel="describedby" on the homepage.

    study: 0.3%
  • DNS for AI DiscoveryNot present

    Advertise agent endpoints with SVCB records under _agents.

    study: 5.5%
Content accessibility
0 of 100
  • Markdown negotiationNot met

    Return a markdown version when asked with Accept: text/markdown, for example at the CDN.

    study: 1.9%
  • llms.txtNot met

    Publish an llms.txt with a short summary and the key links.

    study: 25.1%
Bot access control
32 of 100
  • AI bot rulesPartly met

    Add explicit robots.txt groups for the main AI crawlers.

    study: 93.4%
  • Content SignalsNot met

    Add a Content-Signal line for search, ai-input and ai-train to robots.txt.

    study: 1.4%
  • Web Bot AuthNot present

    Only relevant if you run your own agents or crawlers: publish a signing key directory.

    study: 0.2%
APIs, auth and MCP
0 of 100
  • API CatalogNot met

    List public APIs in a linkset at /.well-known/api-catalog.

    study: 0.3%
  • OAuth discoveryNot met

    Publish OpenID Connect or OAuth server metadata under /.well-known.

    study: 11.8%
  • OAuth Protected ResourceNot met

    Serve protected resource metadata at /.well-known/oauth-protected-resource.

    study: 10.3%
  • auth.mdNot met

    Publish an auth.md describing how agents sign in.

    study: 0.0%
  • MCP Server CardNot met

    Offer an MCP server and publish its server card under /.well-known.

    study: 0.2%
  • A2A Agent CardNot met

    Publish an agent card at /.well-known/agent-card.json.

    study: 0.1%
  • Agent SkillsNot met

    Publish a skills index with the main tasks agents can do.

    study: 0.2%
  • WebMCPCould not check

    Register key actions such as search or cart as WebMCP tools.

    study: 33.7%
  • ARD manifestNot met

    Publish an ai-catalog.json listing every agent interface.

    study: 0.1%

Score 27 of 100 · 92% of checks could run · checked on October 5, 2026 · stockx.com · 2,047 companies scanned

See how every company did, and how this was measured.

The checks behind the AI readiness score

2 of 14 passed. This list is for your technical team. The percentage is how many companies in the study pass each check.

These 14 checks ran during the audit and are what the AI readiness part of the overall score counts. The scan above ran later and is stricter on Link headers and Markdown, so a check can pass here and not there.

Show the 14 checks
Discoverability
  • Passedrobots.txt publishedstudy: 85.0%
  • Not metXML sitemapstudy: 73.2%
  • Not metHTTP Link headers (RFC 8288)study: 29.0%
Content Accessibility
  • Not metMarkdown content negotiationstudy: 8.3%
  • Not metllms.txt publishedstudy: 21.7%
  • PassedToken budget (page weight)study: 95.2%
Bot Access Control
  • Not metExplicit AI bot rulesstudy: 13.0%
API / Auth / MCP
  • Not metAPI Catalog (.well-known/api-catalog)study: 0.2%
  • Not metOAuth Authorization Server discoverystudy: 10.1%
  • Not metOAuth Protected Resource discoverystudy: 9.3%
  • Not metMCP Server Cardstudy: 0.0%
  • Not metA2A Agent Cardstudy: 0.0%
  • Not metWebMCP toolsstudy: 4.2%
  • Not metAgent Skills declaredstudy: 0.0%
What AI crawlers may read (robots.txt)

This website sets no rules for any AI crawler by name, like 84% of the websites whose rules we could read. Every AI crawler follows its general rules.

Training AI
  • GPTBotpartly
  • ClaudeBotpartly
  • Anthropic-AIpartly
  • Google-Extendedpartly
  • Applebot-Extendedpartly
  • Meta-ExternalAgentpartly
  • FacebookBotpartly
  • Bytespiderpartly
  • CCBotpartly
  • Diffbotpartly
  • Omgilibotpartly
AI search
  • OAI-SearchBotpartly
  • Claude-SearchBotpartly
  • PerplexityBotpartly
  • Applebotpartly
  • Amazonbotpartly
  • YouBotpartly
Answering questions
  • ChatGPT-Userpartly
  • Claude-Userpartly
  • Perplexity-Userpartly
  • DuckAssistBotpartly
  • MistralAI-Userpartly

Read from the website’s own rules file (robots.txt). An asterisk marks a crawler the file names. The rest follow its general rules. “Partly” means only some pages are blocked.

Websites the AI used as sources

How many times each website was listed as a source in these answers

highsnobiety.com
22
alibaba.com
18
complex.com
15
reddit.com
12
apps.apple.com
12
stockx.com (its own website)
7
faq.vestiairecollective.com
7
sharetribe.com
7
sneakercycle.com
6
deadspin.com
6

In the study as US retailers: listed as a retailer in Wikidata, a public database, and among the websites Cloudflare Radar ranks as visited.

Every question, and where the company came up (10 of 15)
QuestionOpenAIClaudePerplexityGemini
  • What fees should sellers expect on authenticated luxury resale marketplaces?
  • How can you confirm the legitimacy of sneakers bought from a resale marketplace?
  • Are specialist luxury resale marketplaces better than peer-to-peer platforms for handbags and watches?
  • Where can I buy limited-edition streetwear and collectibles online in the US?
  • What are the best authenticated sneaker marketplaces for rare releases?
  • Do resale prices for hype sneakers usually drop after release day or increase over time?
  • How do sneaker resale platforms compare to general online marketplaces for authenticity and selection?
  • Are premium streetwear resale platforms more reliable for securing authentic items?
  • What other options are there for purchasing designer handbags outside of authenticated resale platforms?
  • What’s the safest way to sell limited-edition sneakers online in the US?
  • Where can sneaker collectors find new releases from top brands before they sell out?
  • How do online resale marketplaces work for trading cards and collectibles?
  • Is buying verified collectibles through an authenticated marketplace worth the higher price?
  • What should I do if I receive an item that doesn’t match the description from an authenticated resale site?
  • What are good alternatives to online marketplaces for buying collectible watches safely?
named the companyanswered without naming itdid not answer

Columns, left to right: OpenAI, Claude, Perplexity, Gemini. The AI assistants often disagree. Across the study, on 40% of the questions where a company is named, only one of the four names it.

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Overall score 44 of 100 badge for StockX

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